Lifting your close rate by 20% in 90 days by replacing standard playbooks with signal-driven sales | Co-Founder & CEO at bont | Business Angel

As a serial entrepreneur with over 10 years of experience in strategy consulting, I am committed to driving 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐁2𝐁 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 in the digital age. 🚀

𝐂𝐚𝐫𝐞𝐞𝐫 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐄𝐎 𝐨𝐟 𝐣𝐚𝐜𝐚𝐧𝐝𝐨 (2012-2023):
•	Grew the HR Tech SaaS company from zero to several hundred clients. 	
•	Achieved annual recurring revenues in the mid-seven-figure range. 	
•	Successfully executed an exit to a strategic buyer in 2022 and transitioned out as CEO shortly thereafter. 	
•	Learned the critical importance of data-driven decision-making in sales.

𝐂𝐨-𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐄𝐎 𝐨𝐟 𝐛𝐨𝐧𝐭 (2024 - 𝐏𝐫𝐞𝐬𝐞𝐧𝐭):
•    Our mission at bont is to transform sales processes for B2B companies by leveraging data-driven insights and AI technology.     
•    We aim to move beyond traditional sales methods and create more effective strategies that empower sales teams to make informed decisions quickly.     
•    We focus on integrating 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚𝐥𝐥 𝐬𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐜𝐲𝐜𝐥𝐞, including: 
– 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Identifying high-potential leads and optimizing outreach strategies, as well as implementing targeted campaigns to maximize engagement and conversion. 
– 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Using AI tools to provide insights that help close deals faster and improve retention, and personalizing customer interactions to identify upsell opportunities.     
•    By using AI-powered deal intelligence, we help sales teams prioritize their efforts and make better decisions, ultimately driving higher conversions and more predictable revenue. 

𝐓𝐞𝐢𝐜𝐡𝐦𝐚𝐧𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬:
•    Managing Partner advising scale-ups and startups on growth strategies and investor decisions. •    Passionate about supporting emerging B2B tech startups in optimizing their sales and operational processes.     
•    Co-founder of Investor Rating, a platform designed to streamline investor evaluations and enhance decision-making for startups and investors alike.

Outside of work, I’m a dedicated father of two, living near Bern. I love staying active and embracing new adventures. My roots in East Frisia give me a diverse outlook that enriches my professional life.

Let’s connect—whether to exchange ideas, explore collaboration, or discuss innovative sales growth strategies. 🌟

Dennis Teichmann

"We rely on gut feeling. We know our clients better than any data."

This was the challenge from a CEO, super skeptical of our data-driven approach.

His team had always done sales a certain way. They trusted their instincts. They were close to the client. In his mind, data was a distraction from the real work of selling.

Instead of arguing, I made a simple proposal:
Let's give it a try.

We took a small group of his sales reps. We used data to highlight only the deals that were statistically more likely to close, ignoring the ones that just "felt" strong.

The outcome surprised him.

𝗧𝗵𝗲 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝗵𝗶𝗳𝘁
The reps weren't threatened. They were energized. They saw that data understood the entire pipeline better than any single person's gut feeling could. It gave them confidence.

𝗧𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲
The numbers followed. The data-prioritized deals started converting at a higher rate. The test group began outperforming the control group who stuck to gut-feel.

𝗧𝗵𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
This was the most powerful part. Their clients felt better understood. Why? Because they were being served at the right time, with the right measure. The outreach was relevant, not just relentless.

The CEO who told me data couldn't work is now one of its biggest advocates.

🚀 Boosting B2B Revenue & Retention with AI | Co-Founder & CEO at bont | Investor & Advisor

The worst advice in B2B sales?
“Just keep chasing.”

I hear it constantly. It's the go-to advice from managers who mistake activity for progress.
And our data shows it's detrimental to revenue.

We analyzed thousands of sales sequences inside bont.
The pattern was brutal: Chasing a customer who isn't ready doesn't create urgency.
It creates annoyance. And kills potential deals.

This is what gut-driven chasing looks like in the data:

𝗧𝗵𝗲 𝗣𝗲𝗿𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝗲 𝗧𝗿𝗮𝗽

→ Follow-up #7 to a prospect who hasn't opened an email in 6 weeks.
→ The "just checking in" call after 30 days of total silence.
→ Pitching features when their only signal was a single whitepaper download.

