Creative Media Buyer | Sharing what I learned after generating $100M with Facebook and TikTok ads. Posts, newsletters and courses about the strategies I use

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Deividas Tokaris

I'm speaking at Affiliate World Dubai.
7 years ago, I was living on noodles and €300/month as an unpaid intern.
 
Now I'm speaking at the same conference that's hosted:
 
→ Neil Patel
→ Ryan Holiday
→ Ezra Firestone
→ Nick Shackelford
→ Kasim Aslam
 
And 30+ other performance marketing legends over the years.
 
7,000 attendees. 110+ countries.
 
My imposter syndrome is having a field day.
 
What I'll be talking about:
 
→ The new era of creative performance
→ The creative testing system behind $60M in Meta ad spend
→ How we scaled Triple Scale from €200K to €800K in one year
 
If you're going to Dubai, please come say hi.
 
Discounted affiliate link in the comments.
 
P.S. I'll be on the same website as Ryan Holiday, author of The Obstacle Is The Way.
 
I still remember reading his books 5 years ago, when I couldn't afford a ticket to this conference lol

Founder @Triple Scale | Creative Meta Ads Growth Engine For 6+ Figure eCommerce Brands

I turn 27 this year. My agency manages $60M/year in ad spend. But before that, I had 4 failures in a row:
 
1. I worked for free managing Facebook ads for a pizza place.
 
They paid me in pizza coupons. I made $0.
 
But I learned the Facebook Ads Manager inside and out.
↳ A skill that now manages $60M/year for clients.
 
2. I did two unpaid internships at the same time.
 
14-hour days. €0/month. Living on noodles with a €300 budget.
 
But I got access to high-spend ad accounts early.
↳ Learned what works at scale. Now I train media buyers who manage $50K+/day.
 
3. I posted on LinkedIn for 9 months with zero traction.
 
Most posts got 3 likes. Friends stopped engaging. Felt invisible.
 
But I learned content, algorithms, and consistency.
↳ Now 1M+ impressions. 100+ inbound client inquiries. Built Triple Scale's brand.
 
4. I tried freelancing and couldn't close a single client.
 
Booked 15 discovery calls. All said no. Went back to my full-time job defeated.
 
But I learned what brands actually need vs what I was selling.
↳ Now we serve 40+ clients. $100K+/month revenue. 70% retention rate.
 
Takeaway?
 
You win, or you learn. Each "failure" is just data.
 
It tells you what doesn't work so you can try again better.
 
I didn't know what I was building when I was eating noodles at €300/month.
 
But every dead end taught me something that compounded into what Triple Scale is today.
 
So keep pushing.
 
What's one "failure" that taught you the most?

Scale Your E-Commerce or Info Business To $2M+/mo Without Expensive Creative Production 🚀 Predictable Revenue With Facebook Ads, Creatives and Funnel Strategy

How I Built My Agency Part 2

🔴 WANTED: European Media Buyers & Creative Strategists 🔴

Triple Scale is:

- 100% remote culture agency
- Flexible working time
- Growth-oriented
- Fast paced

We spend $60M per year on Meta ads and are looking for talent.

We are looking for someone who has at least 1-2 years of e-commerce experience.

It is a client-facing role, so we are looking for someone with decent English and communication skills.

Creative Strategist Application: https://lnkd.in/dNpgYJYu

Media Buyer Application: https://lnkd.in/dyd-t5qB

We will reach out to you if we feel that you are a fit.

🔴 WANTED: Taylor Swift of Creative Strategy 🔴

We are looking for an ambitious Creative Strategist based in Europe.

We are:

- 100% remote culture agency
- Flexible working time
- Growth-oriented
- Fast paced

We are looking for someone who has at least 1 year of experience crafting Meta ad creatives.

It is a client-facing role, so we are looking for someone with decent English and communication skills.

If you know someone who is a fit, connect us, and we will give you a referral fee!

DM me if interested.

I've hired 20+ media buyers and creatives for Triple Scale.
 
Each bad hire costs me $10K+ in wasted time.
 
That's why I built a complete hiring system.
 
The DTC Hiring Framework: Media Buyers & Creatives
 
What's inside:

→ Hiring decision tree
→ 3-step screening process
→ Interview question bank
→ Upskilling roadmap
→ Red flags checklist
 
Want it?
 
Like this post and comment "HIRE" below.
 
I'll send it your way. Make sure we're connected so I can DM you.

My mom still thinks that I own the internet.

