Declan Davey

Declan Davey Ltd

• Contract/freelance copywriter for 35+ health sector businesses to date in the US, UK, Europe, and Australia. This includes smaller brands, medium-sized companies, and billion-dollar enterprises. Clients include Teladoc, Nutravita, Aktiia, easyGym, Homeward Health, Avaana, and Carewell. Particular expertise within healthcare, nutrition, and wellness.
• Key skills: copywriting, content strategy, SEO, email & SMS marketing.

Health Copywriter 

Homeward

Temp 6-month contract:
• Created direct mail, email, SMS, brochure, and website content to support lifecycle marketing and provider channels
• Wrote persuasive copy that communicates the benefits of Homeward’s Care Navigation product, specific care pathways, and preventive screenings
• Studied patient demographics, concerns, needs, and preferences to tailor messaging effectively
• Collaborated with marketing and cross-functional teams

Senior Healthcare Copywriter 

PaleoHacks 

• Generated record levels of email and SMS marketing revenue for the company
• Managed multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directed the cross-brand email and SMS content strategy 
• Supervised marketing team members
• Key stakeholder for lead generation and offer selection
• Led copy testing efforts to develop new marketing materials
• Partnered with affiliates and sponsors to build further revenue streams
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Lifecycle Marketing Manager (Email & SMS)

• Managed three email lists within the group of PaleoHacks brands
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Email Marketing Manager

Teladoc Health UK

Copywriter

Aktiia

Avaana

Nutravita Ltd

Amazon

• Management of a self-publishing business on Amazon. Products sold in the USA, Europe, and Asia.
• Key skills: sales, market research, design, supervision of Virtual Assistants.

Ecommerce Business Owner

BUKMEDIA LTD

• Agency copywriter. B2B and B2C projects included email campaigns, landing pages, and FB ads. 
• Key skills: copywriting, persuasion, time management

Dr Cheryl Rezek

• Collaboration with Dr Cheryl Rezek (Consultant Psychologist) to write content for books promoting mental health via mindfulness meditation.
• ‘Mindfulness for Carers,’ published with Jessica Kingsley Publications: https://www.amazon.co.uk/Mindfulness-Carers-Demands-Caregiving-Yourself/dp/1849056544/
• ‘Quit Smoking: Sheldon Mindfulness’ published with Sheldon Press:
https://www.amazon.co.uk/Quit-Smoking-Mindfulness-Cheryl-Rezek-ebook/dp/B01BIEYL1A/
• Key skills: creative and empathic writing, idea development, editing, and proofreading.

Health Writer

🔴 Health-sector founders who fail to do this by 2030 risk losing business (and credibility):

As AI content explodes, audiences will be more reluctant to follow faceless, company-led social media accounts and email lists they doubt are run by real humans. Read any marketing report and you'll see the trend - people want authenticity, personality, and trust.

This is even more essential in sensitive fields like health and wellbeing.

Founders who nurture their personal media platforms won’t regret it. Here's why (and how):

People don't follow companies, they follow "tribe leaders." It's wired into our DNA.

Just like you lead with your vision and team management, you can lead with your media.

📈 Scale your personal media over the next 3-5 years and you'll have an enormous advantage. 

95% of health-sector founders haven't doubled down on this (yet) so it's one of the easiest ways to position yourself as the most helpful, relatable, and trustworthy individual in your niche.

The traffic you attract through your personal media will also funnel into your company's growth.

Share insights, wins/challenges, opinions, goals, and real-life experiences.

This is a more logical long-term play than solely publishing through company accounts.

It's also a backup. If your business ever loses traction, you still have a hub of followers interested in whatever you create next. As Kevin Kelly says: build your 1,000 true fans.

- Writing e.g. LinkedIn, X, newsletters
- Audio or video e.g. YouTube, podcasts

Publishing on 2-3 media platforms (without feeling overwhelmed) is ideal.

You don't need to grow to Adam Grant or Joe Wicks levels. Even scaling your socials to 5-10k followers and email list to a thousand subscribers can be a game-changer.

