What do Jesus, Socrates, and Malcolm X have in common? 

They all used ghostwriters to capture their knowledge and share it with the world.

My name is Dennis Buckley, and I run Founders Ink — a content production firm.

We help purpose-driven leaders drive 3 outcomes:

1. Visibility - Deliver your message to the right audience
2. Credibility - Build trust by demonstrating expertise
3. Growth - Generate more business opportunities 

How?

By ghostwriting thoughtful LinkedIn posts and articles sharing your knowledge.

I say "ghostwriting" because everyone knows what that means.

But in truth, the work we do for our clients is closer to a scribe.

Here's the difference:

Scribe: 100% your ideas, in your words, in your voice.

Ghostwriter: 30% your ideas, fill in the rest with conventional wisdom.

You're the expert, not us. 

We help you unlock the wisdom and expertise that's stuck in your head.

Then turn that hidden knowledge into media for your target audience.

Our best clients share these five goals:

1. Grow your influence on LinkedIn
2. Show up as a real person on the internet 
3. Connect authentically with your target audience
4. Share knowledge with the people who need it most
5. Offer services that provide value to both you and your customers

If you want to learn more about our process, or schedule a consult, visit www.founders.ink

Dennis Buckley 
Founder, Founders Ink

Dennis Buckley

CarolForden.com

Drove impactful communication through strategic healthcare copywriting, developing a range of materials from practitioner advocacy pieces to engaging website content, digital advertisements, and conversion-focused landing pages for key product launches and marketing initiatives. Mastered the creation of user-optimized digital content for email and online channels, leveraging AMA style; UX principles and concise microcopy to enhance user journeys. Consistently ensured compliance with healthcare regulations in all marketing communications.

Provided critical technical and scientific writing support for the healthcare industry, producing essential documents such as clinical study reports (CSRs), informed consent documents, investigator's brochures, and content for websites and digital campaigns within health technology, pharmaceuticals, and biotech. Managed the full lifecycle of medical content development, prioritizing accuracy, consistency, and quality. Developed comprehensive technical documentation, including user manuals, package inserts, and SOPs, adhering to stringent FDA and OSHA guidelines. Applied expertise in user research, medical research, and the preparation of meticulously referenced and annotated submissions for regulatory review. Developed strategic messaging and content to support healthcare professional and patient recruitment for clinical studies.

Key Projects:

Healthcare Analyst/Writer/UX Copywriter: Analyze data to identify trends & translate complex info for UX & C-suite content. Developed Value-based Care marketing for Aetna & BCBS. Clients: GSK, Sage, Merck, Aetna, BCBS.

Healthcare Analyst

Blue Cross Blue Shield Association

Leveraged data analysis skills to identify industry trends and healthcare data insights. Translated complex information into clear and concise messaging for C-suite ghostwritten content, ensuring effective communication of business needs.

Freelance Senior Healthcare Writer | Ghostwriter

Aetna, a CVS Health Company

• Leveraged data analysis skills to identify industry trends and healthcare data insights. Translated complex information into clear and concise messaging for C-suite ghostwritten content, ensuring effective communication of business needs.
• Ghostwriter for C-Suite on health policy, value-based care, health technology, and disease state management.

Senior Copywriter | Ghostwriter

Outsell Digital Marketing 

Added $12 million in new revenue by working with stakeholders and their customers to discover the unmet need and speak in their voice. 
 Improved client satisfaction rate to 92.3%, profitability improved by 38%. Increased customer retention rate from 76% to 99%
Improved client copywriting to reflect customer need vs features.

 Vice President of Business Development and Marketing Strategy

Arctic Ease

● Established an FDA Class 1 medical device startup as a national brand, achieving $3.5M in annual sales and securing retail stocking in over 28,000 CVS, Walgreens, Walmart, and Rite Aid locations.

Vice President Sales and Marketing 

American Express

• Fostered substantial growth within a new healthcare division, transforming it into a significant contender in the health insurance payor market with effective strategic planning and management.
• Negotiated and landed several multi-year contracts with prominent entities, cumulatively valued over $8M, resulting in a remarkable 1,500% growth.
• Built partnerships with EHR and PM vendors to facilitate product use at point of care

Business Development Manager Healthcare

First Data Corporation

• Exceeded a revenue target of $6M by implementing strategic sales initiatives for a new healthcare product, resulting in essential contracts with industry-leading insurance providers.
• Fostered and sustained substantial relationships with key federal entities, such as CMS and State Departments of Health and Human Services, thereby facilitating effective Medicaid management.
• Established strategic alliances with Electronic Health Record (EHR) vendors, and eHealth Initiative enhancing the portfolio and market reach.
• Presented at eHealth Initiative annual meeting on value based care

Vice President of Strategic Sales - Healthcare

AstraZeneca

• Surpassed sales targets, resulting in a fourfold growth rate for a specific product category.
• Directed a team of nine field sales representatives, overseeing an annual revenue stream of $20M.

District Sales Manager

Abbott labs

• Boosted sales performance, resulting in a significant 28% growth and advancing the region to a commendable 3rd position nationally (from last position previously).
• Successfully secured P&T formulary status for critical pharmaceutical products within regional healthcare facilities and health plans in Boston and Philadelphia.

Institutional Regional Specialty Sales Manager (Teaching Hospitals)

Novartis

• Improved district performance rankings from last to first in the region in a 9-month span and third in the USA after initiating efforts to restructure staff, unify the team, increase product and disease state knowledge, and promote new sales skills. 
• Doubled cardiovascular market share (Diovan and Lotrel) and realized over $40 million in annual sales. 
• Led the nation in physician enrollment for a Phase IV FDA clinical study.
• Drove regional Managed Care formulary approval for cardiovascular products.

BUSINESS ANALYST | HEALTHCARE MARKETING & COMMUNICATIONS CONSULTANT

Healthcare Business Analyst and technical writer with extensive experience in developing engaging and compliant content for the medical and life sciences industries. My skills encompass digital marketing copywriting, UX writing, technical/scientific documentation (including clinical study reports and regulatory documents), and strategic content development. I am adept at translating complex information into clear, concise, and persuasive messaging for various audiences. View my portfolio at carolforden.com to see examples of my work.

SKILLS

Pharmaceutical Content Expertise: Deep understanding of the pharmaceutical content approval process, FDA/EMA regulations, PhRMA code, and other industry guidelines. Experience in medical, regulatory, legal, and marketing reviews.

Content Strategy & Creation: Proficient in developing and executing content strategies for various channels (print, digital, social media). Skilled in writing and editing a range of materials, including promotional pieces, medical communications, educational brochures, scientific publications, and patient-facing materials.

Business Analysis: Expertise in requirements gathering, user research, data analysis, process mapping, gap analysis, and developing product requirements documentation (PRD).

Project Management: Proven ability to manage complex projects in Agile and Waterfall environments. Proficient in project management tools (Jira, Confluence, Monday, Workfront, Trello).

Data Analysis & Visualization: Skilled in analyzing and visualizing data to generate insights. Proficient in data analysis and visualization tools (Tableau, Google Charts, Excel, Datawrapper).

Communication & Collaboration: Excellent communication, collaboration, and interpersonal skills. Proven ability to work effectively with cross-functional teams and senior leadership.

Technical Proficiency: Experience with various Content Management Systems (CMS) and Marketing Platforms (Hubspot, Salesforce, Mailchimp, Google Analytics & Search). Familiar with HIPAA 5110 standards and EDI transactions (834/835/837).

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Dennis Buckley

Carol M. Forden

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