Floada

Didn’t plan for this, but the opportunity was too good to pass up (team, market, product, timing).

Floada uses AI to prevent cost and revenue leakage from contract data. 

Our platform recovers lost value by automating insights and actions, helping organizations boost profitability and streamline operations.

Co-Founder & Head of Sales

Pioneer Sales

Worked with early-stage SaaS founders to get their sales motion off the ground, combining hands-on selling, advising, sparring, and laying the foundation for a sales operation.

(Mandates included products in the community space, procurement, DevOps, customer service, and executive coaching)

Also, I wrote two free ebooks on some core business and sales philosophy (and lifestyle design) principles, that were downloaded by a few hundred people. 

Still available at www.dennissprute.com

Sales Advisor

BetterUp

Again, part of the region's first sales team—this time for a topic very dear to my heart. Learned lots about the science behind peak performance and well-being.

Closed six-figure deals and reached 87% of my top 15 enterprise accounts, building an $8M pipeline. Also trained teams on business writing and initiated a strategic partnership.

Sr. Enterprise Account Executive

Unbabel

In charge of EMEA Retail (grew by 6x), then DACH pod (grew by 10x to $2M+). Closed 6-7 figure deals with international enterprises. Responsible for +18% of active company revenue when I left.

Streamlined CoEs for large companies, increasing efficiency. Managed a small headcount.

Top AE (Global) - 2021
Top AE (EMEA) - 2020

Pod Leader / Sales Manager

Through my experience at HeyRide, I was trusted to work on large accounts from day one—also because I was the most experienced German-speaking rep (though I started with Retail vertical first).

Enterprise Account Executive

Groupon

Needed $ after HeyRide failed. Hit my numbers, trained teams in business writing, part of some innovation initiatives.

Sr. Account Executive

Hey Ride

Worked alongside a mentor, a former campaign manager for the NY governor. It taught me the scrappy startup hustle, building, and surviving on Burger King’s €5 daily deals.

Joining an accelerator at that age taught me more than college, so I dropped out for a bit. I also lost any fear of big-company execs by mingling with them as regular people.

We experimented a lot, but in the end, too many issues led us to shut it down.

Commercial Co-Founder

BILD

Started as an intern, then brought back for freelance gigs. In hindsight, an incredible school for sales. Tabloid journalism may get laughs, but this kind of writing that captures millions of readers is a true life skill.

Journalist

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Companies are losing up to 9% of contract value without realizing it. Floada finds hidden leaks and automates fixes—recovering lost revenue and stopping overcharges across your entire contract portfolio.

Seamlessly integrates with shared drives, ERP, procurement, and finance tools to help leaders hit their targets.

Built by former DocuSign product developers with a long history of building AI-powered agreement analytics solutions.

—

My background in communication management—particularly journalism and PR—characterizes my approach to sales, coupled with an excitement for the 0-to-1 process and its strategic and tactical maneuvers.

Originally from northern Germany, I have also spent extended periods in the United States, Portugal, and Brazil.

Dennis Sprute

ColdIQ

ColdIQ is the go-to place for everything GTM.

Our GTM Agency builds and implements complete systems — outbound, paid ads, and content — to drive real pipeline and revenue, not just activity.

-> https://coldiq.com/

Our GTM Accelerator teaches everything we know about scaling revenue. Our goal is to create the best GTM course available anywhere.

-> https://coldiq.com/coaching

Our GTM Directory shows you the best tools to power every part of your go-to-market strategy.

-> https://coldiq.com/ai-sales-tools

Co-Founder

Worldcoin

Co-founded by OpenAI CEO Sam Altman and physicist Alex Blania - Worldcoin is a new, global digital currency that will be distributed fairly to as many people as possible. 

• Built the playbook and processes for new market expansion and set the foundations for every new market entry.
• Managed and streamlined the Orb Operator recruitment process, conducting 100+ calls to refine the partner selection criteria and improve the overall efficiency of the expansion process.
• Developed comprehensive training courses for external partners, including field staff, supervisors, and Orb Operators.
• Designed 15 courses and over 200 pages of educational content to ensure successful onboarding and ongoing support in new markets.

