deirdremartin.ie | Brand & Marketing Growth Strategist

Business Strategist & Coach

Business Mentor

KBC Bank Ireland

Branch Manager

Relationship Manager

Most coaches and consultants don’t fail because they lack talent.
They fail because their message doesn’t magnetise, and their systems don’t scale.

If you’ve been in business for a while,  and you know you’re great at what you do.
But growth feels chaotic... like you’re trying 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 and still stuck on a plateau.

Let’s fix that.

Maybe you’re:
👉 Trying to fill a group program, but getting crickets
👉 Pivoting to a new audience and unclear how to position
👉 Sounding like everyone else, even though you’re not
👉 Sitting on offers that 𝘴𝘩𝘰𝘶𝘭𝘥 be selling
👉 Ready to scale, but maxed out and heading for burnout

Here's the truth...
You don’t need more hacks or tactics.
You need a 𝘴𝘵𝘢𝘯𝘥-𝘰𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘢 𝘮𝘢𝘨𝘯𝘦𝘵𝘪𝘤 𝘴𝘵𝘰𝘳𝘺, 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘢𝘣𝘭𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘴.

That’s where I come in.

👋🏼 I’m Deirdre Martin, Ireland’s only 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐒𝐭𝐨𝐫𝐲𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐚𝐜𝐡, 𝐋𝐞𝐯𝐞𝐥 𝐂 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐚𝐰𝐚𝐫𝐝-𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐞𝐧𝐭𝐨𝐫, and soon-to-be 𝐧𝐞𝐮𝐫𝐨𝐬𝐜𝐢𝐞𝐧𝐜𝐞-𝐭𝐫𝐚𝐢𝐧𝐞𝐝 𝐜𝐨𝐚𝐜𝐡.

With 20+ years in customer experience, and a deep understanding in brand psychology and neuromarketing, I help service providers like you:

𝐅𝐢𝐧𝐝. 𝐖𝐢𝐧. 𝐊𝐞𝐞𝐩. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬.
Using brain-based messaging, neuromarketing principles, and clarity-led brand positioning.

💡My signature framework, 𝑻𝒉𝒆 𝑪𝒍𝒊𝒆𝒏𝒕 𝑴𝒂𝒈𝒏𝒆𝒕 𝑴𝒐𝒅𝒆𝒍™, blends:
1️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Refine your positioning, offers & pricing
2️⃣ 𝐒𝐭𝐨𝐫𝐲 - Craft a message your dream clients 𝘧𝘦𝘦𝘭  in their bones
3️⃣ 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 - Build a client demand engine that scales without burnout

This isn’t fluff. This is strategy rooted in science and story. And it frickin works.

Clients say things like:
→ “10x ROI in under 3 months. My message finally lands.”
→ “We've been Millionized.”
→ “I got featured in Forbes.”

There are a few ways we can work together:
🚀 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳: A strategic group to help you get clarity, confidence and traction. (€4250+)
💸 𝘔𝘪𝘭𝘭𝘪𝘰𝘯𝘪𝘻𝘦 𝘔𝘢𝘴𝘵𝘦𝘳𝘮𝘪𝘯𝘥™: Hybrid 1:1 + elite group for next-level scale. (€12k+)
📣 𝘗𝘭𝘶𝘴: I deliver high-impact keynotes, workshops, and online programs to support scaling service providers and their teams.

👉 DM me the word 𝐌𝐀𝐆𝐍𝐄𝐓𝐈𝐂 to find out which is right for you.

Let’s build your uncopyable brand, and a business that works for you.

Deirdre Martin

Sandra Laurie Coaching

I empower women in leadership to achieve their full potential and create a successful career they dream about.

My signature BOARDROOM Breakthrough programme will leave you feeling:

⚡️ Empowered to face difficult situations
⚡️ Excited to use your voice
⚡️ Confident to set boundaries

Professional Coach

Webhelp

Interim People Director

	Transferred to the role of People Director in  2021, tasked with designing and implementing the company’s people strategy to optimise delivery in performance, customer service and employee engagement
	Leading and development of the HR team with a focus on shaping and implementing change initiatives across the business and partnering with key leaders in the region to achieve organisational objectives and competencies
	Drive talent acquisition and talent management through strategic recruitment initiatives, succession planning, senior management development and diversity action-planning as part of an overall succession plan to foster a culture of operational excellence and high performance
	Contribution to the Board, displaying clear strategic thinking and commercial acumen in informing the HR strategy