The only problem: building your personal media platforms is a part-time job. So what are your options? 

See below.

---

How can I help?

✅ Ghostwriting that aligns with your voice, personality, and values
✅ Consulting to help you plan and execute your personal media growth

Offers & Testimonials: docs.google.com/document/d/1D1yq77_tl8kkuzBeMp3oM7g3VrYIIaHr-YpDEiJWoks

Here are 4 quick things about me:

• Health copywriter: hit the #1 Google website ranking in 2020
• Served as a marketing manager for 7 to 8-figure health/wellness brands
• Previously worked as a psychologist and ran an Amazon business
• Hired as a contractor by startups, mid-sized, and billion $ companies. A mixed bunch!

DM or email copywriter@declandavey.com to say hi! Submission form in the featured section👇

Email Marketing Manager & SMS Marketing Manager

• Managing multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directing the cross-brand email and SMS content strategy 
• Supervision of email and SMS marketing team members
• Key stakeholder for lead generation and offer selection
• Leading copy testing to develop new marketing materials
• Communicating with affiliates and sponsors to build further revenue streams
• Analyzing and reporting the performance of marketing campaigns
• Monitoring deliverability and ongoing list hygiene efforts

Scorewarrior

Worldbuilding and involved with writing email sequences, mobile push notifications, and web copy to persuade gamers to become more active in the game and purchase more.

Direct Marketing Lead

Daniel Goené Copywriting

I help brands like yours generate leads with straightforward and credible copy so they can connect with their ideal customer.

[PROCESSES]
I work with proven processes that guarantee the outcome is always the same: enthralling copy to maximize your lead potential. Because of this crystal clear process, you are never in the dark about what steps to take. I've already mapped them out for you. Steps that have led others to land their first client or to have more eyes on their work.

[TOOLS]
To optimize workflow, I use nifty tools like Trello for project planning, Evernote for research, and a vast network of fellow copywriters to discuss my craft with.

[DELIVERABLES]
Good copy is written with a strong foundation in research. Before any pen is put to paper, you can be sure those words are fueled by information about your ideal target group. Whatever sector you come from, I'll be studying it from top to bottom if I need to. 

Don't waste any more time and money and let me upgrade the way people see you and your product. By harnessing your story, identifying your USP's, and researching your product and audience, I'll help you create messaging that hits you right in the feels.

Liberty in Augmentation

The Liberty in Augmentation Foundation (LiA) is a pro-transhumanism NGO that supports the active development of prosthetics and bionics and stands strong to allow you to live your life without fear of limitation.

There are four main pillars of focus:

Freedom of choice - 
Our bodies are our own. Just like we can decide what job we apply for, what college we want to join, we should be able to decide what we do with our bodies. If the situation warrants an amputation to put an end to your chronic pain, who has the right to deny you that? 

Raise subsidies for bionics research -
We believe that the human body has been a strong foundation that got us to where we are now. However, to improve our prosthetics we need to have higher subsidies for bionics research so that we can create more life-like limbs and organs and give everyone the chance to live their life to the fullest, and possibly even more comfortably than with a biological limb. 

Reduce medical insurance costs -
Currently, the US, Luxembourg, and Switzerland rank highest in medical bills and it is only rising further. To give every amputee on this planet a fair chance to have a prosthetic, we need to create more comfortable payment plans, reduce production costs, and make insurers look at the patient's unique circumstances thereby avoiding a generalized solution.

Increase awareness about prosthetics - 
People that have recently lost a limb, for example, soldiers, are often written and spoken about but quickly forgotten. It's the phase that happens after the amputation and the initial grief that the world needs to learn about. The financial troubles that come with a prosthetic, the pain, the suppression of that pain with drugs, and the constant feeling of being 'looked at' are common issues. We aim to bring this to light around the world, and that these people need our help and care.