Expansion - Growth & Operations

Razor Group

• Managed a diverse portfolio of 3 category-winning brands at Razor Group, driving growth through strategic optimization, product innovations, and market- and channel expansions.
• Oversaw all aspects of brand management, including P&Ls, supply chain, logistics, listings, pricing, promotions, advertising, customer support, product launches, and expansion efforts.
• Successfully led and mentored a team of 2 interns and a junior Brand Manager, fostering collaboration and skill development to achieve operational excellence and drive brand growth.

Growth & Operations Manager

Scale revenue with AI & tech

I decided to skip the traditional corporate path & start building in the AI x Sales space at 27. 
Here's the journey so far:

Age 18-21: Business school in Brussels, realized I needed practical experience
Age 22: Coding bootcamp + lucky Bitcoin exit gave me 50K to fund a world trip
Age 23: 12-country world tour learning new skills every month in a new country.
Age 24-26: Growth hacker roles at German startups, learned systems but felt unfulfilled 
Age 27: Co-founded ColdIQ with Mich
Age 28: Hit our first major milestones learning everything the hard way 
Age 29: Scaled to $6M ARR and became Clay's #1 global partner. Running a business that does $477K/month with 30+ team members across 4 continents.

It's been wild. Today through ColdIQ, we help B2B companies build AI-powered sales systems that work. 

We've run outbound for 300+ organizations and generated millions in pipeline.

The best part? We built this entirely remote with people I genuinely enjoy working with. 

Turns out you can have rapid growth AND life quality - you just need the right systems.

If you want to build your own AI sales agency, I teach everything in our ColdIQ Agency Accelerator, the exact playbook we used to hit $6M ARR in 2 years. 

From Clay workflows to hiring A-players to scaling without burning out.

If you're already doing $1M+ ARR and want help scaling your existing business, let's talk about our done-for-you services.

https://coldiq.com/

If you're not there yet, I share everything for free on LinkedIn and in our 7-day email course (in the featured section).

The AI x Sales opportunity is the biggest wealth creation event of our generation. The market is so massive that there's room for everyone to win.

Ready to start your agency? Join 130+ founders in our accelerator.

https://coldiq.com/accelerator-program

Alex Vacca 🧠🛠️

We just crossed $6,000,000 ARR.

Here's the tech stack that made it happen ↓

1️⃣ Content & Inbound

We generate over 100 warm leads per month via LinkedIn.

These come from my account (45,600+ followers) and the rest of the ColdIQ team (230,000+ followers).

I use:

- Scripe for post ideas + analytics
- Notion as my content calendar to keep me organised

We generated ~50M impressions on X last month, which is honestly wild. And for this we use:

- Typefully to visualize & draft threads: makes the whole process way smoother

I am getting some momentum behind my YouTube, so at the moment I use:

- Two Sony FX30 camera for filming
- Tella for screen & audio recording (super clean output)
- vidIQ to gain inspiration from successful videos, basically reverse engineering what works

We drove 102,000 visitors to our website in the last 90 days. 35,000+ come from SEO alone. We use:

- Ahrefs for keyword research (can't live without it)
- Webflow's CMS to host/publish our articles
- Surfer to optimize our copywriting for search engines

We have 7,000+ subscribers to our newsletter, and growing. We use:

- beehiiv to send our welcome sequence & weekly emails

2️⃣ Outbound Engine

- We identify website visitors with Instantly.ai & Vector 👻
- Based on their firmographics + page visit, we:

→ Email them via Instantly.ai

→ or connect + send voice notes via lemlist

- more personal touch

- For data: Prospeo.io, LeadMagic, Clay, FullEnrich
- For AI research & personalization: ChatGPT, Claude
- For deliverability: a mix of Gmail + Outlook inboxes

3️⃣ Ops & Project Management

- Everything runs in Airtable
- We automate with n8n, Make or Relevance AI, depending on what we're trying to do
- Big-picture process flows? We map those in @Puzzle
- Internal comms → Slack

4️⃣ Sales & Closing

- Calls get booked through Default
- We use Attention to record & summarize meetings
- Proposals: Qwilr (clean, professional, gets signed)
- Banking: Mercury
- Contracts: PandaDoc
- Payments: Stripe

We've spent months testing, tweaking, and optimizing this entire stack to work together seamlessly.

