Jifiti

Director of Data & Operations

WINT - Water Intelligence

Leading the foundations of the marketing department and marketing operations.

VP of Marketing

TYDEX

Tydex supports tech startups in their crucial high-growth moments by focusing on structure, execution and value creation. Whether it’s strategy, operations, marketing, sales, or fundraising, we work alongside our portfolio companies’ teams to build the foundations that will lead them to success.

Co-founder & COO

TimeTonic

TimeTonic is a leading no-code Business Application platform.

Perion Network

Perion is a B2B ad tech company offering data driven solutions for Brands & Publishers.
General Manager of the Smilebox Business Unit, reporting to CEO
•	Digital Marketing expertise
•	Full P&L responsibility, generated over $10M revenue
•	Managing sales and marketing, product and R&D
•	Drove product innovation
•	Built and led a team of 50+

Smilebox General Manager

Head Of Investor Relations

Chief Of Staff

•	Accompanied the entire process of the following acquisitions: Smilebox ($32M), Sweetpacks ($40M) and Conduit’s ClientConnect division ($700-800M).

Corporate Development Manager

Partner Communications Company Ltd.

Investor Relations & Corporate Development Manager

Business Analyst

Lehman Brothers

Investment Banking Analyst

Operations | Marketing | B2B SaaS Tech

Deborah Margalit

BIGVU

As a Product Marketing Manager for a leading AI mobile app and web platform with over 10 million users, I am currently responsible for driving growth and revenue through innovative and effective marketing strategies. Some of my key accomplishments include:

🚀Successfully launched new features through Go-To-Market (GTM) campaigns, including website copy, email marketing, blog content (blogs), affiliate activation, and Product Hunt launches.

🚀Developing and managing an affiliate program that led to a 100% increase in revenue from this channel. I devised a new email flow, recruited new influencer affiliates, and maintained existing ones.

🚀Implementing a new email marketing flow that improved user activation and retention

🚀Conducting user research using the Jobs to Be Done framework and competitor analysis to create differentiated messaging, product positioning, and marketing content that resonated with our target audience.

🚀Managing and executing an SEO content strategy that included extensive keyword research, content outlines, and link building. In less than 6 months website traffic improved by 4x and DR by 10 points

🚀Developing marketing partnerships with complimentary brands through newsletter exchanges, joint webinars, and mutual incentives. These partnerships helped expand our reach and drive new user acquisition.

🚀Revamped Customer Support Team and Knowledge Base- recruited and trained three new employees, and created new guides, demo instructions, and KPIs. This resulted in 30% increase in CSAT and lowered response time significantly. 


Tools of the Trade: Amplitude, Ahrefs, AppTweak, Stripo, Stripe, Google Analytics, IntercomJasper.ai

Product Marketing Manager

Digipave - Fusing Marketing and Micromobility

-Managed the funnel strategy and setup of paid Google Ad and Meta Ad campaigns for US-based clientele
-Created enticing and original content in the form of ad copy, blogs, infographics, and email marketing 
-Measured, analyzed and optimized marketing using Google Analytics, Google Data Studio,

Marketing Manager

Nefesh B'Nefesh

-Led a division of 25 people and expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals. Managed a multimillion-dollar budget.
-Increased efficiency by upgrading project management tools, creating better processes and clear work plans 
-Developed strategies for over 20 online programs each week, which garnered hundreds of live viewers. 
-Oversaw 5 different social media coordinators who managed groups, pages, and digital marketing across Facebook and Instagram with thousands of followers
-Created and hosted weekly Facebook Live interview series with leading industry voices, garnering thousands of live views.

Head of Programming and Events

-Managed brand awareness and sales enablement strategy for Go Beyond South program
- Produced a new website, and launched email newsletters, landing pages, social media accounts, brochures, blogs, datasheets, and presentations to promote the Go Beyond South program
-Created meaningful collaborations with government offices, public institutions, and private organizations
-Launched flagship programs and events such as a ‘Shark Tank’-style competition in Be'er Sheva's tech
park , Entrepreneur Bootcamp and a Tech Employment program
-Presented to high-level donors and clients. Represented the department at overseas tradeshows.

Director of Southern Region

Ben Gurion University of the Negev

-Tracked and created Excel reporting structures for tens of millions of dollars of donations to the University
-Identified the need for online donation site, harnessed all stakeholders approval and liaised with external supplier to complete the site
-Spearheaded CRM migration for the entire External Affairs division

Finance and Data Operations

Migdal Group

-Conducted data analysis on +1M Excel rows and produced monthly reporting using advanced Excel spreadsheet functions to ensure sales data integrity and communicate key insights to senior management regarding sales team

Data Analyst

Arazim Agro

-Conducted competitive research and analysis to understand trends and industry landscape
-Created executive presentations

Strategic Research Intern - International Markets

I blend a passion for storytelling with analytical thinking. You'll find me in my zone when I am executing marketing strategy, collaborating with a team, and in full creator mode to produce marketing materials.
While I started my career as a data analyst dealing with Excel and massive spreadsheets (think every insurance policy sold in Israel's largest insurance agency), I later combined my analytic mindset with creative, out-of-the-box thinking into marketing and project management roles.

 I am fluent in English and Hebrew (native) and demonstrate superb verbal and written communication skills.

Some of my key accomplishments include:
💥Grew affiliate revenue by 100% - identified and recruited influencers as affiliates, built relationships with affiliates, created new email activation flow, and positioned the program within the product.
💥4X (from 10k to 50k) more traffic to our website and raised DR by 10 points within four months, due to strategic content decisions and link-building exchange
💥Led a division of 25 people and managed 20+ monthly events at an international NGO, including hosting a weekly Facebook live that reached thousands of views.
💥Rebranding my department- new marketing strategy, website, social media, and cutting-edge programs. 
💥Spearheading the CRM migration of the External Affairs Dept, at Ben-Gurion University
💥My kids :)

In my spare time, I volunteer as a MADA medic/ambulance driver, hike, log into my Peleton app, and like any wordsmith- read.

taplio

The Battle

Deborah Margalit

Donna Horwitz-Heller

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