🤤 TRIPLING Amazon sales with drool worthy content for brands 👉🏾launchreadylistings.co 👈🏽 Amazon Product Pages ➕ Storefronts Done Better ⚡ Amazon SEO & Creative Optimization for eCommerce Brands & Agencies

👆👆👆CLICK MORE & FOLLOW👆👆👆

No BS 👉🏾See how our clients triple sales and sell out in 30 days here: www.launchreadylistings.co

Our work has been featured by Amazon and now Amazon sends us clients directly. 

👋🏾Hiya! I'm Daniela, part-time Kombucha Brewer, full-time Amazon strategist 🤓

I believe the future of entrepreneurship means:
⚡Selling online while working from remote locations
⚡with impact over landfills
⚡for community over commodity…where we all achieve freedom & joy in the work we share with the world.

Mindful Goods is the go-to one stop shop for High Quality Amazon Listings For CPG Brands.

Whether venture-backed or self funded, our clients have:
➕Seen 9X growth year over year.
➕Increased traffic by 11.8% in two weeks.
➕Secured top 3 page 1 placement in highly competitive categories.
➕Earned Amazon bestseller badges across grocery, toys and home goods. 

Now brands and agencies come to us at all stages of their Amazon journey for better product pages that make products stand out & SELL!

Get it done right.
⚡ Too many Amazon products look exactly the same!
⚡ Customers will never find you in the millions of products on Amazon.
⚡  It is vital that your product stands out and makes an impression on customers.

 Fortunately, we can help with:
🏄🏽‍♀️ A/B testing main images to improve click through rate
🏄🏽‍♀️ SEO keyword research to improve rank and search-ability
🏄🏽‍♀️ Flavorful persuasive sales copy to improve conversion
🏄🏽‍♀️ Powerful product images to boost sales 
🏄🏽‍♀️ Compelling custom A+ Content for shopper engagement 

If you’re ready to stand out on Amazon… 
➕ See our FREE training here 👉🏾 www.launchreadylistings.co

We’re here to take Amazon optimization off your plate so you can make cash & chill.

Daniela Anavitarte Bolzmann ⚡

🔥🔥🔥 Ever wish you could run a legit Amazon listing audit in minutes—not spin up a whole project?

We’ve been playing with the DataDive AI Agent and it’s exactly that: a fast, no-BS snapshot that surfaces what matters.

𝗪𝗵𝗮𝘁 𝗶𝘁 𝘀𝗵𝗼𝘄𝘀 𝗮𝘁 𝗮 𝗴𝗹𝗮𝗻𝗰𝗲
⤷ 𝙍𝙖𝙣𝙠𝙞𝙣𝙜 𝙟𝙪𝙞𝙘𝙚 + 𝙦𝙪𝙞𝙘𝙠 𝙬𝙞𝙣𝙨 in one view (what’s working, what to fix, where to add juice).
⤷ 𝙆𝙚𝙮𝙬𝙤𝙧𝙙 𝙜𝙖𝙥𝙨 𝙩𝙝𝙖𝙩 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙢𝙖𝙩𝙩𝙚𝙧: sort by Hero Rank and pull the core/high-intent terms you’re not ranking for (solid relevance, medium–high SV = low-hanging fruit).
⤷ 𝙎𝙢𝙖𝙧𝙩 𝙠𝙚𝙮𝙬𝙤𝙧𝙙 𝙛𝙡𝙤𝙬: it syncs to your DataDive master list and cleans it on the fly—so title, bullets, and description updates are ready to go.
⤷ 𝘾𝙤𝙣𝙩𝙚𝙭𝙩 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙩𝙝𝙚 𝙧𝙖𝙗𝙗𝙞𝙩 𝙝𝙤𝙡𝙚: quick competitor check and a hop into creative analysis right after.

𝗛𝗼𝘄 𝘄𝗲’𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁
We’ve folded it into our Mini Audit—a quick pass that turns “hunches” into actionable fixes without spinning up a long strategic cycle.

𝗪𝗵𝘆 𝘄𝗲 𝗹𝗶𝗸𝗲 𝗶𝘁
Less tab-hopping, more signal. In a couple clicks you know what to add, where to add it, and how you stack up. Then we tweak the creative so the words you win on actually convert.

10/10 recommend giving DataDive’s AI Agent a spin if you live in the land of fast audits, keyword gaps, and rapid iteration. 

👉 Want your own mini audit? Comment 𝗠𝗜𝗡𝗜 𝗔𝗨𝗗𝗜𝗧 and I’ll DM you the request link.

