SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Melissa Houston Coaching & Consulting 

Are you looking for support in your life or career? 

Maybe you feel stuck or need help finding motivation and inspiration?

As a life and career coach, I'm here to guide you toward a more fulfilling and meaningful life.

With my help, you can gain clarity about your goals & will develop a plan to achieve them.

Do you feel you need to be fulfilled in your current career? Let's work together to find the right path for you!

I'm here to help you find your way.

Do you want to improve your relationships or gain more confidence?
Let's work on that too! 

We'll develop strategies to help you communicate better and build stronger connections with those around you.

And if you're feeling overwhelmed and stressed, let's work on developing a better work-life balance.

We'll find ways for you to prioritize self-care and avoid burnout.

You can find the happiness and success you deserve.

So, what would you like to work on today?

Coaching executives to new roles, mindsets, dreams, success, and happiness.

Driving business growth through leadership training, time management, process improvement, documentation, and action plans.

Professional speaking events, leadership development, sales training, and motivational presentations.

Founder

Coffee ☕️ Chats with Melissa Houston started as a place to catch up after a break from my day-to-day practices on LinkedIn. 

How often do you review your situation, obligations, goals, dreams, brand, mindset, boundaries, and support system?

That is what we do here. We take stock. We dream big. 

We push ourselves to levels never expected by those around us. We will face these challenges together, focusing on this community, LinkedIn, our network, and our tribe.

We will learn about business, marketing, sales, brand building, social media growth, personal issues, mental health, physical limitations, and exceeding expectations. 

This is where I will engage with intelligent and highly skilled individuals while teaching you as I learn. I will teach those guests what I know well, pushing each other to higher levels with fun and engaging conversations… chats that matter the most.

It's a consistent practice held weekly every Saturday from 6-8 am Pacific. 

My cohost rotates, as do the topics. 

Hope to see you there.

Podcast Host

The Emotional Women

"Taking the "EW" out of Emotional Women"

Welcome to The Emotional Women, where we turn emotions into your business’s secret weapon—no “EW” about it! We’re here to help companies recognize and harness the incredible power of emotional intelligence for real, measurable success. From decision-making to productivity, we guide you in understanding how emotions fuel results and bring out the best in your team.

Our approach is packed with dynamic leadership development, breakthrough strategies for overcoming obstacles, and building communication skills that improve relationships across the board. Whether it’s helping your team connect better, collaborate effortlessly, or tackle challenges head-on, we make sure emotional intelligence becomes a cornerstone of your culture.

If you're ready to ditch the “ew” and turn emotions into your superpower, partner with The Emotional Women! Together, we'll inspire, empower, and create a work culture that thrives.

 #TheEmotionalWomen

Co-Founder

Comoto Family of Brands

• Exceeding KPIs by implementing accountability and training strategies. 

• Grew store memberships sales by 2500% in one year, ranking in the top ten nationwide.

• Store operations and  retail management.

• Community events.

Store Manager

Expert Background Solutions

As the Managing Director at Expert Background Solutions, I successfully led a team in evaluating court data, ensuring regulatory compliance, and managing client relationships.

• Oversaw team management of court data experts to deliver high-quality reports.
• Managed client engagement, vendor relations, B2B sales and consulting efforts.
• Ensured legal compliance and provided training to enhance team skills.

Managing Director

National Background Reporting

Liaison with executive clients to optimize operational practices and streamline efficiency rates by 95%.

Spearheaded compliance and customer success through process clarity and sales team development.

Nurtured 100+ key relationships with clients and vendors by focusing on proactive strategic solutions.
Facilitated the day-to-day operations and processes for the business, reporting directly to ownership

Review and assess background screening results obtained from third-party suppliers. Cultivate and sustain essential relationships with clients and vendors to ensure the prompt processing of results and overall client satisfaction. Conduct verification of criminal, employment, and education records. Tailor results to align with specific client criteria while adhering to local, state, and federal reporting guidelines.

Lead the development, training, and change management efforst of new background screening clientele, educating them on the day-to-day processes of screening protocols. 

Engage in business-to-business consulting, sales, training, webinars, and implementation activities. Take charge of maintaining regular communication with accounts, concentrating on delivering proactive and strategic solutions tailored to individual needs.

Additional responsibilities encompass social media management, conducting client and internal compliance audits, handling billing and collections, generating reports, overseeing marketing efforts, and more.

Director of Marketing and Compliance 

Private

Contributed to startup from concept to fruition. Engaged in sales, contract negotiations, and participated at B2B events, tradeshows, and conventions. Created and managed compliance with EEOC and FCRA guidelines internal processes and for clientele. Provided client demos, training, onboarding and implementation of screening software. Obtained the Advanced Fair Credit Reporting Act Accreditation

Senior Compliance and Sales Consultant

Private 

• Utilized email, telemarketing, and sales visits to acquire clients, negotiate contracts, and client engagement activities.
• Managed client billing rates, salary negotiations, job descriptions, and onboarding processes.
• Conducted recruiting, interviewing, screening, and skills testing for new hires.

Employment Consultant

We will create customized clarity & action plans.

With a decade of coaching and consulting experience, I have helped clients achieve their personal and professional goals, and helped them to overcome challenges life brings their way. 

Helping organizations overcome major obstacles. We've worked to grow their client base, optimize operational practices, lead and develop training programs, create sales and onboarding processes, and compliance procedures. 

Together we will use data, perspective shifts, strategies, time management practices, and boundary setting as tools for growth. 

Whether you are looking for support in your life and/or career; or maybe you're an employer who wants to improve your team's performance, your customer experiences, or to iptimize your processes... I am here to guide you towards your goals and help you achieve your dreams. 

With that in mind, I host free weekly chat on LinkedIn, where I share insights and advice on various topics. 

My weekly Saturday show, Coffee ☕️ Chats with Melissa Houston, is fluid and covers topics of all kinds. 

The room I cohost bi-weekly is "Careers, Chaos, and Coaching" with Felipe Cofiño is live every other Sunday.

If you want a free personalized assessment session, please DM me now.

Additionally, while acting in my W2 role, I lead a high-performing team and continously work to optimize operations for customer satisfaction, increased productivity, and profitability for one of the largest motosport providers in the nation.

Let's connect and begin to create something extraordinary, together, with gusto!

"Victory and victim both start out the same; it's up to you how it ends." -Melissa Houston 🌻


•My opinions are my own•

taplio

The Battle

Deiera Bennett

Melissa Ann Houston

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Ready to grow your LinkedIn presence?