Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Meet Elsie ❤️

This 5 year old sweetheart LOVES every human and dog she meets. 

At 5 years old, she’s past all that puppy mischief, but still has plenty of joy and tail wags to share. 

She’s gentle, loving, and ready for a home with someone who will love her as much as she loves them. 

Not sure if you’re ready to adopt? Foster her! It’s completely free. 

Photo credit: Nicholas I. Knuth 📸 

Available at Many Paws Global Rescue in Palatine, IL.

(PS - if you’re looking for Saturday plans, I’ll be at Buffalo Creek Brewery in Long Grove, IL for a Many Paws adoption event today from noon-3. Come meet your future sidekick ❤️)

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Anthony Natoli

LinkedIn

I work and partner with LinkedIn’s fastest growing tech companies, Enterprises and global brands as part of the New Business Marketing Solutions team.

Accomplishments thus far:

Responsible for 8+ figures of revenue generated since being off ramp in January 2024:

FY25: 112% to goal (8 figure quota)
FY24: 103% to goal (multi 7 figure quota)

Won a 1 million dollar customer in Q2 2025

Senior Account Executive

QA Wolf

Recruited to QA Wolf, a Series A Startup, to rebuild their entire outbound GTM motion for the SDR team.

Hired & lead a team of 7 rockstar SDRs.

Accomplishments prior to leaving:

→ Hired new team members, re-wrote outbound playbook and re-built tech stack infrastructure 
→ Built out lead-routing, qualification and SFDC account mapping & ownership
→ Increased meeting booked to SAO conversion rate from 30% to 80%
→ The team drove $2m in SAO qualified pipeline over 2 quarters 
→ Personally sourced $250k in pipeline

This helped QA Wolf hit their 2023 annual ARR goal, leading to a Series B round in 2024.

In addition to leading a team of SDRs, I reported directly to the co-founder / head of growth and worked cross-functionality with RevOps, Marketing, and Sales Leadership to optimize SAO & Pipeline production and efficiency.

Head of Sales Development

Lattice

Accomplishments before leaving for my first ever pursuit & opportunity into leadership:

→ FY23 Ramp: 102% quota attainment

Enterprise Account Executive

Outreach

Accomplishments before leaving:

→ FY22: 105% attainment | Closed 6 net-new logos in 9-months of ramp 
→ FY22: AVC $90k | $540k closed/won ARR
→ Built $1.2m in AE sourced pipeline in 9-months of ramp

New Logo Account Executive focused on companies with 500-10,000 employees

Demandbase

Promoted from AE to Sr AE after 1 year to work with Demandbase’s most innovative and strategic mid-market prospects & customers including Sprinklr, Braze, Accolade, Docebo, Fullstory, Checkout.com, D2L, Movable Inc, Axway, and many more.

→ Q1 2021 323% quota attainment 
→ Top rep globally for Q1

→ FY20 144% quota attainment | $2.5m in ARR closed/won
→ Top Mid-Market Rep in attainment & revenue globally 
→ FY20 Presidents Club

Senior Account Executive | Mid-Market

-FY18 130% Pipeline Attainment  
-Sourced over $2,000,000 in Closed/Won Opportunities
-Mid-market record for most meetings turned to pipeline in 1 month (22)
-Top SDR for Mid-Market Segment & rookie of the year
-Supported two AEs in our most strategic Mid-Market segment, San Francisco, CA
-Promoted to AE after 9 months in the role

Senior Sales Development Representative

Ethos Lending LLC

Full Cycle AE

150% quota attainment FY17 
125% quota attainment FY16

Presidents club FY16 & FY17

Business Development Representative

Senior Account Executive @ LinkedIn | AntNat Coaching | I post about sales, growth mindset and personal development based on my real-life experience

Senior Account Executive at LinkedIn | 10+ years in SaaS | In my role at LinkedIn, I work with high-growth tech companies, enterprises, and global brands to help them grow revenue.--~6 years ago, I almost quit sales...During the last week of Q4 in December 2019, I lost 3 deals in a single day and put up a 0 in my first Q4 as a SaaS AE. This was only a few weeks after I had hit a personal rock bottom, too. Just at the age of 26.Instead of throwing in the towel, I doubled down on feedback, learning, self development and skill building. 3 months later, I closed my first 6 figure ACV deal and never looked back. That same year (2020), I made President's Club and closed over $2.5m in ARR.Since then, my journey has lead me to where I am now.. As a result of my experiences, I now also share content that helps SDRs and AEs build and close more pipeline without sacrificing their personal development and mindset; all based on lessons from my real life experience.TLDR:  I am a normal guy with big goals who has been through some hard stuff and adversity. My mission is to use my real-life experience to help others crush it in sales &amp; life.In my free time, you will find me with my family, hanging down by the Jersey Shore, running, lifting, working out, hanging w/ my dogs, enjoying New York Sports, golf, trying new coffee shops and restaurants, and traveling.All content, thoughts and opinions are my own.For brand sponsorship opps please email anthony@natolisnuggets.com

Strategic Account Executive

Building a personal brand on LinkedIn changed my life. And no I’m not being dramatic. 

