SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Connect The Dots

Present Project - Author of "The Money Adventures of Mike Murray and Friends" Series
Past Projects - Facilitator Mo' Girls - Helping More Girls Become Moguls; SME Programme Development at a credit union organization; Consultant/Facilitator with the Belize Rural Finance Programme; Content Development - Retirement Planning Booklet; Credit Union Loan Audit; 	Instructor - 2015/2016 UTT & Atlantic LNG’s Agricultural Enterprise Training Programme

Consultant

RHAND Credit Union Co-operative Society Limited

Successfully oversaw 2019 Christmas Loan Promotion at RHAND Credit Union - Surpassed targets by 67%

▪ Oversaw Delinquency Management, Securities Administration and Portfolio Growth.
▪ Reviewed and approved loans within delegated authority.
▪ Supervised a team of 5 direct reports including 2 Branch Managers.

Manager, Credit Administration

VENTURE Credit Union Co-operative Society Limited

Grew the Loan Portfolio at Venture Credit Union by 15% over a one-year period.

▪ Monitored and managed the performance of two branches by ensuring that members received superior levels of service.
▪ Coordinated Branch business development activities; spearheaded a community outreach programme.
▪ Supervised 4 direct reports; administered performance appraisals; coached and motivated staff; interviewed prospective branch and collections personnel.
▪ Reviewed and approved personal and small business loan applications within authorized limit.

Branch Manager

NEDCO Trinidad & Tobago

Managed 8 Regional Entrepreneurial Development (RED) Centers at NEDCO and supported their performance target achievements.

▪ Reviewed proposals, approved micro and small business credit facilities within authorized limit.
▪ Prepared and presented requests over authorized limit to CEO or appropriate Board Committee.
▪ Supervised 5 direct reports; administered performance appraisals; coached and motivated staff; interviewed prospective lending personnel.
▪ Developed and implemented new policies; set customer service standards and resolved customer complaints.
▪ Prepared and presented monthly departmental reports to appropriate Board Committee.

Manager Loan Operations

Managed a multi-million diversified portfolio of 45 small and medium sized business accounts, which included hotels and guesthouses, air conditioning wholesale and service, property developers, tour operators and supermarkets.

▪ Analysed the creditworthiness of borrowers and assigned a risk rating based on financial statements, cash flow projections, management background and experience, industry performance.
▪ Structured and documented financing proposals for approval by a Risk Management Committee.
▪ Work out of problem loans.
▪ Monitored the credit quality of existing customers via annual reviews and evaluated opportunities to
expand the relationship and cross sell financial products.
▪ Performed financial statement analysis, prepared and documented new business proposals in the capacity of Credit Analyst.

Account Manager

Personal Finance Educator & Strategist 💸 | Helping Women Navigate The World of Personal Finance With 1:1 Consulting Services | Children's Author 📚 | Development Finance Specialist

Hi, I'm Aisha. I am on a mission to spread the word on financial literacy and in the process advocate for more empowering money conversations.

Let's face it, school doesn't teach us everything we need to navigate life, especially when it comes to managing our money.                                                                                                                                 

As a career lender, I've seen firsthand how financial illiteracy can keep people living pay cheque to pay cheque, burdened by debt and steeped in shame. But I'm here to tell you that it doesn't have to be this way. 

When you are financially literate:
✅ You make more informed financial decisions 
✅ You have financial peace of mind
✅ You eliminate financial stress and frustration
✅ You are more confident about your future

And that's where I come in.  

I have worked with local credit unions to lead financial literacy seminars and create financial education content. I also wrote a children's book series "The Money Adventures of Mike Murray and Friends," through which I participated in the Bocas Lit Festival, IDB Cheer Fair and Global Money Week.

Whether you're a professional woman seeking financial stability and security, a parent keen on nurturing financially savvy kids or an organization looking to empower your employees, I've got a plan for you. 

I serve through:
➡ 1:1 consultations and group programmes
➡ Engaging books, workshops, and resources
➡ Robust financial wellness programs

What others say:
"I felt heard and seen... like you understand me. I didn't feel like you were talking down to me or judging me because of the situation I was in. I felt hopeful. The roadmap helped because the objectives were broken down, seemed doable and not out of reach. I got more clarity for each step on my road to financial stability. Thank you!"

LET'S CONNECT

📞 Book a consultation call with me at https://calendly.com/connectthedotstt/20minutediscoverycall
💬 Send me a private message on LinkedIn 
📧 Email me at connectthedotstt@gmail.com

taplio

The Battle

Deiera Bennett

Aisha Acres

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