Dekker Fraser

Top Marketing Instructor 

DMAnc.org (Direct Marketing Association of Northern California)

LinkedIn Advertising Instructor 

Talkatoo

Vice President Marketing 

Marketing Consultant

Webgility, Inc.

Senior Product Marketing Manager 

ILAC International College

Taught Digital Marketing & Business Analytics

Marketing Instructor (Lecturer) 

Rocket Lawyer

Product Marketing Manager

PlayStation

Global Product Marketing Manager & Brand Manager

Ironclad Games

Director of Marketing (Flame Design) / Head of Marketing

Marketing Teacher: One Million Enrollments | Kellogg MBA | Fortune 100 Experience

Former VP of Marketing with Fortune 100 Experience and a Kellogg MBA. 
Top-selling marketing instructor with 1,000,000 enrollments in online courses.
SaaS Marketing Course: https://dekker-s-site.thinkific.com/courses/saas-marketing

Become a Product Marketing Manager: https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687

Digital Marketing Mastery: https://www.udemy.com/course/digital-marketing-mba/?referralCode=CAFDEBFFA1A0503FEECA

Consultations: https://tidycal.com/dekkerfraser

SaaS Marketing Consultant & Fractional CMO

Precisely | Trust in Data

Precisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com.

My expertise spans in product development product design , SAAS B2B digital product marketing agile project api/ integration management, technical project management over Microsoft Azure, AWS GCP, product strategy, go to market strategy and other areas pertinent to mission-critical product launches.
I am passionate about building products that bring value to the users and bullish on products that help democratizing finance, insurance banking as a service. I am passionate about data science AI ML products in banking and finance
Core competencies - Product Management including strategic vision till execution throughout the product lifecycle, Stakeholder management, Agile , Product Strategy , API Integrations , API lifecycle , Product Design , Product B2B marketing, Product Roadmapping, Software Engineering, UX design research for mobile dev portal websites 
Technologies and Languages I work with - 
I am an expert in technical writing building user stories features capabilities on Aha and Monday.com 
Technical API Documentation , open api specification, api coding api testing
Data Analysis - MySQL, PostgreSQL, Tableau, Excel, R, Power BI , certified data science on AWS
Development, MVP - React Native, React JS, Python (Numpy, Django ), HTML, CSS, Software Engineering
Prototyping - Figma, Miro, Abode XD, Invision
Project Management - Jira, Asana, Trello, aha, Monday.com
Cloud Computing - AWS, GCP, Microsoft Azure

Technical Product Manager

Startup Oddinks

This is basically a growing startup supporting clients on different products and services. 
Quick highlights of my works for clients and customers:
• Led the development for a new B2C SaaS product to enable customers vendors to check their writing for grammar and plagiarism, which grew to 125,000 daily active users in the first year.
Identified gaps in Google Analytics, and led build of features across engineering and design, which increased yearly revenue by 75% through increased engagement and conversion.
• Performed cohort analysis that identified an opportunity to reduce pricing by 15% for a segment of users to boost yearly revenue by 85%.
• Led a team of 2 full-time employees and 4 contractors, and formed strong relationships with stakeholders
Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation• Designed and implemented A/B experiments for our product to improve the conversion rate by 20 basis points and reduce churn by 10 basis points. Implemented a long-term pricing experiment that improved customer lifetime value by 32%• 
Planned and executed a referral program for active customers, which led to a net increase in new users of 29,000 annually.
• Set up Google Analytics dashboards to identify product features that correlated with customer attrition, leading to proactive interventions that reduced monthly churn by 4%
Identified an area of the client product funnel that was underperforming, and recommended improvements that led to a 12% increase in free trial activation rate for a specific segment
• Built data visualizations using SQL and Tableau for product KPIs a 12% increase in free trial activation rate for a specific segment that reduced manual reporting work by 8 hours weekly• Participated in stakeholder meetings with cross-functional team, and helped define go-to-market strategies.
Coordinated till the product design to product launch in market.

