Denise Murtha Bachmann

Sales is like a box of chocolates. Wrong! We should know exactly what we are getting. Together we will make sure that you know where your Sales are coming from in the remainder of this fiscal year.

Hi...I am Denise Murtha Bachmann and I am passionate about humanizing sales.  I killed it in tech sales and I help others do the same.  What differentiates me from all the other sales coaches here on LinkedIn?  With over 30 years of experience and the latter half in AI/ML, I know how to leverage new technologies for efficiency gains and then pivot to cultivate the human experience that buyers of today demand.

Closing over $75M in revenue in the last 14 years and making club 85% of the eligible years, working with companies such as AT&T, USAA, BCBS and so many more, I have navigated and managed some complex sales cycles.  Clients closed with me not just solely on my ability to build relationships, but also because established credibility with them.  I learned the products that I was selling and the business problems we were helping to solve so much so that I didn't need a software engineer for those 1st and 2nd level conversations.  This allowed for us to have the discussions that most buyers do not like to have with sales.

Knowing the solutions and the business problems is what fostered my passion and enthusiasm for AI.  The challenge that most companies face today is that they want and attempt to adopt new technologies, injecting them into the sales process but they don't know how to adapt their sales teams.  

Adapting to AI, many sales organizations....
*Have their sales teams just allow the solutions to run without teaching them how or when to insert the human connection, or
*Have their sales teams do the same work effort that the technology is focused on expecting double the results.

Buyers of today demand an experience.  By the time they come to you, as the seller, they have already done their homework and downselected you as one of their top 3-5 choices.  Yes you must confirm what they know about you, the company and product thus far, but then they want to know what partnering with you will be like.  They are looking for the experience.

Sales cannot give them an experience if they are focused more on the technology or on the activities that are of less value.  When you focus on the higher value activities, sales can cultivate and elevate the Human Connection within the sales process and revenue will SKYROCKET!!

Working with me and my Sellovatorz program, sales will learn how to accelerate exceptional sales results through...
*Group and Invidivual Coaching
*Masterminds and 
*Masterclasses.

DM me or visit my website to schedule time with me.
Let's kill sales together!!!

Founder and CEO

I Help Individuals and Enterprises to Convert More Prospects into Qualified Leads by Educating How AI is used to Compliment Humans not Replace them.  How?  By Educating on how to Implement Automation Technologies that allow Individuals and Enterprises to off load their daily mundane tasks and focus on Generating Revenue Activities such as New Products and Service Offerings utilizing Social Selling and Branding.

Caff-AI Chats Livestream Host
Speaker
Consultant
Coach

Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

How well can AI depict our personal brands? I had to find out....

I typically resist every AI craze but caved on this one because....

Growing up I stood in line for caricatures at every fair and festival I attended (and still have them all)

On the first take, I'm impresed, Chat GPT dropped so many clues & "Michelle-isms" that actually do depict what I want to be known for.

The books, strategy, teaching and even the P.Y.O.T. picture in my office.

📌 Want to see what it pulls for you?

Try this prompt in ChatGPT: (the Nano Banana one was way different)

“Create a caricature me that reflects both how I look and how I work."
Upload one clear headshot or casual photo. 

How did yours turn out? 
Share below, I'd love to see it.


#OwnYourLane #ShesVisible

Gehan "G" Haridy-Ardanowski thank you for inspiring me with your caricature. I had to see if AI could nail it in one take.

Positioning Women Experts into Recognized Authorities • PR-Powered Personal Brand Strategist & Speaker • Elevate Your Visibility on LinkedIn, Media, Stages, Podcasts and in AI search • TEDx Speaker • 2x Author

Happy Lunar New Year and the Year of the Fire Horse 🐴🔥
It comes around once every 60 years.

And fitting today after my unique opportunity yesterday.

I spent a few hours with the iconic Budweiser Clydesdales (after also seeing them parade in New Orleans on Friday night...Happy Mardi Gras to those who celebrate!) and felt so inspired after I left.

Seeing these "gentle giants" at the historic Mobile Battleship Park was something else...watching hundreds of families wait in line for a glimpse, and for those of us lucky enough yesterday to see them all get their weekly baths, was just heartwarming.

Branding and brand ambassadorship at its best.

Which brings us to today. A fresh start six weeks into our traditional New Year. It's your time now.