📌 Access the DD AI Agent Here: https://lnkd.in/dbgeiEGW

🤤 TRIPLING Amazon sales with drool worthy content for 7 & 8 Figure eCommerce brands 👉🏾mindfulgoods.co 👈🏽 SEO & Creatives for D2C Brands & Agencies, B2B Linkedin Creator

📌 This brand already had beautiful Amazon images.

So why bother redesigning them, right?

The real answer: 𝗔𝗺𝗮𝘇𝗼𝗻 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗽𝗿𝗲𝘁𝘁𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝘀.

Kochere is one of the incredible brands we’ve had the pleasure of working with.
Their before images were already polished—the kind most brands would envy.

But here’s the thing: Amazon being a visual platform doesn’t change what it is—𝗮 𝘀𝘁𝗼𝗿𝗲.

Your main image is the sign that gets them in.
Your image stack is the in-store experience that makes them stay, choose, and head to checkout.

That’s where strategy matters.

When we optimize a product image stack, we ask:
→ Are we speaking the shopper’s language?
→ Are we clearly showing what they need to know to buy?
→ Are we highlighting the “why us”—the USP that makes this the obvious choice?

Kochere didn’t need a prettier listing.
They needed a smarter one.

Now, their visuals don’t just look beautiful—𝙩𝙝𝙚𝙮 𝙬𝙤𝙧𝙠 𝙝𝙖𝙧𝙙𝙚𝙧.

Because on Amazon, good design gets attention.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

👋🏽 I’m Daniela—Amazon creative expert.
 📌 If you’re scaling on Amazon and want creatives that connect emotionally and convert commercially, follow along.

💢  𝗧𝗵𝗲 𝟯-𝗦𝗲𝗰𝗼𝗻𝗱 𝗥𝘂𝗹𝗲 𝗳𝗼𝗿 𝗙𝗼𝗼𝗱 𝗠𝗮𝗶𝗻 𝗜𝗺𝗮𝗴𝗲𝘀
Your main image has one job: earn the click in about three seconds.

How? Pair 𝗮𝗽𝗽𝗲𝘁𝗶𝘁𝗲 with instant 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Here’s the simple formula we use:

𝟭) 𝗧𝗿𝗶𝗴𝗴𝗲𝗿 𝗮𝗽𝗽𝗲𝘁𝗶𝘁𝗲
Show the eaten state or a believable serving cue.
• Kodiak → plated pancake stack + syrup
• Feel Good Foods → dumplings + chopsticks + sauce bowl
• Carli’s Cakes → sliced pieces on a board
• Maja Oats → prepared cup in front of the pouch

𝟮) 𝗔𝗻𝘀𝘄𝗲𝗿 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻, 𝗳𝗮𝘀𝘁
Lead with what shoppers care about at a glance.
• Pack size (“6-Pack”)
• Certified dietary callouts (e.g., Certified Gluten-Free)
• Flavor/format (Buttermilk, Chicken Potstickers, Banana Bread)

𝟯) 𝗨𝘀𝗲 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝘅𝗲𝗹 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲
Tighter crops, stronger angles, no dead space. If it doesn’t help someone click, it’s gone.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗱𝗼𝗲𝘀
⤷ Stops the scroll with craveable context
⤷ Removes guesswork (“Is this right for me?”)
⤷ Lifts CTR—because the value is obvious before the PDP ever loads

𝗢𝘂𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀
Concept a few strong directions → build for mobile first → A/B test with real shoppers.
Design taste is subjective; performance is not.

Swipe the examples to see how a couple of precise tweaks—plate it, prove it, and crop it—turn casual scrollers into hungry shoppers.

👋🏽 I’m Daniela. I share snackable plays to take your listings from invisible → unforgettable.

Follow for weekly conversion ideas you can swipe.

🤤 Appetite-First Amazon Main Images:

I don’t start with Amazon descriptions.
Most shoppers don’t either.

We look at the images and ask one thing:
𝘊𝘢𝘯 𝘐 𝘴𝘦𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦?
You’ve got about 𝘁𝗵𝗿𝗲𝗲 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 to make that happen.

We ran multiple rounds on this Storefront—same brand, different ways of showing up.

𝗘𝗮𝗿𝗹𝘆 𝗿𝗼𝘂𝗻𝗱𝘀: product-first. Pretty bottles, clean layouts… and a dead end.
My brain went: “𝘖𝘬𝘢𝘺, 𝘪𝘵’𝘴 𝘢 𝘥𝘳𝘪𝘯𝘬.” Then nothing. In beverages, good-looking product shots are table stakes.

𝗙𝗶𝗻𝗮𝗹 𝗿𝗼𝘂𝗻𝗱: we flipped the script to 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚-𝙛𝙞𝙧𝙨𝙩.
Now I can picture it—where I’d drink it, when I’d reach for it, the moment it fits.

