Derek Aryiku

Tech Pen

After 10 years driving commercial strategy for some of the best start-ups and scale-ups, I've experienced the exact challenges you're facing. I understand the frustration when agencies don't grasp the intricacies of your product, the compliance headaches, and the struggle to translate technical excellence into commercial growth.
I founded Techpen because technical financial products deserve better marketing. We bridge the gap between complex capabilities and commercial outcomes.
For CTOs, CPOs, and Commercial Leaders in FinTech, we solve critical challenges:

Turning your API documentation into a revenue-generating asset
Creating compelling enterprise propositions that resonate with financial institutions
Building marketing programmes that satisfy both compliance and commercial teams
Developing content that speaks to both technical and business decision-makers
Scaling your marketing function without compromising technical accuracy

Our expertise focuses on high-impact channels for financial technology:

Account-based marketing for enterprise financial institutions
Technical content marketing for developer adoption
Performance marketing for B2B financial products
Sales enablement that converts technical stakeholders
Executive thought leadership that builds market authority

We're a specialist team of former financial technology marketers, technical writers, and commercial strategists who understand the unique demands of selling technical products to financial institutions.

Founder

SalesPen

SalesPen is a strategic go-to-market partner focusing on three key areas of growth. 
 
   -Go-To-Market (GTM) Advisory: Scaling & Execution
   -Hiring:Building High-Performing go-to market teams
  - Embedded sales and revenue enablement

Maildoso

Product Marketing

Sendbird

Demonstrated exceptional project management skills, leading successful client integrations. Utilized risk management framework for qualified deal assessment and optimized resource allocation. Closed strategic accounts in sectors like live streaming, on-demand, and marketplaces. Collaborated with product, marketing, and engineering teams for seamless delivery. 

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
📊 Achieved 89% of £1.5M revenue target with strategic accounts.
📈 Onboarded FTSE 500 account, adding $200,000 ARR.
💬 Integrated chat solution, driving $136,000 ARR.
🌍 Led enterprise account management, achieving 350% Q2 growth.
🎯 Closed strategic accounts in diverse sectors, aligning goals.

Head of Strategic Accounts- UK and Nordics 

AB Tasty

Engaged with multiple stakeholders to facilitate successful deal closures and seamless project execution. Led AB Tasty implementation, coordinating with cross-functional teams. Scaled and led teams in sales and development, contributing to projects. Conducted AB Tasty web demos to C-level executives, showcasing communication.

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
📈 Surpassed sales targets, achieving 114% of a £750,000 pro rata'd target in 2019 and 94% of a £1 million target in 2020.
🔍 Pitched and closed enterprise clients in the UK and Nordics, achieving impressive Average Order Values ranging from £50k to £250k.
🥇 Top UK Enterprise salesperson, Q1 2020.

Enterprise Account Executive- U.K and Nordics 

ZipRecruiter

Demonstrated persuasive value proposition for ZipRecruiter, resulting in successful global strategic partnerships. Managed enterprise accounts with over-target performance. Collaborated on high-growth strategies, expanding ZipRecruiter's presence. Positioned as industry thought leader in recruitment through subject matter expertise

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
🏆 Consistently overachieved revenue targets: 200% overall on the £450,000 revenue target (350% Q2) in 2017 & 103% of the $600,000 revenue target in 2018.
🌟 Maintained top-two sales position, driving global partnerships.
🧠 Positioned organization as thought leader in recruitment industry.
💼 Sold SaaS product in EMEA and emerging markets.
🏅 Recognized as Salesperson of the Quarter for exceptional performance.

Enterprise Account Executive

Vend

•	Point of Sale SAAS Cloud Software solutions
•	Educating large retailers on point of sale software
•	Self-generating leads and pitching retailers the cloud-based value proposition
•	Working and contributing to weekly KPI's and quarterly regional targets
•	On-boarding and solution selling products services and benefits of Vend
•	Keeping a close eye on market trends, global analysis of Omnichannel retail
•	Providing solutions for point of sale, eCommerce and payments in one sales cycle
•	Identifying pain points within selected channels and tailoring solutions to specific needs
•	Growing a database of accounts and increasing their value and spend
•	Creating and developing C level executives
•	Biggest Enterprise deal closed at Vend 2016

Google

•	Account managing and developing new business with Google partners
•	Qualifying and filtering business development within customer acquisition
•	Supplying development of business acquisition with appropriate facilitation
•	Conducting a steady business flow within the value proposition
•	Increasing volume of quality business and developing longevity in customer base
•	Providing revenue streams for growth and expansion with Google Partners
•	Emerging market relationships with the U.K, Nordics and Benelux regions
•	Time managing sponsorship, partners and KPI's for revenue growth
•	Creating presentations, business proposals and Maps solutions for Google Apps, Cloud and 
        adwords