People Director, CHRO, Webhelp Nordic

	Involvement in strategic planning for services across 10 countries as part of my role as a member of the Executive Board
	Financial and operational delivery across Malaga and Alicante sites
	In 2020 hosting multi-omni channel customer service solutions to 15+ clients in over 9 languages, Nordic and European
	Budget development and responsibility for both Capex and Opex
	Responsible for EBITDA delivery targets
	Coaching, leading, training and development of local management 
	Management of organisational change, collaborative working to deliver company policies, plans and procedures, defining the locations’ vision and strategy
	Client liaison, ensuring consistency of messaging and delivery of performance, new project on-boarding and implementation, support in contract development
	Managing company and client targets, client requirements, regional and company targets
	Managing and overseeing all areas of operational costs while demonstrating high level of commercial awareness

Country Operations Manager                                                  
	Day to day operational management of Malaga and Alicante sites
	Responsible for EBITDA delivery targets
	Budget development and responsibility
	Supporting union negotiations to ensure sector collective agreement is adhered to
	Coaching, leading, training and developing Team Leaders
	Management of organisational change, collaborative inter-departmental working to deliver company policies, plans and procedures
	Daily client liaison, ensuring consistency of messaging and delivery of performance
	Overseeing quality assurance programmes, management performance and personal progression plans in the department
	Identification of process gaps and poor customer experiences to improve customer experience
	Responsible for KPI Management

Continuous Improvement Manager
	Lead the continuous improvement and change management processes in specific areas of the organisation

Country Managing Director/Member of the Nordic Regional Executive Board

Eishtec

	Day to Day Operational Management of 18 Managers and 250 call centre FTE 
	Coaching and mentoring of staff 
	Development and implementation of organisational change
	Daily client liaison, ensuring consistency and excellence in service
	Overseeing quality assurance programmes, policies and procedures
	Core process improvement
	Responsible for KPI Management, including; Inbound & Outbound Calls, FCR, NPS/CSAT/AHT.

Senior Operations Manager/Head of Site

Intellicom

	Promoted from the role of Team Manager in 2011
	Day to Day Operational Management of 10 Managers and 200 call centre staff
	Management of organisational change implementation and timeline adherence
	Management of direct reports to ensure service is delivered to meet contractual requirements
	Monitoring department budgets with a particular focus on meeting budgets and controlling costs
	Overseeing quality assurance programmes, management performance & personal progression plans for teams
	Management of budgets in relation to company targets, client requirement, team targets, staff financials for wages and sales captured including call centre statistical turnover of client calls
	Responsibility for key contract management including the direct management of a technical support helpdesk for one of Ireland’s largest utility providers, ensuring technical metrics like FCF and first contact resolution were adhered to while following the clients technical troubleshooting processes, recommending new fixes and processes to the clients when applicable
	Ensuring key project metrics were met regarding both productivity and quality, while meeting all contractual SLAs
	Oversaw large staffing uplifts in advance of new technical product launches that would move customers to quad play
	Directly responsible for the day to day management of five key utility accounts, the largest contract taking circa 27,000 calls per week

Senior Operations Manager

Elevate your career empowered to make an impact ⚡️ Get the tools, strategies, and confidence to thrive in your new role in 90 days or less with Boardroom Breakthrough™️ ⚡️Certified Executive Coach ⚡️Exec level Director.

Your lack of confidence is the #1 reason holding you back from thriving in your professional AND your personal life 🚨

I walked in your shoes...

🔸 Intimidated to speak up in the boardroom
🔸 Anxious to face difficult conversations
🔸 Terrified to add value in discussions
🔸 Frightened of setting boundaries
🔸 Scared of managing conflicts

What still hurts me when I look back is all the family time I missed out on because I prioritised hard work.

My wake-up call was when I came one day to pick up my son from school and his school didn't recognise me. At that moment, I knew it was time for a change.

I was a high-achieving executive constantly striving for excellence, yet felt like I was falling short. 

I was exhausted, running low on confidence, sad, and frustrated 📉

Sound familiar?

I want you to know that achieving work-life balance and making a significant impact at work is possible. You can leave work excited, empowered, and ready to unwind 🔥

You've already achieved something remarkable. now, it's time to find the confidence and balance crucial for thriving as a female leader.

Because your life doesn't get better by chance, it gets better by change ⚡️

My coaching programme equips you with the tools, strategies, and unwavering confidence to help you thrive as the impactful leader you are.

Schedule a FREE chat with me using the link in the featured section and let's map out how we can work together to set you up for success 📈

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The Battle

Deirdre Martin

Sandra Laurie

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