Splitero

October 2025 Production (No Ramp Adjustment)
115% to Quota - Units
105% to Quota - Total Volume

Duties include: 

- Lead and scale a sales team of 8-12 direct reports, fostering a culture of resilience, accountability, and high achievement.
- Coach, mentor, and develop 3 Team Leads, empowering them with leadership skills assist in driving scalable performance.
- Drive team morale and tactical execution by translating high-level company objectives into actionable daily goals.
- Provide advanced deal support, objection handling strategy, and script optimization, leveraging experience as a top-producing IC.
- Implement and refine sales processes to shorten sales cycles, increase win rates, and predictably navigate market "ebbs and flows."
- Analyze sales metrics to identify bottlenecks, forecast revenue accurately, and implement continuous improvement strategies.
- Recruit, interview, and onboard new sales talent, building a pipeline of future top producers to support organizational growth.

Manager of Sales

Q3 2025 - 110% to Quota (Promoted to Manager of Sales in September)
Q2 2025 - 138% to Quota (Top Rep in Units & Total Volume)
Q1 2025 - 102% to Quota

- Functioned in a hybrid "Player/Coach" role, responsible for maintaining a personal sales quota as a senior producer while simultaneously supporting a sales team of 8-12 directly with up to 20 members across the sales organization.
- Led by example by consistently exceeding personal quota, using successful deals as live training opportunities for the team.
- Served as the primary resource for daily tactical coaching, providing real-time deal support, live call shadowing, and advanced objection handling strategies.
- Drove performance by managing daily activity metrics (KPIs), running team huddles, and maintaining morale through market "ebbs and flows."
- Assisted the Director of Sales by identifying performance gaps and helping implement new processes to shorten the team's sales cycles and increase win rates.
- Acted as the key liaison between the sales team and senior leadership, translating high-level strategy into actionable, daily execution plans.

Homeowner Advisor - Team Lead

Averaged 125% to Quota Attainment from August 2024 to March 2025 (IC to Team Lead Promotion)

Homeowner Advisor

Zillow

Averaged 205% Quota Attainment month over month during Onboarding and Ramp. Departed due my self realization I LOVE working with Homeowners versus traditional Software/Ad Sales

Sales Executive

Seamless.AI

June 2024 - 130% to Quota
May 2024 - 105% to Quota
April 2024 - 120% to Quota
March 2024 - 115% to Quota

Senior Account Executive

Quota Attainment Average 132% to Quota from May 2023 to March 2024 (resulted in Promotion to Senior Account Executive)

• Proficient in consulting with clients to understand their business requirements and challenges, and leveraging quality data to maximize their Total Addressable Market (TAM), revenue, and growth opportunities.

• Expert in utilizing Seamless.AI's real-time search engine to generate a massive list of qualified B2B leads, empowering clients to connect directly with their ideal customers and decision-makers.

• Skilled in helping clients build a robust pipeline and shorten their sales cycle using real-time people search and account-based data.

• Experienced in enabling clients to streamline their sales process and spend more time closing deals at scale by eliminating the hassles of manual prospecting.

• Proven track record of revolutionizing B2B sales approaches for clients and achieving their revenue goals through seamless integration of quality data and sales strategies.

Account Executive

July 2022 to May 2023 - Averaged 130% to Quota

- Consistently ranked in the top 1% of sales representatives in a fast-paced FinTech startup, resulting in leading the sales floor in revenue generation.

- Skilled in Solutions/Challenger selling to meet homeowners' objectives and proficient in pipeline management via Salesforce, resulting in a high conversion rate of leads to closed deals.

- Demonstrated ability to serve as a primary point of contact for clients, managing the full sales cycle from initial inquiry to successful closing. Experienced in a high volume environment. 

- Proficient in building strong client relationships and delivering exceptional customer experiences that drive repeat business and revenue growth meanwhile working cross functionally.

- Consistently exceeded conversion standards by consistently outperforming company benchmarks by 150% quota attainment and exceeded daily output metrics by 200% month over month which resulted in driving significant growth in the sales pipeline

-  Contributed to the multiple state expansion of the company's home equity investment product, successfully launching in Washington, Colorado, Utah, and Oregon resulting in the company's increase in TAM.