It's wasted effort, based on a playbook from 2015.

Chasing only works at one specific moment:
When the buyer is already moving.

Top performers don't chase blindly. They track buyer movement.
They see the signals—the pricing page visit, the case study download, the renewed email engagement—and they act on 𝘵𝘩𝘢𝘵.

Stop chasing every lead.
Start chasing the right signals.

Your pipeline review isn’t a review. It’s a weekly ritual of optimism.

Everyone shows up with “updates.”

Stages move.

Next steps get typed.

And the forecast still misses.

Because most pipeline reviews track seller activity:

Logged call ✅
Sent follow-up ✅
Did the demo ✅
Updated stage ✅

None of that proves the buyer moved.

So you end up with motion that looks like progress.

And a pipeline that feels “full”...

While the deal is quietly dying.

If you want a pipeline review that predicts revenue, stop asking:

“What did we do this week?”

Start asking:

“What did the buyer do that proves this deal is alive?”

Here are 3 buyer movement signals that matter more than any CRM stage:

Stakeholders expand
A new person shows up without you begging for it.

Buyer effort increases
Security review. Implementation questions. Document requests. Timeline details.

Buyers don’t do work for deals they don’t plan to close.

Time compresses
Meetings get scheduled faster. Next steps get tighter.
Urgency shows up in calendars before it shows up in words.

Quick rule for your next pipeline review:

If none of these 3 buyer movements happened in the last 14 days...

It’s not pipeline.

It’s hope.

What’s the clearest buyer movement signal you trust more than stages?

We're training B2B sales leaders for a job that won't exist in 5 years.

Most sales leaders today are professional data archeologists.
They dig through reports.
They try to spot patterns in messy CRM data.
They spend their week chasing reps to translate "this feels strong" into a real forecast.

This is not leadership. It's manual analytics. And its days are numbered.

𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁 𝗳𝗿𝗼𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿 𝘁𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁

In the near future, the sales leader will not 𝘱𝘳𝘰𝘥𝘶𝘤𝘦 insights.
They will be delivered by AI.

- The most realistic forecast.
- The next best actions for a stalled deal.
- The hidden risks across the entire customer portfolio.

AI will handle the "what" and "why." The leader's job is to act on it.

Their role will no longer be running reports and trying to understand the dynamics behind them.
AI will deliver those dynamics.

The sales leader of tomorrow isn't a better report-runner.
They're a commander who receives perfect intelligence and focuses only on making the right strategic moves.

Forecast accuracy isn’t a sales problem. It’s a data model problem.

Most CEOs think bad forecasts come from bad reps.

They don’t.

They come from a broken model.

Because the model most companies use is this:

Stage 1
Stage 2
Stage 3
“Commit”

That’s not forecasting.

That’s storytelling.

Here’s why stage-based forecasting keeps failing:

Stages are opinions
“This is a Stage 3.”
Translation: I feel good about it.

Stages are lagging indicators
By the time you move a deal to “late stage”, the buyer already decided.

You’re just updating the CRM after reality happened.

Stages are easy to game
When pressure goes up, stages magically go up too.
Not because deals are healthier.
Because humans don’t like bad news.

The fix is boring, but it works:

Stop forecasting with stages. Start forecasting with signals.

The signals that actually predict outcomes are not “how confident your rep feels.”

They’re observable buyer behavior:

Signal #1: Momentum
Time between touchpoints is shrinking (alive) or expanding (dying).

Signal #2: Stakeholder health
More real stakeholders showing up (alive).
Fewer showing up (dying).

Signal #3: Buyer effort
Docs requested. Security reviews. Implementation questions.

Buyers don’t do work for deals they don’t plan to close.

Signal #4: Champion risk
Silence. Delegation. “Let me loop in...”
Or the classic: job change during the cycle.

Here’s the uncomfortable truth:

If your inputs are wrong, your forecast will be wrong.

Not sometimes.
Every time.

Quick deal-health rule for sales leaders:

If 2 of these 4 signals are missing by day 30, stop calling it “real pipeline”:

Momentum is not increasing
Stakeholders are not expanding
Buyer effort is not showing up
Champion risk is rising
Downgrade it.

