SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Kelly Cline Agency

I provide marketing insights into the k-12 & higher education market while developing marketing collateral that drives awareness, credibility, and action. I weave my classroom teaching experiences, interpersonal relationships with key stakeholders, and nuanced educational insights into every piece of copy I write.

I've worked with startups and established brands in the EdTech space. Check out who I've worked with and customer testimonials for more information about the caliber of my work at www.kellyclineagency.com

Founder & CEO

Moorestown Board of Education

Instructed  ELLS from Preschool to 3rd grade.  I taught ESL since 2017, but before that, in the same district, I taught 7th grade English/Language Arts for 9 years.  I educated various levels, ages, and culturally diverse learners.  In doing so, I learned the art of differentiation to ensure accessibility for every student.  I implemented and employed various educational technologies to maximize authentic learning in the 21st century.  I helped launch Apple's iPad pilot using the SAMR model within my district, and I developed staff professional trainings on technology implementation and teaching English Language Learners.

ELA & ESL Teacher

Camden County College

English as a Second Language Adjunct Professor
I developed materials to accelerate academic written expression and reading, and I created lesson plans and instruction with various tools for maximum accessibility.  Classes were a combination of culturally and linguistically diverse learners.  I had excellent rapport and commendable retention rates.

Adjunct Professor

Hi, I'm Kelly Cline.

I help education companies reach school decision-makers through powerful content marketing.

My copy builds awareness and trust which helps elevate your business by gaining more customers and increasing sales.

Marketing in education is much different than marketing in any other business.  

You want to hire someone who 
•gets the ins and outs of classroom and school culture
•understands the psychological motivations of school district leaders
•drives administrators forward with empathetic, actionable copy

You want someone who understands the layered nuances in education and writes in a way that speaks directly to school leaders, parents, and teachers.

You want someone like me.

I am the content creator your company needs because I…
•have 10+ years of classroom teaching experience 
•understand the psychological motives behind school buyers
•create content & web copy for startups and established education brands(you can see who I’ve worked with on my website at www.kellyclineagency.com)

I make content and copy relatable, irresistible, and actionable.

I gain the trust of your audience to earn you sales.

I prefer to work with education companies who 
•expand schools’ capacity for change 
•cultivate innovation to support teachers
•offer authentic support for student learning

If you are in the education industry and offer quality services, let’s chat about your goals.

Book a free 15 minute call to determine the best strategy for your business👇🏻

https://calendly.com/kellyvcline/15min

taplio

The Battle

Deiera Bennett

Kelly Cline

Followers

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Ready to grow your LinkedIn presence?