SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Bunzl Canada

- Write content Bunzl websites and post it online using WordPress
- Research and develop value-add articles for multiple businesses (Cleaning & Hygiene, Safety, Grocery/Retail/Processor, Industrial, Redistribution)
- Write and distribute email communications including newsletters, product promos, company updates and more
- Develop copy and visual assets for social media content shared across our various channels
- Help with the creation of multimedia content including webinars, video content and other rich content
- Monitor and track digital content engagement and apply learnings to crafting content and developing compelling messaging
- Research and write accurate, engaging press releases

Digital Content Specialist

The Self Confidence Coach

I help individuals dissolve self-doubt and discover self-confidence over the course of 90 days.

Whether you've struggled with your self-image for years or a certain set of challenges have broken you down, I will guide you by the hand to reveal the unlimited self-confidence that always lies within you.

Founder & Lead Coach

GloWell Magazine

-Continually improved knowledge, skills and performance based on
feedback and self-identified professional developmental needs.
-Quickly learned new skills and applied them to daily tasks, improving
efficiency and productivity.
-Utilized exceptional writing, editing and proofreading skills to produce
engaging and error-free content.
-Researched and wrote technical articles on Lifestyle for Wellness
publications.
-Evaluated project requirements and content standards for each project in
order to produce copy in line with creative structure.
-Completed thorough research into assigned topics.
-Used content management system to analyze user engagement and
website traffic metrics.
-Managed content distribution to online channels and social media
platforms.
-Produced original video content by working collaboratively with producers,
designers and art specialists to facilitate multimedia production.
-Set up for shots according to production schedules, weather and lighting
conditions and available equipment.

SEO Specialist & Content Strategist

Healavate

-Wrote content and uploaded it to content management system.
-Developed original content through social listening and independent sources.
-Rewrote and reorganized site content to better position products and services.
-Generated multiple daily new blog posts by monitoring industry news and cultivating sources.
-Organized collected information to produce 15 well-written articles per week.
-Collaborated with SEO and content team to produce website content for Financial and Entertainment sectors.
-Identified and documented detailed business rules and use cases based on requirements analysis.
-Analyzed SAP transactions to build logical business intelligence model for real-time reporting needs.

Financial Content Specialist

Escape From The 6

-Wrote content and uploaded it to Game Room's content management system.
-Applied current editing and photography tools to tell great stories.
-Managed and coordinated all post-production aspects , including video editing, motion graphics design, compositing and quality assurance reviewing.
-Developed marketing content such as blogs, promotional materials and advertisements for social media.
-Analyzed and reported social media and online marketing campaign results.
-Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

Content & Social Media Lead

Rock This Way

-Wrote content and uploaded it to Rock This Way's content management
system.
-Conducted extensive research to provide factual statistics for articles,
blogs and landing pages.
-Added meta descriptions, keywords and image tags to increase clients'
SEO presence 68%.
-Collaborated with SEO and content team to produce website content for
Educational and Retail sectors.
-Increased website and social media traffic by 56% by creating dynamic
graphics and pieces.
-Generated multiple daily new blog posts by monitoring industry news and
cultivating sources.

Digital Marketing Coordinator

Humber College

-Interacted with university and prospective students and parents during tours and student visit days, answering questions and providing insight.
-Mentored students to increase satisfaction and help each engage in campus life.
-Led campus tours for prospective students every week.
-Answered questions, pointed out important features, and offered further details about special exhibits to educate visitors.
-Developed tour programming to enhance guest experiences.
-Entertained tour guests with various props and signs for maximum engagement, fun, and lasting memories.

Student Ambassador

The Pseudo Italian

-Networked among donors and fundraised to generate money for
campaign.
-Defined all campaign roles and filled positions.
-Utilized social media advantageously for free and persuasive media.
-Created grassroots campaign initiatives mobilizing local community
support.
-Planned and executed events with public and private donors.
-Exceeded goals through effective task prioritization and great work ethic.

Literary Campaign Manager

Private Doctor

-Utilized exceptional writing, editing and proofreading skills to produce
engaging and error-free content.
-Wrote and proofread blog and social media posts, website copy and
articles.
-Researched and wrote technical articles on specialized medicine for
medical journal publications.
-Managed competing deadlines with efficiency.
-Interviewed individuals by phone, video chat and in person to write medical
stories for weekly newspaper column.
-Completed thorough research into assigned topics.

Medical Writer

🌟 ARE YOU READY TO STOP PEOPLE-PLEASING AND START SPEAKING UP?

🌟 Empowering You to Speak Up & Stop People-Pleasing in 90 Days

🔥 Dissolve Self-Doubt | Boost Self-Esteem | Set Healthy Boundaries

I specialize in helping individuals overcome self-doubt, boost their self-esteem, and set healthy boundaries in their personal and professional lives. With my proven coaching techniques, I guide my clients to:

1. Uncover and challenge limiting beliefs that hold them back
2. Develop effective communication skills to assertively express their needs and desires
3. Cultivate a strong sense of self-worth and self-acceptance

My approach combines evidence-based strategies from psychology, neuroscience, and personal development to create lasting change and empower my clients to live their most authentic and confident lives.

Book a FREE consultation by clicking the link at the top of my bio OR visit my website: kyledelucacoaching.com

📚 Learn more about my work experience, education, and success stories on my LinkedIn profile.

Your confidence isn't somewhere "out there"...it's just buried within you. But don't worry, I can guarantee I'll help you find it!

taplio

The Battle

Deiera Bennett

Kyle De Luca

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?