My dad thinks that I am:

- A Nigerian prince scamming people
- Investing into a crypto scheme
- Selling drugs on the dark web

While in reality, I'm just:

- A 26-year-old dude selling cosmetics to 50+ women
- Spending insane budgets like it's a Monopoly game
- Posting on Linkedin to become the prince

In 2025 Mark Zuckerberg declared war on media buyers.
 
In an interview he said "we're going to get to a point where you tell Meta what your objective is, and we do everything else - targeting, copy, creatives."
 
Most media buyers panicked. I didn't.
 
Because Zuckerberg also said: "You won't need anything, except being able to read the results that we spit out"
 
And THAT'S the key part.
 
Because even if AI creates infinite ads and does all the targeting...
 
Businesses will still need someone to read the results. Interpret them. And make strategic decisions out of them.
 
That someone is a Creative Strategist 🔥
 
If you're a media buyer, do this:
-Learn how to read the story data tells
-Learn WHY people buy
-Learn what makes a business scale vs get stuck (it's more than ads)
 
That's what brands will pay $10K+/month for.
 
What's your take on Zuck's vision? Are you worried or excited?
 
P.S. Share this to help other media buyers see what's coming. I shared this in 2025 but it's now more relevant than ever.

When a creative strategist brags about "not using AI" I never hire them.
It's a huge red flag.
 
I've even seen this from big names out there.
 
It tells me they're not keeping up with the times.
 
I'm not saying you should rip ads straight out of ChatGPT.
 
But if you aren't using AI to:
• Generate 20+ creatives in an hour
• Find winning ad patterns
• Scale creatives without burning out
 
You're staying behind.
 
Imagine someone saying "I don't use Google" in 2026.

AI is like that now - a basic tool you SHOULD know.
 
Brands don't care how you produce 100 creatives per week.
 
They care about ROI.

My 2025 wrapped:
 
✅ Did my first Hyrox and half marathon
✅ 4x revenue compared to 2024
✅ 5x profits compared to 2024
✅ Travelled 15+ countries
✅ Bought my first home
✅ Got my dream car
 
Sounds great, right?
 
Here's what it actually cost:
 
❌ Gained 5kg from stress eating
❌ Slept 4-5 hours per night for 6 months straight
❌ Cancelled plans with friends about 47 times
❌ Had 3 moments where I genuinely questioned if it was worth it
❌ Survived on kebabs and energy drinks
 
The team:
 
→ Grew from 8 to 20 people
→ Spent $60M+ on Meta ads for clients
→ Became the only Lithuanian agency endorsed directly by Meta
 
Leadership lessons I learned the hard way:
 
→ Hiring A-players is expensive. Not hiring them is more expensive.
 
→ Delegating feels like losing control. Not delegating means you stay stuck.
 
→ Your team will make mistakes. Fire the mistake, not the person (unless they don't learn).
 
The best part of 2025?
 
The people.
 
My team is insane (in the best way).
 
Shoutout to everyone who helped make this happen.
 
To 2026: Let's do it again, but with more sleep.
 
What was your biggest win in 2025?
 
P.S. I got the whole team Triple Scale jumpers for Christmas. We all wore them on our last team call. Looked like a cult. 10/10 would do again. 😂

When to Kill Ads.
(Reality After Spending $60M/Year)
 
Your ego has no place in media buying.
 
What separates good from great media buyers is speed of execution.
 
Ask:
 
Has this creative spend at least 1x my target CPA?
 
→ If NO, let it run.
→ It YES, ask:
 
Did it bring at least 1 sale with that spend?
 
→ If NO, kill it.
→ If YES, let it run.
 
Keep monitoring. As long as it brings sales within the target CPA, let it run.
 
Nothing else matters. The market decides, not you.
 
Affiliate marketers get this. They're not emotionally tied to the product. They just care about getting a sale.
 
That's the mindset you need.
 
It either gets a sale or it doesn't.
 
Be ruthless with data. Your job is to find winners and scale them.

Most eCommerce brands are ONE Zuckerberg update
away from shutting down. 👇
 
All it would take is:
 
"Your ad account has been restricted."
And they'd be in serious trouble.
 
Just put yourself in that situation:
You wake up to the notification.
 
Your stomach drops.
You try to stay calm…
 
But the math hits you.
 
80% of your revenue comes from Meta ads.
 
You can't cover:
 
→ Inventory costs
→ Team salaries
→ Your own bills
 
And now?
 
No traffic.
No sales.
No cash flow.
 
Panic kicks in.
You start scrambling:
 
→ Appeal the restriction
→ Try Google Ads
→ Beg influencers for posts
→ Post desperately on social
 
But the reality is:
 
Google takes weeks to learn.
Influencers want $10K upfront.
Organic won't pay the bills this month.
 
