Organic Growth Marketing

Growth Advisor

Sketch Artist/Drafter

Ten Speed

- 3x'd brand growth in <12 months using an integrated content strategy
- Produced and grew a podcast from ~ 70 downloads/month to 800/month in 12 months (11X)
- Responsible for Leads (Nurture potential) and MQLs (Conversion potential)
- Responsible for marketing strategy, services marketing and website messaging, paid social, organic social, SEO and blog creation/distribution, case study creation, newsletter creation, co-marketing, podcast production and co-hosting, guest outreach/appearances

Marketing Manager

- In charge of 8 - 10 accounts at any given time
- Average account growth across all owned accounts of 166% (range of pre-seed to series D clients)
- Owning SaaS content strategy creation and pitching, creating an integrated plan to ensure SEO worked across all marketing channels for enhanced distribution, repurposing, and increased influenced conversions from content, identified technical website health, created briefs for writers, and handled administrative communication + retention efforts by acting as the main POC for accounts

SEO Content Strategist

phenomenon

Sr. SEO Manager

Marketing Supply Company

SEO Content Manager (acquired by phenomenon)

Green Gardens Community Farm

-Developed content based on SEO strategies to increase engagement and amplification via comments, shares, saves and reach for social media (Facebook/Instagram). Since beginning in October, amplification and comments have increased by 200% per post.
-Creation and management of marketing calendar to keep sales and management teams aligned and accountable to campaign dates.
-Strategic goal setting to ensure content has a channel and purpose.
-On-page SEO for greengardensfarm.com
   -Google Search Console, Ubersuggest, Google Analytics to evaluate strength of links, SEO keyword research. After one month of technical fixes and backlink reconnects, traffic to the site has risen from 1,000/mo to 4,000/mo.


As a Freelancer for the past 6 months I have taken part in several content creation projects:

-Website Design/SEO - Squarespace and Unbounce
-Videography - EXP Reality/Food Bank of Southwest Michigan and Join The Fight/Custer's Last Stand
-Photography/Social Copy - Green Gardens Community Farm - Instagram/Facebook
-Ebook - 5 Questions to Determine if the Green Box is Right For You - Green Box Program
-Podcast - Green Gardens Community Farm - On the Farm

Social Media and Content Marketing Manager

-Manage small teams of 4-6 crew members (includes assignments, weekly goal setting, logistics, and quality standards)
-Developed yearly succession plans including calendar/excel sheets for 45 vegetable crops
-Identify and treat pest and disease pressures using university researched Integrated Pest Management recommendations for organic farming practices.
-Implement content marketing strategies for all social media channels (Instagram/Facebook)
-Design and Edit using SEO on company website (Squarespace) and landing pages (Unbounce) to perform A/B testing and drive new leads through the customer acquisition funnel for our Green Box program

Field Operations Manager

Newaygo County RESA

-Mentored and coached students 15 to 19 years of age to increase critical reflection and patterned critical thinking skills (Soft-skills development)
-Lead E-mail communications with families, students, and faculty.
-Developed curriculum for career exploration, community service, and soft-skllls training
-Managed and reported data of student progress and community service hours to stakeholders
-Developed marketing materials using Canva, Microsoft Office, and Adobe tools (Graduation Event Invitation/College and Career Night Out Postcards)

Training: 

-Cognitive Coaching Part I: Days 1-4
-Growth Mindset training and practice
-Youth Mental Health training

Early College Services Specialist

Newaygo County College Access Network

-Wrote and managed grant materials (Drafts, layout, budget documents, images, dataset presentation, calendar) for 3 grants worth more than $250,000
-Functioned as the face of WE CAN! Newaygo County at countywide and statewide college access conferences (MCAN Conference, Fremont Career and College Night Out, 5 school district specific events)
-Collected, organized, and presented data on college access for Newaygo County from the Michigan State University College Advising Corps., Michigan College Access Network, and the American Community Survey
-Created, refined and documented processes and systems for improved sustainability of institutional knowledge
-Organized/Coordinated College and Career Night Out event (20 volunteers, 48 college and university representatives, 5 college access speaking professionals, and 400+ families)

Network Assistant

Michigan State University

-Conducted research using organic compounds and their effectiveness for use as herbicides in certified organic farming
-Designed and systematized research experiments
-Recorded and maintaining data
-Analyzed other university research to aid in future experimentation design and effectiveness.
-Maintained horticultural demands of crops (seeding, transplanting, watering, fertilizing, pruning)

Training:
-Radioactive Materials Management and Handling training course from Michigan State University

Lab and Greenhouse Research Assistant

-Consulted one-on-one with students/families about post-secondary planning and options with more than 1,100 students advised in two years
-Created a college-access curriculum and calendar for freshmen, sophomore, junior, and senior students
-Served as a member of the Affordability Action Team designed to create and implement strategies to reduce the financial barriers associated with attending college and receiving career training
-Served as a member of the Hesperia High School Scholarship Committee
-Coordinated statewide event and initiatives (College Application Week, FAFSA Completion weekly meetings, and Decision Day Celebration)

College Adviser (AmeriCorps)

