SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Hema Pentakota

Digitally Hema

I help busy founders and CEOs grow their businesses with my Social Media Marketing services. 
My principal services include:
- Social Media Strategy & Content Creation
- Creating a Content Calendar
- Content Repurposing

Freelance Social Media Manager

My blog 'Own Your Authentic Life' aims to motivate women with inspiring articles to lead the life they wish, more precisely to help restart their career or start a new business.

Web Content Writer

BNP Paribas Corporate & Institutional Banking

Within the entity of Correspondent Banking (CBK):

• Design the products in close collaboration with CIB - CBK Sales & Network teams
• Express the business needs
• Validate the functional specifications delivered by the IT teams
• Follow-up projects with IT teams until deployment
• Be the main interface point between CIB CBK team and Back office IT teams (SWIFT and SEPA payment incidents)
• Monitor the implementation of the digital offer (new products and services) to customers
• Global Governance:
o Organize and monitor actions of the regional committee and the Strategic Board
o Audit of CBK accounts at international level for the audit done by General Inspection
o Be a SPOC for different CBK sites to have their exhaustive list of accounts
• Working languages: French & English

Product Manager - Correspondent Banking

Euroclear

Within the team "Delivery Excellence" in France in the Division, Application Development & Maintenance (ADM):
- Organization of the monthly meetings of Department (ESES)
- Analysis of the performance of the Department, including financials and KPIs
- Quality Assurance of projects
- Support project managers with project planning tools (MS Project, Oracle BI, MS Excel) 
- Follow-up and support of resources (200 people) for their time-tracking (Oracle Time & Labor)
- Close collaboration with PSO Roadmap team (Brussels) for the provision and maintenance of tools
- Communication of monthly deadlines of planning exercise and budget review
- Planning transversal activities (Change requests, On-Boarding and Production Support)
- Working languages: French & documentation in English

Project Management Officer

BNP Paribas

In the context of a global program, “Cross Production Projects” of BNP Paribas Group (France, Belgium and Italy)
o	Normalization and standardization of IT productions of the Group
•	Establishment of operational governance and finance for the program
•	Identification and analysis of opportunities and projects
•	Follow up of portfolio of convergent projects
•	Coordination of steering committees (monthly)
•	Definition and implementation of KPIs and budget
•	Design of SharePoint to facilitate sharing of documents among the stakeholders 
•	Communication and documentation in English and French

Assistant Project Management Officer

HSBC

• Respond to the queries of clients about the products and services offered by the bank
• Interpretation of complex numerical data, negotiation with potential buyers to sell products

Customer Service Executive in Card Services

Australian Unified Pathway Program (AUPP) centre

Taught Computer Science courses (Introduction to IT, Basics of DBMS) to students pursuing Bachelor of Information Technology (BIT) program

Teaching Assistant

I help B2B founders build their brands on LinkedIn 🔹Freelance Social Media Manager

Are you a founder struggling to keep up with your LinkedIn?

➡️ I can help you be consistent, build an engaged community & generate leads through my social media strategy, content creation and marketing services.

My services include:

⭐️ SOCIAL MEDIA MARKETING

• Create a Content Strategy
• Make a Content Calendar
• Brainstorm content ideas, write captions & design graphics
• Research the right Hashtags
• Repurpose your existing content
• Schedule your posts
• Authentic engagement

👩‍💼 My Story:

After having worked for a few years in the financial sector in the field of IT Project & Product Management in France, I changed careers to become a Freelance Social Media Manager.

Being very fond of women's empowerment, I started a blog in 2020 to inspire women to restart their careers. I absolutely loved the process of creating content alongside creating a like-minded community on my social media.

I decided to take this passion of mine a step further and help passionate founders like you.

⚡️ Want to level up your LinkedIn presence?

Send me a DM and we can schedule a time convenient for you to talk.

LinkedIn Manager

I help busy coaches and small business owners grow their businesses with my LinkedIn Marketing services. 
My principal services include:
- LinkedIn Strategy & Content Creation
- Content Calendar
- Content Repurposing

taplio

The Battle

Deiera Bennett

Hema Pentakota

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?