Margin Ninja

Attract More Patients, Build Trust, and Dominate Your Market with DFY Organic Traffic

Margin Ninja helps medical practices increase their online visibility, reputation, and patient acquisition by leveraging done-for-you content marketing across high-authority platforms like Google, YouTube, Business Insider, and Spotify.

🔹 Hyper-Targeted Traffic – Connect with patients actively searching for your services.
🔹 Full-Scale Content Distribution – Video, audio ads, infographics, slideshows, articles and blog posts strategically published across 100s of trusted sites.
🔹 Get found online – Rank higher on Google, get featured in Google Maps, and appear in search results your competitors overlook.
🔹 Reputation Boosting – Build trust and authority with a strong digital presence across multiple formats.

🚀 Effortless Growth – While you focus on patient care, we handle the content, distribution, and strategy—delivering sustainable, long-term visibility, reputation, and patient acquisition.

Get Found. Get Chosen. Get More Patients.

Managing Partner

Parcel Shipping Optimization | Managing Partner at Margin Ninja | DM Me to Schedule a Call

Helping Medical Practices Get More Patients—Without Wasting Time or Money

🔹 100% Done-For-You. 🔹 No Long-Term Contracts. 🔹 No Sales Calls Required.

Most privately-owned medical practices face two major challenges:

1️⃣ Wasting money on marketing that doesn’t bring in new patients.
2️⃣ Being too busy providing care to focus on patient acquisition.

🚀 I solve both problems.

As Co-Founder & Partner at Margin Ninja, I help medical practices achieve long-term visibility, trust, and patient acquisition—without distracting them from what they do best: caring for patients.

How I Do It
I leverage our proprietary 3-step CRD process—a powerful blend of expert human writers, AI, and machine learning—to ensure your practice is:

✅ Seen. Your multimedia content is distributed across high-authority platforms, generating organic traffic.
✅ Trusted. Your practice builds a strong, reputable online presence.
✅ Chosen. Patients find and choose you over competitors.

Why Work With Me?
🔹 100% Done-For-You. No learning curve, no hiring, no headaches.
🔹 Fraction of the cost of a receptionist. More effective, less expensive.
🔹 No outdated marketing tactics. We use AI and machine learning to stay ahead.
🔹 Medical marketing specialist. I ONLY work with medical practices.
🔹 Month-to-month. No contracts. We earn your business every month.

No Sales Gimmicks—Just Results
📌 No pressure. No "hop on a call" nonsense. Just check out https://marginninja.clientcabin.com/—you’ll know if it’s right for your practice.

🔹 Ready to grow? Choose a service level, and our onboarding team will take care of the rest.
🔹 Have questions? DM me here on LinkedIn, email denise.howard@marginninja.com, or call if you prefer.

Helping medical practices attract more patients, build trust, and grow effortlessly—that’s what I do. 🚀

Denise Howard

Operational Innovations

STRATEGIC OPERATIONS & LOGISTICS CONSULTANT, DRIVING PROFITABLE GROWTH FOR RETAILERS, D2C BRANDS AND SERVICE PROVIDERS

Tired of traditional consulting that falls short?
When you work with me, it's a true partnership.

I embed with your team to tackle your hardest problems head-on.

Forget scope creep and siloed solutions.

By focusing on collaboration, transparency and data backed solutions - I help you achieve real results.


Take advantage of my 20 years of experience in logistics, supply chain management and operations strategy to boost the capability of your team.

We'll create customized strategies to unlock growth, enhance profitability, launch new capabilities, and of course, reduce cost.

𝗪𝗵𝗼 𝗜 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗪𝗶𝘁𝗵:

• Retailers & Direct-to-Consumer (DTC) eCommerce Brands who want to streamline operations, improve fulfillment, optimize transportation, and enhance customer experience


OR

• Logistics Service Providers (3PLs, Carriers, Warehousing) who know they need to improve efficiency, develop competitive pricing models, expand capabilities, and drive network performance


𝗛𝗼𝘄 𝗜 𝗗𝗿𝗶𝘃𝗲 𝗬𝗼𝘂𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 (𝗞𝗲𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗔𝗿𝗲𝗮𝘀):

📈 Strategic Growth & Profitability
• Develop and refine Pricing & Revenue Models
• Profitability Modeling & Analysis
•Go-to-Market Strategy & Network Strategy

⚙️ Operational Excellence & Efficiency
• Operational Performance Audits & Evaluations
• Cost Reduction & Optimization Initiatives
• Process Mapping & Continuous Improvement
• Building out new Operations / Logistics Capabilities
• Training & Knowledge Transfer

📊 Data-Driven Decision Making
• Data Analytics & Custom Dashboard Creation
• KPI Development & Performance Reporting
• Database Management & Optimization (Operational Systems, CRMs)

🤝 Strategic Sourcing & Partnerships
• RFP Structure, Support, and Submission Analysis
• Service provider audits

✍️ Content & Thought Leadership
• Creating content relevant to logistics and operations

Principal - Supply Chain and Operations Transformation

Satisphere

Satisphere is specifically geared towards helping small businesses do more.

We help you make sure that your data is working for you. Customer satisfaction is not just a service goal but a critical financial driver that directly impacts customer retention, recurring revenue, and lifetime value.

Measure what matters, iterate and implement, increase sales (and smiles).

Founder, Head of Customer Experience Strategy

Kubby

Advisor

Brink’s Inc

As a strategic leader reporting to the COO, I redefined the core service model, driving profitability and exceeding customer expectations. I was pivotal in transitioning the business towards digital retail solutions, setting the stage for future growth.

