Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

SAASPPL

Matching better sales people with SaaS companies in Germany 🇩🇪

Founder & Managing Director

Project Y

Project Y invests in young south africans by identifying underserved talents, giving access to premium education, capital and income-generating services and assets (such as laptops, mobile data, insurance & banking) through a comprehensive membership platform. 

Then, Project Y places their members in local and international jobs through an extensive network of employment partners and offers talents a job guarantee. 

www.projecty.world

Investor & Mentor

Leapsome

👉🏼 Co-leading and building Leapsome's strategic segment (500 - 10.000 FTE) in EMEA
👉🏼 Helped grow the company from 15 to +175 FTE and the sales org from 2 to +60 FTE in 3 years
👉🏼 Coaching and enabling the direct sales team with particular focus on the strategic segment

Strategic Sales Coach, EMEA

👉🏼 Raised 60m Series A and accelerated revenue from €10m to 20m ARR within 12 months
👉🏼 Individual revenue contribution of more than €1,5m net new ARR (15% of total growth)
👉🏼 Average target attainment of +129% over 13 consecutive quarters
👉🏼 Won strategic accounts incl. Monday.com, Bolt and Sony Music

👉🏼 2nd sales hire ever, reporting directly to Jenny Podewils (Founder & CEO)
👉🏼 Bootstrapped the organization from below €1m to 10m ARR within 24 months
👉🏼 Individual revenue contribution of more than €2m net new ARR (+22% of total growth)
👉🏼 Average target attainment of +125% over 8 consecutive quarters 
👉🏼 Closed +100 new logos, incl. Blinkist, Trade Republic and Flink

Founding Account Executive

Flow Lab

Co-Founder, Growth

Google

Hiring, onboarding and coaching Googles high velocity sales team in Hamburg from 10 to +20 FTE within less than 6 months to drive SMB sales extensively. Left Google without regrets after +3 years to take a leap into the startup world.

Manager, New Business Sales

👉🏼 Fast track promotion to Senior AE after 14 vs 25 months
👉🏼 Q2 2017: Iron Rep Award (exceeding quota 4 quarters in a row) 
👉🏼 Q3 2017 - Q3 2018: Full-time Dad (traveling +15 countries w/ my newly born daughter and her mom)

Senior Account Executive

👉🏼 Winning net new clients in the DACH region (100% outbound)
👉🏼 Q3 2016: Best Sales Person in EMEA (out of ~100 account executives) 
👉🏼 Q1 2017: Best Sales Person in EMEA (out of ~100 account executives)

Account Executive

New Business Sales

Tengelmann Ventures

Venture Capital

eBay Ads

Agency Sales

Hey fellow SaaS leader 👋🏼

Struggling to hire sales people who actually generate pipeline and close deals consistently?

As former #1 performing seller at Google and Leapsome, I spot the essential qualities in other B2B & SaaS sellers to help you hire team members who hit and exceed quota consistently.

If you want to hire better sellers in Germany 🇩🇪 send me a DM and I'll show you how I do it for you💡

Track Record w/ selected SaaS companies:

👉🏼 Kombo, €7.8m Seed, HQ in Berlin ➡️ 2 Senior AEs; 27 days
👉🏼 Datarade, €4.5m Seed, HQ in Berlin ➡️ 1 Senior AE; 22 days
👉🏼 nuvo, €4.6m Seed, HQ in Hamburg ➡️ 1 Lead AE; 36 days
👉🏼 anybill, €5m Seed, HQ in Munich ➡️ 1 Head of Sales; 35 days
👉🏼 Packmatic, €15m Series A, HQ in Berlin ➡️ 2 AEs; 29 days

 ... more case studies disclosed on request

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The Battle

Dennis Sprute

Zaid Meurer

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