Tech moves fast. Really fast.

New tools drop every week, and what worked 6 months ago might not be the best option today.

I break down the complete stack + how we actually use these tools on my YouTube.

Subscribe here → https://lnkd.in/dKsZpY2D

What tools are you running? Drop them below 👇

Co-Founder @ ColdIQ ($6M ARR) | Helped 300+ companies scale revenue with AI & Tech | #1 AI Sales Agency

What Valley's $1,500,000 monthly pipeline tech stack looks like.

This is the exact tool stack behind their 7-figure monthly pipeline.

Zayd Syed Ali, Valley's Founder & CEO, broke down the entire stack:

1️⃣ Content Engine

Valley is a lean team, but they already combined 50,000+ followers.

To build this massive reach, they leverage:

Personal Brands: Zayd Syed Ali (21.1K followers), Alex Nelson (19.1K followers) & others. This adds up to serious social proof across the founding team.

-> Content Production: 

They systematically create and distribute content across multiple formats.

Tools used:

Claude (to write posts trained on Founder's tone)
OpusClip (to turn interviews into videos)
Notion (to plan content & workflows)
Riverside (for interview recording)
beehiiv (for their newsletter)
Loops (for email marketing)
Figma (for design)

2️⃣ SEO & Website

Valley drives organic traffic without relying on paid ads.

But they stack it with some serious optimization tools:

-> SEO Optimization:

Google Search Console (to track website performance)
Neuron Writer (to optimize articles)
Ahrefs (for keyword insights)

-> Web Development:

Framer (site builder)

3️⃣ Outbound

LinkedIn generates 60% of all their meetings (was initially 30%).

But they stack it with some serious data tools:

-> Data Sources:

Wiza, Ocean.io & Findymail (data enrichment)
Apollo & Sales Navigator (lead databases)
Firecrawl API (in-depth site scraping)

-> Automation & Scraping:

PhantomBuster (automated scraping flows)
Lovable (custom API scripts)

-> Sending Platforms:

Valley (for LinkedIn outreach, their AI SDR)
Instantly.ai (email sending)

4️⃣ AI & Automation

They leverage AI across their entire operation for maximum efficiency.

-> Workflow Automation:

Zapier + n8n (workflow automations)
Google VEO3 (AI video creation)

-> AI Content Creation:

ChatGPT (daily tasks)
Claude (copywriting)

5️⃣ Product & Engineering

Their lean engineering team builds and optimizes their AI SDR platform.

-> Development Stack:

AWS (infrastructure)
Cursor (coding)

6️⃣ Analytics

They track performance across web and product metrics systematically.

-> Web Analytics:
Google Analytics (web tracking)

Product Analytics:
PostHog (in-app metrics)

-> Reporting:
Datafast (reporting)

7️⃣ Operations

Their operations stack supports $1.5M monthly pipeline generation.

-> Customer Success:
Pylon, Granola, Circleback (customer success tools)

-> Sales:
HubSpot, Cal.com, Inc., PandaDoc (sales process)

-> Productivity:
Excalidraw, Wispr Flow (team productivity)

-> Content:
Tella, Loom, Navattic (content creation tools)

-> Growth:
FirstPromoter, Exa (growth and referrals)

-> Finance:
Brex, Deel (financial operations)

What's the most surprising tool in their stack?

We closed 29 deals in 31 days with one sales system.

Here's the exact workflow we've been refining for 18 months:

1️⃣ PRE-CALL (QUALIFICATION & POSITIONING)

Only want to spend time with prospects you know you can help.

How we qualify:

→ Default - Auto-enriches every prospect. Budget, revenue, TAM size, industry- all of it gets pulled automatically.

→ lemlist (or Outreach, Playbook Talks) - Auto-connects prospects to our content so they've already seen you before the call.

The result? Better qualification = way higher close rates.

