Declan Davey

Declan Davey Ltd

• Contract/freelance copywriter for 35+ health sector businesses to date in the US, UK, Europe, and Australia. This includes smaller brands, medium-sized companies, and billion-dollar enterprises. Clients include Teladoc, Nutravita, Aktiia, easyGym, Homeward Health, Avaana, and Carewell. Particular expertise within healthcare, nutrition, and wellness.
• Key skills: copywriting, content strategy, SEO, email & SMS marketing.

Health Copywriter 

Homeward

Temp 6-month contract:
• Created direct mail, email, SMS, brochure, and website content to support lifecycle marketing and provider channels
• Wrote persuasive copy that communicates the benefits of Homeward’s Care Navigation product, specific care pathways, and preventive screenings
• Studied patient demographics, concerns, needs, and preferences to tailor messaging effectively
• Collaborated with marketing and cross-functional teams

Senior Healthcare Copywriter 

PaleoHacks 

• Generated record levels of email and SMS marketing revenue for the company
• Managed multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directed the cross-brand email and SMS content strategy 
• Supervised marketing team members
• Key stakeholder for lead generation and offer selection
• Led copy testing efforts to develop new marketing materials
• Partnered with affiliates and sponsors to build further revenue streams
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Lifecycle Marketing Manager (Email & SMS)

• Managed three email lists within the group of PaleoHacks brands
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Email Marketing Manager

Teladoc Health UK

Copywriter

Aktiia

Avaana

Nutravita Ltd

Amazon

• Management of a self-publishing business on Amazon. Products sold in the USA, Europe, and Asia.
• Key skills: sales, market research, design, supervision of Virtual Assistants.

Ecommerce Business Owner

BUKMEDIA LTD

• Agency copywriter. B2B and B2C projects included email campaigns, landing pages, and FB ads. 
• Key skills: copywriting, persuasion, time management

Dr Cheryl Rezek

• Collaboration with Dr Cheryl Rezek (Consultant Psychologist) to write content for books promoting mental health via mindfulness meditation.
• ‘Mindfulness for Carers,’ published with Jessica Kingsley Publications: https://www.amazon.co.uk/Mindfulness-Carers-Demands-Caregiving-Yourself/dp/1849056544/
• ‘Quit Smoking: Sheldon Mindfulness’ published with Sheldon Press:
https://www.amazon.co.uk/Quit-Smoking-Mindfulness-Cheryl-Rezek-ebook/dp/B01BIEYL1A/
• Key skills: creative and empathic writing, idea development, editing, and proofreading.

Health Writer

🔴 Health-sector founders who fail to do this by 2030 risk losing business (and credibility):

As AI content explodes, audiences will be more reluctant to follow faceless, company-led social media accounts and email lists they doubt are run by real humans. Read any marketing report and you'll see the trend - people want authenticity, personality, and trust.

This is even more essential in sensitive fields like health and wellbeing.

Founders who nurture their personal media platforms won’t regret it. Here's why (and how):

People don't follow companies, they follow "tribe leaders." It's wired into our DNA.

Just like you lead with your vision and team management, you can lead with your media.

📈 Scale your personal media over the next 3-5 years and you'll have an enormous advantage. 

95% of health-sector founders haven't doubled down on this (yet) so it's one of the easiest ways to position yourself as the most helpful, relatable, and trustworthy individual in your niche.

The traffic you attract through your personal media will also funnel into your company's growth.

Share insights, wins/challenges, opinions, goals, and real-life experiences.

This is a more logical long-term play than solely publishing through company accounts.

It's also a backup. If your business ever loses traction, you still have a hub of followers interested in whatever you create next. As Kevin Kelly says: build your 1,000 true fans.

- Writing e.g. LinkedIn, X, newsletters
- Audio or video e.g. YouTube, podcasts

Publishing on 2-3 media platforms (without feeling overwhelmed) is ideal.

You don't need to grow to Adam Grant or Joe Wicks levels. Even scaling your socials to 5-10k followers and email list to a thousand subscribers can be a game-changer.

The only problem: building your personal media platforms is a part-time job. So what are your options? 

See below.

---

How can I help?

✅ Ghostwriting that aligns with your voice, personality, and values
✅ Consulting to help you plan and execute your personal media growth

Offers & Testimonials: docs.google.com/document/d/1D1yq77_tl8kkuzBeMp3oM7g3VrYIIaHr-YpDEiJWoks

Here are 4 quick things about me:

• Health copywriter: hit the #1 Google website ranking in 2020
• Served as a marketing manager for 7 to 8-figure health/wellness brands
• Previously worked as a psychologist and ran an Amazon business
• Hired as a contractor by startups, mid-sized, and billion $ companies. A mixed bunch!

DM or email copywriter@declandavey.com to say hi! Submission form in the featured section👇

Email Marketing Manager & SMS Marketing Manager

• Managing multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directing the cross-brand email and SMS content strategy 
• Supervision of email and SMS marketing team members
• Key stakeholder for lead generation and offer selection
• Leading copy testing to develop new marketing materials
• Communicating with affiliates and sponsors to build further revenue streams
• Analyzing and reporting the performance of marketing campaigns
• Monitoring deliverability and ongoing list hygiene efforts

Western Enterprises

Process weekly payroll for 150 employees. Manage attendance program. Oversee employee relation programs including employee roundtables, employee recognition, and company celebrations. Run employee performance program. Assist with document creation, data entry, and HR filing. Perform recruitment, new hire orientations, and training. Handle worker comp, FMLA, and investigations. 
Key Results:

	Insured lower employee turnover through open communication and regular check-ins.
	Assist in streamlining company integration to another system with effective reporting and clear 
        instructions. 
	Reorganized HR department filing system.

Human Resources Generalist

HireWritings LLC

For over 3 years I have worked with great companies to create effective marketing content that gets results. – Some of the great companies I have worked with:

•	Gusto
•	Workstream
•	Insight222
•	The Reserves Network
•	Safe Staffing of Ohio
•	HR for Health

I also consult with clients on marketing strategy, ghostwrite and do speaking engagements on matters of HR best practices, marketing, and writing skills.

Freelance Copywriter

Saddle Creek Logistics Services

Conducts recruiting, entailing creating job postings, deploying background checks and drug screening and working with third party vendors. Perform new hire orientations and training. Maintain confidential employee records such as performance reviews, corrective actions and terminations. Prepare payroll and first report of injury for workers compensation. Organize company events. Oversee safety compliance though audit, safety committees and reporting. Schedule, organize and assist facilitate associate communications and safety meeting. Participates in the investigation and resolution of employee relations issues. Create, edit, and proofread documents.

Human Resources Coordinator

I have extensive background in HR generalist affairs, including experience in employee recruitment and retention, staff development, mediation, conflict resolution, benefits, and compensation, HR records management, HR policies development, and legal compliance.

As a result-driven professional with a record of increased responsibility, I'm proficient in prioritizing and completing tasks in a timely manner, yet flexible to multitask when necessary.  I'm customer-focused with diverse experience including manufacturing, transportation, and education. Being a team player, I strive for adaptability in a fast-paced environment. I possess excellent verbal and written communication skills.

For the organizations I have worked for, I have:

	Ensured staffing during the changeover from Kuehne + Nagel to Saddle Creek Logistics.
	Created Training Checklists and Training Matrix.
	Participated in the successful start-up in Sheffield Village and Columbus.
	Insured lower employee turnover through open communication and regular check-ins.
	Assist in streamlining company integration to another system with effective reporting and clear 
        instructions. 
	Reorganized HR department filing system.

taplio

The Battle

Declan Davey

Denise McKee, PHR

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