Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

Contentoo

- Closed my first full-cycle deal after 8 months at the company
- Closed 4 more deals since (total of ~180k€ ARR)
- Completed a 3-month sales training with an external sales coach
- Consistently reach my activity targets, book new opportunities, and qualify them (2-4 SQLs/month)
- Started as a BDR for the DACH market but switched to selling to international markets after 6 months

Account Executive

Contentoo is Europe’s leading platform for content marketing talent built to help rising companies work with the full power of content. We offer a global pool of pre-screened freelance writers, localisation experts, designers, strategists, and many other creatives combined with best-in-class tools to level up your content creation.

Business Development Representative

Spotify for Podcasters

At the barbershop I used to work at, my old boss would always say: "u love it, ay?", whenever a client would tell him an interesting story or something they were really passionate about. 

The phrase stuck with me ever since.

This podcast aims to give people a platform that have exactly that. An interesting story to tell or a big passion to share. People that love it, ay?

I want to go on a journey, be inspired, and learn with you, the listener. 

Thank you for tuning in and please feel free to reach out.

Podcast Host

Kombuchery

Kombuchery is Germanys leading Kombucha brand. We are striving to change the way people refresh themselves for a healthier and more sustainable future.

As a Sales Ambassador in Berlin, I'm responsible for prospecting and acquiring new cafés, restaurants, or supermarkets through direct visits at the locations or cold calling and emailing. I have experience in negotiating offers for our clients and know how to handle common objections.
Furthermore, I am in charge of keeping great customer relations to build a long-term business relationship, since we aim for them to regularly re-order the Kombucha. In addition to this so I have also learned how to run effective marketing campaigns for our clients to promote the product in their store.

Sales Ambassador

ROWDY Barbers

Rowdy Barbers is one of the most renowned Barbershops around Berlin.

I was part of an international team and served a mostly international clientele, which was a lot of fun. 
To me, a natural networker, having conversations and making new connections is the greatest thing about barbering. 

In addition to that you make people feel better after they get up from your chair, because the fresh haircut gives most men a confidence boost. Furthermore, I was able to acquire basic B2C sales skills, by pitching our hair products to my clients. During my short time at Rowdy’s, I was able to become one of the best-selling barbers there.

Professional Barber

Lighthouse Disability Services Holdings

I helped clients of the group home in their day to day life. This included cooking food for them and feeding some, administering medications, to supporting them with their personal hygiene. I did whatever was needed. And I loved it. Serving these elderly people, with many of them I built a great bond, was very meaningful and purposeful to me.

Disability Support Worker

Content Consultant @Contentoo / Helping CMOs scaling Content / Podcast Host

After a few years of barbering and studying Leadership in Sydney, I made the transition to become a BDR in SaaS Sales. (to find out more about that story, check out my highlighted post)

Barbering prepared me in many ways as it taught me how to have a conversation with literally anyone, how to sell a product, and how to keep clients happy.

Currently, I’m responsible for expanding into the DACH market with Contentoo, Europe’s go-to platform to scale and localize your content marketing with top-level human talent and high-end technology.

On here I like to share my experiences and exchange ideas on how to grow, not just professionally, but also personally.

So, Iet’s connect and grow together.

taplio

The Battle

Dennis Sprute

Paul Enseling

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