You’re building a thriving business and are amazing at what you do.

But social media doesn’t seem to work for you. 
You struggle to communicate your impact and value online and attract the right clients. 

Wasting time and effort creating content and chasing prospects to only hear crickets. 

If this sounds familiar, I can help.

Through storytelling and content, I managed to turn my consulting side hustle into full-time from LinkedIn after only 3 months after starting.

Combining my experience working in marketing and sales within Meta and Pinterest with my passion for storytelling and content creation, I grew a community of 30,000 on social media 100% organically, built a consulting business on my own from scratch, and built authority.

💰Now I teach others how to get similar results and monetize their audience with proven systems.
💰With an average of 700K-1.1M monthly views, I help brands and products get more exposure and traffic through sponsored posts ➡️ DM “Partner” if interested

Some clients highlights:
🔥a Freelancer client started to attract inbound opportunities (including a job offer) within the first week of working together on their profile and marketing strategy.
🔥 Agency Founder brought 2 high-ticket clients from LinkedIn within the first two strategic sessions. 
🔥Business Strategist reduced their time on LinkedIn from +4 hours to +35 min daily while getting more results out of it following my systems.
🔥Bestseller author and Founder got new speaking gigs from LinkedIn within 3 weeks of working together on their networking and engagement strategies. 

Other facts about me:
✅ Featured and ranked 2# on LinkedIn Sales Stars 2021
✅ Ranking on Favikon, Spring 2023:
- 37th on Marketing & Sales LinkedIn Worldwide
- 57th Female LI Content Creator Worldwide
- 22nd Personal Branding & Audience Building Worldwide 
✅ Grown a community of 30K on LinkedIn in <10 months of intentional work
✅ Reached 700K-1M monthly content views and 1% SSI. 
✅ Monetised my online presence in < 4 months of creating content intentionally. Left my 9-5 to go full in with business after 6 months. 

If you want to start building a brand intentionally and drive impact and attract the RIGHT opportunities inbound

DM "Inbound" to learn more.

PS. I am a digital nomad, not in London right now

Debora Prossomariti

Executive Director & CEO @ Personal Branding Atelier | Helping you move from unknown to visible and credible online.

New bio coming soon. In the meantime, check out my content and follow me if my posts resonate ❤️

Personal Branding & Strategic Marketing Consultant | Content Creator | Influencer marketing

You don’t need to be a celebrity or an expert to build online.

Whether you’re a successful executive employed at a company or working for yourself establishing authority online and credibility will open up new doors and attract opportunities.

Having more options will give you more confidence and leverage, and with that, the freedom to choose and live the life on your own terms.

Get a more impactful personal brand. Here's why:
- You’ll attract your ideal clients inbound without chasing them
- You’ll save a ton of money on ads
- You’ll start getting life-changing opportunities coming directly to your Inbox
- You’ll stand out from the mass and get more credibility and authority
- You’ll stay top of mind and become the go-to person when they need the type of support you offer
- You’ll build leverage and with that you’ll have more options, more freedom and the possibility to charge more.

DM for strategic 1:1s or corporate training.

Debora Prossomariti, M.Sc.

6 thoughts to leave in 2025 (personal branding edition):

- “I’m not enough {adjective} to reach this goal”
You can still be a beginner and learn. But you need to drop your ego and freaking start somewhere.

- “the market is already saturated. My voice won’t be heard”
according to the internet everything is always already saturated or d3ad at least every other week, but you still see new people showing up and building successful online empires, so why not you? Your voice will never be heard if you keep silencing yourself. 

- “I’m scared of the competition”
having competition is a GOOD thing! It means there is interest and a market willing to pay. You can differentiate yourself without trying to reinvent the wheel. 

- “I’m too old/young to start”
That’s a lie. There’s no fixed timeline. You can always change your life and your career. And even upgrade your identity. 

- “they are ahead of me” 
It’s not a race, stop comparing yourself to a manufactured version of someone else. You know 1% of others’ life and you don’t even know if what is shared on social is real (>90% of it is not).

