SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Advocates and Allies, LLC

At Inclusion Advocates and Allies, LLC, our mission is to catalyze positive change by championing inclusion and advocacy for all students with special needs in the educational setting. We support the idea that every child can learn; they move at their own pace. Need help navigating the system or advocating? Contact me!

Founder of Advocates and Allies, LLC.

Catapult Learning

National Professional Development Specialist

Brigacare

Educational and Behavioral Consultant

New Hanover County Schools

➤ Strategically collecting and analyzing data in order to develop intervention plans appropriate for each individual student.
➤ Cultivating a collaborative, performance-oriented culture to keep team motivated and enthusiastic about achieving goals.
➤ Collaborating with general/special education teachers to identify student needs for grades 6-8 in all classroom settings.
➤ Providing training for teachers on how to use Second Step along with coordinating MTSS SEL implementation program.
➤ Communicating with school-based teams, supporting all teachers, and implementing material to support student needs.
➤ Participating in PLC meetings, attending IEP meetings, conducting home visits, and consulting with therapists/doctors.
➤ Creating student data procedures to assess students' strengths and weakness and determine areas needing improvements.
➤ Coordinating with all teachers and substitutes to ensure classrooms are covered and behavioral testing is implemented.
➤ Establishing policies and procedures that successfully enhance learning experiences while ensuring safety of students.
➤ Conducting meetings with department and front-line staff to convey important operational information and new targets.

Behavior Specialist 

Lincoln Elementary/South Brunswick Middle School

➤ Collected data to develop all intervention plans and consulted with teachers for specific student situations or behaviors.
➤ Provided coaching or professional development programs and worked closely with the community to educate members.
➤ Provided parent education, maintained appropriate records, and ensured that behavioral interventions were implemented.
➤ Designed Functional Behavior Assessments, Behavior Intervention Plans, Behavior Point Sheets, and all Safety Plans.
➤ Strategically served on Mindset team as the initial point of contact when a student was in a crisis to create solutions.
➤ Conducted all home visits, attended IEP meetings, collaborated with therapists, and developed social stories or reports.
➤ Successfully designed, developed and implemented all management or behavioral intervention plans for the school.
➤ Collaborated with teachers/education aides to provide a positive classroom environment and facilitate social interactions.
➤ Educated parents, which consisted of a wide range of resources such as coping strategies and modification techniques.
➤ Coordinated with other members of the team regarding the revision of services, modification techniques, and progress.

Behavior Specialist

Various Companies

➤ Registered Behavior Technician Trainee – BCA, Inc. – Summer 2019
➤ Itinerant Resource Teacher – Rock Hill School District 3 – 08/2012 to 10/2013
➤ Director & Teacher – Camp Invention – 2009 to 2012
➤ General Education Elementary Teacher – Charlotte-Mecklenburg Schools – 08/2008 to 06/2012
➤ General Education Teacher – Montgomery County Public Schools – 12/2005 to 06/2008
➤ Coordinator & Teacher – Specific Diagnostics – 2000 to 2008
➤ Special Education Teacher – Chevy Chase Elementary – 12/1999 to 12/2005

Other Work History

Brunswick County Academy

➤ Conducted all formal/informal educational assessments in order to develop individual educational or behavioral plans.
➤ Efficiently taught students with severe emotional behavior disabilities in a self-contained setting for academic subjects.
➤ Continuously observed and made recommendations for students being referred for EC services during the PST process.
➤ Managed schedules for EC Assistant and collaborated with general education teachers on student needs or subject areas.
➤ Maintained all assignment grades and worked with students who needed additional mentoring or educational support.
➤ Continuously learned and implemented many different types of teaching techniques according to each student's ability.
➤ Promoted a positive learning and work environment for students/staff along with using motivators to encourage learning.
➤ Supported students and families with regular communication, efficient record keeping, or opportunities for feedback.
➤ Conducted monthly parent teacher conferences or staff meetings to facilitate good communication and educate parents.
➤ Effectively ensured consistent implementation of behavior techniques and specific classroom management structures.

Exceptional Children Teacher/Structured Behavior 

Rock Hill Schools Education Foundation

➤ Coordinated procedures to oversee maintenance policies for referral procedures and district compliance for student files.
➤ Ensured districts' policy of nondiscrimination was prominently included in student handbooks, bulletins, and catalogs.
➤ Conducted monthly meetings with the schools Special Needs Administrators to help provide new learning opportunities.
➤ Strategically provided support to various behavior programs and specific students with IEP's or 504s across the district.
➤ Continuously verified that all school policies and procedures were documented, implemented, as well as communicated.
➤ Effectively coordinated the implementation and scheduling for specific Crisis Prevention Instruction across the district.
➤ Provided staff and parent awareness as well as training activities concerning all established requirements or procedures.
➤ Performed district inspections to ensure that all departments were implementing the correct procedures and guidelines.
➤ Trained and supervised compliance team members in daily activities such as work details to keep regulations up to date.
➤ Consistently ensured that the district was complying with all state and federal regulations in regard to student reporting.

District Compliance Officer 

I'm an accomplished National PD Specialist, Compliance Officer, Behavior Specialist, SEL Coordinator, and Teacher with over 25 years of experience in special education, trauma-informed practices, program development, and identifying opportunity gaps. 

I have extensive experience designing differentiated learning curricula, developing presentations, monitoring outcomes, and evaluating social-emotional learning tactics. 

I enjoy building strong relationships and work well with people at all levels of the organization, including management, staff, and clients.
 
✉ Norikristin728@gmail.com

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The Battle

Deiera Bennett

Kristin Lynne Nori

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