Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

HappySelling.io

“Creating a World of HappySellers, One Smile at a Time.”

SDR Training and SDR Coaching - For Sales Development Reps and Sales Leaders

At HappySelling.io, we focus on one thing: turning SDRs into high-performing sales reps. We’ve helped companies like Secure Code Warrior, Intuo (now Unit4), Spott, Intigriti, Silverfin, Happeo, Aexus Global, and more improve their sales development teams with hands-on, practical training.

If your goal is to strengthen your SDR team, improve their prospecting skills, and make onboarding smoother, we’re ready to support you. With years of experience in remote SaaS sales training, we focus on real-world methods that prepare your SDRs to excel and grow into tomorrow’s sales leaders.

Check out more at www.happyselling.io

Also, catch The SDR DiscoCall Show, our SDR Podcast and YouTube show, built specifically for new SDRs. Join us every Tuesday at 8 am UK / 9 am CET for practical tips, real stories, and advice that helps SDRs hit the ground running.

Founder & Managing Director

Brunch and Skank

Brunch & Skank is a South London-born events brand blending daytime rave culture with music, food and community.

We bring together UK Garage, R&B, Hip Hop and 90s classics in a brunch setting that delivers high-energy experiences. As Co-Founder, I focus on creative direction, brand building and partnerships - working with DJs, venues and collaborators to create unforgettable daytime events rooted in South London culture.

Our mission is to celebrate the music we grew up on and build a platform where culture, community and business come together.

Visit www.brunchandskank.com for more info

Co-Founder

MySalesCoach

At MySalesCoach, I provide monthly 1:1 coaching to SDRs, BDRs, AEs, 360 reps and Sales Leaders, helping them exceed quota, hit their numbers, and earn recognition at the highest levels. 

A highlight for me has been coaching Wiser Elite’s No.1 SDR EMEA 2024, Saad Ghafoor, and supporting his rise to the top.

Since joining as one of the first Sales Coaches ahead of the 2023 public launch, I’ve worked with a wide range of fast-growth sales teams. Companies I’ve coached through the platform include:

MySalesCoach, Datamaran, Flexport, Servers.com, Brandwatch, Flywire, HiveHR, Klaviyo, Evaluagent, Cognism, Hubspot, Allego, Leyton, Haystack, Propello, Epicor, Kainos, Verbolia, Xapien, Leadoo, CultureAmp, Brevo, Zoominfo, Salesloft, Deel, Winnow, WebExpenses, SourceWhale, Kefron, Hadrian.io, PayApps, Fabric, Odigo, OneUp, iAMLearning, Venatrix Scholars, NatWest, Wunderkind, Dixa, Amtivo.

The platform & coaching-as-a-service was built to solve a problem most sales teams face: managers are busy, and coaching often falls by the wayside. While its impact is well known, it rarely gets more than a few minutes a week. That’s where we come in.

MySalesCoach connects high-performing, coachable reps with experienced coaches (80+ globally) who’ve walked the walk - whether in SDR, AE, Enterprise, CSM, or Sales Leadership roles. 

The result?

Consistent performance improvements, stronger pipelines, and more reps achieving their goals.

If you’re a sales leader looking to invest in your team or a rep wanting to level up, drop me a DM be happy to share more

Founding Sales Coach (via Happy Selling Ltd)

Early investor in Oru Space, a Certified B-Corp redefining high streets through consciously designed workspaces, wellness hubs, and hospitality. 

Since my investment, Oru has:

● Expanded sites across London with strong council and grant support
● Launched the Sutton rooftop spa (2026) and confirmed a third London site
● Announced Oru El Saltador, a regenerative wellness retreat in Spain

Proud to support their mission of blending community, sustainability, and growth in the future of work and wellbeing.

Seed Investor

Sales Development Leaders (SDL)

Member

Quench.ai

Content creator providing HappySelling On-Demand SDR Training via Quench.ai's Platform

Bringing just-in-time learning to busy professionals - Meet Quench, your personal learning coach:

✨ Chat to your AI coach
✨ Discover the relevant minutes from billions of videos
✨ Experience the power of personalised learning

For more information, please visit: https://happyselling.quench.ai/a/about

Content Creator

Happeo

Helping an existing Inbound SDR Org transition to an Outbound Engine to fire on all cylinders

Supported Happeo as SDR Manager and GTM team to a stellar SDR Team based in EMEA and U.S. via HappySelling.io

Happeo - The community-powered employee communications platform

Project Achievements;

● Helped Increase of Outbound Revenue generated from Sales Development Team from 4% (Q4FY20) to 24% (Q4FY21)

● Worked with Operations to streamline SDR Processes, Systems and Handover which helped Disco-booked to New Business Opportunity Conversion rate from <35% to >80%

● Inherited 5x Sales Development Reps, 3x Promotions

● Hired, Trained and Coached 9x New Sales Development Reps (EMEA and US)