- “what if I am seen and.. I am exposed and I stop being safe and liked?” 
This has to do more with your limiting beliefs and fears than the actual truth. Being liked doesn’t equal being respected. Owing your voice and bringing the power back to yourself is in fact safer than outsourcing your authority and being miserable doing what you’re supposed to do but didn’t choose. 

Any of these resonating with you?

I spot the patterns and invisible loops affecting your brand and performance so you can move forward faster | Featured on Business Insider

No alternative text description for this image

Business is a game so you might as well play your cards too. 
Use your strengths and “unfair advantages”. 

Because here's the truth:
Life is not fair. If you are not resilient enough the world will eat you alive. 

You have a network from your previous job?
Use it.

You were born in a city full of opportunities?
Don’t take it for granted.

You have a pretty face people are naturally drawn to? 
Take advantage of it.

Look at successful people around you.
They're not waiting for permission to use their advantages.
They're not feeling guilty about their privileges.
They're not apologizing for their connections.
They're not downplaying their natural talents.

And you know what?
That's exactly what you should do too.

You don’t need to make things harder for yourself.
Stop believing success only counts if you struggle.
(Spoiler: it’s probably a limiting belief you inherited from your childhood) 

Your advantages are part of who you are.
They're your tools. Your stepping stones.

People will call you lucky regardless if you succeed and they are not putting in the work (they will project) but you know the truth and what it took, even with your privileges.

6 LinkedIn rules I am following in 2026: 

- protect my energy 
unfollow, mute and block accounts that drain my energy and don’t add any real value, chronic liars and “I make X and I am better than you” posts and pod users

- protect my time 
irrelevant cold outreaches from strangers don’t need my energy and time. No time wasters. Greater pre-qualification filters.  

- create more than I consume 
less time on the feed (not hard to do lately as the content is 90% AI, boring and soulless). No doomscrolling. 

- be way more selective with whom I work with 
No job or client is worth my mental health. Good money is not enough to justify an unhealthy work relationship.

- avoid comparisons
Everyone shares highlights and according to the feed it looks like your career and growth should be linear. Well, it’s not. Entrepreneurship is messy and there are nuances. 

- allow breaks
Hard to do as a high performer. this feels wrong but it’s right. Period. 

What are yours?

♻️repost if this resonates

The other day I had a conversation with a business owner who told me they want to be more visible online and build authority.

“I want to be a thought leader online and drive impact” they said.

But when I looked at their behavior, there was a gap: no original posting, a few reposts of quotes, "safe" comments without a real POV shown. 
 
"They lacked strategy" you might think.
Nope, strategy is the easiest part.

There was a mismatch between who they claim they are and who they internally believe they are (unconsciously or consciously).
 
When the two versions don't fully match there is cognitive dissonance and our self trust drops.

From a neuroscience perspective, behavior is driven by the brain’s internal model of “who I am” and “what someone like me does.”

The brain doesn't care about our success, it wants to keep us "safe"
It favors actions that are consistent with that model and resists those that contradict it.

This is why relying on motivation or inspiration is a gamble. 

Without an internal belief system that supports being seen, visibility remains a concept that can be performed for some time but it's often not sustainable as the foundations are missing. 

Your identity gets to upgrade.

A simple LinkedIn DM got me in front of the VP of a $1.76 billion American company as a student in my early 20s. 

I was a European postgraduate student with less than 1000 followers on social. No network in the US or Canada yet.

But I had a mission and I believed I could get whatever I wanted in life if I was delusional enough. 

So I sent a total of 3 DMs to the executive board of a business I respected oversea.
One of them landed. The VP replied. 

She suggested getting on the phone 1:1.

I run a 1-hour interview with them, virtually from Lisbon to their Toronto HQ, and got a strong case study for my Masters’ thesis out of it. 

How did I get a reply? 

I was a total stranger and looking just a little girl (some things never change😆) I was just a student. Why should a VP care and spend time with a random 20-something year girl from oversea?

