Digital Magician Studios

Key Clients: Tiësto, Amazon Alexa, Popsockets, Dr. Squatch, Ralph Lauren, Perplexity Ai, Dr. Squatch

$5M in revenue for clients through organic and paid content, influencer campaigns, SEO, and paid ads marketing solutions across Instagram, Meta, Google, and TikTok.

Launched & Directed social media campaigns for Amazon Alexa, Ralph Lauren, Tiësto, PopSockets, and more. 
Managed teams, Creatives, & Influencers across dozens of campaigns.

Creative Strategist

Activision

GFX for Call of Duty: Mobile social media advertising

Produced over 300 thumb-stopping pieces of engaging content to introduce, tease, and inspire our community with news maps, gear, events and game modes. 

Provided valuable social media insight to help direct creative to maximum performance. Repeated record breaking organic social content performances surpassing millions of views in under a day.

Content Animator, Designer

Solve

Created GFX for over 100 crime solving episodes including interactive games, text animation, 3D renderings, and exploding heads.

Content Lead: VFX & GFX

Freelance VFX Editor

Digital Corps

Created videos and graphics for a wide range of internal and external clients both at Ball State and around the country.
Responsible for video production from on set interviews to post-production and other creative endeavors. Worked in various departments of production but specialize in Visual Effects and Motion Graphics. 

Spent the semester prior as a Video Apprentice training before being selected for a Specialist promotion.

Video Specialist / Motion Graphics 

Los York

Content/Editing Summer Intern

I'm the Head of Creative for Digital Magician Studios (DMS). A social media content marketing agency that specializes in Content Strategy & Content Creation for brands to build loyal communities and grow their businesses. I have a passion for helping brands create thumb-stopping content and grow online.

I've worked as a Content Strategist for over 6 years, a Content Creator for 10, and have a background in high end video editing, motion graphics, & visual effects (VFX). 

With +260 million organic views on Instagram & TikTok and $5 million in sales generated for our clients, I have proven experience in working with incredible brands like Amazon Alexa, Ferrari, Ralph Lauren, PopSockets, and more. I also have a background in digital marketing and content production for leading gaming companies like Activision and Snapchat, where I produced over 300 pieces of record breaking content for Call of Duty: Mobile and Solve. 

As an Adobe certified professional, I have expertise in video editing, graphic design, and animation, using tools like Premiere, Photoshop, and After Effects. I also have skills in content strategy, social media management, paid ads, and consulting. I am always learning and sharing my knowledge about marketing, business, mental health, and personal development on platforms like TikTok, Instagram, and LinkedIn, where I have a combined following of over 170,000. 

My goal is to empower B2B, B2C, & DTC brands to connect with their audiences and grow their businesses through strategic and creative social media content. If you are interested in working with me or learning from me, you can view case studies on my website, email me, or follow me on social media. 

I would love to hear from you!

Denver McQuaid

Matt J. Smith

brandmilk

Fractional CMO, Advisor and Consulting Services for Entrepreneurial CPG Companies.
Key Business Solutions: Accelerate growth, improve profitability, optimize digital strategy, develop innovation and gain distribution.

o Driving white space innovation into functional drink category for mid sized dairy business

o Championed plant-based food and functional snacking space for Steuben Foods, including strategy, general management and commercialization 

o Turned around $6MM DTC E-Commerce business for Elmhurst, a national plant-based beverage brand
o Grew +24% in topline sales and increased operating profit from -15% to +10%
o Significantly improved key metrics including +61% paid search ROAS and +22% paid social ROAS
o	Targeted new consumer persona with Meta ads resulting in +50% CVR and reduced CAC by 15%
o	Achieved +55% increase in Meta CTR and 22% savings in CPC
o	Optimized acquisition campaign doubling CVR from 5% to 10%  and tripling repeat rate from 8% to 25%

Chief Marketing Officer

SKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our 14-week intensive program provides exclusive insider access to industry leaders, key retailers, and the tools necessary to accelerate smarter, faster growth. Serving as a mentor in SKU's first track in the pet care sector.

Business and Marketing Mentor - Pet Care

Hero Pet Brands

As a key Executive Team member, led rebuilding, reinvention and diversification of an $100MM consumer pet products business. Guided evolution of culture, injection of new high caliber talent, shift to insight driven innovation, efficient brand building, category management oriented analytics, and significant elevation of digital and eCommerce capabilities. The compelling turnaround led to a formal carve out sale to a private equity backed strategic buyer.

Key Accomplishments:
•	Turned an unstable business with over 60% of gross sales with one customer, in one commoditized product category to a diversified category mix where no category accounts for greater than 25% of Net Sales and doubling of profit margins in four years.
•	Directed digital transformation including shift to manage all eCommerce business internally resulting in 105% lift in gross sales and +90% in operating profit. Channel was fastest growing and most profitable accounting for greater than 30% of gross sales and 35% of operating profit.
•	Shifted from disparate and internally focused parent branding strategy to a bold and inspiring rebranding that resonated with employees, customers and consumers
•	Retained to lead key step change efforts including multi-business M&A integration, installation of new processes, portfolio renovation and five-year innovation pipeline development across Equine, Homestead and Small Animal segments

***Exited after declining relocation to St. Louis area (post acquisition)

Senior Vice President of Marketing

•	Directed consumer-centric strategic shift to in house management of Amazon business, resulting in net sales CAGR of +52%
•	Increased Amazon ROAS from 2.0 to 6.0 via exact match bidding, long tail key words and higher AOV
•	Spearheaded creative B2B lead generation program resulting in an incremental $600K and 2400% ROI

•	Guided strategy and commercialization of Buffalo Range, a new, healthier dog treat brand that achieved over $6MM in sales and sparked first company distribution in over 2,500 grocery doors

Vice President Marketing

•	Developed new nimble stage gate and innovation process, which reduced speed to market by over two months and increased Innovation revenue by 2X
•	Successfully expanded natural flea and tick presence via innovation and brand development resulting in over $12MM increase in sales, $4MM in operating profit and built the #1 Natural flea and tick portfolio in U.S.