Homeowner Advisor / Account Executive

Mr. Cooper

January 2022 to July 2022 - Averaged 173% to Quota
June 2021 to December 2021 - Average 201% to Quota

- Proven track record of consistently exceeding sales targets and ranking in the top 15% among 200 senior sales representatives, as a Senior Loan Originator at the largest Portfolio-based Non-Bank Servicer in the country.

- Deep understanding of the full life cycle of clients in the real estate and mortgage industry, with strong proficiency in FNMA, FHA, VA, and Non QM products. Licensed to originate mortgages in 17 states (AZ, AR, CA, CO, FL, IA, IL, MN, MO, ND, NM, OH, SD, TX, VT, WA, WI).

- Skilled in identifying financial goals and implementing need-based solutions to achieve desired targets, such as reduction in monthly payments, debt consolidation, and cash-out refinance, resulting in an average of 22-30 funded loans closed per month.

- Expert in inbound/outbound prospecting, with a focus on conversion, averaging 6 hours of talk time and 150 outbound calls per day (without a dialer).

- Strong proficiency in working cross-functionally with teams such as marketing, customer success, and product development to ensure alignment and a seamless customer experience. 

- Skilled in guiding the outbound team with proper handoffs, ensuring clients receive the best possible service and support.

- Consistently provided 6-10 demos per day, showcasing expertise in financial solutions and effectively communicating the proposed solutions to prospective clients.

Senior Account Executive 

Better

April 2019 to June 2021 - Averaged 225% to quota during my entire tenure there

- Demonstrated ability to achieve top 1% ranking as a Mortgage Loan Originator in the country, according to the Scotsman Guide (Rank 2466), with a track record of funding 265 loans worth $82,226,915.

- Proven expertise in meeting and exceeding operational standards by contributing to strategic plans, implementing production, quality, and customer-service standards, and identifying opportunities for improvement in the mortgage loan industry.

- Experienced in leading and mentoring sales teams of 3-5 junior loan officers, resulting in consistent nurturing of current clientele and steady acquisition of new business.

- Skilled in managing company CRMs and handling active files, consistently maintaining a portfolio of 500-800 active files in any given month, ensuring the highest level of customer satisfaction.

- Expert in FNMA, FHA, VA, and Non QM products, with a deep understanding of the full life/sales cycle of clients in the real estate and mortgage industry.

- Licensed to originate mortgages in 17 states (AZ, AR, CA, CO, FL, IA, IL, MN, MO, ND, NM, OH, SD, TX, VT, WA, WI), showcasing strong proficiency during the company's multiple series stage raises and throughout the duration of employment.

- Skilled in guiding the outbound team with proper handoffs, ensuring clients receive the best possible service and support.

- Consistently provided 10-12 demos per day, showcasing expertise in financial solutions and effectively communicating the proposed solutions to prospective clients.

Compass

- Demonstrated ability to develop and maintain a wide network of customer relationships within a designated sales territory, resulting in an average of 24 real estate transactions per year worth $30 Million and $125K+ GCI per year.

- Skilled in high-stakes sales and working with multiple stakeholders, from first-time home buyers to luxury coastal properties, with proficiency in performing duties such as studying property listings, interviewing prospective clients, accompanying clients to property sites, discussing sale conditions, and drafting real estate contracts.

- Expert in managing a database of clientele and consistently maintaining an active pipeline of 400-600 leads at all times, resulting in a steady stream of new business and revenue growth.

- Acted as a sales partner in a mid-stage startup environment, significantly contributing to the growth of brand awareness and conversion of outbound/inbound sales, and was part of the company from multiple series raises until IPO, playing a key role in achieving measurable results and driving company success.

- Proactively established and cultivated business relationships with mortgage companies, title, and escrow companies, resulting in a steady stream of referral business and increased revenue growth.

Residential and Commercial Sales Partner

Berkshire Hathaway HomeServices California Properties

- Demonstrated expertise in self-generated business, investment real estate, residential sales, and leases, with a strong proficiency in outbound prospecting and pipeline management resulting in consistent production of 24 transactions per year, with an average of $24 Million in sales and $100K+ GCI per year.