Here’s why my outreach got a reply anyway. 

1. I was deeply delusional and I believed everything was possible 

2. The message was:
- Clear
- Relevant
- With context

3. And even as a student I built credibility and positioned myself as a top performer in marketing and strategy backing up my message (the topic was business strategy)

I focused more on the quality of the message and the targeting vs copy pasted low quality template to lots of people 

It was pre-AI but the rules are still the same today. 

People are going to ignore you if they don’t have any reason not to.

Do you give them a reason to reply to your DMs? But even more important, are you delusional enough to believe you can make it? 

-

Hi I’m Debbie, follow me for more stories about my entrepreneurial journey and marketing insights

Silence is leverage. Use it strategically

Build a brand that reflects the real you | neuroscience driven frameworks | Featured on Business Insider

I used to think money was evil because there are so many men in power doing terrible things for humanity. I changed my mind.

Last year I moved my business to Dubai and met extremely wealthy people who were also genuinely kind, real, and generous. Building legit businesses, taking a slow but sustainable and honest approach.

At the same time, I watched “colleagues” in the personal branding space hit seven figures by lying, faking friendships to exploit others, buying features, engagement and followers pretending they were earned.  

Using their fake social proof to become “big players” and sell more lies. 
Here’s what I realised: 
Money is not evil. Money is an amplifier.

It doesn’t change people. It reveals them.

People with low integrity often grow faster because they are willing to cut corners and exploit others. 

Their lack of ethics accelerates results in the short term. Money simply makes that visible.

On the other side, there are people who build wealth slowly, ethically, and honestly. When they get rich, their values scale too. Their generosity, fairness, and responsibility expand with their resources.

Money doesn’t make you a bad person.
It makes the mask fall.

It amplifies who you already are.

I opened doors for people who slammed them in my face.
And you know what? 

I don’t regret it. I did what I could with the information I had at that time.

I rise by lifting others. 

I don’t want to assume people always have opportunistic motives by default because if I start doing it, I cannot keep an open heart at the same time. 

If last year taught me anything, it is that nobody is coming to save you.

If you’re a giver, takers will take.

That’s how their operating system works. 

The solution is not to become like them or to close your heart.

It’s to keep your values and change your filters.

Not assuming bad intent by default does not require giving everyone the same level of access, energy, or benefit of the doubt. 
An open heart and strong boundaries are not opposites. 
They are different systems.

You can stay a giver and still:

- Give selectively, not reflexively
- Let people earn depth, access, and support over time
- Help without overextending
- Notice patterns instead of isolated stories
- Exit earlier when reciprocity is missing

So here’s the biggest lesson I learned the hard way: 
Not everyone deserves the same level of access to you

There's a cognitive bias that you need to be aware of (and once you see it you cannot unsee it):

It's called confirmation bias:

According to neuroscience, your brain does not process reality neutrally.

When you hold a belief, whether you are aware of it or not, your attention system prioritizes information that fits that belief and filters out much of what does not. 

As a result, you notice more evidence that confirms what you already think and miss or downplay evidence that challenges it.

In simple terms: your brain looks for proof of what it expects to be true, then treats that proof as reality.

So if you believe: "I cannot share my voice online, it's not safe."

Your brain will scan for anything confirming your belief.

Every troll. Every criticism. Every person who got canceled.

Ignoring the thousands who are thriving, dismissing the opportunities, overlooking the connections you could be making.

And six months later, you're still invisible online while complaining that "it doesn't work for people like me."

Your belief becomes your reality.

So if you want to change your reality, you get to reframe the narrative and the stories you’re telling yourself about who you are. 

PS. I don’t have capacity for new retainer projects (normally in the 5 figures) at the moment but I am reopening my calendar with 1:1 power sessions for a fraction of it for a small number of professionals who are ready to break through their limiting beliefs and finally show up online in 2026, after years of “I want to do this, but… ” and self sabotage. 
Check it out here:
https://lnkd.in/dSPsVvdJ

I went from selling €200 sessions on 1-hour calls to closing €42K deals in 20-minute casual conversations.

