Creative Media Buyer | Sharing what I learned after generating $100M with Facebook and TikTok ads. Posts, newsletters and courses about the strategies I use

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Deividas Tokaris

We generate 4-6 winning creative concepts per week using AI.
(Here's the exact system)
 
We just released a 10-page AI Creative Research System on how to generate winning ad concepts in 30 minutes using AI.
 
Some highlights:
• Tested across $60M+ in Meta ad spend
• Powers 4-6 new creative concepts per week
• Analyzed 10,000+ creative tests to build this framework
 
It's the full system behind how Triple Scale maintains a 15%+ creative win rate.
 
Inside: ChatGPT prompts, Reddit mining workflows, and the complete AI research framework.
 
Want access?
 
• Like this post
• Comment "AI"
• Send a connection request if we're not connected
 
I'll DM it to you.

Scale Your E-Commerce or Info Business To $2M+/mo Without Expensive Creative Production 🚀 Predictable Revenue With Facebook Ads, Creatives and Funnel Strategy

An honest reflection on how I scaled my agency from €200K to €800K in one year while keeping a 43% EBIT margin.

Here’s what actually made the difference:

• Hired a Head of Operations early, even when it felt “too soon”
• Accepted that I’m not an operational person
• Got coached early (thanks to Kilian Markert)
• Obsessed over client satisfaction instead of short-term margins
• Hired for soft skills first, then trained hard skills
• Doubled down on content → ~80% of inbound came from this
• Personal brand + targeted outreach for lead gen
• Partnerships and networking > paid lead gen for us
• Live events helped accelerate trust and authority

Important disclaimer:

This was my path. Every agency scales differently.


That said, one honest takeaway:

 Relying purely on referrals is risky long-term.

They worked for us, but only because we actively built partnerships and visibility.

If I had to do it again, I’d do 4 things faster:

• Get coached earlier
• Delegate with intent, not desperation
• Treat top clients like partners
• Publish content consistently, even when it feels pointless

This year, I want to help 2 agency owners who are currently stuck scaling.

This isn’t a public service or an offer page - just private consulting.
If this resonates, DM me.

Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Made these statics recently 

Which one will perform better? and why?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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The only 6 AI tools you need to crush creative in 2026:

Gemini → Research & scripting 

Nano Banana → Image gen

ElevenLabs → Voiceovers

Veo/Sora → Video gen

Arcads → AI avatars

2 years ago, we excelled at short-form UGC

This year we became great at making AI ads and VSLs

I now look at some of the stuff my team makes and I’m super impressed at how we've evolved

If you work with a creative agency that only specializes in one thing

Eg “Podcast ads” or “UGC”

It’s going to be tough

I look at other agencies on this app and very few are as versatile as us

Some have used the same SOPs for years, same creators, and run the same playbook for every brand

That simply doesn't work

If you want to scale, you need a partner that can adapt to YOUR ad account

Someone that specializes in different creative styles, and can execute them all at a high level

“We scaled this clothing brand to 9 figures”

Great, but I sell weight loss supplement

Totally different creative game

This week I had a look at 3 accounts spending $20k+/day

I keep seeing the same patterns

First, brands copying other brands

Even big ones do this

There's nothing wrong with copying

But if you're going to copy something, at least make sure it’s proven

Throwing money at copied ideas without knowing their actual performance 

Is one of the worse thing you can do

A brand I know tested 300 ads last month

Their ad account is in the worst shape it’s been in months

Volume means nothing if you're just launching random ads

If your brand is spending $250k+/mo, this is the ideal creative playbook you should follow:

Everyone knows this, but only a few are actually executing it well

Step 1: Run 3-5 min UGC and VSLs to cold audiences

Target unaware, problem aware ppl (even solution aware, depending how big the market is)

Find winning cold traffic frameworks that you can replicate

Focus on cracking scalable angles and mechanisms on those frameworks and acquire new traffic and eyeballs

Step 2: At the same time, run a ton of raw, organic creatives to warm audiences

TT style ads to convert skeptics and existing customers

Creators speaking to the camera with the product, minimal editing, etc..

Opposite of the first step

All the 8-9 figure brands we work that are crushing do this

Our clients are spending $15M/month on Meta

Here are winning hook frameworks I'm seeing work across different accounts

Test them out 👇

THIS is what a winning ad looks like

$70k spent -> $400k in revenue, 60% lower CPA than account average

Market is US

Funny cause I remember exactly the talks my team had when planning this concept 

The picked the creator and wrote the script super carefully

And went through like 4 rounds of revisions internally before delivering it to the client

Focusing on quality wins

A killer script is nothing if the editing is dog shit

Video too fast? Confused viewers scroll away immediately

You need to make the video slow enough so viewers can follow the script and what you're showing them

(Unless you're deliberately trying to generate an 'information overload')

But it also needs to be fast enough so it doesn't get boring  

Attention spans are 3 seconds, lose momentum and you lose the viewer

Send this to your editors

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