Account Executive

Gumtree.com

New Business Sales Manager

•	Achieving weekly KPIs in client management, sales and pipeline activity
•	Implementing changes to assist the company reach its full potential, and increasing businesses market awareness within existing markets
•	Conducting professional presentations of new proposals
•	Anticipating market trends to ensure the company retains and enhances its competitive advantage
•	Actively marketing and promoting the business through a variety of platforms
•	Presenting convincing business and financial arguments to customers
•	Responding quickly and efficiently to all sales enquiries
•	Working closely with the company's operations and marketing teams
•	Reviewing business plans against actual results to determine reasons for any deviations
•	Negotiating and closing commercial agreements with third parties
•	Salesperson of the quarter at Gumtree.com 2015
•	SMB Salesman of the year at Gumtree.com 2014

Business Development Manager

The leading data and delivery excellence platform.

Hi, I'm Del. 👋

My number one rule: nobody owes you anything. I learned this when my father cancelled his life insurance and passed away when I was 15. 

So it's with humility and gratitude clients work with me and I continue to help them drive results. 

I help finance, legal, compliance, insurance, and data companies scale without adding headcount through strategic content and copywriting that converts.
With over 10 years of experience crafting technical content for complex industries, I've developed a reputation for translating intricate concepts into simple terms that resonate with sophisticated audiences.

What I Deliver:

→ Technical Content That Builds Authority
I create white papers, case studies, and thought leadership content that positions your firm as the go-to expert in your niche—whether that's regulatory compliance, financial analysis, or data governance.

→ Conversion-Focused Copywriting
From website copy to email sequences designed specifically for financial services, legal firms, and data companies, I craft messaging that speaks directly to your clients' pain points and motivates action.

→ Regulatory-Compliant Marketing Materials
I understand the unique constraints of marketing in highly-regulated industries and deliver compelling content that maintains compliance while still driving engagement.

→ Data Storytelling
Transform complex data into clear, persuasive narratives that help your clients make informed decisions and position your firm as an invaluable strategic partner.

My clients include leading names in fintech, insurtech, legal tech, and data analytics who understand that scaling their business doesn't always mean expanding their team sometimes it means partnering with a specialist who understands their industry inside and out.

"In a world drowning in information but starving for wisdom, clear communication isn't just a skill it's the currency of trust and influence."  Warren Buffett

Sales Director

Parcel Perform is the leading delivery experience platform. We enable modern e-commerce enterprises to create unique end-to-end customer journeys and optimize logistics operations with powerful data integrations, parcel tracking, delivery notifications and logistics performance reports in real-time. 

Our scalable SaaS platform executes more than 100M parcel updates daily and integrates with 900+ carriers. Furthermore, we are pioneering innovative ML / AI use cases in e-commerce logistics including its 'Date of Arrival' prediction engine. Parcel Perform is the provider of choice for top brands like Nespresso, marketplaces like Zalando, idealo and Wayfair as well as carriers across all major verticals globally.

Rachel Trevillion

WeAreAspire

Divisional Manager For Technology & Software Sales

WNTD

WNTD deliver people-based services and, design and build high-performing sales and technical teams in cloud and technology infrastructure environments. We unlock business potential by creating people strategies that drive sustainable growth opportunities.

Since our inception, the team at WNTD has collated a vast amount of experience in providing successful outcomes for companies with ongoing hiring challenges which has included building out teams and the ability to deploy project resources at speed.

We have successfully delivered on a multitude of projects using a blend of data and analytics, technology and industry expertise to give unrivalled fact-based talent insights for companies in the UK and overseas. The net effect has emphatically resulted in improved quality hires and reduced talent acquisition costs.

The team at WNTD is serious about reputation and results, and regardless of how you decide to engage with us, our objective is to increase your return on investment.
WNTD is your trusted partner; we speak at events on behalf of the industry and speak your language. We are tried and tested, and our talent solutions are, ultimately, designed to make the hiring process easier for you and, attract and acquire the best talent for your company.

Senior Talent Solutions Partner - Global

TalentBox

Lead Consultant - Customer Success & Professional Services Global at TalentBox

Talentbox is a platform for change. We help Enterprise Software Sales Leaders build their Sales Teams across EMEA. Since April 2018, we have worked with the likes of Snowflake, DataDog, Sprinklr, Sigma Computing to name a few.

We provide a personable and professional recruitment service for companies using MEDDIC/MEDDPICC with a pipeline generation focused culture.

What we do for you:
We act as an extension of your Talent Acquisition team.
We work to understand your hiring criteria
We proactively hunt and attract the talent you require.
We qualify found talent against the ICCE hiring criteria.
We deliver the results you desire.