It took me about 6 months to learn this. These are the 8 rules I follow:

1. Disengage fast when needed
If your non-negotiables are not met, it’s okay to move on. Sometimes it’s simply not a match. Bad deals are often more harmful than no deals at all.

2. Cut the noise
Unsupportive people. Energy vampires. Dismissive friends. Anyone who laughs at your goals or subtly pulls you down.

3. Build a strong personal brand and clear positioning
Higher brand equity → higher trust → higher rates

4. Put in the real work
Not the aesthetic version. There will be trade-offs you need to accept. 

5. Be delusional AF
If you lack conviction and self-belief, it shows. People feel your energy before they analyze your offer.
If you doubt your value, the market will mirror that doubt back to you.

6. Do the math and create a no-brainer offer
ROI matters. It’s an exchange of value. Stop overexposing and justifying your standards 

7. Talk to the right people
You’ll always feel like “too much” with the wrong audience.
This rule applies to business and life.

8. Leverage relevant proof
Previous wins with a similar audience beat random awards every time.

Bonus rule: Treat rejection as data, not a personal attack
Feedback, not identity.

♻️repost if you found it helpful

- 

Hi I’m Debbie and I help executives and founders build a brand that stands out and drives real impact and revenue.

Let me deinfluencing you on how your life and business are “supposed” to look at your age.

We internalise beliefs about where we should be by now. 
That we should be having more, reaching certain milestones, scaling faster by some specific age.
The world we live now is not the same as it was 30 years ago. Not even 10 years ago. 

Success is not linear and I am tired of people pretending it is.

Because social media is an ongoing highlight but it doesn't show everything. 

Take some celebrities and public figures as an example.
Kristy Sarah, big influencer with 9M followers. Until a few months she looked like having the best family and life. 
This month, her divorce was all over the news. 

Liz Wizard before her. 
The Beckham family drama now. 

I don't care about celebrity drama and avoid the news but social media doesn't let me (lol) but these are clear examples. 

Everyone wants to protect their image and their reputation so we get into this comparison loop because we only see what is shown to us. 

Forgetting about the fact that we also do the same.
We hide our struggles. We curate our wins. We unknowingly feed the same cycle we feel trapped in.

And we end up chasing an invisible, unrealistic timeline and beating ourselves up for not matching it.

This is your friendly reminder to stop doing this to yourself.

Life is not fair and success is not linear.
Ups and downs are normal. 
Failures are part of the game.

Live your life your way. 

♻️repost if this resonates

How you can manifest luck and abundance in 2026 (you might want to save this):

Luck happens when preparation meets opportunity.
Here’s how I train myself to get lucky:
-I prepare like the opportunities are already on their way
- I rewire my thoughts to filter for possibilities
- I focus on what most people overlook

Why does this work?
→ Most people wait for opportunities to show up
 → They’re not mentally ready when a chance appears
 → They miss signals because their brain isn’t trained to look for them
But when you expect opportunities, your perception changes.

You start seeing them everywhere:
→ In conversations others dismiss as irrelevant
 → In problems others complain about
 → In people others underestimate

The difference between “lucky” and “unlucky” people?

Lucky people prepare before they need to.

They condition their minds to notice what’s possible.
They place themselves where opportunities naturally circulate.
So when the moment arrives, they don’t freeze.

They step into it because they’ve already become the person who can hold it.

That's how you get “lucky.”

Some time ago I had a new ghostwriting client who was hesitant to start working together.

Here’s why: 

He was burned in the past by an agency that made clear that they couldn’t care less about his results and reputation.

His story was disheartening. 

He wasted thousands of dollars for a mediocre job: 

- Soulless posts which were clearly copy-pasted templates written by AI without personality and even worse, without a strategy behind

- An increased engagement… coming from (probably fake) accounts in low income countries not filling his Ideal Client criteria

- An increased following base.. from other irrelevant accounts attracted to his profile as a result of the increase (irrelevant) traffic 

It turned out they were put in an engagement pod without them knowing about it (being relatively new on LinkedIn) 

Their reputation became at risk.

