Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Last January, I posted about how I collected social proof from 51 clients in 4 simple steps. It costs $0. I started doing this when I was an AE, but now I do it religiously as a solo business. 

Alejo P. turned the post into this cartoon carousel. 

(If his fun artwork looks familiar, it's because he created my website illustrations & the DemandJen logo cartoon 🤗 )

How I Gather Social Proof 

Helping high performing founders, coaches, consultants and SMBs win premium B2B/B2C clients with buyer-led selling, high trust closing and AI | Top 100 Sales DemandBase | Social Selling for Teams

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I am the opposite of what success is 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 to look like in my industry.
 
I didn’t start young. I started at 43.
 
I didn’t go to Oxford or Cambridge. (Leeds uni in fact)
I don’t have an MBA.  
I didn’t follow a neat, linear path.
 
And I still built an internationally recognised business.
People were generous with their advice:
 
“You’re too late for this.”  
“This industry doesn’t work online.”
I even tried to do it the “right” way.
 
I tried building a fashion business on Instagram.  
It failed. (Yes you can laugh!)
I've rebuilt it now though. (after growing here)
 
I didn't lack effort or want of trying.
The platform rewarded aesthetics over substance.
 
It pushed me to perform instead of think.  
To simplify instead of explain.  
To sell a vibe instead of value.
 
So I stopped forcing it and moved to LinkedIn instead.
With zero expectations on how it would go.
That’s where things changed.
 
Nope, I didn't crack the algorithm 
My experience finally counted for something.
 
I stopped borrowing other people’s narratives and wrote my own.
 
I used age as leverage, not a liability.  
I trusted lived experience over credentials.  

I built in public where clarity mattered more than charisma.  

I modernised an industry that preferred tradition over progress.

Most limits aren’t real. They’re inherited.
 
You can wait for people to buy into your vision.
 
Or you can build it so clearly that opting out feels irrational.
 
I chose the second.
 
What’s the rule you’ve been following that no longer deserves your loyalty?

PS. If you want to follow me on instagram for more behind the scenes, here you go
https://lnkd.in/eBpBrsBG

📸 From the IG days pre LinkedIn.

I’m deliberately making my business harder to run this year.

More spend. (Less tax though!)
More payroll. (Hurts but worth it)
More decisions that don’t come with certainty. (Risk)

And no it's not recklessness. It’s leadership.

I’m launching TWO new offers:

• one is a 2.0 evolution of what already works
• one moves me into a completely different tier 
  
And I’ve already hired two people . 
We’re now a team of four.

That means commitment before comfort. 
Responsibility before guarantees.

Don’t avoid the part most people avoid.

If your business only grows when everything feels safe, 
It’s already capped.

Doubling doesn’t come from optimisation.
It comes from capacity.

So I’m funding the version of:

• The business I want to be running next year.
• Not protecting the one that got me here.

Same results require protection. 

Different results require backing yourself earlier than feels reasonable.

If that makes you uneasy, good. That’s usually the edge.

♻️Share if you’re making uncomfortable moves this year.

Most people get commitment wrong.

They think the options are: 
• never quit 
• or never really commit

Both lose.
On one end, you drift. You dabble. 
You keep options open so nothing ever really moves.

On the other, you cling. 
You keep going long after the signal has changed. 
You confuse persistence with wisdom.

The goal isn’t blind commitment. 
Nor quitting early.
It’s knowing when to deepen and when to walk away.

That’s the part most advice skips.
Real progress lives in the middle: 

When you commit long enough to get real data, 
But stay flexible enough to change course when the evidence is clear.

Not every setback is a sign to quit. 
Not every struggle is proof you should “push harder.”

Some things need patience. 
Some things need pruning. 
Some things need to be let go so better ones can grow.

The strongest leaders aren’t the ones who never quit. 
They’re the ones who adjust without ego.
They don’t ask: “Can I tough this out?”

They ask: 
“Is this still the right thing to be committed to?”
That’s not weakness. That’s judgment.

Judgment is what increases your odds of success.

Post inspo + image from Adam Grant.

Grab my insights into building a business + selling: 
https://lnkd.in/e_Tkkq4E

The “safe path” only feels safe until you realise who controls your time.
 
Someone took a risk.  
Built something.  
And now pays other people to protect it.
 
That’s the trade most people never question.
 
You either:
 
• take responsibility for uncertainty
• or get paid to absorb someone else’s risk
 
Both cost you something.
 
Risk is uncomfortable.  
So is waking up years later realising your life ran on someone else’s calendar.
 
You don’t need to leap.  
You don’t need to quit tomorrow.
 
But you do need to start choosing 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 over comfort.
 
The biggest risk isn’t failing.
It’s staying put and calling it stability.

taplio

The Battle

Jen Allen-Knuth

Charlotte Lloyd

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Performance ScoreJen Allen-Knuth's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

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taplio

The Battle

Jen Allen-Knuth

Charlotte Lloyd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jen Allen-Knuth's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJen Allen-Knuth's LinkedIn Performance