Senior Product Manager

Accenture in India

Being a Cloud PR actioner and working with Product development team managed IT administration team which supported Service now administration, Microsoft exchange, office 365, Microsoft Intune, VMware AirWatch , MDM administrator, AWS ,Quick base migration
Organized Scrum meeting for the team and reported analytics for entire team to upper management.
Built numerous Power BI reports in Tableau and Power BI , extracting issue management data that helped team to identify KPIs for goal based delivery -Reduced manual effort of 8 hours weekly.
Managed LMS based Share point website for more than ten clients, documenting release management and issue based documents. Service now Implementation Specialist with proper management of Change and Problem Management .• Set up Google Analytics dashboards to identify product features that correlated with customer attrition, leading to proactive interventions that reduced monthly churn by 4%.
Identified an area of the client product funnel that was underperforming, and recommended improvements that led to a 12% increase in free trial activation rate for a specific segment
• Built data visualizations using SQL and Tableau for product KPIs a 12% increase in free trial activation rate for a specific segment that reduced manual reporting work by 8 hours weekly• Participated in stakeholder meetings with cross-functional team, and helped define go-to-market strategies.

Senior Software Engineer

Tata Motors

Worked in closed collaboration with the Data Analytics and product development team and product to understand their data and take data driven decision on Excel and SQL .Identified an area of client product funnel that was underperforming and recommended improvement that led to12 percent in the free trial activation rate of a specific customer segment.
Craeted and maintained workflow management, cost estimation and capital expense management, intake management, as well as data and reporting solutions on Power BI, SQl 
Developed a deep understanding of the users and  worked upon the ux and ui designing of AI and data products using machine learning models
Collaborated with product owner to ideate simple, creative solutions for functionality needed to move business by 80% increase in sales from previous quater
Analyzed reports built in Quickbase and Adobe analytics

Senior Software Engineering Manager

Tata Steel

Set up Google analytics dashboard to identify product features that collaborate with customers attrition leading to proactive Intervention that reduced monthly churn by3 percent.
Built data Visualization using SQL and Tableau for a product KPIs that reduced manual reporting by eight hours weekly.

Software Engineering Manager

Technical Product Manager@Precisely||"Miles to go before I sleep" || Driving Innovation, Cross-functional Collaboration, and Market Success 🚀”

Dear All,
Welcome to my virtual humble abode I'm Laxmi and I like to think of myself as a Client Strategist a passionate Product Manger , storyteller, and tech enthusiast on a mission. Buckle up, because I've got a wild ride of experiences to share! My love affair with api product management started way back when I was just a tinkering with pixels and dreaming up digital worlds. Fast forward a few years and I found myself at the forefront of Microsoft azure cloud computing, helping businesses leverage the power of Cloud .My passion for making complex concepts clear when it comes to api product management and treating apis as a product which drives innovation in this AI world at every step. But tech isn't just about lines of code; it's about the people who bring those lines to life. That's why I'm so passionate about developer advocacy. Leading the API strategy at Precisely and our Engage portfolio I get to work with a fantastic team of experts who are all about empowering developers with the knowledge and resources they need to do their best work. And let me tell you, there's nothing more rewarding than seeing that light bulb moment click on for someone! Speaking of sparking ideas, I also love teaching. Getting to mentor the next generation of tech minds and witness their creativity blossom is pure magic of SAAS products . As a woman in tech, I'm acutely aware of the challenges we face. That's why I'm so proud to be part of initiatives like Women Who Code, where we celebrate the achievements of women in the field and work to create a more inclusive and equitable tech landscape. Being named one of their Top 100 Women in Tech was a real honor, and it fuels my fire to keep pushing for progress. Of course, life isn't all about ones and zeros. I'm a big believer in giving back to the community, and I'm involved in various initiatives that are close to my heart. Whether it's supporting STEM education for underprivileged kids or promoting diversity in the tech workforce, I believe we all have a responsibility to make the world a better place. That's me in a nutshell! A builder, storyteller, and tech enthusiast on a mission to empower others, break barriers, and maybe even have a little fun along the way. If you're looking for inspiration, a helping hand, or just someone to geek out about the latest tech trends, hit me up! I'm always up for a good conversation. And remember, the sky's the limit when it comes to what you can achieve with a little bit of passion, perseverance, and maybe a sprinkle  of code . My favorite quote” Miles to go before I sleep”.

taplio

The Battle

Dekker Fraser

Laxmi Rani Seth

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?