Zen Operations

As a Fractional COO, I specialise in streamlining operations for SMEs, driving revenue & profitability growth through strategic plans and process optimisation.

I conduct operational assessments, recommend solutions to stimulate growth, and guide tech adoption to revolutionise workflows.

Utilising KPIs, I ensure continual progress. I provide insights on best practices, assist in restructuring, ensuring smooth transitions, and mentor teams for operational excellence.

My vendor management optimises cost-effectiveness, quality and ensures successful delivery of projects. 

Achievements:

◾ Reduced operational costs by 25% through strategic improvements.

◾ Improved conversion rates by 30% by simplifying sales cycles.

◾Fostered a data-driven culture, yielding up to 20% profit increases.

◾ Developed analytics and revenue operations departments, driving revenue optimisation.

◾ Achieved revenue growth of 15%-150% by identifying bottlenecks.

◾ Ensured smooth post-merger transitions.

◾ Boosted staff data literacy through training.

◾ Assisted in attracting substantial Series B funding.

◾ Enhanced operational transparency, improving team performance and investor relations.

Operations Consultancy & Fractional COO services

I help Positive Impact CEOs to Simplify Operations and Ignite Growth | Operations Consultant | Fractional COO | Data-Driven Strategy Advisor

You’re a CEO in the FMCG sector. 

Imagine your team executing your vision with less friction and resistance.

Rather than blank faces staring back in each team meeting, you have a sea of purpose-driven advocates who have crystal clear clarity on what needs to get done.   

You're a CEO with a clear vision of where your business needs to go. But something's getting in the way...

Maybe it's the pressure to deliver rapid results to your board. 
Maybe it's the conflicting advice from your team. 
Or maybe it's simply the challenge of turning months of thinking into a clear story everyone can understand.

This is where I come in.

For CEOs and leadership teams in product-based businesses, I help:

- Transform months of thinking into structured, actionable plans in hours
- Simplify complex data into actionable insights
- Find hidden value in conflicting team perspectives
- Tell a compelling story that brings everyone on the journey with you

Think of me as your secret weapon for unscrambling complexity.

"Unlike typical Exec coaches who often leave you with more questions than answers, Deb helps bridge the gap between what's in my head and what needs to be communicated. Every session saves me hours of time and mental energy." - Aoife Kenny, Interim MD

Whether you're:

- Preparing for a crucial board presentation
- Developing a transformative data strategy
- Leading complex change initiatives
- Needing clarity in hours, not weeks

I help you cut through the noise and turn your complex challenges into winning strategies.

Because your brilliance lies in leading transformation...

Not getting lost in the weeds of complexity.

Ready to turn your vision into clear action? Let's connect.

Specialties: Strategic Planning | Data Strategy | Digital Transformation | FMCG & Food Industry | E-Commerce | Operational Excellence

#StrategicClarity #BusinessTransformation #Leadership

Deb Stevenson

Inge von Aulock

Penfriend

Generate high quality, search optimised articles in minutes, based on a content strategy that’s delivered £24.6M in revenue.

Penfriend is an AI article writing tool built with an SEO Content Strategist with 10+ years experience and a Prompt Engineer who's spent 500+ hours refining high quality, article writing prompts.

Penfriend articles are based on a proven, search optimised content strategy that’s delivers:

* High quality articles in minutes, not weeks
* A dedicated in-house writer that never sleeps
* Consistent, reliable, high quality articles at scale

It’s a step by step article writing system that doesn’t need you to know how to prompt.

Founder // Chief Operating Officer

Hire and Fire your Kids 🇨🇦

Advisor

Chief Executive Officer

InvestedMom

Personal Finance for wealth building. Living unrestricted.

Chief Wealth Builder & Editor in Chief

Microplastics Uncovered

Advisor | Editor in Chief, Environmental Sustainability

Tesla

Delivery Operations
Vehicle logistics and storage (carriers, port, storage solutions)
Store operations
New Store openings, recent openings incl. Surrey, Langley, Richmond, Edmonton 
Registration, titling, government incentive programs (Federal and provincial)
Market development

Operations | Canada West

Sales & Delivery Manager | Canada West

Store Manager & Trainer | Vancouver

Store Manager | West Vancouver

Laudem Deo

Laudem Deo is a South African luxury designer fashion label. As the Director of Sales and Marketing, I create and execute sales and marketing strategies that support global brand growth into North America, as well as Europe.

Director, Global Sales and Marketing

Lush Fresh Handmade Cosmetics North America

The North American Retail Support role is a senior management position that involves leading, developing, supporting, and elevating my teams' skill-sets to constantly improve the LUSH brand in the Western region of North America, including BC, AB, AK, HI, WA, OR, MT, WY, ID, UT, NV, CA, NM, CO, & AZ.

Regional Manager | North American Retail Support | West

Transition Support Manager | North American Retail Support 

Multi-unit Retail Manager

MAC Cosmetics

Manager, Retail Operations

Professional Make-Up

Regional Director

Infinity Footware & Accessories

Business Owner

Building Penfriend in Public

My journey to the tech space has been quite the adventure! I spent years climbing the corporate ladder, eventually working at Tesla where I managed billion-dollar revenue recognition and led teams of over 100 people. Even though Tesla had 70,000 employees, it still operated like a startup. Resources were tight, so I had to be incredibly creative about solving dire problems daily.

My transition to tech leadership evolved through several roles. I co-founded Penfriend, an AI content creation tool that came from my frustration with managing content operations. That experience taught me a lot about growing and scaling in the tech world – speed over accuracy, moving fast is really, really important.

In June 2023, I took on a new challenge as CEO of Hire and Fire your Kids (HFK), a gamified parenting app that helps families manage chores. Though I didn't found HFK, joining as CEO has been an exciting opportunity to apply my operational expertise to grow an existing product. Since coming aboard, I've focused intensively on product development, making the app more user-friendly, upgrading the technology, and implementing comprehensive digital marketing strategies.

We've completely migrated and redesigned the website, launched a content-rich blog, implemented proper SEO practices, and built out email marketing and social media channels. These efforts align perfectly with my background in content operations and understanding what drives real business results online.

As a non-technical CEO, I bring a unique perspective to leading tech products. I understand the user experience challenges and business growth requirements while partnering with technical teams to make our vision reality. My corporate background combined with entrepreneurial experience gives me a balanced approach to scaling HFK and reaching more families who can benefit from our platform.

Podcast Co Host

A Podcast about Employee Advocacy and navigating the workplace.

taplio

The Battle

Deb Stevenson

Inge von Aulock

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