Digital Magician Studios

Key Clients: Tiësto, Amazon Alexa, Popsockets, Dr. Squatch, Ralph Lauren, Perplexity Ai, Dr. Squatch

$5M in revenue for clients through organic and paid content, influencer campaigns, SEO, and paid ads marketing solutions across Instagram, Meta, Google, and TikTok.

Launched & Directed social media campaigns for Amazon Alexa, Ralph Lauren, Tiësto, PopSockets, and more. 
Managed teams, Creatives, & Influencers across dozens of campaigns.

Creative Strategist

Activision

GFX for Call of Duty: Mobile social media advertising

Produced over 300 thumb-stopping pieces of engaging content to introduce, tease, and inspire our community with news maps, gear, events and game modes. 

Provided valuable social media insight to help direct creative to maximum performance. Repeated record breaking organic social content performances surpassing millions of views in under a day.

Content Animator, Designer

Solve

Created GFX for over 100 crime solving episodes including interactive games, text animation, 3D renderings, and exploding heads.

Content Lead: VFX & GFX

Freelance VFX Editor

Digital Corps

Created videos and graphics for a wide range of internal and external clients both at Ball State and around the country.
Responsible for video production from on set interviews to post-production and other creative endeavors. Worked in various departments of production but specialize in Visual Effects and Motion Graphics. 

Spent the semester prior as a Video Apprentice training before being selected for a Specialist promotion.

Video Specialist / Motion Graphics 

Los York

Content/Editing Summer Intern

I'm the Head of Creative for Digital Magician Studios (DMS). A social media content marketing agency that specializes in Content Strategy & Content Creation for brands to build loyal communities and grow their businesses. I have a passion for helping brands create thumb-stopping content and grow online.

I've worked as a Content Strategist for over 6 years, a Content Creator for 10, and have a background in high end video editing, motion graphics, & visual effects (VFX). 

With +260 million organic views on Instagram & TikTok and $5 million in sales generated for our clients, I have proven experience in working with incredible brands like Amazon Alexa, Ferrari, Ralph Lauren, PopSockets, and more. I also have a background in digital marketing and content production for leading gaming companies like Activision and Snapchat, where I produced over 300 pieces of record breaking content for Call of Duty: Mobile and Solve. 

As an Adobe certified professional, I have expertise in video editing, graphic design, and animation, using tools like Premiere, Photoshop, and After Effects. I also have skills in content strategy, social media management, paid ads, and consulting. I am always learning and sharing my knowledge about marketing, business, mental health, and personal development on platforms like TikTok, Instagram, and LinkedIn, where I have a combined following of over 170,000. 

My goal is to empower B2B, B2C, & DTC brands to connect with their audiences and grow their businesses through strategic and creative social media content. If you are interested in working with me or learning from me, you can view case studies on my website, email me, or follow me on social media. 

I would love to hear from you!

Denver McQuaid

Youthvine Agency

I drive strategy, agency growth, and nurture creator and social community programs at Youthvine, a next-gen lifestyle marketing agency and talent network. Focused on connecting brands to youth culture’s pulse—action sports, music, fashion, and social change—we blend strategic expertise with hands-on creator-driven approaches to deliver authentic impact.

Chief Engagement Officer

ThinkWithWitt

We help companies and nonprofits modernize their brand storytelling, social content, creator partnerships and audience engagement strategies to impact change and drive business growth.

Specialization: youth culture, hard-to-reach demographics, fandom communities, and cross-generational communications.

Guided by data. Driven by culture 🔥

Senior Youth & Creator Marketing Strategist, Problem Solver & Brand Builder

Thrive Global

Thrive Global is Ariana Huffington's health, wellness and fitness media resource. Together we're on a mission to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance.

Contributing Author

YouTube

As a Senior Youth Culture Marketing Strategist for YouTube via GLG consulting, I have leveraged my expertise and understanding of youth culture to drive product innovation, enhance user experience, and develop effective marketing communications strategies in collaboration with prominent creators and users. Through our co-creation efforts, we have delivered tangible results and helped businesses stay ahead of emerging trends and remain competitive in an ever-changing marketplace.

