Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

I am so tired of seeing 20-year-olds giving me life advice on this app.

I scroll my feed and I see people who haven't really done any work yet telling us how we should run our companies.

Why is everyone trying so hard to be a teacher before they have even been a student?

I don't want to hear your philosophy or your 'mindset' tips that you found in a book. I want to see what you did with your own two hands.

Show me the scars from a mistake you made last month. Tell me about the client you lost or the project that blew up in your face because you messed up. 

That is the only way I can believe that what you are saying is something I can use in my life too.

We have enough people on LinkedIn talking about how things should be. We need more people showing how things are.

I would rather follow a person who is failing and being honest about it than a "thought leader" who has never done any work.

Do you want to see more advice or more stories from trenches?

Lead generation for B2B with cold email | Clay [Club] lead in Bucharest | GTM advisor

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

Alex Baldovin

Europe is becoming the Clay capital of the world.

And it's not slowing down anytime soon.

Here's a map of Clay Club hosts across Europe building the GTM community:

OG Hosts: (UPDATED)

- Alex Baldovin - Bucharest, Romania
- Bill Stathopoulos - London, UK
- Jake Gill ⚙️ and Jessica Rose - Manchester, UK
- Jérémy Grandillon- Paris, France
- Taimoor Tariq and Nicolas Schell - Berlin, Germany
- Jack Cane - Amsterdam, Netherlands
- Giorgio Zanella - Milan, Italy
- Simon Lechner - Munich, Germany
- Simeon Predov - Sofia, Bulgaria
- Joan Carles Sanjurjo - Madrid, Spain
- Oriol Serra 🔁 - Barcelona, Spain
- Cedric Charpenet - Vilnius, Lithuania
- Brian Woloszczak - Warsaw, Poland
- Mark Colgan, Olivier Tytgat 🧪 and Rafael Guerreiro 🚀- Lisbon, Portugal
- Lucas Maliczak 🧪 - Zurich, Switzerland 
- Harri Konola and Ilze Nartiše - Helsinki, Finland
- Kareem Mostafa - Dublin, Ireland
- Frederik Huetzen, David Kwint and Christo Burger - Dusseldorf, Germany
- Federico Steinhoff - Vienna, Germany
- Andriy Vovchak, Artyom Jurkevich and Hlib S. - Riga, Latvia
- Habib Ullah - Brussels, Belgium
- Aleksandar Besarovic - Belgrade, Serbia
- Pavlo Dzyba - Kyiv, Ukraine
- Nikolaos Ntemos - Athens, Greece.

What started as a few meetups is now a movement.

These hosts are bringing together GTM professionals, sales leaders, and automation nerds in their cities.

They're teaching Clay workflows. Sharing playbooks. Building real relationships.

Not for clout. Not for leads.

Just to help their local communities level up.

That's what makes this special.

Who's the best Clay Club host I missed?

I served 60+ companies without a team before I made the 1st hire.

All because I wanted to map the workflows + my logic and turn Claude into my mastermind partner.

And boy, I feed it everything.

My capabilities + Offers → My competitors → My customer data → Market insights → Automation workflows → Client offers → Ideation workflows → Then I ask it to challenge my thinking

So, what did i do?

I created templates for ICP validation, offer positioning, and systems integration planning. 

Each prompt includes:
→ my customer patterns → industry context → success metrics.

Now, when I'm deciding whether to add a new service or optimize a workflow, I run it through Claude first. It spots gaps I miss and asks questions I should be asking.

So next time you're making a GTM call, remember AI works best as a thinking partner, not a task executor.

And this is just the beginning.

When you start:

1. Building skills
2. Using the mcp servers
3. Creating agents in claude code

Claude gets powerful really fast.

Have you used it better? How should I improve?

A founder booked a call with me last week.

First thing he said: "I don't know how you got on my feed, but I've been reading your posts for 3 months."

He'd already decided before we spoke.

I'm a GTM Engineer. I build the testing infrastructure companies use before they scale outbound. 

But my own pipeline runs on content 90% of the time.

That call made me map out exactly how he got there.