Or kill it.

A fast “no” saves you a quarter.
A slow “maybe” destroys it.

What’s one signal you trust more than a CRM stage? 🎯

Most inbound doesn’t go cold.
It gets mishandled.

The usual pattern:
Reply comes in → rep sends calendar link → silence → “just checking in” → dead.

One KPI changed everything for us: time to demo.

Before we optimized, it took ~20 days on average to get from inbound to demo.
Afterwards, we cut it to ~10 days.

We booked fewer demos, but they had real interest:
Conversion went from 15% to 33%.

Here’s what worked: a simple 72-hour protocol that forces clarity fast.

Hour 0–12: Confirm the problem
One question:
“What made this urgent this week?”

Hour 12–36: Send a value drop
One short, relevant insight that helps a Head of Sales make a decision.

Hour 36–72: Send the breakup
“Looks like timing isn’t right. I’ll close this out. If it becomes a priority, reply with ‘restart’ and I’ll make it easy.”

That last message works because it removes pressure.
Serious buyers hate being chased. They like choosing.

Do you track “time to demo” today? If yes, what’s your current average? If not, why not?

Your sales playbook is probably useless.

I was asked about the most counter-intuitive insight I've found in our data at bont.
It’s not some obscure metric.
It's this: Standard playbooks don't work.

In fact, the more rigid the playbook, the worse the performance.
It's a brutal pattern. Sales leaders invest months building the "perfect" process, only for it to gather dust.

Here's the core problem.

𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗶𝗰 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗧𝗿𝗮𝗽

Your playbook tells a rep what to do on Day 7.
But it has no idea what the buyer did on Day 6.

It’s a map drawn last year for a landscape that changes every hour.

Playbook Thinking:
"My sequence says to send the case study now."
"The champion fits Persona A, so I'll use Pitch A."
"It's been 5 days, time for the 'gentle nudge' email."

This isn't selling. It's paint-by-numbers.

The most effective teams have stopped trying to follow a static script.
They think on data, signals, and information.

Signal-Based Thinking:
"The champion just re-watched our integration demo. I'm calling their Head of IT."
"They downloaded a competitor comparison guide. My next email will focus on our key differentiator."
"Their engagement dropped 2 days after the proposal. The deal is stalled. I need to find out why."

Stop forcing your team to follow a rigid process.
Start teaching them how to read the signals.

Most pipeline reviews are just wishful thinking.

Reps cling to deals they "feel good" about.
Managers trust gut instincts and happy talk.

But deals don't die overnight. They leave clues.

AI doesn't care about hope or stories. It watches the signals:
No recent activity
Weak buyer engagement
Skipped steps in the process
Slipping deadlines

Here's what AI sees in real client pipelines:
35 percent of deals are magically set to close on the last day of the current or next month.
Even in November, you'll spot deals marked for a heroic close on December 31.
Apparently, Santa delivers contracts too.

Pattern: end of month fantasy land.
Reality: most of those deals are already dead.

AI catches these games in real time, while everyone else keeps chasing ghosts.

You want a cleaner, more predictable pipeline?
Let AI show you what's dead weight.
Then act on it.

Hanna Larsson

I help founders build revenue growth, audience & personal brand 🔥 From 0 → $30M ARR | Startup & GTM Advisor & Builder 📈 ex-LinkedIn & ex-Remote 🦄 | Founder: Huntrs

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Became a Top Voice on LinkedIn
📈 Grown an audience of 239,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business. We turn your stories into revenue.

The BEST way to build a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before starting my own business, I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 254,000+ followers, with 100 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, keep a laser focus on the customer, speed, and build systems.

♻️ As well as building an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋 Talk soon.

CEO & Founder

We help startups build revenue growth, audience and high-performing teams. Don't be shy, get in touch 👋

Life is too short to be around people who hold you back.

Surround yourself with people who want to see you win.
People who clap when things go well.
People who challenge you without tearing you down.

Energy is contagious.
So is doubt.

Choose wisely.


Enjoy this? ♻️ Repost it to your network and follow Hanna Larsson for more.

Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

If they haven’t done it themselves, their opinion is just noise.