Senior Youth Market Insights and Strategic Advisory 

We Are Family

Cross Generational Marketing Strategist | U.S. Market

Kogan Page

Co-Authored 'The Gen Z Frequency: How Brands Tune In and Build Credibility' with Derek E. Baird. The title was released on September 28, 2018.

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing. Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach.

Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before. Staying tuned-in to this demographic's impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand, non-profit/social impact or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves.

Best-Selling Author  | Named Top Youth Marketer to Follow by  Inc. Magazine

Motivate Inc.

Motivate is the leading insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, product development and turnkey media strategy and execution for high-growth demographics. 

Motivate acquired Immersive Youth in 2016. The newly formed Motivate Youth practice provides best-in-class media activation in digital, traditional, social and influencer marketing services used by Fortune-500 brands and major advertising agencies.

EVP, Youth Marketing

Immersive Youth Marketing

Immersive is a youth marketing agency cultivating brand relevance with young people. 
We unlock the passions of consumers through cohesive solutions that emotionally connect, inspire action, and positively change behaviors. We’ve helped some of the world's greatest brands reach mass audiences while building credibility within niche youth segments.

Youthvine is our proprietary youth-powered resource. We deliver actionable insights, innovation, strategy and advocacy programs to help brands rapidly and cost-efficiently connect with influential tweens, teens, and young adults. 

Some of the brands we are honored to work with, include; Walt Disney World, Autodesk, Qualcomm, Nitro Circus, Funny Or Die, Bravo Sports, Partnership for Drug-Free Kids, Texas Department of Agriculture, Hansen's Natural, and Konami Digital Entertainment.

Premise | Youth Marketing + Immersive Media 

Premise is a full service agency that builds positive connections between brands and youth.   We provide the depth of expertise needed to resonate with young people in ways that are trend conscious. Our work impacts targeted consumer segments from the inside out to provide your brand the authentic foundation needed for success.  

We deliver a complete set of youth marketing services including; youth market strategy, brand development, research and cultural insights, social media, creative design and media services, content production, and education programs.

Head of Strategy and Consumer Insights

Landscape Structures

Strategic Advisor, Youth and Fitness Markets

Youth Brand Builder | Gen Z & Alpha Specialist | Creator Marketing Strategist | Author, The Gen Z Frequency | Youth Marketer to Follow, Inc. Magazine | #CreatorEconomy | Let's talk brand and business growth 🔥

Gregg L. Witt’s tireless pursuit of youth culture has been a long and winding road. Never content to just ‘know it when he sees it,’ Witt has dedicated his career to understanding the wisdom and authenticity of youth culture while guiding others to do the same.

With over 25 years of experience, Gregg is a senior marketing strategist specializing in building brands and directing campaigns that resonate and drive growth. Recognized by Inc Magazine as a "Top youth marketer to follow," he connects with tweens, teens, and young adults through cultural storytelling and youth-driven strategies.

Gregg’s journey began at 16 when he launched Goodtimes Skateboards, generating $500K in sales within its first year. This entrepreneurial spirit laid the foundation for his career as a trusted youth culture advisor.

As an independent consultant, Gregg advised major brands like YouTube, Meta, Samsung, Intuit, and Axe, while mentoring over 150 emerging creators and collaborating with Reichman University’s ContentShapers Masterclass Program.

From 2018 to 2021, Gregg served as USA Youth and Creator Marketing Strategist for We Are Family Global Agency Group, partnering with Adobe, Thorn, and Radio Disney to create youth-focused campaigns. Before that, as Vice President of Youth and Creator Brand Partnerships at Motivate Agency (2016–2018), he drove avg 33% annual growth, generating over $5M in revenue with work for Hollister, Cooper Tires and Walmart.

Earlier in his career, Gregg co-founded Premise Marketing, delivering strategies for brands like Funny or Die and action sports companies, and before that worked with Powerline 6 Design, collaborating with Ecko Unltd., Burton, Razor., and others. He also led award-winning social impact programs for the Partnership for Drug-Free Kids and Queen Rania of Jordan during his tenure at Immersive Youth.

Gregg is the co-author of The Gen Z Frequency (Kogan Page), a best-selling guide to understanding Gen Z, translated into seven languages.

