Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

Point Blank Leadership

Having worked in various industries, most notably in the sales arena, I have transitioned to strategic business development consultative work while continuing as a sales trainer and contracted closer. 

At the heart of all my work is the overwhelming truth that humor & comedy must infuse all aspects of life, otherwise we become stoic, unrelatable, and averse to all things "rapport-building".

My work is based upon truth, humor, and common sense.  I do not, however, specialize in fluff (the gurus have that covered).

Business Development Consultant, Sales Trainer and Account Executive 

Carla's Produce Co-op

In addition to my primary role as VP of Sales I was also the head of marketing, creating a hybrid model between two essential positions. The entire operation is a labor of love and has helped many families in the Tampa Bay area by joining together to provide affordable and healthy food options to our community.  It continues to this day.

VP of Sales

Tampa Bay Adventure Boot Camp & Fit with Jim

Owner & Head Sales Trainer

The John Wick of Ethical Sales Mastery (without all that blood...) ⚔ No-Nonsense Ethical Sales Trainer, Closer & Business Consultant - Let's have a sales & accountability coffee talk! ☕ CLICK Below! 😉

𝐓𝐫𝐮𝐭𝐡𝐟𝐮𝐥 𝐇𝐮𝐦𝐨𝐫 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐢𝐭'𝐬 𝐚𝐭.

Good thing, too, since I'm all about telling it like it is with a bit of humor.
With over three decades of business experience in the sales, management and training arenas, I have found that not only are accountability, ethics and integrity lacking in the business world, so is humor.

My goal is to change that.

Additionally:
📆 𝐈𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐬𝐩𝐞𝐚𝐤𝐞𝐫 𝐟𝐨𝐫 𝐚𝐧 𝐮𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐞𝐯𝐞𝐧𝐭 𝐨𝐫 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞, 𝐞𝐦𝐚𝐢𝐥: 𝐛𝐨𝐨𝐤𝐢𝐧𝐠@𝐣𝐢𝐦𝐡𝐨𝐫𝐧𝐢𝐧𝐠.𝐜𝐨𝐦 

𝐌𝐲 𝐂𝐨𝐦𝐞𝐝𝐲 𝐊𝐞𝐲𝐧𝐨𝐭𝐞 𝐓𝐨𝐩𝐢𝐜𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:
Sell without Selling and other outright lies told by Horrible Sales Trainers
Self-Employed AND Hate Your Boss?  No worries, we hate you, too.
Hey, Imposter!  It's not a syndrome, you faker:  How to be Genuinely Authentic.

Jim Horning

First Thanksgiving with just the four of us.

My wife. Two sons (20 & 22).

No extended family this year. Parents are gone. The table's smaller than it used to be.

But here's what I'm realizing:
Thanksgiving isn't about the size of the gathering or recreating what it used to look like.

It's about taking one day to actually stop and be grateful for what's right in front of you.

For me? That's these three people. That's enough.

Wherever you are today - big table, small table, no table - just the fact that we get a day to pause and think about what we're thankful for?

That matters.

Happy Thanksgiving.

❤️ 🧠 💪

Former Firefighter/Paramedic helping high-stress organizations go from burnout to buy-in, reduce claims costs, & stop the turnover cycle | Corporate Wellness Director | Alessi Functional Health

Black Friday update:

Woke up at 6am.

Not to fight someone over a new & improved TV.

To drink coffee in silence before my sons wake up and eat all the prized leftovers (& the remnants of my beloved pecan pie).

Best deal of the day? Realizing said pecan pie is a wonderful compliment to coffee in solitude.

Hope you're all surviving out there.

❤️🧠💪

LinkedIn right now:

"Cold calls are dead." "No, they're not." "Audio DMs are cringe." "No, they're authentic." "Someone viewed my profile twice. Should I block them?"

Meanwhile, your ICP is dealing with actual problems:

➡️ Burned out teams
➡️ Rising healthcare costs
➡️ Productivity in the toilet

Here's the truth: While everyone's arguing about 𝐭𝐚𝐜𝐭𝐢𝐜𝐬, your people are struggling with 𝐟𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥𝐬.

Want to know what actually moves the needle?

Helping your team tune out the noise, prioritize their health, and show up with clarity.

Not another LinkedIn hot take.

❤️ 🧠 💪 

P.S. If your corporate wellness program is just a gym discount, we should talk.

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Dennis Sprute

Jim Horning

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