That’s the switch from “𝘭𝘰𝘰𝘬𝘴 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭” to “𝘐 𝘯𝘦𝘦𝘥 𝘵𝘩𝘪𝘴.”

𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 (𝗮𝗻𝗱 𝘄𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀)
⤷ One-line promise up top that says what it is and why it matters.
⤷ Lifestyle context that sells the moment, not just the bottle.
⤷ Outcome tiles (energy, focus, calm… whatever’s true) that are scannable on mobile.
⤷ Proof early—reviews, badges, press—so confidence lands before the scroll.
⤷ Clear paths to shop (Shop Flavors • Build a Bundle • Find Your Fit) that move the journey forward.

If all I see is the container, I’ll keep scrolling.
 Sell the 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 the container.

Your DTC site already gets this.
Your Amazon Storefront should too.

👋🏾 I’m Daniela, founder at Mindful Goods.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads you can swipe.

🚨 You know those designer memes with filenames like:

𝗿𝗼𝘂𝗻𝗱_𝟭.𝟭𝟭
𝗳𝗶𝗻𝗮𝗹_𝗙𝗜𝗡𝗔𝗟_𝘃𝟱.𝟳

Yeah… I laugh every time—because that’s our reality.

(At the core of what my team and I do, we’re 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴 𝘧𝘪𝘳𝘴𝘵.)

Early on, sending revisions used to bother me.
 I thought revisions meant I’d missed the mark.

Seven years and hundreds of brands later, I’ve learned it’s not about me.
It’s about 𝘵𝘩𝘦𝘮.

Most teams need to sit with it—see it, feel it, tweak it until it feels theirs.
That’s the process.

Our job as creatives is to guide them there and make sure what we build doesn’t just look good—it 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

This Storefront went through both Round 1 and the Final Round.
👇🏽 Which direction are you vibing with?

👋🏽  I’m Daniela—Amazon creative expert.
 If you like posts like this, follow along.

🎯 Keywords get you seen. Images get you chosen.

When listings stall, it’s rarely because we can’t find terms to rank for.
It’s because the product image stack isn’t doing the selling.

Here’s how we turn images into a sales engine:

1) Cut the noise
 Brands have 101 things to say. Shoppers need 3–7. We keep only what moves the decision.

2) Kill friction
 We surface the top 3 buyer questions (fit/usage/ingredients/what’s included, etc.) and answer them visually, not with paragraphs.

3) Create a gap
 We audit page-one and fill the holes competitors ignore—the angle, proof, or comparison that makes you the obvious choice.

4) Test the truth
 The concept we love rarely wins. The image stack that performs is often the one that’s clearest, not the prettiest. We let data pick the champion.

That combo is why clients see outsized lifts—even triple-digit order growth—when the stack starts pulling its weight.

We’ve packaged this into a Mini Audit: a fast pass where my team pinpoints what’s working, what’s missing, and which images to fix first.

👉 Want one? Comment MINI AUDIT and I’ll DM the link.

💢 Can you guess one of the unsung perks of working with chef-level brains?

Sure, “𝘦𝘢𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘭𝘪𝘧𝘦” is up there.
But the real perk? I get to borrow that brain whenever we work with cooking and baking essentials.

Because 99% of the time, a pro cook is a perfect segment of the ideal shopper.

So I asked one of our chef advisors:
“𝘞𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘢𝘬𝘦𝘴 𝘺𝘰𝘶 𝘤𝘩𝘰𝘰𝘴𝘦 𝘰𝘯𝘦 𝘤𝘰𝘰𝘬𝘪𝘯𝘨 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘰𝘷𝘦𝘳 𝘢𝘯𝘰𝘵𝘩𝘦𝘳?”

His take, verbatim:
“𝙄’𝙢 𝙗𝙪𝙨𝙮. 𝙄𝙣-𝙨𝙩𝙤𝙧𝙚, 𝙄 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙛𝙚𝙚𝙡 𝙖𝙣𝙙 𝙨𝙢𝙚𝙡𝙡 𝙞𝙣𝙜𝙧𝙚𝙙𝙞𝙚𝙣𝙩𝙨 𝙗𝙚𝙛𝙤𝙧𝙚 𝙄 𝙗𝙪𝙮. 𝙊𝙣𝙡𝙞𝙣𝙚, 𝙄 𝙨𝙩𝙞𝙡𝙡 𝙬𝙖𝙣𝙩 𝙩𝙝𝙖𝙩 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚. 𝙄 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙨𝙚𝙚 𝙩𝙝𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙡𝙞𝙠𝙚 𝙞𝙩’𝙨 𝙧𝙞𝙜𝙝𝙩 𝙞𝙣 𝙛𝙧𝙤𝙣𝙩 𝙤𝙛 𝙢𝙚.”