● Co-created SDR Open Day Event to Drive Recruitment within Amsterdam Office resulting in 6x New Hires

● Created a new 4-week-SDR Onboarding Process, which resulted each new hire booking their first Opportunity

● Created Happeo SDR Portal for SDR Enablement using Happeo's own platform

● Helped with the implementation of Sales Engagement Platform (Apollo.io)

● Restructured Remote Weekly SDR Syncs during and post Pandemic to include weekly learning from internal team members and outside of Happeo network

● Went back into the SDR trenches as an IC to bring a new customer in within 4 weeks

Sales Development Manager, EMEA (via Happy Selling Ltd)

OppGen Hub

I'm a regular contributor to OppGen. I write about Sales Development Topics from Hiring, Career Development, Prospecting tips, and SDR Leadership for the OppGen Sales Development Community.

You'll find my work here: https://www.oppgenhub.com/leader/neil-bhuiyan/

OppGen is the home of B2B sales experts. We strive to uncover and share the hard-earned strategies and tactics used by the SaaS and technology industry’s biggest names. Join the content community built for frontline salespeople by frontline salespeople.

SDR Sales Content Contributor

intuo.io

Part of the new Go-To-Market Team and working with Sales Development Leadership to provide the SDR organization with the information, content, and tools that help SDRs prospect more effectively and generate qualified pipeline.

Project Results:

● With the SDR Manager, helped the team generate 134 Sales Qualified Opportunites and €2.8M in Qualified Pipeline (200%+ vs Q4 - 1st record-breaking Q1/Q2 in Intuo history)

● Onboarded, trained and ramped 3 new hire SDRs (UK and BE) to successfully produce Sales Qualified Opportunites within a 2-month time frame

● Co-Created SDR Enablement Documentation on:

- SDR Competitors Doc
- SDR Sales Manifesto
- Subscription Economy
- SaaS: Cloud vs Prem
- SaaS Acronyms

● Created SDR Playbooks on:

- Playbook: Customer Stories
- Playbook Cold Calling
- Playbook: Objection Handling
- Playbook: Working From Home

● Managed and maintained training for SDR tools such as Salesloft, Cognism, Lusha and LinkedIn Sales Navigator

SDR Enablement (via Happy Selling Ltd)

Part of the Leadership Team, managing a savvy team of European Sales Development Representatives that are the first wave of Intuo.io's customer conversations across UK/ Nordics, Southern Europe, DACH & Central Europe and Benelux Regions

Project Results:

● Helped the team generate 61 Sales Qualified Opportunites and €1.4M in Qualified Pipeline Q4 (60%+ vs Q3) 

●  Managed a total-team of 11 Sales Development Representatives and Inside Sales Reps across UK and Southern Europe

● Worked with Recruitment to interview and hire 8 New SDR Hires candidates

●  Provided a new Outbound Sales Development and Account-Based Selling methodology and training to new and existing Sales Development Representatives

● Created a Sales Development Representative New-Hire Onboarding program

● Helped Sales Leadership to design and implement a new sales process and qualification criteria, and implement work-flow within their CRM (Salesforce.com)

● Helped with the idea and design of a new Sales-POD structure between Sales and Sales Development

● Worked with Sales Operations to optimise the integration between their Salesforce.com CRM and Sales Engagement Platform (Salesloft)

● Partnered with Salesloft to re-launch and drive adoption on the existing Sales Engagement Platform (Salesloft)

● Implemented a Discovery Call and Handover Framework

● Helped create a 3rd Party Customer Story framework

● Launched weekly Sales Development Coaching Sessions (Bull-in-the-Ring)

● Helped Leadership with the design of the Intuo 10/ 30-second Company Pitch

● First SDR Manager to use the Intuo platform for 1:1's and Performance Reviews with the Sales Development Team

● Created a new framework and trained SDRs on 30/ 60/ 90 Day Plans for professional and career development

● Worked with HR to support and manage an ASD Employee who was initially focused on Sales Admin, and now successfully assigned new responsibilities across three departments.

Global Director of Sales Development (via Happy Selling Ltd)

Secure Code Warrior

Initially brought in as an SDR Coach by the EMEA RD Aug 2018, and then hired as an EMEA SDR Manager in Jan 2019 to help set up and train their first Outbound SDR Team in the UK and EMEA

Leading a team of EMEA Sales Development Representatives (SDRs) to focus on sourcing SCW’s revenue covering UK/ Nordics, Southern Europe and DACH.   The duties will include training the SDRs to identify ways to scale existing pipeline generation channels and also identify new pipeline initiatives.  

I am also collaborating with the global organisation by sharing best practices from EMEA to help grow their respective regions.

More Info: https://securecodewarrior.com

Project Results:

● Created a new structure for SDR Coaching on: Calls, Meetings, Qualifications, Story-telling, Emails, Introductions, LinkedIn, Voicemails and Objection handling, Roleplays, Weekly Team and Individual 1:1's.

