Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

Vormats - Video Made Easy

Took the opportunity to reshape the outbound efforts of Video  Collaboration platform (SaaS) Vormats, where I could combine all skills that I already learned in the past into this role - From using OKR goal setting methodology, Prospecting into Enterprise & Team Leadership/Coaching.

Team Lead Outbound

Elastic

Prospected into the CTO/CIO office, sourced 2M+ in qualified pipeline in projects like: Search, SIEM, Data Monitoring, End Point Security & Centralised Logging.

Avg Quota Attainment 140%

AmberScript

Validated the inbound sales channel of Amberscript. I was responsible for following up on new sign-ups and qualify if there was a need for a B2B relationship & contract. During this role I closed +/- 15 new logo's a month and 250K in revenue.

Outbound to decision makers in media departments in the University market in the Netherlands.
Set up a 14-step cadence, including video prospecting, Hosting a webinar about digital accessibility and the need for subtitles.

Sales

As Operational lead, my responsibility was to set up our manual transcription service branch next to the existing SaaS Subscription model. I led a team of part-timers works students & interns to build out a transcriptionist network of 250 freelancers in 11 languages.

Operations Lead

Founder Notulize (Joined Amberscript in 2020)

Variety of customer facing roles

New York Pizza (front desk in NYP shop) Direct Result (door to door selling) - Hotel Espresso (Reception, responsible for 50 rooms)

I believe that the worldwide educational system is outdated and doesn't support in making the huge potentials in every human being come true. I work on changing that with SDRsOfTheNetherlands by promoting a new carreer path in tech where you don't need an expensive degree to succeed.

taplio

The Battle

Dennis Sprute

Raffi Lion 🦁

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