Feel and smell… online. Chef logic. Respect.

But that’s just one slice of the audience. The other segments?
Parents. Home cooks. Food lovers. People who simply want to know exactly what they’re buying.

Across testing, we kept hearing the same two asks:
“𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘪𝘵?” and “𝘊𝘢𝘯 𝘐 𝘨𝘶𝘦𝘴𝘴 𝘵𝘩𝘦 𝘧𝘭𝘢𝘷𝘰𝘳 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘱𝘩𝘰𝘵𝘰?”

So we got to work.
We redesigned, refreshed, and split-tested these main images—until data told us what shoppers clicked, not what we hoped they’d click.

Some concepts won, some didn’t.
But the winner is always the same: 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲 𝘁𝗵𝗮𝘁 𝗲𝗮𝗿𝗻𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗹𝗶𝗰𝗸𝘀.

Swipe to see a few before → afters from the cooking category.
And tell me honestly—if you’re the chef at home (or shopping for one), would you pick the before or the after? Why?

👋 I’m Daniela—Amazon creative expert.
If you like posts like this, follow along.

P.S. That last Manuka honey shot (last image) has me craving pancakes right now. 🥞

🍯 Appetite-First Amazon Main Images

🚨 Your Amazon product images answer the what—what’s in it, what it does, why it matters.

But the how you communicate it? That’s what actually moves shoppers.

I’ve worked with 500+ brands, and no two image stacks are identical. Two brands can sell similar products in the same category to the same shopper… and still look nothing alike.

Look at Juni. The first thing that hits isn’t a feature or a claim—𝗶𝘁’𝘀 𝗷𝗼𝘆.
Not ingredients. Not nutrition facts. A feeling.

That’s what makes people lean in.

When we build for beverage brands, we lead with the most distinct advantage. Sometimes it’s a fact, sometimes a unique ingredient, sometimes a benefit, sometimes a vibe.
But never a forgettable “me too” layout.

And honestly? Your DTC site already proves you know how to differentiate.
Your Amazon listing should do the same work.

A shopper should glance at your images and instantly think,
“𝗢𝗵, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲𝗺,” even with three competitor tabs open.

Amazon doesn’t have to be the watered-down version of your brand.

This is what we do at Mindful Goods: take what makes your brand special and translate it into Amazon content that 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀 𝗮𝗻𝗱 𝗹𝗼𝗼𝗸𝘀 𝗻𝗶𝗰𝗲.

📌 If bringing your website energy to Amazon feels like a chore, we’re helping a few brands do exactly that now. DM me and let’s make it happen.

✨ Pretty & Converting Amazon Product Images

💢 If I were launching a new product on Amazon today, I wouldn’t start from scratch.

Too many brands launch blind. They write listings, upload images, and “wait to see” what happens.

That’s a recipe for wasted ad spend and slow traction.

This is what I’d do instead 👇

 🤔 I were starting  on Amazon...

Going viral on social doesn’t mean you’ll sell on Amazon.
(𝘉𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘮𝘦 𝘧𝘰𝘳 𝘮𝘦… 𝘣𝘳𝘦𝘢𝘵𝘩𝘦.)

I’ve watched brands pour their souls (and budgets) into campaigns that crush on social.
Content’s popping. Engagement is up. Awareness through the roof.

And then… Amazon conversions are flat.

𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁: they didn’t optimize the one place where buying decisions actually happen.

I get it—I’ve impulse-bought off hype and reviews too. Sometimes that’s enough.
 But 𝟵 𝘁𝗶𝗺𝗲𝘀 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬, when someone sees you trending, they don’t buy from the video. They search.
And the first stop is your Amazon listing.

Which means one thing: your listing has to finish the sale your marketing started.
And your product image stack is where that sale is won or lost.

For JIYU (K-beauty brand sending traffic from TikTok), we rebuilt the image stack around our 3Ws + H framework:
⤷ Who it’s for — women ready to reduce blemishes, scars, and acne (and still glow)
⤷ What’s inside — full ingredient transparency (skincare shoppers read everything)
⤷ Why choose this brand — authentic Korean formulation by Korean experts
⤷ How to use — clear, visual instructions that reduce friction

👉🏽 Result: that viral traffic actually converted—+656% orders.

Rule of thumb: marketing gets attention; your sales channel converts it.
One without the other is just… expensive awareness.

Not sure your listing is set to convert? We run quick Mini Audits—what’s working, what’s not, and what to fix first.