This is the nightmare scenario most eCommerce founders fear.
But in reality?
 
It's easily avoidable if you have strong business fundamentals.
I know because I've managed $60M in Meta ad spend.
 
I've seen brands get wiped out by account restrictions.
And I've seen brands barely flinch.
 
The difference?
 
The ones that survive don't just run good ads.
They run good businesses.
 
Here's what protects you:
 
→ High LTV (customers come back without ads)
 
→ Strong email list (you own the audience)
 
→ Repeat purchase rate above 30%
 
→ Diversified traffic (Meta + Google + organic)
 
→ Healthy profit margins (can afford higher CPMs)
 
Because here's the truth:
 
Meta WILL change the algorithm.
Your account MIGHT get restricted.
CPMs WILL spike during Q4.
 
But if your business fundamentals are solid?
 
You'll survive.
 
Because your business isn't held together by one traffic source.
 
It's held together by customers who love your product and keep coming back.
 
So stop building a house of cards on Meta's platform.
 
Start building a business that could lose Meta tomorrow and still be fine.

I was the team leader. We fought all season to get there.
Then, right before the finals, I broke my toe.
 
The pain was sharp. Every step hurt.
 
But I insisted on playing anyway. Because how you show up in hard moments defines you.
 
Not when things are easy. Not when everything's going your way.
 
When it hurts. When no one would blame you for sitting out.
 
That's when you see who you really are.
 
I was 13 years old playing in the finals at Copper Box Arena, London. Years later, I still think about that game.
 
I learned your team doesn't need you when things are easy.
 
They need you when things are hard.
 
That's leadership.
 
In business, it's the same:
 
→ When a client campaign tanks and you stay up fixing it
 
→ When ad costs spike and you figure out a new strategy
 
→ When a team member struggles and you coach them through it
 
You don't earn respect by showing up when it's easy.
 
You earn it by showing up when it's hard.
 
I played that finals game on a broken toe.
 
We lost. But I'd make the same choice again.
 
Because the alternative is living with the regret of not trying.
 
And that's worse than any loss.

I hand-picked over 500 high-performing Meta ads.

This is a full library of creatives I started collecting 6 years ago.

This is an all-in-one template that my team uses to:

✅ Get fast results within the first week.
✅ Increase creative production efficiency.

These ads work for:

📦 Consumer packaged goods
🚚 Subscription products
🐕 Pet products
🏡 Home Decor
👄 Cosmetics
🏋️ Fitness
👠 Fashion
And many more...

Some of the templates include:

✅ Buzzfeed Style
✅ Before & After
✅ Bullet Points
✅ Carousels

This will help you:

→ Increase creative performance in a week.
→ Give your designer examples to copy.
→ Ideas and inspiration for your brand.

Comment "Templates" + Connect, and I will send it to you.

Meta made ads easier to run.
But that created a bigger problem.
 
Now everyone can launch campaigns.
 
But most people still can't make them profitable.
 
The difference? Creative testing.
 
I'm speaking about this at Affiliate World Dubai on March 4th.
 
7,000 attendees. 110+ countries. The biggest performance marketing event in the world.
 
Here's what I'll cover:
 
→ The new era of creative performance
→ The creative testing system behind $60M in Meta ad spend
→ How we scaled Triple Scale from €200K to €800K in one year
 
My presentation will be 40% frameworks, 60% war stories from managing $60M/year in ad spend.
 
If you're going to Dubai, let's meet.
 
I want to hear what's working in your ad accounts right now.
 
Discounted ticket link in the comments.

We helped Lukas scale his fashion brand from basic ads to record Q4 revenue.
(here is how we did it)
 
When we started working together, he didn't have a creative testing strategy or a scaling structure.
 
Here is how we helped him break through:
 
Step #1: Identify the weak spots in the business.
 
→ Triple Scale audited the entire operation.
→ Found gaps in creative testing and scaling.
→ Mapped out a clear path forward.
 
Step #2: Introduce proper creative testing strategies.
 
→ Implemented our creative testing framework to find winning angles.
→ Taught the team how to test fast and kill losers faster.
→ Built a system to increase creative win rate.
 
Step #3: Fix the scaling approach.
 
→ Showed Lukas how to scale profitably without burning budget.
→ Connected him with specialists who made a significant impact.
→ Set up best practices for sustainable growth.
 
As a result of working with Triple Scale, Lukas:
 
→ Doubled revenues and profitability
→ Hit record Q4 revenue
 
"Triple Scale helped us to double our revenues and profitability. The team is very professional. They introduced us to best practices and helped us understand the next steps. I would recommend anybody who feels lost and wants to scale to work with them."
 
