SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

The Culture MRI®

Connecting companies and consultants to help create thriving cultures where people want to work. They no longer need to wonder and can leverage a diagnostic tool the measures engagement, identifies the challenges, provides prescriptive solutions and ties it in with the financial ROI. As a result, companies experience higher employee retention, increased productivity, higher profits, and a robust customer experience.

Business Development Specialist, Super Connector

Lisa McGuire, Business Growth Advisor & Marketing Consultant

Build your personal brand of integrity and wholeness from the inside out. 

The transformational experience and ecosystem that guides you to build a business aligned with your design instead of trying to fit yourself into the one-size-fits-all business models that don't work for you. 

You learn how to define your brand identity, determine the ideal direction, and differentiate who you are to stand out in your industry. 

You are mentored to build this rising consciousness of self awareness with visioneering, assessments, personality systems, neuroscience principles, quantum thinking, mental fitness, mindset work, business design with Human Design, business growth principles, personal brand strategies, messaging techniques, content design, marketing strategy, and business development.

Clients are those who serve in the business, wealth, health, and relationships industries. They are business and financial advisors, CPAs, attorneys, fundraisers, event planners, health and wellness professionals, corporate trainers, consultants, coaches, authors and speakers.   They are weary of following the formula for success they were given that didn’t deliver what was promised. They aren't interested in giving it all only to feel guilty, shamed or they aren't good enough when the results don't match. As growth-minded individuals, they are ready to take action to build a business that allows them to live a life of "so much more." 

It's offered in a VIP 1:1 Experience (6 months or 1-year) or a Small Group Coaching Program.

Contact: lisa@lisamcguire.com
678.520.7660

Creator The Difference Is You ™

Business Growth Advisor to help professional service providers identify and overcome hurdles in growing their business. Marketing audit, diagnostic and advisory services for business leaders working to elevate their personal brand and corporate leaders seeking to launch and accelerate their own business. StoryBrand Certified Guide Alumni - Active 2018-2025

Certified personal brand strategist, business storyteller, business coach, mental fitness trainer, and purpose coach.

Available for speaking engagements on business storytelling, personal branding, and marketing strategy for networking groups, industry gatherings, and Lunch & Learns.

Business Growth Advisor, Reinvention and Marketing Strategist

Your Passion, Purpose and Personal Brand Podcast

Welcome to Your Passion, Purpose & Personal Brand with Lisa McGuire, the show where we talk about how to do the work you love, have the business you were created to build and attract others by being your authentic self. 

🔥 Have you felt a pull on your heart that you have something more to give to the world?
 
🔥 How can you leverage years of expertise and your “why” into your next act?

🔥 And finally, isn't it time to share “who you are” and start building the relationships you need to stand out in the marketplace? 

Our world is in the midst of a reawakening to chase after what you were created to do. 

Join us weekly to hear stories, strategies, and from those who have made the big leap to a life of meaningful work.

Founder & Host

King's Ridge Christian School

There are times in your life when you have no doubts about what you are called to do. 

Being a founding member of a faith-based school allowed me to combine three things I know:

🔥The power of education can open doors. 
🔥We are each designed for a purpose with unique talents and gifts.
🔥People are created to be in a community with others. It’s how we build a better world. 

I leveraged my knowledge of message development, consumer science, and educational leadership to help grow this non-profit from a vision to a vibrant major player in the metro Atlanta independent school market.

👉 Launched a go-to-market strategy 
👉 Established the organization’s market research practices to monitor growth in areas of mission alignment, customer satisfaction, ROI, student body demographics, marketplace positioning, brand identification, and competitive advantage.
👉 Secured 91% of the $18 M operating budget by creating a tuition-driven revenue plan and leveraging customer engagement.
👉 Supported $50+ million in fundraising for capital projects, operational enhancements, and tuition gap with strategies to inspire charitable giving. 
👉 Increased new client acquisition by 145% within a two-year period by disrupting traditional industry practices with a customer-centric approach 
👉 Recognized with eight communicator awards for brand-infused content and storytelling platforms.
👉 90% client loyalty was maintained throughout change management in four CEO transitions, strategic planning, vision casting, accreditation reviews, charitable giving, and cost adjustments
👉 38% increase in Net Promoter Score over a two-year period 
👉 15-day Annual Fund of $450,000 exceeded the goal by 28% via the launch of a high school student marketing apprentice program.
👉 Engaged 100% of employees in ownership of the client acquisition process 
👉 Strengthened client loyalty, attract new business, and reinvigorate fundraising campaigns via strong brand management messaging and experiences.

Director of Enrollment & Community Engagement

Advancement for Christian Education

When an opportunity arises to impact the world, I want to ensure I'm ready. As a full-time volunteer, I was instrumental in securing resources for a start-up project and supporting board initiatives to launch a college preparatory, independent Christian school. Planned community events, researched demographics and curriculum development, did outreach marketing, and coordinated volunteers.

Project Launch & Resource Manager

Cobb County School District

Started my career in education as a high school and middle school teacher. Moved on to leadership with scheduling, budget planning, curriculum development, staff development , and the Student Support Process to monitor student learning interventions.

Department Chair, Teacher, Administration

Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

You don’t have to look very far to see the disconnection in the world.

Companies who see employees as disposable cogs in the machine rather than their secret weapon to increasing profits and keeping happy clients


Executive leaders or professional service providers whose identity is more about their job title than the value they can bring to their clients or community.


Entrepreneurs who are struggling to find the right clients when their message doesn’t connect and trust has not been established.


Company founders planning an exit strategy to sell  their business with more energy invested in “running from it” than "running to" their next chapter.


LinkedIn thought leaders who only post expertise content and are no longer connecting with their audience  

Business leaders: 
At 35 asking “is this all there is?”....
At 45 realizing  “I’m successful but there has to be more purpose to what I’m doing.” 
At 55 leaning into their wisdom, “I want to make a difference by impacting others.”

What do all of these have in common? 
They experience a craving or a need to bring their humanity back to business. 

As artificial intelligence continues to evolve, we need to hold on to what makes us unique.

As the current state of the world is on a track to distract us and  cause greater separation, we have the opportunity to not buy into the fear, turn off the noise, and instead choose to do good.

The way to counteract this is a call back to our humanity. 
It’s a celebration of how we can be the light in the darkness. 
When chaos ensues,”Look for the helpers.”

As a 3rd-generation entrepreneur I understand the desire to build our businesses by solving problems. We do this best by bringing our brilliance to our work.

I’ve spent 25+ years advising professional service providers who desire a trusted authority brand position.

They struggle to know how to develop a business around who they are and the right words to use when big opportunities appear. 

I do this by introducing companies to a tool that will identify and measure  why employees are disengaged and give them a prescription and plan on how to fix it.

With individuals, I guide clients through a transformational experience that creates a personal brand of integrity.

My clients are experts, entrepreneurs, consultants, and executives who are shifting the culture with their humanity to make business better. As growth-minded individuals, they are ready to take action to up-level to live a life of so much more.
Contact: lisa@lisamcguire.com
678.520.7660

taplio

The Battle

Deiera Bennett

Lisa McGuire, Ed.S.

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