And their only fault was trusting a scammer, a very popular LinkedIn creator, with a lot of engagement and whose name was on the most popular “top 1%” lists.

And this client’ results? 
On the surface, they were doing great.

They had more followers, more likes, but the few inbound enquiries that came in where only from people who would never afford their services. 

They saw the red flags and canceled the contract, limiting the damage. 

But the lack of overall confidence remained. 

So I offered them my entry-level, low commitment offer first so they could have an idea of what it looked like working with me and have first-hand experience first before committing long-term. 

Reassured, they signed off on the core program and we continued working together. 

Sometimes it’s okay to take a step back and offer flexibility.

Show empathy and that you get them. 

In most cases, it’s not about you. 

But more about their history and experiences.

~

Ever been burned in the past? How did you overcome your skepticism?

Geraldine Spurway

Head of Sales & Marketing

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Scaling today isn’t about doing more.
It’s about having the capacity to hold more.

I partner with CEOs, founders, and leadership teams, to crystallise their vision, accelerate sales, and position them into brands people can’t stop buying from.

Most growth doesn’t stall because of a lack of strategy.
It stalls when leaders and teams haven’t expanded enough to hold their next level.

That’s where my work lives, at the intersection of brand, leadership, and performance.

How I help:

✘ Brand & Go-To-Market Strategy
Positioning, messaging, and narrative clarity that turns vision into commercial traction.

✘ Executive Communication & Influence
From LinkedIn to the stage: storytelling, presence, and visibility that builds trust and authority.

✘ Events Production & Retreats
Identity-level work through corporate wellness events and team building retreats that strengthens leadership, growth, and performance.

🏆 Workshops & events programmes are CPD Accredited.

What I believe:

Strategy builds businesses.
Personal Brands create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate event, a strategic mandate, or 1:1 advisory, I help leaders rise sustainably.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐




Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

The world doesn’t need another AI tool helping you post more content, faster.

It doesn’t need more output.
It doesn’t need more optimisation.

What it needs is women who are willing to say what they actually think.

To sit down.
Press record.
And have a real conversation.

(And if you’ve been telling yourself you can’t press record because you don’t have the perfect setup, the podcast studio, the right microphone… you’re missing the point.)

What you really need to leverage in 2026:

Content + Personality.

2026 content won’t be over-fabricated, over-curated, or AI-generated.

It will show personality.

Video will matter more than ever.
But video without a point of view is just noise.

→ What makes you different?
→ What is the backbone of your brand?

Show what you stand for!

The brands being seen ( and hired ) aren’t the most polished ones.

They’re the ones that feel real, show transformation, not performance.

People are craving human connection.

No one is investing $10k–$50k to fly around the world for in-person experiences, if your content doesn’t sound like you and doesn’t show who you are.

The future isn’t louder, it’s clearer.

And the brands that will last are the ones brave enough to let themselves be seen.

P.S: I could have made a video about this…thank you London GreenCity for having me.

Geraldine  Spurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Corporate Wellbeing Consultant | Speaker

Trust me when I say this↓

The move that you're so afraid to make 
is the one that’s going to change your life.


My greatest breakthroughs happened:

→ In times of chaos.

→ When nothing made sense.

→ When I doubted myself the most.

The one thing to do if you are wondering where to go next: 

SURRENDER.

→ Close your eyes.

→ Take a deep breathe in.

→ Visualise your dream future.

(This is what I have ALL my clients do.)

Neuroscience hack: your thoughts create your reality.

True Expansion requires for you to be on the edge. 

And to take aligned action. Duh 🙄 

P.S: Not everyone has their sh*t together…and that’s ok.

When I stopped crafting content for the algorithm and started being unavoidable, everything shifted.

I used to post daily.

Show up everywhere.

Optimize every caption.

And I still felt invisible to the clients I actually wanted.