STOP listening to people who haven't done what you want to do.

Agree??


📌 Hi, I'm Hanna Larsson, Do you need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hunt.rs - Talk soon 👋

That message you keep rewriting.
That post you keep saving as a draft.
That conversation you keep avoiding.

That’s where your growth is.

Nothing changes when you stay quiet.

Promote yourself like your life depends on it.
Because it does.

No one is going to fight for your career like you will 💯

Agree??


👋 Hi, I'm Hanna Larsson, I teach people how to build a profitable online business through their personal brand.

📌 Need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: Huntrs 🔥

13 career truths:

1. Be loyal to your own growth - there is NO company loyalty.
2. Go where you will be challenged. 
3. Try many different paths. Every experience shapes us.
4. Leave toxic work places fast. It's NOT worth it.
5. Careers are not linear.
6. Never lose your hunger for learning. 
7. Go for the unsexy industries, there is less competition there. 
8. Run your own race. It's hard but so worth it.
9. Protect your belief in yourself.
10. Most people will not clap when you win, do it anyway. 
11. Build something of your own - real ownership is the best teacher and growth catalyst.
12. Never rely on just one income stream.
13. Own your own distribution: build your personal brand NOW.

Don't let an employer limit you.

Go where you find GROWTH.

Uncertainty is normal.
Staying stuck is optional.

The moment you back yourself, everything changes.


👋 Hi, I'm Hanna, I teach people how to build a profitable online business through their personal brand.

📌 Do you need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hannalarsson.me

It's hard to beat a person who keeps showing up.

Truth is:

You can WIN over most people just by being consistent.

Agree??


Enjoy this? ♻️ Repost it to your network and follow me, Hanna Larsson for more.

The world doesn’t reward potential.

It rewards ACTION.

People stay stuck because they wait for confidence, permission, or the perfect plan.

Doors don’t open because you "deserve it", or because your "results speak for themselves".
 
They open because you KNOCK.

Again. And again.......

If nothing is changing, it’s not bad luck (I don't believe in bad luck)

It’s because of inaction 💯

Stop waiting to be chosen.
Stop waiting for permission.

Messy action still beats waiting.

The world rewards people who take action. 

Agree??


👋 Hi, I'm Hanna Larsson, Do you need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hannalarsson.me

The most successful founders are not in their 20s or 30s.

Here are 5 data-backed reasons why older entrepreneurs win on both success and ROI.

↓


✅ → 1. The data doesn’t lie: You're twice as likely to succeed

Research from MIT and the U.S. Census Bureau analyzing 2.7 million founders found that 50-year-olds are twice as likely to build highly successful companies compared to 30-year-olds. 

A 50-year-old founder is twice as likely to build a thriving company as a 30-year-old founder.

A 60-year-old founder is 3 times as likely as a 30-year-old to launch a successful startup.

👉 The ROI of starting later? 

Significantly better odds of building something that actually works.

✅ → 2. The peak performance age is 45

Among the top 0.1% of startups based on growth in their first 5 years, founders started their companies at an average age of 45. 

For companies that successfully exited through acquisition or IPO, the average founder age was nearly 47.

👉 The data is clear: if you're optimizing for the highest probability of exceptional business outcomes, mid-40s is the sweet spot.

✅ → 3. Industry experience multiplies your success rate

Having at least 3 years of experience in your startup's specific industry more than doubles your chances of achieving top-tier growth. 

The number of years spent in the same industry as your startup directly predicts your company's future performance. 

This isn't about generic "wisdom", it's about:

- knowing the market dynamics
- customer behaviour
- operational realities that prevent costly mistakes and accelerate revenue.

✅ → 4. Your network is revenue-ready

Entrepreneurs who leverage large, active alumni and professional networks achieve measurably higher employee counts and revenue. 

Older entrepreneurs have more-developed networks to tap into for customer acquisition, partnerships, and hiring. 

These aren't theoretical connections, they're people who can cut your sales cycle, open doors to capital, and help you hire faster. 

Direct ROI on decades of relationship building.

👉 Again: experience compounds, and so do relationships.

✅ → 5. Better capital access without giving up control

Older people tend to have better credit, making it easier to access capital for starting a successful business. 

