deirdremartin.ie | Brand & Marketing Growth Strategist

Business Strategist & Coach

Business Mentor

KBC Bank Ireland

Branch Manager

Relationship Manager

Most coaches and consultants don’t fail because they lack talent.
They fail because their message doesn’t magnetise, and their systems don’t scale.

If you’ve been in business for a while,  and you know you’re great at what you do.
But growth feels chaotic... like you’re trying 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 and still stuck on a plateau.

Let’s fix that.

Maybe you’re:
👉 Trying to fill a group program, but getting crickets
👉 Pivoting to a new audience and unclear how to position
👉 Sounding like everyone else, even though you’re not
👉 Sitting on offers that 𝘴𝘩𝘰𝘶𝘭𝘥 be selling
👉 Ready to scale, but maxed out and heading for burnout

Here's the truth...
You don’t need more hacks or tactics.
You need a 𝘴𝘵𝘢𝘯𝘥-𝘰𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘢 𝘮𝘢𝘨𝘯𝘦𝘵𝘪𝘤 𝘴𝘵𝘰𝘳𝘺, 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘢𝘣𝘭𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘴.

That’s where I come in.

👋🏼 I’m Deirdre Martin, Ireland’s only 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐒𝐭𝐨𝐫𝐲𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐚𝐜𝐡, 𝐋𝐞𝐯𝐞𝐥 𝐂 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐚𝐰𝐚𝐫𝐝-𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐞𝐧𝐭𝐨𝐫, and soon-to-be 𝐧𝐞𝐮𝐫𝐨𝐬𝐜𝐢𝐞𝐧𝐜𝐞-𝐭𝐫𝐚𝐢𝐧𝐞𝐝 𝐜𝐨𝐚𝐜𝐡.

With 20+ years in customer experience, and a deep understanding in brand psychology and neuromarketing, I help service providers like you:

𝐅𝐢𝐧𝐝. 𝐖𝐢𝐧. 𝐊𝐞𝐞𝐩. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬.
Using brain-based messaging, neuromarketing principles, and clarity-led brand positioning.

💡My signature framework, 𝑻𝒉𝒆 𝑪𝒍𝒊𝒆𝒏𝒕 𝑴𝒂𝒈𝒏𝒆𝒕 𝑴𝒐𝒅𝒆𝒍™, blends:
1️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Refine your positioning, offers & pricing
2️⃣ 𝐒𝐭𝐨𝐫𝐲 - Craft a message your dream clients 𝘧𝘦𝘦𝘭  in their bones
3️⃣ 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 - Build a client demand engine that scales without burnout

This isn’t fluff. This is strategy rooted in science and story. And it frickin works.

Clients say things like:
→ “10x ROI in under 3 months. My message finally lands.”
→ “We've been Millionized.”
→ “I got featured in Forbes.”

There are a few ways we can work together:
🚀 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳: A strategic group to help you get clarity, confidence and traction. (€4250+)
💸 𝘔𝘪𝘭𝘭𝘪𝘰𝘯𝘪𝘻𝘦 𝘔𝘢𝘴𝘵𝘦𝘳𝘮𝘪𝘯𝘥™: Hybrid 1:1 + elite group for next-level scale. (€12k+)
📣 𝘗𝘭𝘶𝘴: I deliver high-impact keynotes, workshops, and online programs to support scaling service providers and their teams.

👉 DM me the word 𝐌𝐀𝐆𝐍𝐄𝐓𝐈𝐂 to find out which is right for you.

Let’s build your uncopyable brand, and a business that works for you.

Deirdre Martin

Louise Lally Training Academy

Freelance Journalist

Your outsourced Learning and Development consultants that specialise in designing training solutions for your people and processes.

Chief Executive Officer

The Louise Lally Podcast

Podcast Host

Smarter Society

Freelance Business Consultant

JCI (Junior Chamber International)

Plan and support branches in developing and managing projects to increase organisational goals and deliver the key performance indicators for the collective group within Ireland.

JCI Ireland Director of Individual Development

Rituals

Support in training and development projects with international training team within Rituals.

1. Recruited and selected store team.

2. Training and development of the store team through daily coaching and feedback.

3. First Mystery Shop within first month and scored above company expectation.

4. Launched three B2B events in the store that successfully surpassed targets and were a success.

5. Store sales target for Year 1 trading up on Year 2 predicted sales targets as growth from strong sales has influenced this.

Trainer | Store Manager 

JCI Galway

President 

Kilkenny Group

Training and Development of the store team through a customer centric approach this led to;

1. Implementing training within the store through a people management plan and using key metrics to drive kpis within the store. 

2. Winning for the first time the Customer Service Award with the Galway Chambers.

3. Having consistent growth within departments through key commercial decisions.

4. Driving HR best practices and implementing an Employee of the Month initiative to support in employee engagement and appreciation.

5. Introduced personal shopping experiences VIP events and set up coffee area for customers to drive the experiential experience within the store.

6. Worked with local tourism groups and international customers to give guided tours and personal shopping experiences within the store.

Trainer | Store Manager

Diesel

Opened the first standalone store on the west of Ireland to be one of the flagship stores.

1. Trained and succession planned within the store through coaching and feedback.

2. Drove sales targets that surpassed prediction with ranking top three in the company

3. Implemented a customer service training plan with the store team to drive sales and kpis in the store.

4. Drove sales in ladies clothing through training that ranked the store top place in the company

Mothercare PLC

Implemented a car seat training programme to support sales team. Carried out Retail Assessor training to award team members of the QQI qualification in 6 retail skills qualifications. 

Implemented training across the store that resulted in increase in numbers from various kpis:

1. Customer satisfaction surveys seen an increase from poor to excellent within 3 months 

2. Instore monthly events increased by 80% within 2 months

3. Commercial moves within the store seen an increase in sales overall of 20% versus last year

4. Managed Photo studio concession brand within the retail store managed canvassing daily targets and training this seen an increase in ATV per photoshoot.

5. Implemented a new people structure in the store first one to pilot this, it was a success and was rolled out within other branches.

Woodie's

Supported in the training and development of the store team through the Retail Ireland Skillnet programme. 

1. Implemented a people management plan for the Limerick store to support in the day to day operations of all the departments.

2. Supported in the implementation of the brand values at store level with the team through training, coaching and feedback.

3. Supported in performance management training for succession planning, appraisal planning and performance related support for managers.

Trainer | Assistant Store Manager

Results Driven | Qualified Coach | Training and Development Design I Coaching Leadership Teams

Why was the Training Academy created❓❓

✅ Think of the training academy as your outsourced Learning and Development specialists. 

Who does the Training Academy work with❓❓

✅ We work with large organisational departments HR Teams, Training departments and Leadership Teams. 


What is the Training Academy❓❓
         
✅ We are a team of trainers that specialise in creating custom built Training and Coaching programs for organisations.

How can the Training Academy help❓❓

✅ We design and implement new training and coaching practices that enables your leadership team to find what motivates, inspires and empowers them to develop and grow their team. 

What programs does the Training Academy do❓❓

✅ We design programs for management teams to support them in leading there teams. These programs include: communication, coaching, sales, performance management and basic HR skills for frontline managers.

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The Battle

Deirdre Martin

Louise Lally People Training and Coaching Consultant

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