Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

Zales Engine

Ik help IT & SaaS bedrijven die vastlopen op structuur in hun new business-proces.
Wat ik in de praktijk vaak zie:

- Geen leadlijsten: accountmanagers moeten zelf scrapen of zoeken
- Versturen berichten is handmatig: beperkt aantal berichten per dag, veel tijdverlies 
- Geen continuïteit: als iemand ziek is of bij een klant zit, ligt acquisitie stil

Een op maat gemaakte AI sales engine stel je zelf samen en bestaat uit modules zoals:

- Lead sourcing
- Copywriting & personalisatie
- Sales infrastructuur (technische setup)
- Outreach flows (via e-mail en/of LinkedIn)
- Training & overdraagbaarheid richting het salesteam
- Slimme opvolglogica en taakverdeling binnen het team


Je krijgt minder handmatig werk (geen AM’s meer die aan het scrapen zijn), wél scherpe copy, structuur en in feite een sales support medewerker erbij die elke dag draait.
Zelfs tijdens de vrijmibo😉

Wat Zales Engine uniek maakt?
We combineren automatisering met échte personalisatie. 
Geen standaard cold berichten, maar hyperpersoonlijke berichten op basis van bijv. 'koop'signalen. En, als het past bij de doelgroep: handgeschreven kaartjes of videoberichten.

Founder Zales Engine

Camaleón Consulting

At Camaleón Consulting, we offer a variety of recruitment models. We pride ourselves on working closely with clients. With our recruitment model we also provide our clients the opportunity to connect directly with candidates so you can build your own candidate pool.

Contact us now to explore how our creative solutions can help your talent acquisition game. View the attached examples of positive replies from candidates in our recruitment process. info@camaleonconsulting.com

Founder

Archer & Hawk

Results: built a market from scratch (0 contacts) to a collaboration with 20 clients and a pool of 1000 candidates in a highly  competitive market (Mechanical Engineering).

We specialize in recruiting within the Buildings and Energy sectors within Europe. We mainly focus on highly skilled mechanical and electrical engineers with a Bachelor degree or higher and 10+ years experience. https://www.archerandhawk.com/

Senior Sales and Recruitment Consultant Building Industry

Amaris

Results: developed a new recruitment strategy for the Austrian and German-speaking markets.

Amaris is an independent Technology and Management Consulting Group with high added-value consulting services on an international level. 

As a Recruitment Consultant I was responsible for;
- Providing high-quality strategic business solutions for the German-speaking market. 
- Managing the full-cycle recruitment process.
- Acting as a business partner.
- Trained colleague recruiters on how to recruit on the DACH market.
- Sourcing profiles through different channels (Linkedin, international job boards, social media).
- Coordinating sourcing specialists.

IT Recruitment Consultant DACH Region (German speaking market)

Randstad Groep Nederland

Results: I tripled the turnover within one year by using recruitment techniques that have not been used before

This function existed out of different roles: 
- Sales Manager: market research, prospecting, networking, visit prospects, negotiate the best deals, create client contracts.
- Recruiter: develop recruitment campaigns, source candidates through different channels, (group) interviews, analyze, and organize employment assessments.
- Financial Controller: forecast turnover business plan, invoices clients, making employment contracts, payroll, salary administration.
- HR: performance reviews employees.

Sales Recruitment Consultant 

CAPTER

- Business to Business sales Hiscox (antivirus software).
- Business to Consumer sales Nationale Nederlanden (insurance company).

Sales Representative Software & Finance (Student Job)

Rabobank Nederland

Answering inquiries and providing financial advice

Sales Support and Financial Advisor Customer Service  (Student Job)

Proficall

- Charity sales (Natuurmonumenten) through cold calling.

Sales representative (Student Job)

MyCall Callcenters

- Cold call sales (Nederlandse Wijnbeurs, ORANGE)

Sales Representative (student job)

Referentie video Finalist: Maatschappelijk relevante IT:
https://www.zalesengine.com/succesverhalen/ 

Mijn Youtube kanaal: https://www.youtube.com/channel/UChLJorxyUz6cl_9HR7ZeR8w

🚀 Van traditionele recruiter naar sales engine architect

Ik heb lang gewerkt als sales recruiter, en merkte vaak dat bij mijn klanten new business geen prioriteit kreeg, groei vooral dreef op bestaande relaties, en er geen voorspelbare pipeline of meetbare salesoutput was.

Voor Finalist IT Group B.V. bouwde ik een sales engine van binnenuit.
Een halfjaar lang werkte ik 1-op-1 met business unit managers en accountmanagers, woonde salesmeetings bij en analyseerde ik waar het stokte en waar de kansen lagen.

Die inzichten vormen nu de basis van Zales Engine.

Zales Engine levert op maat gemaakte, modulaire sales engines:
een praktisch systeem dat draait op je bestaande team en een strategisch opgebouwde infrastructuur — ontworpen voor schaal, grip en voorspelbare groei.

Wat is Zales Engine?
Een modulaire sales engine, gebouwd op jouw bestaande team.
Automatisering + échte personalisatie = voorspelbare groei.

👉 Geen koude bulkberichten.
👉 Maar hyperpersoonlijke haakjes, koop signalen, en waar het past: handgeschreven kaartjes of video’s.

taplio

The Battle

Dennis Sprute

Zoubida Chedra

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