Founder & Brand Manager

Jan Zandbergen Group

- Keyword research
- Copywriting
- Branding strategy 
- Data Analysis through Google Analytics
- Data Analysis of Social Media platforms
- Running campaigns through Google Ads
- Writing blog and website content
- Creating newsletters and email blasts (grew the email list from 0 to 1368)
- Website maintenance using Wordpress and Magento
- SEO tools: Serpstat, Ubersuggest, Similarweb
- Social Media Management: Hootsuite

Working at Jan Zandbergen as Marketing Staff meant that I was responsible for the outward image of the company. I was specifically hired for the writing part of that outward image, including social media management. This role helps me to develop my creative writing and project management skills.

Online Marketing

Over the course of my writing career I've helped to connect brands with their ideal clients using data driven copy, created plot outlines for fiction writers, helped to make webshops sell more stuff, and researched voice-of-customer data.

Freelance Writer

Zazzox

- Maintaining a Wordpress website as well as the administrative duties
- Projects with Photoshop such as logo creation and media products for the blog
- Analysis of incoming data from visitors through Facebook insights and Analytics
- Management of social media channels
- Using creative writing to add various articles for the online magazine

Founder & Editor-in-Chief

ArrivalGuides

- Management of the company social media channels including Facebook, Twitter, and Instagram
- Reaching out to influencers
- Identifying and removing duplicate content
- Creation of personas and content marketing
- Analysing datastreams (Twitter Analytics, Google Analytics, Facebook Statistics) which resulted in writing plan of action reports
- Copywriting and PR for the media to create quality content
- Designing media products using Photoshop and Illustrator
- Keeping the travel guides up-to-date using keyword research to boost indexing
- ALT-text updating and SEO Keyword research

Interim Community Manager & Copywriter

Zorggroep Drenthe

- Executing administrative duties including keeping the archive up-to-date
- Active with the helpdesk for employees with questions about their work status
- Creation, execution, and analysis of the yearly employee survey

Internship Personnel Department

Univé Verzekeringen

- Updating files regarding vehicle damages
- Contact with customers through phone and the DMV
- Processing mail and e-mail
- Printing and completing the archive for Injury and Traffic

Internship Paralegal

It hurts watching your ideal reader or player ignore your creation. But today could be the last day that happens - even when you're struggling with your marketing strategy.

Hi. I'm Daniel, a copywriter and narrative designer specializing in working with artists just like you. 

I know the right words help you save money — and attract the right readers and gamers to your product.

How? By writing focused copy to turn your budget-hungry marketing materials into efficient magnets.

🔍 SCORING A PLATINUM TROPHY WITH YOUR COPY

Numbers don't lie, and neither does effective copy. I use my experience working with entertainment and media products to write copy that sells.

Before we even discuss the project, we'll go through a customized discovery session. We place every detail of your brand and ideal audience on the table. That's how I deliver consistent A+ results.

Only once we have the right pieces can we solve this puzzle together. And don't worry. Just like my chameleon 'Kiwi', I can adapt to any marketing strategy. 

💡 WHY CHOOSE ME?

I don't take on any project. You won't see me writing copy for dog food ads or car commercials. 

That means I dedicate every single hour of the day to helping writers and game developers, just like you, reach their marketing goals.

Here's what some lovely people said about my work:

"Daniel was highly professional and responsive throughout the contract. He met the brief to perfection and turned the work around with great speed and efficiency. A talented copywriter!" - Julian New, Brand Manager

"I loved creating this class with you, Daniel. You were a joy to work with! We can be proud of the work we've done and the impact it's had on a million+ people" Natascha Schön, L&D

🌟 THESE RESULTS COULD BE YOURS

Take a look at some of my previous results with education brands:

🏆 Crafted the storyline for a mobile game's audiobook on YouTube which gained 210k views

🏆 Wrote a series of emails for a mobile game which improved the click-to-open-rate to a whopping 18%

🏆 Implemented immersive email sequences for a mobile game increasing the open rate to 61%

📈 LET'S GET THEM SIGNED UP

Marketing doesn't have to be a dark pit filled with the faded coins of wasted budgets. 