2️⃣ DISCOVERY CALL

Before the call, we use Clay to aggregate everything:

→ ICP alignment (fit)
→ Headcount, funding, revenue (budget)
→ Stakeholder roles + tenure (decision power)
→ Hiring trends, product launches, press (urgency)

During the call:

Use the SPICED framework:

(S)ituation - Understand your prospect's current situation, including their processes, challenges, and goals (5%)
(P)ain - Identify specific hurdles and difficulties the prospect is facing (25%)
(I)mpact - Determine effects or outcomes of implementing the solution (70%)
(C)ritical (E)vent - Deadlines or events that compel the customer to take an action
(D)ecision Process - The process, stakeholders, and criteria involved in making a decision

3️⃣ POST-CALL

We capture everything in Attention, sync it to Attio.

Then we:

→ Build a tailored Clay demo that showcases the prospect's exact workflows and how GTMEs would run campaigns.
→ Add advanced strategies to blow prospects' minds with what's possible.

Close the Deal:

Proposal terms sent in Qwilr once the prospect is qualified. We set the recurring payments in Stripe.

4️⃣ FOR DEALS THAT DON'T CLOSE RIGHT AWAY

Most prospects don't close immediately when you're selling $5K+/month offerings.

How we win them back:

→ Update them in Attio and monitor trigger events (new hires, budget unlocks, launches).

→ Prospects get re-engaged through content, LinkedIn touchpoints, or nurture sequences:

- Attio monitors changes in their situation
- Customer.io sends high-value educational follow-ups
- Our LinkedIn profiles for multi-threading with decision-makers
- YouTube videos we recorded to stand out from boring follow-ups

WHY THIS SYSTEM WORKS

→ Automation = team focuses on closing, not admin
→ Proper qualification = zero time wasted on bad-fit leads
→ Nurturing = your content works 24/7 like an army of sellers
→ Education = informed prospects who basically sell themselves

The best sales process in the world can't fix bad reps.

That said, building systematic sales processes is what got us to predictable revenue. 

The agencies crushing it right now? They stopped hoping for good months and started building systems that close deals every single month.

What's working in your sales process right now? 👇

80% of our $6M revenue came from LinkedIn.

We didn’t plan it, but that system became ContentIQ.

Most B2B companies miss the biggest opportunity: the compounding effect of team posting.

Here's how we went from 1 person to 12 people posting, adding 70k MRR monthly:

Michel Lieben 🧠 posting alone from Bali in 2023.
Consistent content, decent inbound, but he was the bottleneck.

One Voice = limited reach.

I joined and started posting consistently.
Result? Inbound doubled. Literally.

Then Monika Grycz 💌, Soheil Saeidmehr and Ivan Falco joined. We didn't just hire them - we helped them build personal brands.

Each new voice = exponential reach growth.

We gamified it. €1,000 prize for most posts above 20 likes per quarter.

Q2 results:

- 4,104,960+ impressions across team
- 356 meetings booked

This month:

- 233 posts published collectively
- 12 team members with 5K+ followers each
- $89,000+ MRR added
- 8 deals directly from LinkedIn, 5 more influenced

When prospects see 5+ people from your company in their feed daily, something clicks:

"Who are these guys?"
"Why do I keep seeing them?"

By the time someone books a call, they're already half-convinced. Trust was built over months.

10-50 employees with dormant LinkedIn profiles = hundreds of thousands of impressions left on the table monthly.

After VPs kept asking "How do we activate our team like yours?" we packaged this system:

1. ContentIQ System (90-day team implementation):

- Role-specific frameworks for each member
- Team-wide implementation workshops
- Gamification system + content calendar
- Fill-in-the-blank templates

2. ContentIQ done-FOR-you (for founders):
- We write your LinkedIn posts personally
- Matched to your voice and expertise
- Ready to review and post

Taking 10 companies through this in Q4. Applications close Monday.

Like and comment "COMPOUND" below for details 👇

If your cold emails aren't converting, read this:

The best agencies don't focus on copy. 

We didn't always know this.

At the beginning, I was doing what everyone else does:

- Following templates
- Optimize open rates
- A/B testing subject lines

The breakthrough came after 200+ implementations: 

Cold email is about timing, not copy.

Here's how the system actually works:

1️⃣ Research + triggers

We're not targeting companies.

We're targeting the EXACT moment they need help.

- Bad Glassdoor reviews signal churn problems.
- Recent hiring sprees mean scaling pain.
- New funding creates growth pressure.
- C-level appointments shift priorities.