-Attained chauffeur's license to Drive the catering delivery truck
-Served as an individual server in various environments including suite service at hockey, basketball, and football events (MSU athletics), wedding receptions, and wine and cheese expositions

Banquet Server

Clean Water Action

-Managed college-aged staff in groups of 5-7 (fundraising communication techniques, on-site training, route placement, and daily performance reviews)
-Collected community data from door to door interviews and letter writing campaigns
-Counted and Confirmed monetary donations
-Practiced Door-to-door canvasing and fundraising techniques (average 100 doors/day)
-Disseminated communication between the Director and canvassers

Field Manager

Hands-on Marketing and Content Leader - A content optimization specialist turned generalist, there isn't a type of content I haven't experimented with

A creative trained in the technical world, I began my marketing career as an SEO Specialist studying algorithms and driving up organic traffic. In short order, I worked my way up through several agency promotions to be an SEO content strategist.

As the main point of contact, serving 10 to 15 SaaS companies at any given time, my interests expanded from algorithms and content to integrated content strategies, newsletters, CRO, and social (which is probably how you found my profile). This evolution of my career trajectory was a natural process as a result of 2 questions.

1. How do I offer consultative advice for marketing strategies and tactics that support the companies I work for beyond offering SEO services?

2. How do I become a Director of Content, a Growth Marketing Director, or a CMO one day?

My solution: I moved horizontally into a Marketing Manager role where I can play an active part in paid, social, email, optimized content, case studies, partnership discussions, podcasting, branding and design decisions, and work cross-functionally with a sales teams.

Cheers to continued success and a never-ending journey of learning. And let me know if I can ever be of help to you and your team!

Derek Flint

Head of SEO Freelance
Consultant SEO indépendant
Spécialiste en référencement naturel (SEO)

Discutons ici :

📩 hello@adrien-russo.com
🍸https://calendly.com/adrien-russo/1er-call-seo-prise-de-contact

Consultant SEO Freelance

Onze, une agence SEO différente

Consultant SEO Sénior

La Défense

Réserviste

Décathlon Canada

Consultant SEO externe pour appuyer les équipes internes sur une problématique spécifique et les accompagner dans sa résolution. Mission one-shot répartie sur quelques mois.

Consultant SEO freelance

L'agence Web - Agence de référencement 🚀

- Gestion d'un portefeuille de clients (dont licorne, grand compte)
- SEO On-site, technique et off-site
- Stratégie & résolution de problèmes SEO
- Pilotage de la stratégie avec les équipes internes (chez le client)
- Sites à forte volumétrie

Consultant SEO (Senior)

Eskimoz

- Gestion de projets SEO
- On-site & Off-site
- Formateur au Bootcamp SEO Eskimoz (édition 2020)
- Sites à forte volumétrie

Consultant SEO

Caralab

- Intervention sur divers petits projets SEO (startups, indépendants, TPE / PME)
- On-Site & Off-Site

Freelance SEO

Puissance SPACE

- Vente de PBN (Private Blog Network) à destination des professionnels du SEO
- Première plateforme publique destinée à cet usage en francophonie
- Gestion d'une équipe de 3 freelances (SEO, rédacteur, designer)
- Revente en 2018

Fondateur

H5ckFun

- Webzine sur les actualités du web, cybersécurité et high-tech
- 100K pages vues mensuelles après ~ 8 mois
- Gestion d'une petite équipe de rédacteurs bénévoles
- Partenariats avec des marques (Bionicbird, Dagoma, Makershop, et d'autres)
- Monétisation : articles sponsorisés + annonces Google Adsense
- Nominé aux Golden Blog Awards 2015
- Revente du site en 2016

1) Qui suis-je ?

- Consultant SEO freelance, j'ai travaillé auparavant pour deux agences parisiennes
- Depuis 2016, conférencier pour des événements leaders en France comme le SMX Paris, SEO Camp, SEO By Night, ...
- J'ai accompagné des dizaines de clients sur des problématiques diverses B2B et B2C (E-commerce, Lead Gen sur des requêtes concurrentielles, Programmatique SEO, Content Marketing / Media)
- Certifié QASEO
- Militaire réserviste au sein de l'armée belge

Mon objectif est de vous aider à générer plus de trafic organique qualifié via les moteurs de recherche, tout en prenant en considération vos objectifs marketing et business.

2) Comment est-ce que je travaille ?

1. Prise de contact: nous échangeons dans un premier temps sur votre projet. L'objectif est de comprendre votre business, votre situation actuelle et vos objectifs. C'est gratuit et vous repartirez avec des premières pistes SEO.

2. Pré-audit: identification des principales problématiques et proposition d'un premier plan d'action (c'est toujours gratuit).

3. 1er mois de collaboration: réalisation des audits et études nécessaires (stratégie, technique, maillage, contenu, popularité, concurrence).

4. À partir du 2ème mois: accompagnement dans la mise en place de la stratégie et des recommandations SEO, production / optimisation de contenus, reporting mensuel des actions et des résultats / KPIs.

3) Me contacter: 

- Pour échanger sur votre projet: https://calendly.com/adrien-russo/1er-call-seo-prise-de-contact
- @adrienrusso (X / Twitter)
- hello@adrien-russo.com

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Derek Flint

Adrien Russo 🍸

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