Together, we will bring your strategy to life and connect your school on a personal level with your ideal students through:

✒️Brand Strategy
✒️Email
✒️Social Media
✒️Landing Pages
✒️Story

Want to get more readers and players? Here's the best way to reach me:

Send a Direct Message on Linkedin!

Daniel Goené 🦎

"The World of Neon. I felt completely immersed in the vertical city. The contrast between the gleaming towers of Eden and the forgotten, decaying streets of the Penumbra was so vivid and tangible. It did an excellent job of showing the social stratification and creating an oppressive atmosphere that felt like a character in itself. "

These were the first few comments of my first beta reader going through my novel. 

It's scary presenting something to a complete strange on which you've worked for about 2 years. 

You keep wondering: "After all this work, all this time, what if they don't like it?".

But once you take that dive into the unknown, you realize that there are fans of your works out there. They are able to give you the reassurance you need.

Protocol: A5H (pronounced as Ash), has been released this week on Amazon Kindle and I couldn't be prouder! 

After writing the story, I came face to face with months of editing. This is such a magical moment where you really begin to shape the metaphorical clay. 

But it also came with dangers. If you change even the smallest details in earlier chapters, you need to make sure they match up in the later ones.

If you remove a key in a character's pocket in Chapter 3, they shouldn't be able to open that specific door or car in Chapter 12 later on.

Forget this, and readers will notice. This will pull them out of your world immediately. The opposite of what you want to happen!

Starting on December 1st, I have a FREE week sale coming up. Get your E-book copy for $0 and dive deep into the dystopian world of Neon.

In the coming days I'll speak more about the story, the characters, and the making of.

If you decide to read the book, let me know what you thought of it!

Link to the book in the comments 👇

Daniel Goené

Writer & Narrative Designer for fictional worlds🎮📚📺 | Sci-fi & fantasy fanatic creating immersive marketing experiences to make lasting memories.

My debut novel Protocol: A5H made it to the Top 15 bestsellers in the Cyberpunk genre on Amazon Kindle! Can we make it to number one?

I'm running a special discount from 1 to 5 December so you can read the book completely for FREE 📖 

Take a look at one of my readers had to say about the book:

"I loved the dynamic between Vincent, Yeji, and Ashley. Their alliance felt born of pure desperation, and their clashing personalities—Vincents world-weariness, Yejis fiery grief, and Ashleys emerging innocence—created a compelling emotional friction. Watching them slowly learn to trust and protect one another was incredibly rewarding."

Curious to dive into the world of Protocol: A5H?

The link to download the book on Amazon Kindle is posted below in the comments 👇 

PS. Paperback soon available. I just have to finish the design for the back!

Only two more days until the free download week for my novel 'Protocol: A5H' on Amazon Kindle! Make sure to check out the store from 1-5 December to get yourself an early Christmas gift 🎄 

If you're a fan of sci-fi and action-adventure, Neon is the city for you. 

Here's what my first beta reader said about the novel:

"The tension throughout the manuscript was expertly handled. It wasn't just in the action scenes; it was woven into the character dynamics and the oppressive atmosphere of Neon. The most memorable moment of suspense for me was the entire medevac escape sequence from Mantis Corp in Chapter 7. It was a heart-pounding sequence. I genuinely didn't know if they would make it out alive. The tension also built effectively during quieter moments, like Vincent's confrontation with Oleg in the precinct (Chapter 4), where the threat of violence simmered just beneath the surface. The story did an excellent job of maintaining a sense of danger and uncertainty that kept me completely hooked."

Ready to dive in?

if you decide to pick up Protocol: A5H on Amazon, be sure to leave a review. It helps me to bring the book to other readers just like you 🙂‍↕️ 

Link in the comments below 👇

taplio

The Battle

Declan Davey

Daniel Goené 🦎

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The Battle

Declan Davey

Daniel Goené 🦎

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Goené 🦎's LinkedIn Performance

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