Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

Stefan Conic

SDR Hire

There’s only two ways to hire stellar salespeople:

1. Get them to come to you
2. You reach out to them

Not sure which one is harder. 

The top 10% of talent is almost never in-market. A-players are the ones who get to choose. They’re almost always getting promoted or simply scooped up by great offers. Making them apply to your LinkedIn job ad is almost impossible.

On the other hand, you can always reach out to them. You just have to identify them, recognise their talent, approach them and put an offer in front of them good enough to drop whatever they’re doing now.

Not an easy task either way.

How much time would it take for you to perform each of these steps? Not to mention how expensive it is when you miss-hire.

And let's face it. If your in house recruiter isn't an HR business partner who's been in tech sales and knows the ins and outs of hiring an SDR - they won't be of help either.

What you need is a reliable system.

One that:

- gets you experienced candidates from the get go
- doesn't waste your time on poor fit candidates
- doesn't make you go through 100s of resumes
- weeds out those that interview well vs those that do the JOB well
- finds killer cold callers

The SDR role is the source of all your business! Make a mistake - and you just cost your company $100k. Make the right hire and you'll 2x your revenue!

We understand that. So use our knowledge as former Sales leaders and Recruiters, to help you find A players who: 

- Have the skills your growth stage requires 
- Know the tools you’re using
- Align with the culture you’re building

Don’t hire people because you have no other choice. Hire them because they’re the only choice you choose to have. 

Stop missing your revenue goals. Use SDR Hire!

Founder & CEO

The GTM Studio

GTM agency - helping early stage B2B companies apply the timeless GTM strategies - the right way.

✅ B2B outbound sales
✅ B2B content marketing
✅ B2B recruitment

inCreator

Failed SaaS business.

Saw a need in the market for a LinkedIn preview tool (to help you preview your posts before they get published). Organically started turning it into a post scheduler for LinkedIn. 

The project lacked execution and a proper GTM strategy. A ton of lessons there, but the biggest ones:
- it's not gonna sell itself
- don't think about the future, focus on getting one more customer
- don't work on multiple things at once, they'll all probably fail

My friends at AuthoredUp (https://authoredup.com/) didn't make these mistakes. You should definitely check out one of the best LinkedIn content creation tools on the market :)

Founding Creator

Meetgeek.ai

My first major client and a success story!

Created a series of outbound campaigns that targeted decision makers across 3 different verticals in order to test the demand and value propositions that resonate.

Ended up generating over 50 sales calls with a 30-40% reply rate on cold emails. These activities resulted in raising their Seed round successfully.

Business Development Consultant

lemlist

A short but inspiring time with the lemlist crew.

They have entrepreneurship embedded in their DNA. 

During my onboarding process, worked on the lemHero project, which was a test project designed to mimic an outbound agency work in order to showcase the good, the bad and the ugly, of an outbound sales process.

Worked on a couple of campaigns - one failed hard (services are tough to sell through outbound 🤷🏻‍♂️) and one had decent success of around 10% reply rate.

Being surrounded by so many entrepreneurs, both inside lemlist, as well as folks who I had the pleasure to chat with constantly, I got inspired and decided to pursue my own entrepreneurial path.

Def do try out lemlist - probably one of the best tools for cold outreach!

B2B Outbound Sales Professional

Optic Power

Account Executive | SDR Manager

Enterprise Sales Development Representative @ Cloudleaf

Business Development Representative

Cloudleaf, Inc

Enterprise Sales Development Representative

Case Study Club

Vice President for Mentorship&Alumni

Mentorship&Alumni 

Finace and External Relations

Shyft

Corporate Development Associate

LUKOWA Food AG

Sales and Procurement Manager

It takes 60-90 days to hire a sales rep. How do you minimize the pipeline NOT generated by the SDR from the moment you decide to hire?

So you made the decision to hire your first SDRs. You need more meetings. You're expanding the team. You’re opening up new markets. 

From the moment you made the decision to hire - a meter started running.

It's counting the revenue you're not making from those sales reps.

Yes. It's a cost you have to incur.

But!

There's a big difference:

60 days hiring process
90 day ramp up time
ACV: 50K
Meeting quota: 10
Total: 5 months x 10 meetings x 50k pipeline = $2,500,000 not generated pipeline

VS

20 days hiring process
30 day ramp up time
ACV: 50K
Meeting quota: 10
Total: 1.8 months x 10 meetings x 50k pipeline = $900,000 not generated pipeline

If you cut your hiring time, you increase the amount of money you make. In this case you just made $1,6M back.
 
And I'm not including here a situation where you made the wrong hire altogether. In that case the 150 day nightmare starts all over.

So how do you make sure you're always in the Scenario #2?

This is where we jump in.

SDR Hire gives you access to premium SDR talent. Our brand attracts the world’s best SDR talent to work with us. 

