SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Self Employed

Through short weekly phone calls, I draw stories, business advice, value-adds and more out of my clients' heads and turn them into relatable lead-generating LinkedIn content.  

In addition to discovering and writing content, I coach my clients in how to best use this platform to maximize its marketing potential.

LinkedIn Marketing, Ghostwriting & Growth Coach

The Thinking Jew Podcast

The Thinking Jew Podcast opens your eyes to a deeper side of Jewish learning.  Many people are familiar with certain traditions, practices or holidays but don't really know much about WHY we do them?  The Thinking Jew Podcast provides those answers.

Each episode is 10-15 minutes and starts with analyzing the source in the Torah.  I then explain the practical elements of the topic and provide a philosphical or kabbalistic understanding as well.  The sources quoted in each episode are linked in the episode details.

Host

DATA of Richardson (Dor L'Dor)

The Jewish community in Richardson (DATA of Richardson or Dor L’Dor) was founded provide an affordable community to all Jewish families.   

As real estate prices kept rising in the existent Jewish community, many of our couples could not afford a home and were buying elsewhere.  

To provide them with the opportunity to raise a family in a Jewish community, we opened a new community in a more affordable part of DFW, where Jews of all backgrounds can feel comfortable raising a family.

Responsibilities:
• Led vision, strategy, and execution in all aspects of setting up a new Jewish community in Richardson, TX.  
• Engaged with members of the Richardson city council and Oncor to create necessary communal infrastructure (zoning the synagogue and building an eruv).  
• Created and ran meaningful Jewish programming to engage all members of the community.  
• Led the community of YJCs in their spiritual and life journey as a communal Rabbi, including counseling, life-cycle events, public speaking and leading services.  
• Developed and balanced organizational budget.

Founder

Young Jewish Couples (YJC)

YJC is a social network of Young Jewish Couples from diverse backgrounds and affiliations that got together to enhance their Jewish journey.  Through engaging programming, such as weekend relationship-building retreats, couples game nights, Torah study, counseling and more, along with the warm and accepting leadership, many couples have found their Jewish home in YJC.

Responsibilities:
• Creating, developing and running programming, including: game nights, getaway shabbatons, classes, social events, holiday parties etc.
• Research and setup of ideal platform for fundraising
• Creating promotional videos, flyers, email templates for fundraisers and general events 
• Wrote songs for organizational dinners and weekend retreats 
• Developing relationships with YJCs to guide couples in this important stage of life and to build the greater YJC community

Director and Rabbi

Dallas Area Torah Association (DATA) 

I studied in the mornings and afternoons with peers to uncover the theoretical and practical side of the ancient Jewish wisdom in the Talmud and its commentaries.  During lunches, evening and weekends, I engaged with Jews of all backgrounds and affiliations to deepen their connection with their Jewish heritage through a combination of studying, programs, shabbos meals and more.

I helped out with any tech issues that arose internally.  Specifically, fixing the website when there were issues, upgrading the website to allow for continued donations and updating organizational information.  I also assisted in general operations, specifically: seating, scheduling and various parts of entertainment at DATA's dinner and weekend retreats.

Kollel and Outreach Rabbi

Jewish Medical Ethics Dallas (JMED)

JMED is a social network of doctors, nurses and healthcare professionals that got together monthly to discuss the Jewish perspective on various bioethical dilemmas.

I created JMED to inspire medical professionals to share ideas and to explore the Torah's perspective in their field.  

Responsibilities:
• Organized monthly meetups, including finding a host, arranging food and recruiting attendees. 
• Researched modern medical ethics topics extensively in both Jewish and secular sources, and then presented it and led a conversation of the Torah’s viewpoints with the participant doctors. 
•Followed up with attendees, developing a relationship and continuing learning with them beyond the monthly meeting

Topic included: Abortion, Alternative Medicine, Artificial Insemination, Decision Making For Minors, Forcing Life Saving Therapy, Quarantine, Risk-Taking In Saving Lives, Physician Assisted Suicide, Vaccination and more

Founder and Leader

Traveling The 🌎 On A 🚌 With My Wife And 5 Kids • Homeskooling Dad • Training LinkedIn Ninjas • LinkedIn Consultant & Ghostwriter • Rabbi • Podcast Host

Looking for inbound leads?
Don't just "start posting" on LinkedIn daily 

It won't help.

It's like saying want to get in shape? 
"Just start exercising"

You'll see scattered results, get frustrated and give up.

What should you do?

Use marketing fundamentals to highlight your unique brand to the targeted eyes of your ideal client

Hi 👋 I'm Moshe 

and if you're done wasting time on LinkedIn and want a proven marketing-based approach, you're in the right place!

Here's my process:

🛠 We dive deep into your ideal client; their background, pain points and everything about them  
🛠 We discover why your solution best solves their pain points and what distinguishes it from market alternatives
🛠 We'll use the above information to optimize your profile, content strategy and general engagement

🛠 I'll also teach you everything you need to know about the algorithm, styles of content, text formatting, building community etc.


I'm a firm believer that you can do this yourself!  You don't need to hire someone to create content for you!

I'll teach you the skills, show you how to apply them to your niche and you'll have inbound leads forever.

If you don't have time to do it yourself, I can ghostwrite content for you.  

We talk 30 minutes every other week.  I’ll ask you a variety of questions about your business, your journey, your interests etc. and unearth content from your head.  I’ll then convert that into engaging LinkedIn posts to build your brand and get you in front of the right audience on LinkedIn.

If you're looking to grow your brand and promote your solutions, it's a small investment with massive rewards!

Have any questions?  My DMs are always open 😊

taplio

The Battle

Deiera Bennett

Moshe Segal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?