Key Achievements:

*    Strategic Leadership: Provided strategic guidance to sales, marketing, and finance teams, ensuring operational alignment with new product launches, customer change requests, and service transformations.

*    Continuous Improvement: Spearheaded national continuous improvement initiatives, driving operational excellence and efficiency.

*    Global Representation: Represented Canada at the Global Operational Excellence Council, showcasing our achievements and learning from international best practices.

*    Innovation: Designed innovative tools to model diverse customer service requirements, revolutionizing our understanding of operations and generating savings exceeding $1 million per year.

*    Fleet Management: Implemented a fleet management program enhancing transparency and data availability, leading to significant annualized savings of over $750K.

*    Performance Tracking: Implemented new dashboards and KPIs to track and report the performance of continuous improvement initiatives, providing comprehensive visibility into nationwide progress.

*    Vendor Management: Sourced fuel vendors based on yearly volume and negotiated discounted rates, resulting in annual savings of $100,000+.

Director, Operations Strategy & Continuous Process Improvement

Agropur

As National Director of Transportation, I managed the movement of goods across Agropur's facilities and warehouses, with a P&L responsibility exceeding $100 million. I developed key partnerships with external carriers, optimizing TL, LTL, and DSD deliveries. By maximizing the efficiency of our unionized drivers and utilizing class 1 licenses, I enhanced productivity.

Key Achievements:

*    Continuous Improvement: Led initiatives within the Transportation department, fostering a culture of data-informed decision-making, improving performance, reliability, and customer satisfaction.

*    Network Restructuring: Created a centralized database for transportation movements and implemented unique identifiers, reducing reporting complexity and improving visibility, enabling better decision-making.

*    Technological Expertise: Served as a subject matter expert for new technological solutions and mandates impacting Transportation, driving innovation and transformation.

National Director, Transportation

As National Director of Retail Distribution & Network Optimization, I oversaw nationwide retail distribution (DSD) and managed market segment delivery in British Columbia and Atlantic Canada. Leading a team with an annual OPEX of $56 million, I was responsible for process improvement and network design initiatives across logistics functions, including transportation, distribution (DSD/last mile), and warehousing. I optimized network efficiency and achieved exceptional outcomes through strategic collaboration with third-party carriers, agent distributors, and corporate unionized drivers.

Key Achievements:

*    Cost Savings: Generated annual savings of $3.5M by expanding and refining the Activity Based Routing (ABR) model, re-engineering delivery routes within Ontario, Quebec, British Columbia, and the Maritimes, leading to significant improvements in cost and sales volume performance.

*    Network Expansion: Identified opportunities for growth and profitability by expanding the milk distribution network to include fine cheese. Developed innovative go-to-market strategies that drove product profitability and enhanced market presence.

*    Strategic Partnerships: Demonstrated strong negotiation skills in sourcing and securing strategic partnerships for direct and indirect services, facilitating expanded operational capabilities and innovation, resulting in improved customer experiences and increased competitive advantage.

*    Team Engagement: Fostered a culture of engagement and excellence within the team, as evidenced by an 83% team satisfaction rating on internal engagement surveys.

My leadership in logistics and operations has consistently driven efficiency, cost savings, and growth. I am passionate about transforming challenges into opportunities and making a lasting impact in the field.

National Director, Retail Distribution & Network Optimization

Managed retail distribution (DSD - Direct to Store) throughout Ontario

Tasked with overhauling third-party carrier compensation strategies to improve visibility, accountability, and improve operational spend

Purchased (Procurement) and implemented Paragon routing software to improve operational efficiency and establish a process of strategic network review

Provincial Manager, Retail Distribution and Process Improvement

Ran daily distribution operations for Ontario and Quebec. Facilitated sales through transactional model and value- added model

Distribution Supervisor

Future Shop

High impact, on floor sales associate at one of Ottawa's highest grossing stores. Excelled in computer hardware, software and tech service sales. "Mustang" sales recognition for having more than 1M dollars in annual sales.

Sales Representative

Staples Canada

Sales floor associate for technology sales. Met both private and business customer needs.

Sales Floor Associate

There are two things that are the foundation of my success.

First, that people overcomplicate things. Simplicity is key.

Second, I never settle for good enough. Real impact requires excellence.

With two decades of experience in supply chain and operations, I specialize in strategic transformation and operational excellence. I take big ideas, and turn them into smooth operations.

How's this done?
I simplify complex concepts and pair it with data-driven decision making. This makes it easier to understand the operations and take effective action.

With a proven track record of designing innovative solutions, redefining business models, process improvement and building high-performing teams - I've unlocked millions in savings.

I'm a servant leader and coach.
My leadership style fosters a culture of creativity, deeper understanding and psychological safety. I empower my teams to take ownership and deliver transformative outcomes.


Areas of Expertise:
↳ Strategy
↳ Business Transformation
↳ Network Design
↳ Data Analytics & KPIs
↳ Project Management
↳ Continuous Improvement
↳ Labour Relations
↳ Asset Management



Team Builder | Operational Excellence | Dynamic Problem Solver | Change Management | KPI Focused | Negotiations | Sourcing | Procurement | Subject Matter Expert | Logistics | Warehouse | Demand Planning | Management | Strategy | Strategic Management | Leadership | Continuous Improvement | Systems | eCommerce | Last Mile | Supply Chain

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The Battle

Denise Howard

John McClymont

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