📌  Want one? Comment MINI AUDIT and I’ll DM you the link.

✨  From Viral to Conversion Amazon Product Images

💢 Your A+ Content does one of two things:

⤷ Builds trust and closes the sale, or
⤷ Confuses shoppers until they click away.

I hope it’s not #2.

If your A+ is just a collage—some lifestyle shots, a size chart, maybe a founder photo—no flow, no strategy, just vibes… they’re clicking away.

Here’s a simple structure we use
(𝘺𝘰𝘶’𝘭𝘭 𝘴𝘦𝘦 𝘱𝘢𝘳𝘵𝘴 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘤𝘰𝘮𝘦 𝘢𝘭𝘪𝘷𝘦 𝘪𝘯 𝘝𝘪𝘵𝘢𝘮𝘪𝘯𝘪’𝘴 𝘈+):

1. Lead with credibility
Brand intro, awards, certifications, press.
Give shoppers a reason to trust you and keep scrolling.

2. Show features that matter
A visual carousel of unique benefits—scannable, mobile-first.
Skip the paragraphs; make it digestible in three seconds.

3. Remove friction
Clear sizing/fit guide, ingredients/materials, what’s included, flavors/variants, and a simple how-to-use (fewer returns, more confidence).
 Answer what they need to know before it becomes a reason to bounce.

4. Finish with humans
Real people, real stories, or both—founder notes and smart cross-sells work well.

Not one-size-fits-all—but these are the must-haves we build around.

👋🏽 I’m Daniela—Amazon creative expert.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads.

⛔ Beauty on Amazon is 𝗮 𝗸𝗻𝗶𝗳𝗲 𝗳𝗶𝗴𝗵𝘁 𝗶𝗻 𝗮 𝗴𝗹𝗮𝘀𝘀 𝗰𝗮𝘀𝘁𝗹𝗲.
Crowded, shiny, and unforgiving.

So why do new beauty brands walk in anyway?

Because they believe the result they deliver is worth fighting for—clearer skin, bolder color, faster routines, confidence that sticks. And yes…because when beauty works on Amazon, it’s wildly profitable.

𝗧𝗵𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘀𝗵𝗶𝗳𝘁
Your Amazon Storefront is your DTC experience—translated for Amazon shoppers. 
Different tempo, same brand soul.

Attention is rented. 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙞𝙨 𝙚𝙖𝙧𝙣𝙚𝙙.

𝗧𝗵𝗲 𝟯𝗣 𝘀𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 (𝗸𝗲𝗲𝗽 𝗶𝘁 𝘀𝗶𝗺𝗽𝗹𝗲)
⤷ Promise: Say one thing, unmistakably. (What outcome do I get?)
⤷ Proof: Show signals fast—reviews, results, badges, before/after, clinicals.
⤷ Path: Guide the next click—shade families, routines, bundles, refills.

Do this well and the Storefront feels like a personal shopper in your pocket.

𝗪𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗻
• Category architecture that makes sense. (Matte → Metallic → Sets, or Cleanser → Serum → Moisturizer.)
• Shade/variant confidence. Swatches that read on mobile, undertone helpers, top sellers flagged.
• Speed-to-belief. One strip of proof above the fold beats a paragraph below it.
• Story with teeth. Founder craft + ingredient edge, told in 15 words and a visual, not a wall of text.
• AOV plays. Duos, routines, and “complete the look” that actually belong together.
• Relentless consistency. Same voice and color language as your site—no “Amazon-only” personality.

𝗖𝗼𝗺𝗺𝗼𝗻 𝘁𝗿𝗮𝗽𝘀 (𝘀𝗸𝗶𝗽 𝘁𝗵𝗲𝘀𝗲)
→ Pretty modules with no job.
→ Ten benefits where two outcomes would suffice.
→ Endless lifestyle shots with zero shade/context.
→ Burying social proof where no one will see it.

𝗔 𝟲𝟬-𝘀𝗲𝗰𝗼𝗻𝗱 𝗺𝗶𝗰𝗿𝗼-𝗮𝘂𝗱𝗶𝘁
✨ Can a new shopper grasp what, for whom, why in 3 seconds?
✨ Do I see one proof strip before I scroll?
✨ Is there a clear path to my shade, routine, or bundle?
✨ Does every module answer a question or sell the next step?

In a category this noisy, you have three choices: take the ring and compete, step out and regroup, or get buried. 

No shame in stepping out. 

But if you stay—come to win market share and make your Storefront look, feel, and sell like your brand everywhere else.

👋🏽  I’m Daniela—Amazon creative expert.
 I share practical plays 7–9 figure brands use to stand out and sell through.
 Follow for teardown threads, conversion frameworks, and test ideas you can swipe.

