Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Lafayette American

Thrilled to be reunited with longtime agency (and real life) friend Toby Barlow (sensational chief creative) and his equally spectacular team of leadership and their deep bench of incredible talent across all disciplines!

Business Development Consultant

SPECIAL OPS

Thrilled to be reunited with some of my favorite SUPER TALENTS whose individual histories with world class brands and decades of stunning successes makes for a remarkable collective offering.

They represent the very BEST of my years at some of the best ad agencies in the world and I am THRILLED to put my shoulder to the wheel for this unmatched group of seasoned veterans.

Want some evidence of the heft of these mighty talents? https://specialopscreative.com/

Business Development Executive

CROW Consulting LLC Helping C-level agency leaders/others solve today’s complicated biz dev puzzles

“My mission was, is and always will be to help the senior-most person or persons in any organization achieve their most audacious objectives and that, of course, always includes growth through significant new revenue gains — and invariably includes the creation of new dedicated internal and external communication programs and aggressive outreach to a variety of different constituents.”   

Stayed  tuned for exciting news about my robust and dramatic re-launch and re-branding of my longtime business development firm, CROW Consulting, LLC.

Founder

Sleek Machine

Enjoyed this project with some really terrific clients! Happy to have built a new outbound program for them.

The founder and lead strategist forged a relationship a decade or more ago working at a well-known blue chip agency on huge brands – and have the successes stacked up to prove it.

Get a small sense of their experience and expertise here: https://www.sleekmachine.com/

Better yet, they've built a new enterprise over the last several years ALSO working on world renown AND scrappy start-up brands. And the work they've done for Private Equity clients to help THEIR brands survive + thrive is a story I am truly enjoying helping to tell.

Stay tuned for exciting developments with this leadership team, now expanded from Boston to Atlanta with a world-class creative director leading the charge from the latter.

GAS Group

Thrilled to have worked directly with the leadership of this vital and vibrant terrific agency.

Perhaps its that they have ALL the savvy New York know-how I love...AND they all have Canadian roots so they were a JOY to work with!

Best results from our time together? A very VERY senior agency advisor brought me in last May and we both recommended a whole brand reboot (including a new name, no less, based on their founding one, but streamlined) and in NO time they brought it vividly to life (including a new website) along with a social calendar FULL of new branded content!

Additionally, I was very proud to help them build a NEW outbound new business engine and look forward to seeing they pay off in important ways!

Bray & Co

I was referred by one of my favorite frequent Adland collaborators for a short-term project and wanted to work with founder Peter Bray the minute we first met. Why such immediate enthusiasm? 1) He has a spectacular team in place and they have been working beautifully with one another toward great client successes for some time; 2) Peter's own background is JUST right for today's often difficult client challenges; 3) I love their We Are StoryBUILDERS ethos; and 4) that global digital prowess of his means Peter and team are working as we speak on new tech solutions.

It was a real pleasure to spend several months building their first-ever business development approach, process, and initial outbound initiatives.

Business Development Specialist

Store By Store

Proud to have been a small part of this incredibly unique program designed to increase growth for restaurant brands based on building programs based on their existing store data.

Worked with founders to build robust database of top restaurant industry leaders (700+) and executed a very thorough roll-out of the program by personally building the entire outbound program that identified best prospects via a number of company resources including Winmo, LinkedIn's ZoomInfo, HubSpot and other proprietary subscriptions and services.

Importantly, I managed the day-to-day process for this and leadership hit the ground running with a number of validated leads that immediately turned into real opportunities.

St. John

I thoroughly enjoyed my eight years with this terrific agency -- one of the best regional shops in the country in my not at all humble opinion. And after 35 years working for many of the biggest, best, and most famous agencies in the country (read: world), I'm proud to note my experience with St. John was as gratifying as any.