He didn't just "see a post and reach out." He moved through five distinct stages → and my content pulled him forward

Stage 1: Discovery

→ He had no idea I existed. A post showed up in his feed. The hook was specific enough that he stopped. That's the only job here: earn the follow from a complete stranger.

Stage 2: Engagement

→ He started saving posts. Coming back. Never commented, never liked. Just watching. Trust was building in the background while I had no idea he existed.

Stage 3: Intent

→ He visited my profile. Read old posts. Checked my featured section. By this point, my content had already answered his biggest objections. Without a single conversation.

Stage 4: Conversion

→ He booked the call warm. Already sold on the approach. We spent 20 minutes on fit, not persuasion.

Stage 5: Loyalty

→ Still ongoing. But he's already referred one person into my pipeline.

Most people treat LinkedIn like a cold channel.

Push the product. Drive to a CTA. Wonder why nobody converts.

The buyers who actually close don't get sold to. 

They get guided → post by post → until booking a call feels like the obvious next move.

The full breakdown is in the infographic below.

"Do not be afraid; only believe."
Marc 5:26

This is your sign. God is with you. 

You just have to believe.

If God removed every blessing in your life

Would you still love Him?

Or do you love what He gives?

It's easy to worship when:

Prayers are answered 
When doors open
Life feels smooth

But faith is tested when the blessings pause.

When silence stretches. 
When nothing changes.

Job lost everything. 
Family, wealth, security.

Yet he said: "The Lord gave, and the Lord has taken away". Real devotion isn't built on outcomes, It's built on conviction.

Many love the gifts, but few love the Giver. 

If your faith survives only when life is good, it isn't faith. It's convenience.

God blessed me with rock bottom about 5 years ago. 

And today, He blessed me with incredible success.

So here's a reminder I want you to know today:

Those who leave everything in God's hands
will eventually see God's hands in everything.

This is the exact content-to-pipeline strategy I'm using in 2026.

It generated 200+ qualified leads in Q4 2025, so I'm doubling down:

Ready? (repost to help others)

The 6-Step Strategy (copy me):

1. Use Kleo for content ideation and copywriting that resonates
2. Deploy Extrovert to engage with your ICP's posts daily
3. Set up Trigify.io to listen for buying signals in real-time
4. Feed everything into Clay for data aggregation and ICP scoring
5. Send warm emails to engaged prospects (3x higher reply rates)
6. Build lookalike audiences from warm responders for cold outreach

The entire playbook is right there.

Here's what most people miss:

They treat content and outbound as separate channels.

But when you connect them? You're in business.

→ Your content builds awareness.
→ Engagement creates familiarity.
→ Listening catches intent.
→ Clay scores and prioritizes.

Then you reach out.

I've been running this for 6 months across multiple clients.

The data doesn't lie: warm emails from content engagement convert 3x better than cold outreach alone.

Stop choosing between content and outbound.

Combine them.

3 years ago, I started my business because I no longer felt safe.

The job market was broken then, and even worse today.

AI is replacing entry-level roles faster than we can train for them.

And even if you land a job? The average tenure is now 3 years.

You're expendable. Replaceable. A line item on a spreadsheet.

I spent 8+ years climbing the corporate ladder in software sales.

Hit quota. Closed deals. Played the game.

But I watched colleagues get let go after stellar years.

I saw positions eliminated overnight. Departments restructured without warning.

The message was clear: your security is an illusion.

So I had a choice.

Keep trading time for money in a system designed to replace me.

Or build something I controlled.

Before I registered my GTM agency, I prayed.

I asked God if this was my path.

The peace I felt wasn't loud. It wasn't dramatic.

But it was clear.

That confirmation gave me the courage to leave stability behind.

Here's what I did:

1. Audited my skills: 10+ years in sales, lead gen, and GTM systems gave me a foundation.

2. Identified the gap: Companies were buying tools but couldn't connect them. That became my offer.

3. Built systems first: I documented processes before I had clients. Clay + HubSpot + analytics became my core stack.

4. Started serving: I took on my first 3 clients on Upwork before I quit. Proof of concept mattered.

5. Scaled through automation: I automated what I could, outsourced what I couldn't, and focused on high-value work.

Faith doesn't eliminate the work.

It eliminates the doubt.