💢 Can you guess one of the most deceptively challenging categories on Amazon?

If you’ve been following my posts, you might think: health & wellness… beauty… beverages.

Nope. 𝗞𝗶𝗱𝘀 𝗯𝗿𝗮𝗻𝗱𝘀.
Surprised—or not?

In most categories, you market to the person 𝘸𝘩𝘰 uses the product.
With kids brands, you market to the gatekeepers—parents and caregivers making decisions with their hearts and their analytical brains.

If you think a cute main image wins the click… we’ve tested it (a lot). It doesn’t.

These shoppers are juggling a million questions:
“It’s cute, but is it safe?”
“What’s actually in this?”
“Is it age-appropriate?”

Adults know what we can handle. For kids, parents go into maximum 𝙥𝙧𝙤𝙩𝙚𝙘𝙩𝙞𝙤𝙣 𝙢𝙤𝙙𝙚.
They’re not just shopping—they’re evaluating risk.

So how do you win with hyper-cautious shoppers?
You show more. A lot more.

Whether it’s toys, snacks, drinks, crafts, or supplements, parents want to see it all before they click:
→ What’s in the pack
→ The form it comes in (powder, pouch, bottle, tablet)
→ The ingredients or materials (allergens, claims)
→ Age range, size, and anything that builds confidence

This isn’t guesswork. It’s from testing hundreds of main images across kids brands of every size.

The listings that show more consistently outperform those that try to “keep it cute” or overly minimal.

Parents don’t want only cute. They want clarity.

Swipe through these before/afters from kids brands we’ve worked with—the difference is night and day, and the results follow the same pattern every time.

Try this as you build holiday main images: 𝘀𝗵𝗼𝘄 𝗺𝗼𝗿𝗲 and remove doubt.

👋🏾 I’m Daniela Anavitarte Bolzmann, founder of Mindful Goods.
 Follow for conversion plays we use to help brands win on Amazon.

🧸  Risk-First Shopper Amazon Main Images

🚫 The worst move on Amazon? 𝗖𝗼𝗽𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀.
Even if you sell in the same category to the same shopper.

It’s tempting to think: “𝘐𝘧 𝘵𝘩𝘦𝘪𝘳 𝘮𝘢𝘪𝘯 𝘪𝘮𝘢𝘨𝘦 𝘸𝘰𝘳𝘬𝘴, 𝘐’𝘭𝘭 𝘫𝘶𝘴𝘵 𝘥𝘰 𝘵𝘩𝘢𝘵.”
Sure—you might 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗹𝗶𝗰𝗸.
But the brand that wins the sale is decided by the product image stack.

Clicks are the baseline now. Designers are getting clever with main images—but “Add to Cart” happens lower on the page.

We just worked with Skin𝘳𝘦fit, a beauty brand in a crowded aisle.
Search the main keyword and page one looked identical—gorgeous packaging, eye candy everywhere.

The difference? Product stacks:
⤷ Some buried shoppers in text walls and jargon.
⤷ Others dropped a product photo and said, “you figure it out.”

We built a stack that actually sells.
✅ Shows the outcome, fast: softer, smoother skin on rough spots—KP bumps, strawberry legs, dry elbows/knees, cracked heels/feet.
✅ Proves the why: super-potent actives called out in-line—10% AHA + 2% BHA—plus hydrating cactus pear and shea butter, with eco/vegan/Made in USA trust badges.
✅ Removes friction: clear how-to-use (“glide to soothe”), where to use (target areas), and format benefits (travel-friendly stick vs. messy lotions/creams).
✅ Guides the next step: bold benefit tiles and potency icons that make the mobile “Add to Cart” feel obvious.

Your main image can be copied tomorrow.
 Your product stack—when it’s clear, specific, and tested—is uniquely yours.

Don’t chase lookalikes. Make yours the obvious choice in the category.
Build it. Test it. Iterate.

If you’re ready to make your listing work harder, follow me Daniela Anavitarte Bolzmann ⚡ for conversion playbooks, test ideas, and real-world examples you can swipe this week.

🛒 Add-to-Cart Amazon Product Images

💢  Everyone’s stressing about getting clicks on Amazon…
But honestly? 𝗖𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝗮𝘀𝘆 𝗽𝗮𝗿𝘁.

A strong main image + solid PPC gets you in the door.
Amazon is one of the most-visited ecommerce platforms on the planet— which means:
⤷ For 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀: more choices.
⤷ For 𝘀𝗲𝗹𝗹𝗲𝗿𝘀: a chance to grab market share.