Here’s why you should consider it.. 4.5 years later and from 2k connections to nearly 60k:

-It helped me build thousands of connections, brand deal opps, network opportunities, & referrals
-It’s helped me tell my personal story and impact thousands
-It helped me land my current role! 

Most importantly, some of my content has helped others land new roles, hit their quota, earn more money and change their habits/behaviors, etc to live a better life. How damn cool?

& so much more.

All of this helped change the trajectory of my career & life.

The most common objections people tell themselves:

1. I don’t have the time
2. People will judge me

For “I don’t have the time” - I call BS. Show me your screen time and I bet we can find 30 minutes a day to post or comment. More tactical examples to help with this below.

For “people will judge me” - welcome to the club. Anything worth doing in life will A.) Put you out of your comfort zone and B.) Draw attention from people who are just sitting on the sidelines. That’s ok. Life is too short to take criticism from those not on the same path

Tactical:
-You don’t need to post every single day to start
-Stop scrolling TikTok/IG for 30 minutes and post instead
-Find content inspiration from others in your network. Reframe into your own story
-Tell YOUR story. Everyone has a journey to share
-Start with sharing lessons from your real life experience
-Share customer wins and how you are helping them
-Post content you genuinely enjoy
-Use DMs to actually connect with people you see posting on LinkedIn
-Comment your POV on posts! Another way to get into the mix! One of my comments had 50k impressions last week.

There’s a lot more here to share but I wanted to keep it simple.

At the very least, you build yourself career insurance, meet some great people and get your work out into the world. Who knows, you might end up landing some new clients, build that business or land that next dream role you’ve been wanting.

Happy Friday!

Senior Account Executive @ LinkedIn | Sharing lessons from my real-life experience to help sales reps win in sales & life | Sales Professional, Creator & Speaker

Soft skills in sales are what separate top performers. Here are 19 soft skills that you rarely will learn in a traditional sales training that can make all the difference:

→ Knowing how to get to friction fast
→ Balancing confidence with humility
→ Project Managing & Uncovering risk
→ Knowing what questions to ask & when
→ Listening for what’s not being said directly
→ Reading power dynamics inside an account
→ Knowing when to push vs when to pull back
→ Knowing how to influence & test champions
→ Navigating internal politics to get deal support
→ Remaining patient while still driving momentum
→ Turning complex problems into simple language
→ Conflict management when stakeholders disagree
→ Building trust without over-explaining or overselling
→ Framing conversations so customers feel ownership
→ Managing your own emotions and ego when you lose
→ Emotional regulation when deals slip or urgency drops
→ Executive presence on calls without being performative
→ Having good energy & not needy so prospects open up
→ Asking uncomfortable questions without sounding combative

Here's how you learn soft skills:
-Sometimes they come naturally to people (intangibles)
-9 out of 10 times you need to put in the reps and learn from losses
-Overcoming hard things in your personal life or past helps you build EQ
-Having a fun, interesting and joyful life out of work helps you remain centered

For me personally, I learned these things from getting burned in deals (learning the hard way) and overcoming hard things in life.

I try to learn from losses the best I can and constantly seek feedback.

I no longer put 'deals' on a pedestal or let them impact my self-worth. This works for me because it drives the energy in which I operate. This is how you 'detach'.

What did I miss?

Sunday: 

-Football
-Lots of coffee 
-Little bit of work
-Diner for breakfast 
-Recovery / rest day 
-HomeGoods, TJMaxx, PetCo

Feeling like Frank The Tank in this scene of Old School. 

Ready for a short week and Thanksgiving with the family. 

New puppy comes home next week. 

Excited for week 2 of my new running journey. 

Lots of good momentum at work with clients. 

Feeling grateful for everything. 

Let’s go.

taplio

The Battle

Jen Allen-Knuth

Anthony Natoli

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taplio

The Battle

Jen Allen-Knuth

Anthony Natoli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jen Allen-Knuth's LinkedIn Performance

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