Turns out, I was performing visibility instead of embodying it.

Here’s what I started doing instead (and yes, it felt unhinged at first):

✨ I stopped scrolling other “experts” content and gave myself 60 days of digital silence, so my voice could finally sound like me.

✨ I started treating my morning like a boardroom: no phone, just movement, breathwork, and visualisations. My energy shifted, and premium clients felt it.

✨ I stopped saying yes to misaligned opportunities, even when they looked “smart.” No more “let me save you” discounts.

✨ I deleted my content calendar and stopped forcing ideas. Now I write when I feel deeply connected, and it lands with the people it’s meant for.

✨ I softened my environment, repainted the walls, decluttered, swapped harsh lights for warm ones. The calmer the space, the clearer the message.

✨ And I decided my energy was a business asset…you attract who you are, not what you do. Let that sink…

The result? My visibility became magnetic because my energy became unshakeable. 

Premium clients don't want someone hustling for attention, they want someone so grounded in their authority that working together feels inevitable.

Your energy isn't separate from your business. It is your business strategy.

If your presence hasn’t been landing lately,
this is your sign to recalibrate. 

The version of you who attracts premium clients isn't louder, she's more embodied.

Comment the one you're working on first in 2026👇🏻

Brand Consultant | Growth Partner to CEOs & Leadership Teams | Business Development & Market Positioning | Public Speaker

2019: No one knew me
2026: Invited to do the front cover of one of my favourite magazine.

(still pinching myself)

What changed? Me.

→ From diluting my message to owning my gift

→ From people-pleasing to to not giving a sh*t what anyone thinks

→ From shrinking to leading with presence

New opportunities that came my way:

→ Speaking at conferences 
→ Building businesses that scale
→ Running events for tech companies
→ Mentoring Top Tiers Leaders in corporate

Blending strategy with energy, 
When everyone told me not to.

Every. Single. Day.

This is what happens when you stop hiding.

REAL difference.

P.S: Did you know that I am a Reiki master, Yin yoga teacher, sound healer and breathwork facilitator?

Geraldine  Spurway 

Hey Visionaries & Game Changers.

🌟 You: At the helm of innovation, craving to amplify your impact and sky-rocket your performance. Ready to be the go-to authority in your sphere.

🌈 Me: Your secret weapon. Think of me as your performance coach, energy alchemist, and catalyst for transformation. I empower CEOs, athletes, introverted entrepreneurs, and high-performing teams to transcend the ordinary and achieve extraordinary success through wellbeing.

🚀 Together, we will:

>Implement strategic, synergistic and well-being processes that supercharge sales and performance.
>Develop a thriving, resilient mindset that nurtures both success and mental health.
>Harness your online presence with confidence, transforming engagement into lasting connections.
>Carve out a personal brand that's not just heard but felt.
>Cultivate deep, meaningful connections with your audience, team, and clients.

✨ Our Transformative Toolkit:

> Team Performance Coaching
> Breathwork & Energy Activation Workshops
> Re:Sense Retreats
> Innovative Brand Building
> Content Strategy 
> Intuitive Creative Direction
> Empowering Storytelling
> Strategic Business Development
> Go to Market Strategies 
> Holistic Corporate Training (virtual & in-person)

🥐 Beyond Work: Catch me salsa dancing like I'm chasing sunsets, sprinting with my pup Lola like we're in a feel-good movie, or philosophizing in a café with a croissant in hand.

📩 Let’s Chat:  Excited to brainstorm, collaborate, and create some enchantment together! geraldine@thespurway.com

You can also follow me there sharing stories and celebrating my clients:

🔗https://www.instagram.com/geraldinespurway

🔗https://www.tiktok.com/@geraldinespurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Wellbeing Consultant | Speaker

I haven’t been ghosting… I’ve just been deeply immersed in my clients’ stories.

Running workshops.

Leading strategy sessions.

Launching something new that’s almost sold out, in under a week. Quietly. Intentionally.

I haven’t been showing up here… guilty.