- Adept in working with a diverse clientele, ranging from first-time home buyers to luxury coastal properties, with a deep understanding of the unique needs and preferences of each client.

- Skilled in managing a database of clients, consistently maintaining an active pipeline of 300-500 leads at all times, resulting in a steady stream of new business and revenue growth.

- Successfully assisted clients in renting, buying, or selling property, providing a comprehensive and efficient service, with a strong focus on delivering exceptional customer experiences and achieving measurable results.

- Expert in drafting and negotiating real estate contracts, including experience with property listings, client interviews, property site accompaniment, and sale conditions, with a proven ability to effectively manage the legal and financial aspects of real estate transactions, ensuring compliance with state and local real estate laws and regulations.

- Skilled in interpreting and explaining real estate contracts and terms to clients, ensuring a smooth and successful closing process, with experience in reviewing and interpreting purchase agreements, sales contracts, lease agreements, and other real estate-related legal documents, resulting in successful closings and satisfied clients.

- Proactively established and cultivated business relationships with mortgage companies, title, and escrow companies, resulting in a steady stream of referral business and increased revenue growth.

Real Estate Sales Agent

United States Air Force

- Demonstrated ability in project management, with a proven track record of successfully leading projects from concept to implementation, achieving measurable results and driving business success.

- Skilled in strong communication and collaboration with upper management and cross-functional teams to ensure project scope and direction are on schedule, ensuring effective project delivery and customer satisfaction.

- Experienced in identifying security deficiencies and implementing innovative solutions to mitigate or eliminate discrepancies, resulting in enhanced security and risk mitigation for businesses and organizations.

- Coordinated nationwide site surveys and security projects with subject matter experts, ensuring effective project management and execution, and delivering high-quality results within budget and timeline constraints.

- Proficient in drafting concept of operations and securing funding from multiple streams to address capability gaps, ensuring efficient resource allocation and effective implementation of new initiatives.

Capabilities Development Non - Commissioned Officer in Charge

DSW Designer Shoe Warehouse

- Customer Service: Provide friendly, attentive service to customers in-store and through omni-channel services, offering assistance and tailoring service to customer needs. Promote DSW Loyalty program and answer merchandise-related questions.

- Cashwrap Transactions: Accurately process customer transactions, adhering to DSW's policies and procedures, ensuring correct change and communicating pricing information.

- Store Maintenance: Maintain a clean, organized store environment by clearing trash, returning shoes to their proper place, and addressing housekeeping items as necessary.

- Merchandising: Manage inbound freight, prepare and place merchandise on the sales floor according to DSW standards, complete markdowns, and maintain stockroom organization.

- Fulfillment: Handle all aspects of the fulfillment process, including locating items, inspecting product condition, packaging, and ensuring readiness for pick-up/delivery.

- Asset Protection: Comply with all asset protection policies and procedures.

- Personal Development: Participate in daily team meetings, ongoing training, and be receptive to coaching and feedback.

Sales Associate

Saving Time & Driving Leads for companies as an AE @ Seamless AI I USAF Veteran I SMB & Mid Market I Revenue Driver I Affinity for Sales I Professional Tryer I Endurance Athlete

Things I love:

- My Wife
- My Dog (Lexi a 8 year old German Shepherd) 
- The art of sales
- Training for a Full Ironman
- Rooting for the "underdogs"
- Being a part of people's dreams
- Appetizers and Rooftop Bars 

Pending: Thinking about something fancy to write here

Alexander Deguzman

Director of Marketing Automation and Email

Marketing Automation and Email Manager

SHRM

• Architect insights, and business rules for Interaction Studio
• Match lead segmentation and lead journey efforts to database segmentation creating targetable audience segmentation
• Utilize databases segments to drive web personalization
• Work with cross-functional teams to implement new technologies
• Collaborate with marketing and tech team to standardize and develop reports
• Maintain an up-to-date understanding of technology and platforms and its abilities relating to data, and marketing automation
• Maintain marketing automation and personalization databases. Partner with IT and make sure integration points are working as designed.

