Championing female founders to move from imposter to impactful action to grow their impact and income ⚡ Turn ‘I’m not good enough’ into ‘I’ve got this!’ 🔥 Confidence Curator | Speaker | Mindset motivator

I help women over 50 become who they want to be (and not give a f*ck about what people think)

Most of my clients come to me feeling like they’ve…

- Spent years putting everyone else first
- Been surviving not thriving for a long time
- Lost themselves in work, marriage, or motherhood
- Had a sense that life is happening to them not for them
- Got stuck after a big life change, despite external success
- Lost touch with who they are after years of being a 'good' wife, mum, daughter, employee
- Been through divorce, separation, kids leaving home, menopause, death of their parents - grief, loss, and massive change

They’ve had enough.
And they want MORE.

They want something different from this next phase of life.
They want to feel vibrant, resilient, and fully themselves in midlife and beyond.

It’s not just about clarity.
Or confidence.
Or purpose.

It’s a Life Rebuild.

We REFRAME how you see yourself and what you’re here for

We REGULATE your system so you feel grounded, safe, and in control

We RECONNECT with who you actually are - the YOU you lost touch with

So you can RECEIVE joy, peace, calm, love, clients, health, wealth; whatever you desire


Working with me you’ll:

📌 Rebuild your confidence after years of putting yourself last

📌 Rewire your nervous system after decades of stress and anxiety

📌 Find your identity again and feel comfortable with who you are

📌 Break free from people-pleasing when it’s been a way of life for years

📌 Find meaning and purpose beyond your daily roles and responsibilities

📌 Feel excited and  passionate about life again and look forward to the next phase

📌 Create a plan & roadmap for what comes next - what YOU want and how you’ll get it


Excited for this?

DM me “REBUILD”

Denise Chester

Most women over 50 aren't confused about who they are.

They're just out of practice being themselves.

For decades, you've known exactly who you are to everyone else.
Mum. Partner. Employee. Daughter.
The one who holds it all together.

But ask yourself, "Who am I now?"
And it gets fuzzy.

Not because you've lost yourself.

But because the moment there's actual space to work that out… the guilt shows up.
The fear creeps in.
Your body tenses.

Here's what's really happening:
Your nervous system spent years learning that keeping everyone else happy = safety.

So when you try to prioritise yourself now?
It reads that as a threat 🚨
To your body, wanting more feels like risking everything you've built.

So what do most women do?
They try to think their way through it.
🖼️ Vision boards.
📖 Journaling prompts.
🧘‍♀️ Affirmations about self-worth.

All good stuff. But it skips the most important part.

Why that doesn't work:
👉 Because you can't talk your nervous system out of a panic response.
🧠 You can't mindset your way past a body that's been wired for decades to put you last.

You have to show it - in real time - that it's safe to be YOU again.

If you're ready to actually work with your body instead of fighting it, let's talk.
We'll figure out what's keeping you stuck - and how to shift it.

Transformational coach helping women 50+ move from survival & sacrifice to self-discovery & satisfaction 🔥

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"I want more."

Three words.
But if you're a woman over 50, they can feel like you're doing something wrong.

Not to anyone else. To you.
To the version of yourself who's spent decades saying yes when you wanted to say no.

If that's you... you're sooo not the only one.

Most women I work with carry this quiet thing underneath - a longing for something that's just theirs.

A morning that doesn't start with everyone else's needs.
A day that doesn't end absolutely shattered.
A life that actually feels like their life again.

But the second they feel that? The guilt arrives. Like clockwork.

"I should be grateful."
"It's too late now."
"Who do you think you are?"

Here's the thing: this isn't selfishness.
It's conditioning.

If you were raised to be the reliable one - the giver, the glue, the good girl - then of course wanting more feels dodgy.

That guilt isn't a fault in you. It's just what you were taught.

One thing I use with clients to interrupt this pattern is dead simple:

🧍‍♀️ Sit or stand tall.
🙌 Lift your chest, open your arms, raise your chin.
😮‍💨Breathe into that position.

Then say aloud (or in your head):
"I'm allowed to want more."
Say it three times, louder each time.

That physical shift - body open, chest up - it tells your nervous system something different.
That you're safe.
That you don't have to collapse just because the world taught you to shrink.

This is just the start.
If you want the rest of the process so you can actually want things without feeling like you're letting everyone down, comment "more" and I'll send it over to you.

You're not selfish. You're just waking up to what you've been ignoring.
Waking up to YOU ❤️

#WomenOver50
#MidlifeReinvention
#NervousSystemregulation
#SomaticHealing
#PermissionToWantMore

Feeling stuck? Look to your body.

Sometimes we want things to be different.

❌To stop doing this.
✅To start doing that.
🧠To think differently.
😍To be different.

But when it comes to it, despite all our good intentions, we find we're still thinking, saying and doing the same things.
You know, the things we swore we'd stop.

Or we start the new thing, only to realise we've slipped back into our old ways.

Your body is the key.
It acts habitually without you even being aware of it.

So if you want change, start to notice what's going on in your body.

😱Always panic when someone asks you a difficult question? 
What does your body do? What sensations do you feel?

🗣️Freak out when you have to speak at a meeting?
What happens in your body before you speak? 

🥺Feel guilty when you think about what you want?
What do you feel inside and where?

If you want to change something you don't like about your behaviour or reactions, start paying attention to your physical body and what's going on inside.

You can't change what you aren't aware of.  

#somaticcoaching #bodyawareness #changeyourlife #iwantchange

Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

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Denise Chester

Emma Loveday

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The Battle

Denise Chester

Emma Loveday

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Denise Chester's LinkedIn Performance

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