Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

MUFG

•	Leads cross-functional projects/activities with large impact to the LIBOR program
•	Tracks key project milestones and adjusting project plans and/or resources to meet the needs of stakeholders
•	Conducts project meetings. Records minutes. Follows up on actions taken and logging of watch list items and RAID log items 
•	Manages external council teams and collaboration with Consulting teams 
•	Plans and leads the execution of complex, cross-functional implementations or integrations (including Command Centers, issue management, escalation, management communications, KPI tracking and reporting) 
•	Investigates and develops resolution of complex business or project issues, including analysis, solution facilitation and development, approval, management communication, and implementation 
•	Develops and delivers management and project-related presentations as needed
•	Provides feedback for process improvement, lessons learned, program enhancements, and strategic alignment with business or other programs

Project Manager, Enterprise Program Execution Office 

Examus

• Leads team of ~8 engineers and marketing team members, overseeing active sale system demonstrations, client exam preparation, and customer development (CusDev) research for this international online proctoring service.
• Partners with CEO and executive leadership across sales, marketing, and product development on new business development efforts for AI-based software; identifies strategies to drive regional business growth in eLearning, manages SaaS project implementations, and assists with prioritization of new features for successful implementations.
• Collaborates with international teams on strategies to drive social media content generation, SEO optimization, digital marketing, and website support, and manages project implementations across North/South American and Middle Eastern markets.

Director, International Business Development

MorganFranklin Consulting

• Assists Morgan Franklin Consulting Project team with Sitetracker implementation and definition of processes and policies, supplies business rules and procedures and communicates the contexts in which the rules, processes and polices are applied.
• Leads workshops for Sitetracker requirements gathering and provides input for the design and construction of test cases and scenarios and may also validate executed test results.

Subject Matter Expert

conexcity.com

• Managed 5-person team overseeing site acquisition, field data collection, and structural analysis reporting for this telecommunications infrastructure solutions integrator specializing in end-to-end design, engineering, construction, and life-cycle management of mobile carriers.
• Utilized LEAN methodologies and strategic project management tools to develop and optimize business processes; reduced human errors from 30% to 5% and improved cross-functional communication business-wide.
• Utilized SiteTracker data and reporting tools to design internal/external reports that delivered an effective and efficient process for tracking project milestones; reduced government and utility company building permit acquisition timelines by 50% per small cell project.

Project Manager – Telecom/Site Acquisition

• Oversaw implementation/customization of and client/business milestone tracking within SiteTracker, an internal project management information system (PMIS) platform that reduced duplicate tracking and improved consistency.
• Managed building permits, project budgets, and cash flow for up to 350 projects at a time with budgets of up to $100k each; ensured projects were completed on time, within budget, and billed accurately.
• Optimized project workflow processes involving NY Department of Transportation and ComEd permit acquisition that increased quantity of on-air, monthly deployed sites by 80%.

Project Coordinator – Telecom

Anna Zorina Gallery

• Oversaw daily operations, including preparation of collector offers, press release composition, website updates, exhibition installation and breakdown, client communications, and database management for this Chelsea gallery hosting new exhibits every 4-6 weeks.
• Directed data migration from ARTBase to Primer database, allowing for 1 cohesive system to track art pieces, descriptions, artist information, and collector/client contact information for automated communications.
• Represented “Quarantine”, a special project by Graham Wilson, curated by Anna Zorina Gallery for the 2018 Spring/Break Art Show; met with collectors and ensured they were updated on both the piece and the artist.

Gallery Assistant

Jet Infosystems

• Managed ~12 engineers, local delivery managers, and configuration team members overseeing implementation of major cybersecurity projects; ensured successful implementation of 8 projects in 1 year with budgets of up to $500k per project for this system integration provider with a focus on cybersecurity.
• Partnered with COO on client relationship improvement efforts; ensured clients received high-quality performance and that projects were completed on time and within budget.
• Directed implementation of an internal quality improvement project that accelerated client solution deployment by 30% while maintaining quality standards.

Project Manager – Cybersecurity

USSC Ltd.

• Led ~50 team members through numerous multi-disciplinary university, oil and gas, and manufacturing projects simultaneously; oversaw daily task delegation, quality metric review, timeline adherence, and ~$1.5M budget.
• Mentored project coordinators interested in becoming project managers and delivered training on best practices for identifying and presenting client solutions.

Project Manager – System Integrator

Hi LinkedIners!

I am Olga, a project manager with over a decade of experience delivering process improvement expertise to the cybersecurity, network infrastructure, information technology, wireless network deployment, EdTech, and financial services sectors, while leading teams of up to 50 members.
Throughout my career, I’ve served as a mentor to clients on complex and detailed projects, utilizing the PMI principles of technical project management, leadership, and strategic and business management to ensure challenging goals are successfully achieved on time and within budget.
People come to me when they:
⚡️ Want to structure, enhance, and increase the efficiency of their business processes
⚡️ Need to complete strategic projects #OnTime, #UnderBudget, #inScope
⚡️ Seek advice on how to start their career in the US

I enjoy meeting professionals to discuss process enhancements, optimization, and tech startup news. Let's chat and connect!


Competencies: Team Leadership · Collaboration · Conflict Resolution · Thought Leadership · Written, Verbal, and Interpersonal Communication · Attention to Detail · Innovation · Complex Issue Resolution · Task Prioritization and Delegation · Executive Leadership Presentations · Project Management · Product Management · Product Adaptability · New Business Acquisition · Service Management Processes · Qualitative and Quantitative Analysis · Financial Modeling · Mergers and Acquisitions · Technology Platform Integration · Some Italian · Fluent in Russian · SiteTracker · Salesforce · Smartsheet · MS Office · MS Project · MS Azure · Jira · Trello Boards · Streak · Google Suite · Cloud Infrastructure · Google Cloud · AWS · Oracle · SharePoint · Project Management Software

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