When you can self-fund or secure favorable debt terms, you keep more equity and capture better returns when you exit.

👉 The evidence is overwhelming: starting a business when you're older isn't a disadvantage. 

Being older is a strategic advantage that directly impacts your probability of success and your financial returns. 

Get started today.


👋 Hi, I'm Hanna Larsson, I teach people how to build profitable online businesses through their personal brand.

📌 Need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hunt.rs

📌 Being “too old” to start a company is a lie. Here's why

People think age is a disadvantage in startups.

The data says the opposite.

A massive study from MIT and the U.S. Census Bureau analyzed 2.7 million founders.

One of the strongest findings wasn’t about energy, speed, or hustle.

It was this:

Your network is REVENUE-READY.

Older founders don’t start from zero.

They start with:

- Buyers who already trust them
- Partners who pick up the phone
- Talent they can hire faster
- Investors who know their track record

These aren’t “connections” on LinkedIn.

They’re REAL relationships.

People who can:

- Cut sales cycles
- Open doors to capital
- De-risk early decisions

That’s direct ROI on decades of relationship building.

This is one reason why 50-year-old founders are twice as likely to build successful companies as 30-year-olds.

Experience compounds → And so do relationships 📈

Being older isn’t a disadvantage.

It’s leverage.

Agree?

👋 Hi, I'm Hanna Larsson, need help to build your personal brand and organic content machine to grow your business? Send me a DM or reach out here: hunt.rs

"I can't find a unique angle"

"Everything interesting has already been said"

“This feels cringe”

“What works for them won’t work for me”

“I want to do it my way”

"It's a saturated market, the world doesn't need another person saying the same thing as everyone else"

"They got lucky because they started building their personal brand early"

These are all comfortable lies people tell themselves to avoid taking action.

The reason why people fail at building their personal brand online is not because they aren't unique. 

👉 They fail because of 4 things:

1. They neglect to learn how to actually build their personal brand efficiently and adapt to the platform
2. They are terrified what other people think of them and quit the moment they get feedback 
3. They have no strategy and quit after 2-3 months
4. They never get started

The only difference between someone who has 2,500 followers and 200,000 followers is stamina.

Annoying, but true 💯

The more AI we use, the more human brands will matter.

If you’re not using yours to its full potential, you’re missing out on both business and career opportunities.

Are you using yours to its full potential??

Ray Kroc was 52 years old when he walked into a small California restaurant in 1954 and realized something most people missed.

What caught Ray’s attention wasn’t the food. 

It was the speed, consistency, and repeatability behind it.

He saw a SYSTEM.

That restaurant was run by the McDonald brothers.

Before that moment, Ray wasn’t a tech founder or a media executive.

He sold milkshake machines.

Ray didn’t “found” McDonalds at 52. 

He became the franchising agent and started scaling the model nationwide.

At that age, most people would have advised.

Or invested a little.
Or walked away.

Ray committed 💯

He standardized operations.
Protected consistency.

And, with the help of Harry Sonneborn, unlocked the real leverage: a real estate-led franchise structure that made the business scalable and defensible.

That structure later became the ENGINE behind McDonald’s.

In 1961, Ray bought the company outright from the McDonald brothers.

Ray succeeded because he had:

1. Decades of sales experience
2. Pattern recognition
3. The confidence to back his judgment
4. The patience to build systems

Experience brings LEVERAGE.

Most people underestimate what they already know.

Ray didn’t reinvent himself. He applied a lifetime of experience to the right opportunity at the right time.

🥤 → 🍔 → 📈

And he built one of the biggest business empires at 52 (!!!!)

He did it when most people think it’s “too late.”

We’re often told success has an expiration date.

Being older and having experience is a strategic advantage that directly impacts your probability of success and your financial returns.

Because experience compounds.
And systems scale.

And so does your network and all the relationships you’e built during your career.

Research from MIT and the U.S. Census Bureau analyzing 2.7 million founders confirms it.

Sometimes your biggest chapter doesn’t start early.

It starts when you finally see the opportunity clearly.

It's never too late to build something of your own.


📌 Follow me, Hanna Larsson for more entrepreneurship, personal branding, and business insights.

The creator economy is booming and is projected to grow from $191B in 2025 to over $528B by 2030.