If you're on the sidelines waiting for the perfect time and/or permission, here's your reminder. Today is that someday. Yes, you can and you should.

Much like the Clydesdales, there's power and payoff in putting yourself out there. Someone right now needs to hear from you.

Happy Lunar New Year,
🐴🔥
Michelle 

#OwnYourLane #ShesVisible

Ever wonder what it really takes to become a LinkedIn Top Voice?  

In this deep-dive article, learn what the program involves, who qualifies and how you can become one, too.

Plus, 4 tips to position your personal brand to better elevate your voice, value and visibility. (even without the blue badge)

🎤 OVER TO YOU
Who's your favorite female LinkedIn Top Voice to follow? 

Please share below.


P.S. Based on tip #2 shared, I'm writing this as a LinkedIn article because a recent Social Media Today article details that "LinkedIn Articles Are Getting More Citations in AI Responses" (I'll drop that link in the comments)

#OwnYourLane #SheVisible

LinkedIn recently announced its new quarterly class of “Top Voices,” complete with global rankings, country breakdowns and a prominent feature in the 

Open article: Demystifying LinkedIn Top Voices: What They Really Are and How You Can Become One by MICHELLE B GRIFFIN • 4 min read

Demystifying LinkedIn Top Voices: What They Really Are and How You Can Become One

📌 REPLAY IS BELOW...
So you want to land a TEDx talk? But what does it actually take to get on the red dot?

Join host MICHELLE B GRIFFIN for this month’s Own Your Lane LIVE as I sit down with a longtime TEDx organizer and coach Tessa Rawson to talk about what really happens behind the scenes.

We’ll unpack:

• What makes an idea compelling enough for the TEDx stage
• What organizers pay attention to that applicants miss
• Why strong experts still get rejected
• The biggest application mistakes
• How to know if you’re truly ready

Tessa has been a TEDx organizer and coach in Europe and the US since 2013. She’s reviewed hundreds of applications and knows what makes a great talk and why good ideas get overlooked.
 
📅 Tuesday, Feb. 24, 2026 ⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 

📌 WATCH HERE:
LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 
YouTube https://lnkd.in/eEiGDS4G

Get the insider tips and steps to get a TEDx Talk. Join us. 
We can't wait to see you there.

#OwnYourLane #ShesVisible

Tessa Rawson, Gabe Leal and 2 other connections attending

How to Land a TEDx Talk: Insider Tips From a TEDx Organizer

📌 REPLAY IS BELOW...A good idea won’t get you a TEDx talk.
And neither will being highly accomplished.

It’s about having the right idea, framed the right way, at the right time for the right TEDx stage.

Today at 12:30 PM CT, I’m going live with longtime TEDx organizer Tessa Rawson to talk about what actually gets someone selected.

→ What organizers are really listening for
→ Why experts still get passed over
→ The mistakes most applicants don’t even realize they’re making
→ And how to know if you’re truly ready

If a TEDx stage is on your radar, this conversation will save you time and guesswork.

📌 REPLAY HERE

LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 

YouTube https://lnkd.in/eEiGDS4G

📅 Tuesday, Feb. 24, 2026 
⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 
📍 Streaming on LInkedIn Live and YouTube

Sponsored by She’s Visible, my women’s leadership initiative focused on closing The Recognition Gap because we need more women speaking on stages, featured on pages and earning better wages.

_____

If you lead a women’s ERG or leadership group and want to equip your members with personal branding and LinkedIn presence this season, She’s Visible workshops are designed for exactly that.

#OwnYourLane 
#ShesVisible

What does it REALLY take to land a TEDx talk?

I'm going straight to the source, interviewing a long-time TEDx organizer to find out....

Join me for a the behind the scenes reveal from Tessa Rawson, a TEDx organizer and coach in Europe and the US since 2013. She'll share what makes a great talk, why good ideas get overlooked and will answer all your TEDx questions.

👉 RSVP below to join us LIVE or REPLAY

Also, drop your questions in the comments. 
We want to see your message and story on the red dot.

taplio

The Battle

Denise Murtha Bachmann

MICHELLE B GRIFFIN

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taplio

The Battle

Denise Murtha Bachmann

MICHELLE B GRIFFIN

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MICHELLE B GRIFFIN's LinkedIn Performance

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