But I’ve been showing up where it counts.

Mostly in Stories on Instagram.

They disappear in 24 hours. 

It’s messy. Valuable. REAL.

(I think we need a bit more real on LinkedIn…)

That’s where I share all the behind-the-scenes.

If you want to catch it, now’s the time.

How’s your week been? 🥂

If you’re afraid to sell it, don’t expect me to be excited to buy it.

A Tuesday morning.
Third call with a new client.
An ex-senior exec, sharp mind.
We’ve just launched her new business.

“I sent 60 emails,” she says. “No response.”

I smile.
I’m not surprised.

We look at her deck.
25 slides. 4 fonts.
Multiple colors.
Overwhelming. Soulless.

She asks me,
“How do you sell then?”

So I ask:
“Why do you WANT to do what you do?”

Her face hardens.

“I want to shift AI perception. But I hate selling…And messaging people feels like a waste of time.”

I pause. That’s the hick.

“Selling is caring”, I said.

“It’s solving a REAL problem for someone who don’t even know they need your help.”

🥁🥁🥁

If you’re not excited to talk about what you do…don’t expect your audience to care.

The energy shifts.
Something clicks.
She smiles.

“You don’t have to love selling.
But you do need to love HELPING.”

When your message is clear,
You don’t need a 25 slides deck.

Every piece of content you share
Should be an invitation to join your party 🥂

Do that - and thank me after 😎


P.S: Picture from my last workshop for 80+ sales leader in London. It’s all on Instagram. Even made a carroussel about it. Follow me there too or join my newsletter below.

📌 Join: https://lnkd.in/e-tTtUkh

Here’s how to rebrand yourself so this happens…

🥂You feel at home in your leadership

🥂The room shifts when you walk in

🥂Your success finally feels like yours

You’ve scaled.
You’ve led.
You’ve won.

But deep down? You know…

You’ve outgrown how you’ve been showing up. And you are so tired of building from a version of you that no longer fits.

It just doesn’t feel right anymore.

It’s time to rebrand my friend…not the business, but YOU.

✨ Rebrand your identity

→ Anchor into who you’re becoming, not who built the last chapter

✨ Rebrand your confidence

→ No more negotiating with self-doubt before you hit “post”

✨ Rebrand your relationship with money

→ The real flex is knowing your worth before the number hits

✨ Rebrand your positioning

→ You’re not pitching. You’re holding a room.
Make it clear you’re the best to bet on.

✨ Rebrand your leadership team

→ If they can’t carry the next chapter, train them. Loyalty doesn’t scale. Alignment does.

✨ Rebrand your mentorship

→ $10M moves need $10M mirrors.
Invest like the version you’re becoming.

And when that shift lands?
Everything else compounds.

So if you’re in that moment…the quiet, uncomfortable edge between what’s working and what’s next…

DM me “ALPHA.”
You don’t need to explain. I’ll know.

Personal Brand Strategist | Growth Partner to CEOs & Leadership Teams | Corporate Consultant | Speaker

Some people can afford not to build a personal brand.

Most people can’t.

There’s a whole category of people who say:

“I don’t need a personal brand. My reputation speaks for itself.”

Often, it’s legacy talking.

The world is brutal right now.
AI flattened the playing field.
Anyone can launch a business in minutes.

So if you don’t have a clear personal brand, 
a felt edge…

no one knows why they should buy you.

And yes, this includes people who are “very established.”

This year, I stopped showing the real work I do.

The celebrities, politicians, big influencers I work with behind closed doors.
The impact that doesn’t always make it online.

I confused sharing with bragging. 
Got scared of being judged. Rejected.

(I just did a subconscious reprogramming and the lid is off now. ✨)

A client (big name) recently told me to delete half my LinkedIn and Instagram.

→ The retreats.
→ The breathwork.
→ The yoga pants.

The parts of me that don’t look “corporate enough.”

“Blend in,” he said.
“Don’t show your healing on LinkedIn.”

I refused. Why?