And then we hand pick them for you and staff them to your account.

You can expect 3-5 interviews booked on your calendar, with vetted, trained and skilled SDRs in just 2-4 days.

The average hiring process lasts for 20 days.

Once hired your new SDRs will start generating meetings almost immediately due to their experience, cutting your ramp time by at least 30 days. (One of our reps just recently got staffed with an account - after initial product onboarding they booked 5 qualified meetings in their first week, the client was used to having as many meetings in a month’s time).

The SDRs will be managed as a part of your team just without the cost of taxes, benefits, office space.

But they’ll have daily and weekly support by our tenured SDR management team (avg experience 3-5 years).

Your new SDRs will leverage cold calls, cold emails, LinkedIn outreach to get meetings on your calendars.

Still not sure? - DM me "Outsourced SDRs" and let's have a chat.

Host and Founder

He closed a $13.75M B2B software deal. 

After everyone told him he WILL fail.

Brandon Clauser had just put the down payment on his $1.5M home. 

It was early 2023 — the peak of the SaaS boom.

He had just joined Workday as a brand-new AE. 

A bright future ahead, after crushing it at Salesforce and Asana.

And just like that - IT ALL came crashing down.

Silicon Valley Bank collapsed. 
The SaaS market froze overnight. 
Deals died. Budgets vanished.

His managers told him to avoid one “red flag” account: failed implementations, angry customers, total chaos.

Instead of folding, he followed the market 
and went all in anyway.

Brandon spoke to everyone in the company:
• CFO, 
• controller, 
• HR, 
• finance, 
• digital transformation. 

Didn’t pitch. Just listened.

Then he mapped out their next 5 years. 

Built a live spreadsheet showing they’d burn $17M if nothing changed. When he presented it, the CFO literally thanked him:

“We had no idea our total liability was that high.”

After gruelling 6 months 
That deal closed for $13.75M.
And made him the #1 AE at Workday that quarter.

But that was just the start.

Brandon used everything he learned from that experience: resilience, relationship-building, selling outcomes not features - to launch his one-on-one coaching business for enterprise sellers.

He's literally transforming the coaching industry. 

And destroying cohort-based coaching.

No group Zooms. No cookie-cutter playbooks. Just deep, personalized help that actually gets results.

🎙️ We broke it all down on the latest SDR Hire Podcast — raw, unfiltered, and one of my favorite episodes yet:

• Selling in a downturn (when no one’s buying)
• Turning a “red flag” account into $13M revenue
• Why cohort coaching is broken — and what’s next
• How to build conviction and win impossible deals

👉 Full episode here: https://lnkd.in/dTyNPfrX

Enjoy and subscribe!

CEO @ SDR Hire | Connecting SDRs and Sales talent with global companies | Sales recruitment | Sales outsourcing

At 19, Nick managed 5 people and a 7-figure tech budget.
Then he lit up $500K on a startup that went nowhere.

Most people would tap out. 
Nick built another one.

It’s called Face2Face.io 
Lets you jump on a 𝘭𝘪𝘷𝘦 𝘷𝘪𝘥𝘦𝘰 𝘤𝘢𝘭𝘭 with someone on your website right now.

Crazy part? 
He got the idea after 𝗳𝗿𝗲𝗲𝘇𝗶𝗻𝗴 𝘂𝘀𝗲𝗿𝘀’ 𝘀𝗰𝗿𝗲𝗲𝗻𝘀 mid-onboarding and offering them a call. That experiment turned into a company.

I sat down with Nick to talk about all things sales and GTM on the SDR Hire podcast. 

Other wild stories from the episode:
• His first “startup” was selling 𝗵𝗮𝗹𝗳 𝗮 𝗯𝗮𝗻𝗱𝗮𝗻𝗮 𝘁𝗼 𝗮 𝗱𝗼𝗴, 𝗵𝗮𝗹𝗳 𝘁𝗼 𝘁𝗵𝗲 𝗼𝘄𝗻𝗲𝗿.
• He found $𝟳𝟱𝟬𝗞 𝗶𝗻 𝗰𝗹𝗼𝘀𝗲𝗱-𝗹𝗼𝘀𝘁 𝗱𝗲𝗮𝗹𝘀 by reading CRM emails line-by-line.
• 𝗔𝗜 𝘄𝗼𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗵𝘂𝗺𝗮𝗻 𝘀𝗮𝗹𝗲𝘀 𝗰𝗮𝗹𝗹𝘀  𝗶𝘁’𝗹𝗹 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝟭𝟬𝘅 𝗲𝗮𝘀𝗶𝗲𝗿.

If you’re in sales or GTM… this one’s worth a listen.

🎙️The new episode is in the first comment 👇

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The Battle

Dennis Sprute

Stefan Conic

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The Battle

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Stefan Conic

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