Today, I serve 60+ customers while maintaining location independence.

Not because I had it all figured out.

But because I refused to let a broken system dictate my ceiling.

The job market won't save you.

But your skills, systems, and faith in yourself can.

PS: I'm building a program to help people in similar situations launch a profitable business in 90 days.

Comment "Profitable" and let's have a chat.

This week i had a couple chats with founders running outbound.

Sending emails. Consistently. Putting in the work.

But when I asked what their stack looked - all of them said:

"Apollo for lists. HubSpot for sequences."

That's 84% of companies doing cold outreach right now.

Same tools. Same lists. Same inbox. Same flat reply rates.

I told them : “the problem isn't the copy. It's that your setup is identical to everyone your prospect is already ignoring.”

Here's what separates each level:

~84% — @Apollo + HubSpot One domain.

→ No warmup.
→ Pulling lists by demographics.
→ Sending the same sequence to everyone.
→ No visibility into variables, A/B tests, deliverability

~10% — Multiple mailboxes

→ Using Zapmail, Inboxkit, Maildoso for infra
→ Using Prospeo,  Ocean.io, and Apollo for data
→ Using Instantly.ai, Smartlead to send emails
→ Matching signals + demographics for better targeting



~4% — Using Clay / Claude 

This is where it shifts.

→ Multi-layer data imports and validation systems
→ AI-Researched data for targeting accuracy
→ AI-Generated custom messaging for relevance
→ Waterfall enrichment using 8+ tools

~2% — Full GTM orchestration

This is for the elite

→ All of the above + Inbound-led outbound systems
→ Traced performance from message variant - closed revenue
→ Do-Not-Contact and Masterlist de-dupe and sync to CRM
→ Automated frameworks for minimum management
→ Using tools like

Trigify.io, Extrovert - Social media intent tracking
Amplemarket HQ - Data + linkedin + email automation
n8n, Claude Code - Automatiom + Agentic work
Supabase - Data storage and orchestration
Serper.dev + Custom scrapers - Niched repositories
Warmly, - Inbound tracking + GTM orchestration

He looked at his setup and said "I'm in that first bucket aren't I."

Yeah. Most people are.

Cold outreach doesn't stop working. It stops working when your infrastructure looks like everyone else's.

And here’s the good part:

You can skip the line directly to the 1% group if you hire a GTM agency, willing to train you and your team.

DM me to change that.

Last month I had no idea what I was doing on LinkedIn. But last week, my posts got more saves than likes. And more leads too

Here's what changed:

I started applying common sense to my own analytics. Turns out every metric is a diagnostic.

Each number is telling you exactly what broke:

Let's break them down ↓

Low impressions → weak hook. 
Low likes → no emotion triggered. 
Low comments → not thought-provoking. 
Low sends → not relatable enough.
Low saves → not valuable enough.

Miss all five? Your warmest connections scrolled past and the algorithm buried it completely.

Let's say you're posting about outbound strategy: zoom out. 

Ask yourself: 

1. Does this post solve a problem my ICP will face repeatedly? Make sure it contains something reusable (a checklist, a framework, a diagnostic, a template).

2. What should I actually be optimizing for?
The bar is low. Most posts are either AI-generated or purely opinion with nothing actionable underneath.

There are 3 types of posts that consistently drive saves:

→ A lived client moment + the exact framework used to fix it
→ A step-by-step breakdown that someone can execute themselves
→ A common belief challenged with a specific counter-example or real data

It's just me sharing what I actually do. Not what sounds good in theory.

Repeat this for a few weeks, and your analytics start telling a completely different story.

In my experience, saves matter more than any other metric. They're the signal that you gave someone something worth keeping.

If your goal is to turn content into pipeline, here's the mix that works:

→ Post content that teaches your ICP something they'll actually use
→ Write hooks specific enough that strangers stop scrolling 
→ End every post with something worth debating or acting on 

Treat it like an infinite feedback loop.

PS. Likes feel good, but they don't compound. Saves do.

taplio

The Battle

Denis Acia

Alex Baldovin

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taplio

The Battle

Denis Acia

Alex Baldovin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Denis Acia's LinkedIn Performance

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