The costly mistake? Pouring thousands into ad spend before seeing your listing through the 𝘀𝗵𝗼𝗽𝗽𝗲𝗿’𝘀 𝗲𝘆𝗲𝘀.

𝗖𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗮𝘀𝗲𝗹𝗶𝗻𝗲.
Cheap products get clicks (“let me see if it’s legit”).
 Legacy brands (think Braun) get clicks because trust runs deep.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗴𝗮𝗺𝗲.
That’s where your product image stack earns its keep (or lets traffic slip away).

Your images should:
👉 Answer questions before they’re asked
👉 Kill objections clearly
👉 Show real life (not just a packshot on white)
👉 Move the shopper closer to Add to Cart with confidence

If your images aren’t doing that, you’re paying for traffic that won’t stick.

When we worked with Braun, trust was already baked in—the name does half the lifting.
𝗕𝘂𝘁 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (referrals, first-timers) still need specifics to know it’s for them.
That’s what 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗶𝗺𝗮𝗴𝗲𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿.

📌 Shameless plug:
If “more clicks” is still your only goal, you’ll love my newsletter. I break down what’s actually working on Amazon before it hits social.

Link in the comments.

🎯 From Click to Cart Amazon Product Images

🚨 Still pinching myself that I got to speak at Amazon Accelerate.

I truly believe no one builds a bridge alone. Ever.

I could say it happened because we create some of the best-performing Amazon listings out there…but that’s not the full story.

Yes, doing great work matters.
The real reason this happened? 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

Not transactional. Not “what can you do for me?”
The real, long-game kind—the ones that make the path less lonely, more meaningful, and a lot more fun.

Over the last eight years, I’ve poured into this industry: collaborating with hundreds of brands, working alongside incredible agency partners, and staying connected with people who genuinely care about this space and each other.

If opportunities like this come from those relationships—amazing.
But even if they didn’t, I’d still show up the same way: create work you’re proud of, nurture aligned connections, stay curious, be generous.

I’m living proof that when you pour into people, the ripple effects come back in ways you can’t predict.

👉🏽 PS: Shoutout to people like Shannon Roddy—you’re the best.
Thanks for seeing me, supporting me, and saying my name when you didn’t have to.

🎯 After years of optimizing listings for 7–9 figure brands, we see two winning paths:

⤷ Minimalist, clarity-first (information leads)
⤷ Bold, creative-led (emotion leads)

Both work. The trick is matching the approach to the shopper’s job.

For bedding (think Miracle Made–style products with sizes, measurements, and specs), 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝘄𝗶𝗻𝘀 𝗳𝗶𝗿𝘀𝘁 𝗰𝗹𝗶𝗰𝗸 𝗮𝗻𝗱 𝗳𝗶𝗻𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻.

What shoppers are really asking:
• Will this fit my bed? (Twin–Cal King)
• What’s in the set? (2 pillowcases, 1 flat, 1 fitted)
• What makes it better? (silver-infused, temperature regulating, hypoallergenic)
• How do I care for it?

So the images do this, in order:
👉 Promise + proof — “Sleep Better with Silver-Infused Cooling Sheets,” callouts for temperature and odor resistance.
👉 What’s included — set contents and dimensions.
👉 Why it’s different — thermoregulating, breathable fabric, self-cleaning properties.
👉 Lifestyle reassurance — 5-star hotel comfort at home.
👉 Comparison table — “Us vs. Them” to simplify the decision.
👉 Size guide — zero guesswork, fewer returns.

Minimal doesn’t mean bland. It means every pixel has a job: appetite where it helps (lux fabric, soft touch), and instant answers where it matters (sizes, features, care).

Design for the way people buy 𝘵𝘩𝘪𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺, not for what’s trending in another.

👋🏾 I’m Daniela, founder at Mindful Goods.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads you can swipe.

✨  Every Pixel Has a Job

🚩 There are two kinds of brand owners I meet on Amazon:

⤷ Those who want to explain every detail that makes their product special.
⤷ Those who believe the product should do the talking.

Both are passionate—they just show it differently. And you can see it instantly in their image stacks.

One camp loads images with information to build confidence.
The other keeps it minimal because their brand already has momentum.

There isn’t one “perfect” stack. What matters is building for your shopper and your goal.

For JIYU, the risk was going so minimal that marketing worked but the Amazon page didn’t—or overloading and creating friction. So we mapped each image to a single purpose based on what their ideal shopper needed to know:

👉🏽 Who it’s for: women ready to reduce blemishes, scars, and acne (and still glow)
👉🏽 What’s inside: full ingredient transparency for skincare shoppers who read everything
👉🏽 Why this brand: authentic Korean formulation created by experts
👉🏽 How to use: simple, visual steps that reduce hesitation

Once the listing matched the product promise, that viral traffic converted. Orders jumped 656%.