Proud to be part of the journey.

2x Profits in 1 Month

Meta recently embedded Manus AI into Ads Manager.
(Another step in Zuckerberg's plan to automate everything.)
 
First it was targeting (Advantage+ audiences).
 
Then creative generation (Andromeda).
 
Now it's AI agents for reporting, research, and campaign analysis.
 
Here's what this means:
 
The barrier to running ads keeps dropping.
 
Anyone can launch campaigns, set budgets, and get reports.
 
But while running ads is becoming easier... Making them profitable is getting harder.
 
The new game is:
 
→ Creative testing
→ Maximizing customer value
→ Lowering CAC with brand & viral content
 
Meta's new tools may save you 20 minutes a day.
 
But the real edge isn't faster reports.
 
It's knowing what to do with the data.
 
Have you seen Manus in your Ads Manager yet?

I spent $15K on a coaching program once.
My hands were shaking while I made the payment.
 
"My car's not even worth that much."
 
That was 2024.
 
By the end of the year, I built a high 6-figure business.
 
I'm projecting 7-figures this year.
 
But the program didn't do that.
 
It just gave me the roadmap.
 
I had to walk it.
 
Most people collect knowledge like they're building a library.
 
Courses. Books. Masterminds. Coaching.
 
Then they do nothing with it.
 
They think buying the program IS the work.
 
It's the permission slip.
 
Here's what I learned after €200K spent:
 
→ Buy the knowledge, then sprint to apply it
 
→ Implementation beats information every time
 
→ The faster you execute, the faster you learn
 
→ One thing done > 100 things learned
 
I used to watch courses at 1x speed and take perfect notes.
 
Now I watch at 2x, take messy notes, and apply the same day.
 
Speed of execution beats depth of knowledge.
 
You can spend €200K on courses and stay broke.
 
Or you can spend €5K and 10X your business.
 
The difference?
 
You actually did something.
 
The best investment you'll ever make is betting on yourself.
 
But only if you follow through.
 
P.S. - What's the biggest investment you've made in yourself? Did you execute on it?

How to Make 2026 Your Best Year Ever

36 high-impact KPIs to hit $10K/day in ad spend profitably.

This is an account grading system we use internally to evaluate accounts.

This template helps to:

✅ Find revenue opportunities in accounts
✅ Evaluate client progress.

It also contains ICE methodology to identify key areas of focus.

This template works for:

- Small businesses
- Big businesses
- eCommerce
- Digital

It evaluates 3 most important areas of account:

✅ Consolidation
✅ Creative strategy
✅ Business fundamentals

It took me 5 years to conclude this version.

Now you can get it for FREE.

Just comment SCALE and make sure we're connected.

I'll send to you right away.

New article: New Meta Ads Algorithm Changes 👇

Hey there, it's Deividas. Meta trained a new model called UTIS (User True Interest Survey). They tested it on 10M+ users and targeting improved from 4

Open article: New Meta Ads Algorithm Changes by Deividas Tokaris • 2 min read

3 things killing your Advantage+ performance in 2026.
 
After managing $50M+ in ad spend through Advantage+, these are the patterns I see:
 
1) Not enough creative volume
 
Most advertisers run 5-10 ads total.
 
Brands with stable ROAS test 20+ new concepts per month.
 
Advantage+ needs options to optimize.
 
Test 4-6 new creatives per week minimum.
 
2) No real creative diversity
 
All your creatives say essentially the same thing.
 
But Advantage+ serves different people at different stages.
 
Your creatives need to address:
 
→ Price objections
→ Trust objections
→ Quality objections
→ Urgency objections
 
That's how you expand your TAM and convert more.
 
3) Over-segmented retargeting structure
 
The old playbook: segment everything (7-day, 14-day, 30-day audiences).
 
That doesn't work anymore.
 
Now:
 
→ Stack audiences (30/60/180 days) in one ad set
→ Use your best TOF creatives in retargeting
→ Keep frequency below 5 over 7 days
→ Allocate 80% prospecting, 20% retargeting
 
Let Advantage+ handle delivery.
 
You handle creative diversity.

Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

I'm hiring another creative strategist to join my agency 🚨

Base Retainer + % Of Ad Spend.

Only apply if:

- You worked for/with 8-9 figure DTC brands
- You've made ads that spent $100k+ and you have proof to show
- You're serious about growing with a lean team

If you want to apply, send me a DM with your portfolio.

We're growing fast so looking to hire someone within 7-10 days.

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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