As Founder and Chief Engagement Officer of Youthvine, Gregg leads a next-generation marketing agency connecting brands with youth culture through creators, community builders, and social media. Youthvine’s network spans 100+ creators and 500+ social communities, reaching over 100M youth globally.

Gregg’s work resonates because it is grounded in cultural intelligence and authenticity. “Gregg is this marketing dude that talks like us,” says Dana Barbaro, 15. From insights to advocacy marketing, Gregg ensures measurable results—all delivered in a new pair of bright red Vans Grossos.

Gregg L. Witt💡

Movement in 2025 didn’t become louder. It became participatory.
People didn’t just watch action sports. They showed up.

Performance still mattered, but participation mattered more. Brands that built sessions, access, and repeat experiences earned trust over time. Brands that treated action sports like media placement got ignored.

Growth came from systems that helped people do the sport, not from chasing visibility. That perspective shaped what stood out this week.

🎯 This Week’s AI Check: Rewind

Rewind turns personal memory into searchable infrastructure. It records what you see and hear across meetings, docs, and messages, then lets you search your own history privately, without breaking flow.

Where it shows up best:
• Brands rethinking learning, onboarding, and knowledge retention
• Schools and nonprofits supporting context-rich learning
• Teams preserving institutional memory over time

The net effect:
Participation beats exposure.
Recall compounds when systems support continuity.

Other signals worth noting:
🏃 Movement replacing doomscrolling as social infrastructure
⚡ Sports marketing shifting from interruption to immersion
🏁 Action sports maturing into long-term, league-level ecosystems

If you are building for trust, systems, and long-term relevance, that is what we unpack each week in The Gen Z Frequency.

Worth subscribing if you are building for what lasts.

Gregg L. Witt

Welcome to Edition 117 🌐 Tune in for a few minutes each week to elevate your youth and creator marketing game in a generational context. Here's what 

Open article: Why Participation, Not Visibility, Defined Action Sports in 2025 by Gregg L. Witt • 12 min read

Why Participation, Not Visibility, Defined Action Sports in 2025

Influence in 2025 didn’t disappear. It stopped being automatic.
People didn’t disengage. They decided faster.

Followers still matter, but they no longer carry the weight they used to. Relevance does. Trust does. Brands that treat creators as partners and build for participation earn staying power. Brands that treat influence like a media buy get skipped.

Growth now comes from systems built to earn attention repeatedly, not from chasing reach once. That lens shaped what stood out this week.

🎯 This Week’s AI Check: Arc Search

Arc Search doesn’t send you down a list of links. It reads the web for you and returns a clean, structured answer, which makes discovery feel more like exploration than homework.

Where it shows up best:

 • Brands adjusting to faster, summary-driven discovery habits
 • Schools and organizations simplifying research and learning
 • Teams looking for clarity without tab overload

The net effect:

Influence is earned, not owned.
Trust grows when usefulness replaces noise.

Other signals worth noting:

🌍 Digital skills framed as economic dignity, not just education
🚀 Learn-to-earn pathways expanding through platforms that fund youth-led innovation and leadership
🤝 Partnerships proving that scalable impact comes from building with young people, not for them

If you are building for trust, systems, and long-term relevance, that is what we unpack each week in The Gen Z Frequency.

Worth subscribing if you are building for what lasts.

Welcome to Edition 116 🌐 Tune in for a few minutes each week to elevate your youth and creator marketing game in a generational context. Here's what 

Open article: What 2025 Taught Us About Influence, and Why Trust Has Replaced Reach as the Real Growth Engine by Gregg L. Witt • 14 min read

What 2025 Taught Us About Influence, and Why Trust Has Replaced Reach as the Real Growth Engine

taplio

The Battle

Denver McQuaid

Gregg L. Witt💡

Followers

Posts

Engagements

Likes

Performance ScoreGregg L. Witt💡's LinkedIn Performance

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taplio

The Battle

Denver McQuaid

Gregg L. Witt💡

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gregg L. Witt💡's LinkedIn Performance

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Performance ScoreGregg L. Witt💡's LinkedIn Performance