My role over the years was quite varied (responding to realities throughout), but was focused on the following: general new biz guidance/help; led all outbound initiatives; attracted and worked with PR firm (three years); and provided senior-most management consulting to President/COO.

Consultant: Agency Content/PR/Social and Business Development

theStudio Journal

I'm enormously proud to have taken a talented artist/photographer/friends DREAM... and worked tirelessly for a year and a half to bring it to LIFE – literally from thin air. 

That dream? A modern-day creative biannual magazine that would only be available in a gorgeous print form. Born on the banks of our mutual hometowns in The Shoals on the shores of the Tennessee River in Northwest Alabama, but with contributors across the country (and even from around the world.)

theStudio…  
…a biannual creative journal that is 
Visionary | Provocative | Delightful 
Intriguing | Creative | Adventurous | Timeless

Each issue is devoted to a single topic as the first two I led from concept to reality illustrate: Issue One, Water (Fall 2022); and Issue Two, Beauty (Spring 2023).

I continue to cheer on the founder and also encourage to subscribe, advertise, or reach out to Robert Rausch directly to contribute to future issues!

For information about subscriptions, advertising, sponsorships, and patronage, please visit www.thestudiojournal.net.

Founding Partner

The Propeller Group

Was thrilled to be reunited with one of the best creatives from Merkley Newman Harty some 20 years previously to partner with him and his astonishing Hollywood partners for The Propeller Group (with advertising led from our Tribeca office, design from Salt Lake City and entertainment marketing and film production in Hollywood).

My mission? I helped those founding partners take their spectacular body of work from both entertainment marketing and consumer advertising (all for the most recognizable blue-chip global brands in each sector) and help craft what turned out to be perhaps THE best in-depth introductory portfolio I've ever had to share with prospective clients.

Business Development Director

Currently seeking opportunities with C-level leaders of ad agencies (or clients, production companies, etc.) who: want to maintain status as a leading new business powerhouse; refurbish a once powerful program; build a new one. I have worked for all kinds and manners of agencies – S, M, L, XL, XXL – and have also applied my skills to clients in other industries.

I often work as a longtime consultant, but would consider permanent roles commensurate with my experience/ expertise. Also? I first began working virtually in 2000 (for J. Walter Thompson's global CEO, Chairman on the agencies most critical new business pitches) and often moved all over the US for certain opportunities. I both enjoy working from right here or would once again consider a move if that was the ideal approach. Prior to tackling a full-time leadership role, I might initially recommend a 3-6 month initial consulting engagement to ensure it has the makings of a longterm relationship.

DEVELOPED MY EXPERTISE AT THREE KEY AGENCIES (basis for all I've done since)
The core of my entire business development offering was forged over two decades (with other stops in between) working at these three agencies – and that learning is core to what I’ve offered every firm since: Chiat\Day (LA, NY and then at TBWA\Chiat\Day); Merkley Newman Harty (NYC, ATL; now Merkley Partners); and J. Walter Thompson (a dozen years at NYC global HQ, most significantly for global CEO/Chairman Bob Jeffrey). From 1985 through 2012.

LONGTIME BUSINESS MISSION 
My mission was, is, and always will be to help the senior-most person or persons in any organization achieve their most audacious objectives, and that, of course, always includes growth through significant new revenue gains — invariably including the creation of new dedicated internal and external communication programs and aggressive outreach to a variety of different constituents.

PROFESSIONAL HIGHLIGHTS
35+ years as one of the most respected, successful and popular marketing business development leaders in the industry. My list of C-level bosses reads like the Who’s Who of Advertising. (All of which can be supplied in a detailed complete job history document.) These CEOs and others represent the best thinkers (and doers) at the best global and upstart creative boutique ad agencies in the country, arguably in the world. In the process, I have helped them bring in over $7 billion in new billings from the world’s foremost global and most exciting emerging brands. And I have learned (and even mastered) every new advancement throughout.

taplio

The Battle

Denys Kapush

Neilan Tyree

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?