One signal isn't enough.

We layer multiple triggers.

Example: New VP of Sales + 3 SDR job postings +funding round = they're scaling their GTM motion this quarter.

That's not cold anymore.

We're messaging them while they're dealing with the exact problem we fix.

2️⃣ Opening frameworks

Generic openers are DEAD. "I hope this email finds you well" gets deleted instantly.

What works:

- Trigger-based openers that prove you've done your research
- Leveraging their content in your outreach
- Ask-before-pitch patterns

The standard we use internally: if you remove their company name and the email could be sent to anyone else, delete it and start over.

3️⃣ Value delivery

This separates good agencies from great ones.

Bad agencies say:

"We can help with outbound."

Good agencies say:

"Here's exactly what we'd do for you based on what we're seeing."

We give value before we ask for anything:

- Custom case studies for their industry
- Competitive intelligence they don't have
- Industry-specific insights tied directly to their triggers

The correlation became obvious after 200+ implementations: prospects don't care that you CAN help. They care that you've ALREADY thought about their specific situation.

4️⃣ Conversion elements

Hard CTAs kill momentum.

"Book a 30-minute demo" sounds like work.

Soft CTAs start conversations:

"Worth exploring?"
"Curious if you're seeing the same..."

We're not closing deals in the first email.

This approach is why we can scale to over 200 clients without compromising quality.

It's why we book meetings at 3-5x industry average.

It's why clients stay - the system works consistently.

TL;DR

1. Find the right timing through signals
2. Layer 2-3 triggers
3. Deliver value upfront
4. Make conversations frictionless

This exact system generated $10M+ in pipeline across 200+ agency clients.

But knowing the system isn't the same as running it at scale.

That's what we teach in the ColdIQ Accelerator:

→ How to implement this across your entire client base
→ The systems & hiring frameworks that let you scale to 200+ clients
→ AI automation strategies we used to hit $6M ARR in 2 years

Ready to scale your agency?

Comment "SCALE" below and I'll send you the details.

Cold Email System for High Reply Rates 

I spent $50K+ testing agency tools so you don't have to.

Here's how I cut that in half while getting better results.

The biggest mistake? Buying tools before defining what problem you're solving.

Most founders copy their competitors' stacks, then wonder why their $3K/month in tools barely moves the needle.

With the right framework, you can avoid that trap:

1. Define your stack pillars

Stage fit: Is this stack pillar relevant at your company's current size?

If you're a startup doing $10K/mo, you don't need the same CRM as an enterprise doing $5M/mo.

Context matters more than features.

2. Define stack goals

Get clear on what you're optimizing for:

Scalability: Can it handle 10x more leads/clients without breaking?

Insight/Reporting: Does it surface the right data to make better decisions?

Usability: Is it easy for the actual end users (not just ops) to adopt?

3. Pick who's shipping fastest

If two tools look the same now, pick the one releasing updates consistently.

That's the team that'll keep future-proofing your stack.

Clay ships new features constantly. That's why it's our operating system.

4. Ask the 22 questions

These force you to buy based on need (full list in the infographic).

My favorites:

What problem am I actually solving?
Can my current stack do this?
What's the cost per successful outcome?
Can I test on one client first?

5. Create evaluation criteria

Real examples from our stack:

Data quality:

Apollo has 30% accuracy.
Prospeo.io + LeadMagic combined = 70% finding rate for half the cost.

6. Pick your execution framework

Must-Have vs Nice-to-Have.
Stack Audit.
Decision Checklist.
Test-Before-Commit.

(Full breakdown in the infographic)

The difference between a $50K/mo agency and a $500K/mo agency isn't just more clients.

It's having a stack that compounds efficiency instead of creating chaos.

Want to stop wasting money on tools that don't move the needle?

I built a free 7-day email course that walks you through our exact stack selection framework + the tools we actually use to run a lean, profitable agency.

Comment "TOOLS" and I'll send it your way.

Helpful? Repost ♻️ to help others avoid tool chaos.

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The Battle

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Alex Vacca 🧠🛠️

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The Battle

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Alex Vacca 🧠🛠️

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