Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Resident North

A digital marketing agency that puts your business objectives at the forefront of strategy.

From website design & development through to SEO & Paid Advertising, we’ve got you covered all under one roof.

Co-Founder

Collusion Agency

White label digital marketing agency helping you achieve what you’ve agreed to deliver.

Director & Co Founder

Forever Agency

I managed a team that worked across both paid and organic social media. I am responsible for devising and implementing strategies to achieve KPIs that are agreed with the client and set out to assist achieving overarching business objectives. 

Due to my wider digital marketing knowledge, I am able to create plans that work harmoniously across all digital channels to enable synergy and effective results.

I work with my team to develop seasonal marketing calendars and help bring campaigns to life across Instagram, Facebook, Spotify, LinkedIn & TikTok.

Through the use of multiple analytics tools, I track the success of all of client accounts to ensure targets are being met, and if not how we can implement changes for improved success.

Social Media Manager

Run2

Through deep consumer analysis looking at trends, market data and analytical data I analyse & strategise both organic and paid social media campaigns across Facebook, Instagram, Twitter, LinkedIn etc.

In this position I currently work directly with clients, putting together pitches, reports and running account meetings.

I also actively keep on top of industry updates and ensure that this information is fed through the team.

Social Media Marketing Manager

At Run2 I am responsible for the account management of clients, ensuring that their corporate objectives can be achieved through the assistance if digital marketing efforts. Through thorough market & industry analysis and research, I am able to segment and target my clients' audiences. 

I write and execute digital marketing strategies for my clients including PPC,SEO, Social Media & Email marketing. 

I develop, plan, create and maintain PPC accounts across Google Ads & Bing ensuring the most effective use of budgets. I assess and execute SEO strategies looking at both technical and content based SEO, briefing content writers to create highly effective pieces of content. In addition to this, I create highly targeted paid social media campaigns that funnel users through the decision process in order to convert users through brand awareness to retention. 

Working towards KPIs, I report to my clients on a monthly basis analysing successes and planning how improvements can be made to ensure objectives are continuously reached and boundaries are pushed.

Senior Digital Marketing Executive at Run2

Williams Motor Group

Responsible for analysing the complete online presence of the Williams Group.

The main responsibilities of my role include supporting the planning and implementation of digital advertising campaigns to deliver a positive impact on sales, growth and customer retention across multiple consumer channels for all Williams' franchises including BMW, MINI, Jaguar & Land Rover.

Through analysis and research, I am responsible for the creation and delivery of the paid marketing strategy for the group, devising optimising tactics and managing performance of all campaigns. I am currently responsible for an annual spend of £300,000 on AutoTrader, £250,000 across Google Ads as well as £20,000 across Facebook. 

My role also involves me to:
Continuously analyse data to ensure marketing efforts are effective and achieving objectives. 

Research and report on industry and competitor paid search and digital advertising activity and trends.

Manage and successfully maintain the day to day relationship with digital advertising suppliers and third parties.

Ensure the Williams brand and their respective brand franchises identity and standards are upheld throughout all marketing activities.

Group Digital Performance Analyst

KW Digital Ltd

At KW Digital, I have progressed and become a well rounded digital marketer. 

My main roles included:
- Account Management 
- Paid Social
- Organic Social
- PPC Builds, Maintenance & Improvements
- Business Development 
- Strategy Planning & Writing 
- Reporting

I am extremely confident in PPC, SEO (both technical & content) and Social Media (both paid & organic). Developing through KW Digital I worked within the agency's paid team. I have a keen eye for detail and enjoy analysing client campaigns and scoping out areas for improvement for increased effectivity and performance. 

My strengths lie within researching and understanding an audience/industry using a range of data and reports from which I then develop full strategies to be carried out through each stage of the consumer cycle from awareness through to retention highlighting key KPIs on macro and micro levels which I report on on a weekly and monthly basis.

Alongside this role, I also assist in business development. I audit potential client sites and their current digital marketing efforts using a range of online tools such as SEM Rush, Moz, Screaming Frog, Google Analytics, Google WMT etc. From this analysis, I draw up proposals and attend pitch meetings where I have had success in winning a number of large, household named clients.

I had a portfolio of clients that I personally managed and communicated with on a daily basis. Alongside daily communication I managed a large range of paid campaigns across Google Ads & Social Media channels with annual budgets of over £100,000 which I was responsible for.

Business Developer / Paid Social Specialist

Account Manager

Digital Marketing Executive

Yours Is The Earth

Alongside being a barista my responsibilities include supervising a small team and delegating tasks to ensure an efficient and effective workplace where the highest standard of customer service is met at all times. I have built very strong relationships with customers over the time I have spent working at this cafe and have been praised on my high levels of customer service which I really take pride in.  Naturally teamwork is a fundamental skill to this job that I have gained alongside many other skills.

Supervisor

Prodo Digital

During this work experience placement my roles included, copywriting involving content creation for both client websites and in house corporate blogposts, social media marketing and creating ads across Google's Search Network.

Digital Marketing Intern

The Mothership Group

My role required me to identify the most appropriate forms of social media for the business and  how these platforms may be exploited in order to promote and advertise the business and its services. I ensure that the target audience is understood in order to build strong engagement over the social media streams such as LinkedIn and the company's website. This role has built my understanding of social media platforms and how/when to optimise their usage, this was done through research and testing out prime times where engagement was at its highest. I formulated and implemented a social media strategy for the business creating a range of documents in order to ensure a consistent, coherent message was delivered as well as being able to track progress. This role was interesting as there were 3 audiences I needed to deliver differing messages to, so research and understanding each particular audiences needs, wants and habits was essential for success.

SEO & Social Media Intern

International Festival for Business 2014

During the 50 day festival, I was responsible for producing the daily briefings to tight deadlines, this involved undertaking research about the local visitor economy and collating key information about the Festival events planned for a given day. My job was to disseminate the information to over 600 volunteers, and many businesses across the city region, through a range of print and social media channels. Feedback from the recipients was excellent, everything they needed to know about what was going on across the city was condensed into two pages and delivered to them each morning.

Digital Marketing & Communications Intern

I am a well rounded digital marketer with a true passion in making a difference.

Through my career, I have gained years of experience working with local, national and international brands. I pride myself in my attention to detail and understanding the target market through in-depth research to allow me to create fine-tuned effective marketing strategies.

Being a well-rounded individual allows me to create holistic plans where all digital elements can work together in the most efficient way possible allowing overarching business objectives to be met.

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Denys Kapush

Aycan Demirci

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