Zen Operations

As a Fractional COO, I specialise in streamlining operations for SMEs, driving revenue & profitability growth through strategic plans and process optimisation.

I conduct operational assessments, recommend solutions to stimulate growth, and guide tech adoption to revolutionise workflows.

Utilising KPIs, I ensure continual progress. I provide insights on best practices, assist in restructuring, ensuring smooth transitions, and mentor teams for operational excellence.

My vendor management optimises cost-effectiveness, quality and ensures successful delivery of projects. 

Achievements:

◾ Reduced operational costs by 25% through strategic improvements.

◾ Improved conversion rates by 30% by simplifying sales cycles.

◾Fostered a data-driven culture, yielding up to 20% profit increases.

◾ Developed analytics and revenue operations departments, driving revenue optimisation.

◾ Achieved revenue growth of 15%-150% by identifying bottlenecks.

◾ Ensured smooth post-merger transitions.

◾ Boosted staff data literacy through training.

◾ Assisted in attracting substantial Series B funding.

◾ Enhanced operational transparency, improving team performance and investor relations.

Operations Consultancy & Fractional COO services

I help Positive Impact CEOs to Simplify Operations and Ignite Growth | Operations Consultant | Fractional COO | Data-Driven Strategy Advisor

You’re a CEO in the FMCG sector. 

Imagine your team executing your vision with less friction and resistance.

Rather than blank faces staring back in each team meeting, you have a sea of purpose-driven advocates who have crystal clear clarity on what needs to get done.   

You're a CEO with a clear vision of where your business needs to go. But something's getting in the way...

Maybe it's the pressure to deliver rapid results to your board. 
Maybe it's the conflicting advice from your team. 
Or maybe it's simply the challenge of turning months of thinking into a clear story everyone can understand.

This is where I come in.

For CEOs and leadership teams in product-based businesses, I help:

- Transform months of thinking into structured, actionable plans in hours
- Simplify complex data into actionable insights
- Find hidden value in conflicting team perspectives
- Tell a compelling story that brings everyone on the journey with you

Think of me as your secret weapon for unscrambling complexity.

"Unlike typical Exec coaches who often leave you with more questions than answers, Deb helps bridge the gap between what's in my head and what needs to be communicated. Every session saves me hours of time and mental energy." - Aoife Kenny, Interim MD

Whether you're:

- Preparing for a crucial board presentation
- Developing a transformative data strategy
- Leading complex change initiatives
- Needing clarity in hours, not weeks

I help you cut through the noise and turn your complex challenges into winning strategies.

Because your brilliance lies in leading transformation...

Not getting lost in the weeds of complexity.

Ready to turn your vision into clear action? Let's connect.

Specialties: Strategic Planning | Data Strategy | Digital Transformation | FMCG & Food Industry | E-Commerce | Operational Excellence

#StrategicClarity #BusinessTransformation #Leadership

Deb Stevenson

Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

An entire ROI-positive AI strategy in 8 words: 
Find problems then build assistants to fix them 

This is the exact strategy I’m using in my own business. It's the quickest way to start seeing results in a small business.

STEP 1 Choose your weapon

All paid chatbots have an assistant-building function: 

ChatGPT = Custom GPTs
Claude = Projects
Gemini = Gems
Copilot = er…Agents 

STEP 2: Speak to your team 

Ask where the bottlenecks, frustrators and time-sappers are in their jobs. 
Gather a list of these problems.

STEP 3: Is AI the answer? 

This is the toughest bit. Pull out those problems that make good use cases for an AI assistant. (Not sure? Don’t worry, I’ve got you covered - read to the end.)

STEP 4: Build your assistant

It’s much easier than you think. They’re all comprised of 3 things, just fill them in: 

• A name and purpose
• System instructions (help with this below too)
• A knowledge bank (docs they draw from)
  
STEP 5: Test it properly

The most important step but the most missed out: test and iterate. 
Ask team members to use it with no instructions from you. 
Edit the instructions to remove any issues. 

You’ll always need to edit a bit before it works.

A couple of simple, real examples from what I'm building at AI for Non-Techies: 

Example 1: 

Problem: The team is growing. Social posts, emails, landing pages, client comms, they’re all starting to be written in different tones of voice. 

Old solution: Write a tone of voice guide. People read it, ignore it and carry on as before. 

New solution: Build a simple assistant, loaded with tons of examples of content in the right tone of voice, and tone of voice guide. Ask everyone to run copy through it as a final check.

Example 2: 

Problem: Writing proposals takes up a big chunk of great salespeople’s time. It's a massive time drain, but it's too complex to outsource.

Old solution: Give the team proposal templates. Doesn’t actually slow the process. 

New solution: Build a proposal writing assistant. Load with great examples of proposals, your pricing, services/products. Get users to record their sales calls using an AI note taker and load the transcripts in to get instant proposals.

***
You know I like to be helpful folks, so I’ve built something (free) for you. 

My GPT Generator 3000 will: 

• Help you think of a great idea for an assistant
• Match your problems with good AI solutions
• Give it a name and purpose
• Write your instructions for you (saving hours!) 
• Help you find plan your knowledge bank
  
This is based on ChatGPT, but the results will work in any chatbot. 
Just open, say hi and it'll ask you everything it needs. 

Here it is: https://lnkd.in/eU77eJ2b

Enjoy - and let me know what you build! 

PS Free ChatGPT Power User webinar coming on 4 Dec: https://lnkd.in/eQnMWPtg

Our Copilot Power User webinar got 1250 sign-ups
So we're doing a ChatGPT Power User one next

The vast majority of people I meet use ChatGPT daily, but aren't aware of 90% of its best features.  

In one of my trademark high-enthusiasm, over-deliver-like-heck webinars, I'll be working through: 

• Which subscription you need (privacy, cost + features)
• Custom GPTs vs Projects
• Voice, Vision (+ Voice with Vision)
• Agents: what do they actually do?
• Deep Research and Data Analysis modes
• Sorting your settings for the best results

..and much more.  

As usual, I'll share all the prompts, GPTs and examples in a doc to those who attend live. 

You can register directly on the Zoom Webinar here: https://lnkd.in/d3J4gxuM

PS Can't make it? An on-demand version is available exclusively for our AI Academy members (along with our Copilot Power User session, and many others): https://lnkd.in/eR3NHJcG

PPS Let me know your ChatGPT questions below and I'll do my best to answer them

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The Battle

Deb Stevenson

Heather Murray

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taplio

The Battle

Deb Stevenson

Heather Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Murray's LinkedIn Performance