● Implemented new sales tools integration with Outreach.io and DiscoverOrg to current Salesforce.com CRM within 2 months

● Implemented a new Outbound Process and workflow with Operations within the current Salesforce.com CRM within 2 weeks.

● Created a new SDR Salesforce.com Dashboard to provide executive team insight on SDR performance and output

● SDR Onboarding for 2 new hires in Southern Europe and North America

● Helped the team generate $2.2M in Accepted & Qualified Sales Pipeline

● Created a full-documented SDR Playbook

Sales Development Manager + Sales Coach EMEA (via Happy Selling Ltd)

- > SDR Coach | Sales Trainer | Podcaster | Creative Entrepreneur



Most people don’t realise how hard the SDR role really is.

Less than 50% hit quota in their first year. The average SDR tenure? Just 14 months. Only 5% of sales leaders’ time goes into actually coaching their reps

It’s fast, repetitive, full of rejection, and most SDRs are learning on the job with minimal guidance. I know, because I lived it

Back in 2012, I was the first EMEA SDR at Zuora. No playbook, no guidance - just hunger, a phone, and a list. Over time, I grew into SDR leadership, AE and CS roles, but I always came back to one thing: helping reps find their voice, believe in themselves, and actually enjoy selling

That’s why I launched HappySelling.io in 2017 - to help SDRs build confidence, hit results, and stay long enough to love the game. Since then, I’ve coached 2,000+ reps worldwide and helped teams generate £16M+ in Closed-Won pipeline

Today, my work spans:

• HappySelling.io - SDR training, coaching and team workshops
• MySalesCoach.com - freelance coaching for SDRs and leaders
• The SDR DiscoCall Podcast - real conversations with real SDRs
•Brunch & Skank - a South London daytime events brand blending UK Garage, R&B, Hip Hop and 90s culture with community

But for me, it’s never just about numbers. It’s about seeing an SDR go from “I’m not sure I can do this” to “booked it” or “I got the promotion.” It’s about leaders knowing their reps are in safe hands with someone who cares

Outside of sales, I’m a proud dad, autism advocate, Spider-Man fan, and MC who still jumps on a mic from time to time, and run an events company

Always happy to connect if you want insights on Sales Development, coaching, or creative projects

📧 neil@happyselling.io
☎️ +44(0)7961 650 555
📱 TikTok/Insta: @happyselling.io

Neil Bhuiyan

Wild to see this map

People tuning in to SDR DiscoCall from 77 countries and nearly 500 cities - top ones being Sydney, Madrid, Dublin, Rome, and Frisco

When I first started the podcast, it was just me wanting to hear how other SDRs and salespeople think - the human side of the job, not the highlight reel

No fancy production. No scripts. Just real conversations with real people in sales

Seeing it reach this far honestly blows my mind

If you’ve ever been in sales and thought,
“I wish more people talked about what this job actually feels like…”
that’s exactly why I started this

🎧 You can listen on Spotify, Apple, or YouTube (links in comments)

Curious - where are you listening from? Drop your city below 👇

#TheSDRDiscoCallPodcast #Sales #SalesDevelopment #Podcast #Global

I help SDRs master their craft 👩‍🚀 | Founder of HappySelling | SDR Coach & Trainer | Podcaster & Events Co-Founder | #EntrepreDad

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We’ve wrapped up Season 12 of #TheSDRDiscoCallPodcast - and what a journey it’s been

This season, we explored everything from resilience and mindset to AI, marketing, leadership and content creation

Real conversations about growth, mental health, career pivots and what it truly means to be in sales today

A huge thank-you to our incredible guests for bringing their honesty, experience and energy (at the time of recording):

Julia Vodolazska - Cronofy
Fred Copestake - Brindis / Author of Ethical Selling
Joel Pearlman - Riverside FM
Inês Godinho Bastos - KCS IT
Janie Gammans - Reward Gateway
Muireann Brennan - Protex AI
Sriharsha Guduguntla - Hyperbound
James Buckley - Sell Better / SayWhatSales
Mia Kosoglow - Hyperbound
Matt Banks - Salesfinity

🎧 Over the next few weeks, I’ll be replaying these episodes in case you missed them

You can catch the full Season 12 on Spotify, Apple Podcasts, and YouTube - link to Season 12, in the comments

We’re now recording Season 13, launching early 2026

If you’ve got a story worth sharing - maybe you’re

An SDR who's still in the game?
An SDR turned marketer, customer success pro, or founder?

..someone who’s navigated a unique journey in sales development

…I’d love to hear from you

Drop me a message or tag someone who’d make a great guest

Let’s keep sharing the stories that make this community what it is

🎙 The SDR DiscoCall Show - where real SDRs share real stories

#TheSDRDiscoCallPodcast #SalesDevelopment #SalesCommunity #HappySelling

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