Marketing Director

Publicis Hawkeye

Dynamic leadership role helping B2C and B2B clients identify insights, define strategy and then deliver creative solutions that achieve strong ROI. Privately held integrated digital marketing agency with core expertise in strategy, data analytics, branding, direct, digital, social media and experiential marketing. Key clients included; Gatorade, Michelob ULTRA, Red Bull, The North Face, GORE-TEX, ThyssenKrupp Elevator, Ally Bank and Capital One.

•	Quarterbacked and won Gatorade new business pitch, including development of endurance athlete targeted strategy and integrated engagement plan
•	Drove development of research, new brand positioning and multi-touch direct mail and email campaign for The Ritz-Carlton Destination Club which resulted in a response lift of over +5%
•	Led development of transformational digital/social Running Club platform for The North Face that increased engagement, loyalty and affinity with endurance running consumers

Director of Insight and Strategy

AB Brands, LLC

Directed $50MM global CPG start-up featuring portfolio of young, lifestyle brands: bodycology, Dr. Teal's and Cantu. Upgraded internal talent, external agency resources and use of consumer and shopper data.

•	Gained new distribution into numerous key global markets and domestic accounts including Target, Walgreen’s and Dollar General. 
•	Generated +40% increase in net sales, and a +46% increase in operating profit
•	Led digital transformation including redesigned website, SEO, geo-targeted online media, social media and rich media/video development

Vice President of Marketing & Sales

Dr Pepper Snapple Group

Guided the $1B flavored soft drinks category and team that included 7UP, Sunkist, A&W, Canada Dry and other brands. Championed brand vision, strategy, innovation, and activation calendar. 

•	Drove portfolio growth of +3% in a declining category, including +10% on Canada Dry.  

•	Led and coached team of ten and drove key cross-functional meetings including: bottler marketing committee and Core 4 marketing and sales alignment.

Director of Brand Marketing

Led the strategy development and marketing execution for the $500MM Diet Dr Pepper brand.  Championed the Dr Pepper and Diet Dr Pepper strategic vision across organization.  Directed numerous high-level cross-functional teams.

•	Leveraged robust new insights to spearhead the complete repositioning of the brand and target audience to become the "most indulgent diet drink" and subsequent new advertising campaign "Nothing Diet About It," resulting in growth of +16% (fastest growing diet brand) in a slow growth category

•	Directed "Pepper the Nation," the largest sampling program in company history, which penetrated more than 4MM new households

Brand Manager - Diet Dr Pepper

Directed all strategy, innovation and activation for the $150MM non-carbonated beverage segment. 

•	Successfully turned	around the HP brand from declining sales to +16% by	energizing the organization with	robust innovation, targeted advertising and engaging event marketing. (2nd fastest growing brand in company in 2003)

Brand Manager - Hawaiian Punch

Mattel, Inc.

Co-managed $70MM Innovation segment for Hot Wheels. Leveraged global trends and insights to take the brand into entirely new categories. Guided complex, cross functional teams, managed advertising agency and full P&L responsibility.

•	Increased 2001 Hot Wheels Innovation revenue +15% and operating profit +30%
•	Developed and commercialized the Hot Wheels Super Launcher, the #3 selling toy in 2000
•	Guided development of over 8 national TV commercials, which played critical role in building brand relevance, awareness and persuasion, especially targeting older kid/tween audiences

Associate Product Manager - Innovation

Strategic, inventive and versatile multichannel marketing & sales leader who who has driven profitable growth, elevated brands and championed innovation across the FMCG industry.

-Fortune 500 experience PLUS smaller, more nimble company success (private and private equity)
-Deep Commercial and Selling experience with Walmart, Target, Grocery and other channels
-Strong eCommerce and Direct to Consumer experience in the CPG space
-Consistently delivered meaningful innovation across pet, beverages and toys
-Able to efficiently and creatively build brands leveraging a broad toolbox

Key Results:
-Championed reinvention, turnaround and successful sale of $100MM consumer pet business to PE backed strategic buyer, including 2X Revenue and 10X EBITDA growth
-Developed the #1 natural flea & tick business commanding greater than 65% market share in 4 years
-Built in-house eCommerce team from scratch resulting in tripling of sales in three years surpassing $20MM
-Turned around a top ten soft drink brand through development of new strategy, advertising and aligned execution resulting in +16% growth (fastest major diet brand)

Values include: Adventure, Optimism, Originality, Honesty, Curiosity and Teamwork.

Key Skills:
General Management
Business Turnaround/Growth
P&L Management
Strategic Planning
Portfolio Strategy
Consumer and Market Insights
Brand and Product Positioning
Process Improvement
Commercialization
Category Management 
Retail Selling
R&D
Innovation
Regulatory
Brand Building
Merchandising
Promotions
Advertising
eCommerce
Organic Social 
Paid Social
Artificial Intelligence
eMail
SEO/SEM
Amazon (Wholesale, FBA and FBM)
AMS
Direct to Consumer
UX
IA
In House eCommerce Fulfillment
Creative Development
MAP Implementation/Management
Technology Advocate
Food
Beverages
Plant Based (including hemp, nuts, seeds, etc.)
Health & Wellness
Nutrition
Clean Label
Functional

Contact:

email: mattjsmith121@gmail.com
cell: 469.426.7797

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Denver McQuaid

Matt J. Smith

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