Anyone can build a brand now.

What’s rare, is helping someone walk into a room and feel different before they say a word.

THIS 👆🏻 is the core of my work.  
And that’s what makes me unforgettable.

So to the client who wanted beige:

“Thank you, but NO thank you “. 😉

If you didn’t know me yet?

Hey. I’m Géraldine.

I heal the sh*t out of your mind and body.
I’ll help you become so energetically clear that people trust you without knowing why.

If that makes me too much? Good.
I was never born to blend in.

—

PS: Not needing a personal brand is a privilege.

Everyone wants the spotlight, and yet…
No one wants to perform in the dark.

Most people think they need a big audience before they start showing up.

They say:

“I’ll be confident once people start paying attention.”

But it doesn’t work like that.

You don’t get on stage because you’re a rock star.

You become a rock star because you keep showing up before anyone cares.

→ I started writing when no one was reading.

→ I started speaking when no one was listening.

→ I started selling when no one was buying.

That’s how I went from invisible… to undeniable.

Confidence isn’t something you wait for.
It’s something you develop as you grow.

My advice to you:

Keep showing up before anyone cares, 
Because one day, everyone will. ✌🏻

P.S: Been told I don’t share enough “educational” content. Truth? I’d rather show than tell.

The 1 mistake that keeps people stuck at ‘Almost’.

Most people don’t fail because they’re bad.

They fail because they’re almost good enough.

In some industries, almost doesn’t cut it.

Fourth place at the Olympics?

→ No medal.

The startup that’s almost great?

→ No funding.

The business that’s almost working?

→ No revenue.

And that hurts.

But the difference between almost successful and wildly successful is often just a tiny edge.

That one shift in messaging.

That one tweak in delivery.

That one degree higher of excellence.

If you have been thinking of starting over?

Don’t. You just need to level up.

P.S: Ever tried to do an airport selfie without anyone in the background?

Most content gets views.
Very little content creates buyers.🙄

And it’s rarely a visibility problem.

It’s because one of these three is missing.

1. They don’t feel seen.
If you can’t describe their pain better than they can…
they scroll.

2. You don’t show proof.
Testimonials are nice.
But real demonstration converts.

3. You don’t handle the objection inside the content.
The one I hear all the time?

“Breathwork is interesting… but we need performance.”

I used to believe performance came from pressure.
Push harder. Think more. Do more.

Then I watched the leaders who scaled fastest do the opposite:
regulate first → execute better.

That’s why I’m sharing this video.

Not to show an event.
To show you I can do what I say I do:

→ hold a room of leaders
→ shift the energy fast
→ perform on big stages

I don’t say: “Breathwork improves performance.”

→ I show what it takes to show up, even when your heart is racing.

That’s where trust is built.
And where buyers are made.✌🏻

P.S: Obsessed with this track. How good is it?

You want to be a highly successful speaker?

Here’s what not to do.

You’ve all seen those speakers.
The ones who walk on stage and it’s… 
death by PowerPoint.

Step one. Step two. Step three.

And a few hours later? 
Nothing stayed.
Not even their name.

But when someone comes up with no slides, no safety net, just presence, and speaks authentically, tells a story that touches your heart, makes you feel seen.

You don’t walk away with notes.

You walk away carrying something.

And you never forget.

People don’t remember steps.

They remember how you made them feel.

They remember the moment they recognised themselves in the story.

If you double down on being you,  
your story, your experience, 
you cannot compete with anyone.

So how do you become a great speaker?

You become an incredible storyteller.

Those who master storytelling and public speaking in 2026, hold the ultimate edge.

P.S: I coach TEDx Speakers, trust me on this 😎

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The Battle

Debora Prossomariti, M.Sc.

Geraldine Spurway

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taplio

The Battle

Debora Prossomariti, M.Sc.

Geraldine Spurway

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Debora Prossomariti, M.Sc.'s LinkedIn Performance

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Performance ScoreDebora Prossomariti, M.Sc.'s LinkedIn Performance