TalentBox’s key values encourage talent, passion and integrity. There is a strong focus on creating a fantastic working environment which has helped develop our passionate team which is continuously growing.

Enterprise Software - IT Software, Security, Marketing & Digital, Infrastructure, Business Applications
Countries/Regions - DACH, Benelux, Nordics, UK, France, Spain, Italy, EMEA, and North America.

If you need help hiring outstanding talent or looking for a new position, please contact me on

Email: rachel@talentboxrec.com
Phone: DD: 442033074516 Mobile:447904182562

Principal Consultant- Customer Success & Professional Services Global at TalentBox

Aspire

Executive Consultant- Digital and Technology Sales

Senior Consultant

Aspire (formerly PFJ) specialise in recruiting for the media and marketing communications industry. We help changes people’s lives and improve business performance. 

 We have a 96% success rate of placing the right people into the right role. We act as both an brand ambassador for our employer customers, and a trusted recruitment partner for our candidates. We are a ‘high touch’ consultancy who believe in meeting face to face in order to fully understand your requirements, whether it is hiring new staff or looking for the next career move. 

 Established since 1992, Aspire has over two decades of heritage in our specialist areas, so our dedicated consultants are well positioned to help.

 Aspire has developed an international presence with offices in London, Manchester, Singapore & Hong Kong for employers and individuals with global aspirations. Aspire is also ISO 9001 accredited, an Investors in People Gold Award Company and a Sunday Times Top 100 Company to work for and we are always interested to talking to media & marketing communications professionals as well as those who are considering a career in recruitment with us at Aspire.

A Consultant with a focus on placing individuals into the digital media and technology space. I recruit for Sales, Account Managers, Commercial Directors, CROs, Operations Managers, Client Services, Customer Success, Programmatic Specialists, Heads of Sales.

Consultant

I help scale leading SAAS and Tech GTM Teams across The US & EMEA 🚀⭐

We help fast-growth SaaS or Technology organisations connect with and hire the finest Go To Market teams across the EU,UK and the US. From SDR, Account Executives, Customer Success Managers, Pre and Post sales Talent, As well as Leadership and C Level roles. 
 
**Top Talent**
➡️  Are you interested in joining a leading tech organisation? 
➡️Looking for honest, transparent advice as to which companies would be the best fit for you and your career growth? 

**Hiring Manager**
 ➡️ Do you have high-growth plans for your regions?
 ➡️ Would you like to engage with and source those hard-to-find Profiles?
 ➡️Are you spending too much time in the hiring process only to find that the talent doesn't match your expectations or needs? 
 
If you agree with any of the points above, I know how you feel because I deal with people just like you daily.
 
I have successfully secured countless amounts of “top talent” across the Software & Technology space. Ensuring a smooth and transparent process. 

My method is simple…

➡️I headhunt relevant Candidate from a specific pool of relevant companies 
➡️I speak with all my candidates via phone or video call and get a clear picture of their experience and what their ideal next role looks like
➡️We then agree on a list of suitable Vendors / to reach out to
➡️I leverage my strong client networks to put you in touch with the right people to secure your next role
➡️I manage the complete interview process from start to finish advising and guiding you through 
➡️I manage the negotiation and contracts 
➡️I waste no time, and I am always upfront and honest
 
If you are in a GTM Team at a SAAS or Tech Vendor based across EU, UK or US, or a Hiring Manager looking to hire, get in touch today to find out how I can help – rachelt@weareaspire.com

Associate Director- Customer Success, Sales & Professional Services at Salt

Salt is a global, award-winning digital recruitment agency, connecting people and businesses within Creative, Marketing, Sales and Technology.

Over 250 consultants are “Creating Futures” around the world and change the lives of 1000s of people each year by helping them to start new roles in some of the most exciting start-ups, scale ups, agencies or large global powerhouses. We cover permanent as well as contract roles and have offices in Auckland, Cape Town, Dubai, Hong Kong, Kuala Lumpur, London, Melbourne, New York, Singapore, and Sydney.

Our services range from single hires to covering complete outsourcing solutions involving business change. We partner with our clients to find and place not only the best individual talent but also produce the most impressive and exciting digital teams across the globe. In New Zealand, our market coverage extends to Accounting & Finance, Business Support & Operations, and Supply Chain & Logistics.

Salt recently acquired APAC-based specialist digital, tech, media, and sales firm, Xpand and talent agency Recruit Digital in South Africa in order to further increase our global talent services. Together with the new teams, we will have a stronger presence in the market as they join our vision in “Creating Futures” for our customers globally that will positively impact the digital economy.

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Derek Aryiku

Rachel Trevillion

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