Expert in Financial / Digital transformation, empowering companies by updating their processes through state-of-the-art tools in CPM and EPM.

Financial Consolidation Solutions, Account Reconciliation, Financial Planning, Strategic Planning, Profitability and Costs.

Simplifying the processes of your company, using best practices within the different industries with the best technology.

Daniel Ivanh Calcaneo Mendez

Henkel

General Manager Henkel Consumer Brands Andean (Colombia & Perú)

Presidente Henkel Colombiana

Gerente General Henkel Consumer Brands Colombia

Sales Head Henkel Consumer Brands

Sales Head L&HC Mexico

Church & Dwight Co., Inc.

Head Of Sales

Procter & Gamble

-Responsible for a five-members team managing Hair Care, Grooming, Oral Care, Deodorants, Fem Care and Checkouts
-Key responsibilities: Sales, value share, gross contribution, funds management, JBP delivery, and cost of goods closing.

Group Director Beauty, Grooming and Personal Care WM SS Mexico

-#1 category-country combination for P&G

-Responsible for the design and deployment of the commercial strategy for the innovation master plan.
-Had to return to Mexico due to personal reasons; early results: Rejoice MW initiative selling toolkit created and deployed in record time.

Senior Trade Marketing Manager Hair Care China

-Promoted on Dec’16 behind exceeding on every target (sales, share, bottom line, and organization)

-Responsible for Hair Care, Grooming, Oral Care, Deodorants and Fem Care categories, and line manager of the Pharma Jr. KAM.
-Key responsibilities: Sales, value share, gross contribution, funds management, JBP and customer's satisfaction (Advantage)
-Negotiated and executed the first Clubs checkout display for Grooming, globally --> Store as a Brand Builder award 2016

Key Account Manager -- Sam's Mexico Beauty, Personal Care and Pharmacy

-Awarded with the CEO award 2015, behind my business results

-Responsible for the Sales and profit growth across Latin America Oral Care business
-Designed the first Regional Category In Store Vision by channel: assortment, shelving guideline and displays.
-Co-designed the merchandising plans by country, to improve customer profitability, category growth, P&G sales growth and P&G profits
-Designed, deployed and presented to the Regional Top customers, the conceptual selling regional materials: 100% of the innovation listed in the top 10 customers in LA.
-Identified specific channel opportunities and developed the plans; for example SRPs for Bodega Aurrera, Toothpaste Pallet design for Clubs, Low Tier toothpaste for Atacadao,

Latin America Commercial Manager -- Oral Care Category

-Responsible for the top and bottom line growth of Household business unit, growing 2% vs YA and 18% vs P6M 
-Managed account funds according to internal controls and without overdrafts or under-investment
-Developed and trained my Junior Account Manager to reach Small Modern Retail business targets

Key Account Manager HEB

-Accountable for Soriana's Laundry, Hair Care, Hair Color and Blades & Razors (Male Grooming) category captaincies.
-Regarding 3 of the 4 categories, I drove both: total category sales growth and P&G’s premium shares, mainly behind shelving, assortment and promotional strategy inspired by shopper and customer understanding.
-Regarding the other one, during a very complicated business situation and a very competitive environment, I executed a share loss avoidance plan resulting in a fast recovery of +10pts.
- Line Manager of the Laundry, Batteries and Checkouts junior CATMAN

Category Manager

- Responsible for initiatives execution planning and toolkit development (volume loading, number of displays and stores role)
- Executed all initiatives above execution objective and touch-points target
- Drove Base business consumption growth vs YA
- Line manager of the B&R special sales force coordinator. I was accountable for his coaching and development; before the end of my assigment he was promoted.

Initiative Manager

-Responsible for the negotiation and execution at store level, exceeding obj vs YA in OOS (-1.2pts), SOS (+5pts) and SOD (+1pt)
- Awarded: Best Region Sales Representative for three consecutive months behind being the fastest SOS growing zone vs YA
- Line Manager of a 40 people sales force (stockboys and supervisors).

taplio

The Battle

Daniel Ivanh Calcaneo Mendez

Fausto Buenfil

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