Senior Analyst, Marketing Technology and Personalization

• Work with stakeholders to blueprint and execute over 60 automations
• Drive lead nurturing automations across all departments
• QA data across multiple databases to ensure data integrity 
• Created the first aggregated email report for all email activity in tableau
• Scope and set in place highly effective abandon cart programs
• Lead functional resources to develop mobile responsive emails
• Program dynamic content in emails to increase higher renewal rates

Sr. Specialist, Automation and Email Marketing

•	Co-lead team to retrieve, clean, explore Returnpath/email data to build tableau report, specifically to display average user read time per email
•	Lead on a three person team to design a database that capture all fields used in over 80 salesforce/marketo instances. Wrote google sheets formula to cross reference field usage per instance.
•	Redesigned naming conventions for images and email templates to standardize items across over 80 programs. 
•	Work closely with sales ops and brand managers to advise on new automation and strategy to increase enrollments
•	Executed over thousands of email marketing campaigns/sends
•	Conceptualized and implemented the first signup tracker automation. Put into place to monitor if a user converts from an email. This provides stakeholders and specialists invaluable data while prior to this, success was based on click-through-rates and open rates, not signups.
•	Created the email specialist backup document, if an email specialist is out; the document will refer to a different specialist to continue work without any downtime from stakeholders
•	Strong Communication and analytical skills
•	Develop and implement email behavioral automation

Email Marketing Specialist

Innovairre

• Increased donations for our largest nonprofit client by 30% in 2 years
• Responsible for completing multiple concurring projects within a short deadline
• Strategized and executed email marketing campaigns
• Narrates user journey while adhering to client branding guidelines to maintain consistency
• Designs UI wire-frames, prototypes, storyboards, landing pages, emails, and banners
• Works alongside business leaders to design and code product demonstrations featured in board meetings
• A/B Test many variations of email distribution and landing pages to influence users to act
• Tracked user activity through various methods, such as Google Analytics, link tracking, and timestamping for accurate data

Web Development and Email Marketing Specialist

Constellation

• Leads cross-functional advisory and working group to ensure collaboration across functions in delivery and in direction/strategy 
• Manage search engine marketing (SEM) & mobile marketing campaigns 
• Executed the first mobile SMS (short messaging system) campaign and the first web responsive landing pages for both Residential and Business markets 
• Responsible for designing and analyzing the user experience of dedicated SEM & SMS web enrollment and call acquisition process 
• Very active role in working with the legal team to comply with state guidelines for web marketing and enrollment processes 
• Present web marketing campaign results & optimization recommendations directly to leadership and the Chief Marketing Officer 
• Head editor of two API (Application Programming Interface) documents, created over 50 pages of content, outlining code usage and implementation guidelines 
• Lead analysis of Webmaster inbox and Foresee survey results, monitor webmail box, respond to emails or distribute emails to the appropriate department head
• Develop desktop/responsive registration landing pages, emails, and surveys (ExactTarget, HTML, & CSS) to acquire Prospective Commercial leads in ExactTarget 
• Enhance Constellation.com by updating and creating new pages, from design layout to content adjustments
• Test and document defects and provide enhancement recommendations for new web enrollment funnels
• Design webpages, emails, and mobile landing pages
• Collaborate with web leaders and Business Analysis team to compile project flows and web migration of MXenergy & Startex Power merger

Digital Marketing and Email Specialist

- SEO support 
- Research content within Industry
- Update constellation.com
- Maintain API documentation for partners
- Develop and distribute emails
- Assists Graphic Design Lead

Digital and Email Marketing Intern

Starbucks

Barista

Towson University

- Worked closely with children onsite to enhance their English, writing, and math skills.

Tutor

At Constellation Energy/Exelon, I was promoted from Web Intern to Web Marketing Specialist and oversaw their search engine marketing strategy and email campaigns. After I left Constellation, they sought and contracted me to migrate their email assets and functionality from ExactTarget (now Salesforce Marketing Cloud) to Hubspot. 

At Innovairre, I was the sole web development specialist that worked closely with clients to design/code web assets (email, websites, interactive pdf reports) and reports on digital campaign metrics. 

Since the start of my career, I have been in the email field optimizing email performance and reporting KPIs to stakeholders ranging from account managers to the CMO directly.

taplio

The Battle

Alexander Deguzman

Naga Rithipol

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