Dennis Geelen

Coaching and mentoring to help you start and scale your one-person business.

Founder

Zero In

The mission of Zero In is to help as many businesses and leaders build a brand customers love and a company people are passionate to work for.  

So where do you need to focus (or Zero In)?
Solve the problem of INDIFFERENCE!

Indifferent customers have no compelling reason to purchase your product or service rather than your competitors' product or service. 

Indifferent employees are complacent because they are not passionate about coming to work each day.

Utilize the resources, books, and courses from Zero In to increase your customer retention, improve your customer experience, and build a passionate culture of innovation giving your team the ability to find new and better ways to serve your customers.

"Customers DO NOT buy your product or service, they buy what it can DO FOR THEM"
Customer-centricity means knowing your customers and giving them what they crave.  This helps you to build trust and loyalty, but also a solid reputation.  Loyal customers become fans of your brand and refer other customers to you.

"If you don't find new and better ways to serve your customers, SOMEONE ELSE WILL!"
Being Innovative brings new ideas, which is crucial to a business being able to find new and better ways to add value for your customers.  With innovation comes creative new products and services, increases in efficiency and, as a result, improved profitability.

BE THE BRAND CUSTOMERS LOVE AND THE COMPANY PEOPLE ARE PASSIONATE TO WORK FOR

Founder and Chief Difference Maker

The Commonwell Mutual Insurance Group

About the Commonwell
We are committed to profitable growth, team development, ingenuity, while having fun at work.  We offer a complete range of insurance products including residential, automobile, commercial, farm and watercraft. We encourage a work-life balance and we are serious about what we do!

About my Role
As Manager of the PMO, I lead a group project managers and business analysts to implement the project management office from the ground up.

About the PMO
Projects at the Commonwell are measured against timelines, budget, delivery of scope, but most importantly the realization of the intended benefits of each project.  Over 85% of projects at the Commonwell were consistantly green throughout 2018.

Manager, Project and Portfolio Management Office

As Manager of Application Services, I am responsible for planning, coordinating and managing the activities of the Application Services team within the Information Systems (IS) Department. This includes leadership and development of the IS team members, as well as providing direction and support for IS solutions to meet the present and future needs of the organization.

Manager of Application Services

Kawartha Lakes Food Source

Kawartha Lakes Food Source is a community effort to reduce hunger in the City of Kawartha Lakes by:

1. Maintaining a central warehouse to supply food to organizations that provide food to individuals in need,
2. Raising public awareness, and
3. Working in concert with other local not-for-profit organizations.

Board Of Directors

Operitel Corporation (An OpenText Company) 

ABout OpenText
OpenText, The Information Company™, a market leader in Enterprise Information Management software and solutions, enables intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud. 

About my Role
Directed a team of PS and R&D resources to develop and implement the LearnFlex LMS platform for over 40 clients.

Director of R&D and Professional Services

TELUS

Manager - Payment Solutions Development and Support

Emergis - A Telus Company

Manager

Emergis Inc

Business Coach | Keynote Speaker | Author of The Happy Accidents newsletter and The Accidental Solopreneur book

What I Do
I help teams, organizations, and solopreneurs flourish by focusing on what really matters: people.

As a speaker, author, and consultant, I equip audiences with practical, human-centered strategies to thrive in uncertain times, build meaningful businesses, and create lasting impact.

Who I Work With
• Event organizers seeking keynote speakers on serendipity, growth, and personal transformation
• Businesses and nonprofits looking to create stronger cultures, customer experiences, and leadership teams
• Solopreneurs who want to design businesses that give them both income and freedom


What I’ve Created
• Author of The Zero In Formula and The Accidental Solopreneur (bestseller)
• Creator of top-rated online courses for solopreneurs and authors
• Host of the Happy Accidents podcast and newsletter
• Keynote talks including 'The Power of Serendipity', 'Start Before You’re Ready', and 'Rooted in Humans'


Want to Work Together?
Let’s talk if you’re looking for:
✅ A keynote speaker for your next event
✅ A workshop or webinar for your team
✅ A course to help you grow as a solopreneur or author


DM me if you’d like to connect about speaking, workshops, or collaborations.

SYED BROTHERS PAKISTAN

As a Digital Marketing Manager I was responsible for 

Website Strategy and Planning
Content Management
Search Engine Optimization (SEO)
Paid Advertising and PPC Campaigns
Social Media Integration
Analytics and Reporting
Email Marketing Integration
Conversion Rate Optimization (CRO)
Security and Compliance
Project Management and Coordination
Competitor Analysis
Stakeholder Communication

Digital Marketing Manager

The Urban Writers

-Recruited by Founders to write ebooks on the importance of Personal Branding 
-Writing ebooks on self-help topics 
-Writing books on social media strategies, social media management, and social media marketing.
-Writing books on changing lifestyles and improving productivity.

Creative Writer

Upwork

My expertise encompasses:

Digital Marketing Strategy Development

Devising tailored strategies to align with clients' business objectives, leveraging a blend of data-driven insights and creative approaches.

Social Media Management and Advertising

Successfully managing and optimizing social media platforms, including crafting compelling content and running targeted advertising campaigns across various channels.

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Campaigns

Executing result-oriented SEO strategies and managing PPC campaigns to boost organic and paid search visibility.

Content Creation and Copywriting

Producing engaging and SEO-optimized content, from blog posts and articles to website copy and marketing collateral.

Data Analysis and Reporting

Utilizing tools like Google Analytics, Tableau, and other data analytics platforms to measure performance, generate reports, and provide actionable insights.

Email Marketing and Automation

Designing and executing effective email marketing campaigns, including segmentation, A/B testing, and performance tracking.

Ebooks and Content Strategy

Creating comprehensive ebooks and devising content strategies to enhance brand authority and audience engagement.

Project Management and Client Communication

Handling end-to-end project management, ensuring seamless communication, and delivering projects on time and within scope.

Digital Marketing Specialist

Passionate about leveraging a diverse skill set honed through hands-on experience and continuous learning. My career journey, both in-house and as a freelancer on Upwork, has allowed me to master a wide range of digital marketing and social media skills.

With a foundation in analytical thinking, I excel in crafting effective marketing strategies. Proficient in utilizing platforms like Google Analytics, Google Ads, and Facebook Ads, I drive data-informed campaigns that deliver results. I'm also adept at leveraging emerging platforms such as TikTok Creator Marketplace for innovative campaigns.

Strong communication skills are at the heart of my approach. This extends to proficiency in SQL, Google Tag Manager, and tools like Sprout Social and Tableau for robust data analysis. Whether it's harnessing Google Trends for insights or crafting compelling email marketing campaigns, I'm dedicated to maximizing reach and impact.

I thrive in the realm of content creation, excelling in SEO copywriting, web content writing, and creative storytelling. My expertise extends to subtitles, captions, and ghostwriting. I've built and managed personal brands, utilizing platforms like LinkedIn to optimize professional visibility.

Skilled in the art of growth hacking, I've successfully implemented content strategies that drive engagement and conversions. From ebooks to social media content, my work reflects a blend of research-driven precision and creative flair.

Eager to contribute these skills in roles related to digital marketing and social media marketing. Let's connect and explore how we can drive your brand's success together.

taplio

The Battle

Dennis Geelen

Waseem Baloch

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