Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

Stefan Conic

It takes 60-90 days to hire a sales rep. How do you minimize the pipeline NOT generated by the SDR from the moment you decide to hire?

So you made the decision to hire your first SDRs. You need more meetings. You're expanding the team. You’re opening up new markets. 

From the moment you made the decision to hire - a meter started running.

It's counting the revenue you're not making from those sales reps.

Yes. It's a cost you have to incur.

But!

There's a big difference:

60 days hiring process
90 day ramp up time
ACV: 50K
Meeting quota: 10
Total: 5 months x 10 meetings x 50k pipeline = $2,500,000 not generated pipeline

VS

20 days hiring process
30 day ramp up time
ACV: 50K
Meeting quota: 10
Total: 1.8 months x 10 meetings x 50k pipeline = $900,000 not generated pipeline

If you cut your hiring time, you increase the amount of money you make. In this case you just made $1,6M back.
 
And I'm not including here a situation where you made the wrong hire altogether. In that case the 150 day nightmare starts all over.

So how do you make sure you're always in the Scenario #2?

This is where we jump in.

SDR Hire gives you access to premium SDR talent. Our brand attracts the world’s best SDR talent to work with us. 

And then we hand pick them for you and staff them to your account.

You can expect 3-5 interviews booked on your calendar, with vetted, trained and skilled SDRs in just 2-4 days.

The average hiring process lasts for 20 days.

Once hired your new SDRs will start generating meetings almost immediately due to their experience, cutting your ramp time by at least 30 days. (One of our reps just recently got staffed with an account - after initial product onboarding they booked 5 qualified meetings in their first week, the client was used to having as many meetings in a month’s time).

The SDRs will be managed as a part of your team just without the cost of taxes, benefits, office space.

But they’ll have daily and weekly support by our tenured SDR management team (avg experience 3-5 years).

Your new SDRs will leverage cold calls, cold emails, LinkedIn outreach to get meetings on your calendars.

Still not sure? - DM me "Outsourced SDRs" and let's have a chat.

taplio

The Battle

Dennis Sprute

Stefan Conic

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