Everyone wants to be a creator these days.

Successful creators follow a set of reliable steps:

1. Know your niche and audience

The most common early mistake is trying to be everything for everyone.

To stand out, you need a specific focus and audience 💯

That doesn’t mean you can’t talk about different topics though.

It just means you need to be clear on:

- What do you want to be known for?
- Who are you talking to?
- What problem do you solve?
- What unique perspective do you bring?

It should be reflected in your profile and tagline.

This clarity makes content easier to plan and increases the chance someone stops scrolling and engages.

2. Build a personal brand, not just posts

Platforms are crowded.
↳Repetition and noise won’t get you noticed.

Creators who grow consistently treat their presence like a brand:

- Consistent tone and style
- Regular publishing schedule
- Content that connects emotionally before it informs

This is how followers become fans.
↳ And fans become opportunities.

You need to build trust before you can monetize it.

3. Create intentional content and stick with it

Posting random updates doesn’t build momentum.

Successful creators are intentional:

- They publish regularly
- They learn from data (what resonated, what didn’t)
- They iterate and improve

It’s not about viral posts.
↳ It’s about consistent signal over time.

AI and tools help with production, but strategy and consistency drive impact.

Remember to:

- Add emotional depth, skip the shallow posts
- Use pictures of yourself (1-2 per week)
- Don’t just teach. Show struggles, dreams, failures, inspire, and entertain
- Rotate formats: lists, stories, visuals, lessons

4. One offer

Most creators don’t struggle with content. They struggle with CLARITY.

They have too many offers.
↳ Too many promises.
↳ No clear next step.

Start with a simple offer.

Prove demand first. Expand later.

Get feedback. Improve.

This makes your content sharper and your audience easier to convert.

Remember:

👉 Simple makes you money, complex keeps you broke.

Going viral is luck → Building a sustained creator presence is a SYSTEM ♻️

Stay consistent.
Be human.
Keep learning.
Create content that connects emotionally.
Serve your audience well.
Build trust.

That’s how influence becomes opportunity.

Want examples? Grab my new free guide on how to build on LinkedIn 2026: https://lnkd.in/dzn6Hs8W

✅ 4 Steps To Become a Creator

By 2030, 50% of all professionals will not live on one paycheck.

( that should make you pause )

The old setup was simple:

- 1 employer
- 1 role
- 1 income
- 1 ladder

That ladder is breaking.

Companies are getting leaner.
AI is replacing layers of work.

More and more people already juggle fractional roles, consulting, products, creator collaborations, a newsletter and equity on the side........

❌ This is not a trend.
❌ This is not about becoming a full time entrepreneur.

👉 It's about not being trapped in one income stream.

It’s a complete reset of the market, and how the world works.
A redefinition of what a career looks like.

✅ A portfolio career is the new baseline.

It means you take what you already know and use it in more than one way.

You sell your expertise through more than one channel.
You build upside while lowering risk.
You stop trading every hour for money.

That is real security in a world that moves this fast.

The common thread behind every portfolio career that works is simple:

- People know who you are and what you do.
- Your personal brand is the engine.
- Social is where demand is created and trust is built.
- Everything else plugs into that.

Building your own system is how you get ahead.

Are you still on one income stream or already building your portfolio?


♻️ If this resonates, repost it to your network, and follow me, Hanna Larsson for more content like this 📌

📌 Portfolio career > Traditional career

Don’t stop until you’re insanely f*cking proud of yourself.

Not because you played it safe.
Not because you “did what was expected”.
Not because you stayed comfortable.

Proud because you TRIED.

Because you shipped.
Because you took risks.
Because you said yes to the scary thing.

Most people don’t fail.

They quit early and call it being “realistic”.

Life is too short for average goals and low ambition.

Be unreasonable with your potential.

Do you agree?

taplio

The Battle

Dennis Teichmann

Hanna Larsson

Followers

Posts

Engagements

Likes

Performance ScoreDennis Teichmann's LinkedIn Performance

Performance ScoreHanna Larsson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dennis Teichmann

Hanna Larsson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dennis Teichmann's LinkedIn Performance

Performance ScoreHanna Larsson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDennis Teichmann's LinkedIn Performance