Your image stack has a sweet spot. Too much drags interest. Too little slows decisions.

Not sure where yours lands? We run quick Mini Audits—what’s working, what’s not, and where the leaks are.

Comment MINI AUDIT and I’ll send the link.

#AD Amazon's new AI tool keeps getting better every week

A few weeks ago, I shared news about Amazon's latest AI creative partner in Creative Studio. Since then, I've been experimenting with it, and I'm genuinely excited about what it can do for brands.

Here's the workflow I've been using:

Take your existing product images (it’s already able to pull these from your listing for you) → animate them using Amazon's AI tool → drop the clips into a Canva Sponsored Brands Video template → deploy across your PDPs, Amazon Ads, storefront, and more.

The best part? You're creating multiple video assets from content you already have. No production crew. No complex software. Just a quick, seamless way to expand your creative library.

For brands constantly pressed for fresh content (which is basically all of us), this is huge. It's about working smarter with what you've got.

Anyone else testing this out yet? I'd love to hear what results you're seeing.

Try it here: https://lnkd.in/dQD5mQ-P

#AmazonSeller #EcommerceTips #ProductMarketing #AITools #ContentCreation

Pretty doesn’t sell breakfast. A promise does.
Most food listings shout “𝘺𝘶𝘮.” Winners whisper “𝘺𝘦𝘴.” (in 3 seconds).

👉🏽 𝗧𝗵𝗲 𝗳𝗹𝗶𝗽 𝘄𝗲 𝗺𝗮𝗱𝗲

→ Promise first: Start your day off right + 15g protein / 5g fiber + 6-pack badge. No decoding, no guesswork.
→ Proof early: “Join thousands…” + stars + one tight review. Borrow belief before Amazon’s ad clutter kicks in.
→ Path to action: Easy as Mix & Make with a quick how-to. Less thinking, faster cart.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀 (𝗮𝗻𝗱 𝗸𝗲𝗲𝗽𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴)
⤷ One line everyone can repeat → memory
⤷ Confidence lands above the fold → momentum
⤷ Friction is removed on mobile → conversion

𝗧𝗶𝗻𝘆 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝘄𝗲 𝘁𝗲𝘀𝘁𝗲𝗱
→ Speed cue: add a small “~4 min” to the “Mix & Make” tile. Time sells.
→ Value math: near the hero, chip in “~27 pancakes / 9 servings.” Helps price-value in a glance.
→ Macro ladder: 15g (water) → 18g (milk) → 21g (milk + egg). Teach the upgrade, don’t explain it.
→ Icon > paragraph: convert 2–3 bullets to icons for a faster thumb scan.

𝗦𝘄𝗶𝗽𝗲 𝘁𝗵𝗶𝘀 𝗺𝗶𝗻𝗶-𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
𝘗𝘳𝘰𝘮𝘪𝘴𝘦 → 𝘗𝘳𝘰𝘰𝘧 → 𝘗𝘢𝘵𝘩
✨ Promise: one outcome + visible benefits + variant/pack badge
✨ Proof: ratings, credential badges, single credibility line
✨ Path: 3-step how-to, speed cue, objection killer (“just add water”), and one nudge to shop

If your food images say “𝘭𝘰𝘰𝘬𝘴 𝘨𝘰𝘰𝘥” but not “𝘧𝘪𝘵𝘴 𝘮𝘺 𝘮𝘰𝘳𝘯𝘪𝘯𝘨,” you’re renting attention, not earning the sale.

👋🏽 I’m Daniela—founder at Mindful Goods.
I share practical plays 7–9 figure brands use to scale on Amazon. Follow for teardown threads, test ideas, and creative frameworks you can swipe.

Social Motion 

President

• Co-founded Social Motion, a video-first marketing agency specializing in strategic video funnels for sales and leads.
• Developed innovative content strategies to drive business growth and increase brand visibility.
• Implemented data-driven approaches to optimize video performance and enhance client engagement.

Dr H Rejoint / Functional Herbals LLC

DR H Rejoint is a unique health supplement that is 100% herbal and acts as an anti-inflammatory for pain.  Founded by a leading DR, it's completely unique and helps thousands of people support the management of their pain.

Investor/ Co-Founder  DR H Rejoint 

Vivitar

Leading the rebranding, marketing and strategy efforts to take this successful 80 year old global CE brand to new heights. From sales presentations and packaging through digital, Social and  Ecommerce.

Chief Marketing Officer

Gaiam

Oversee all direct to consumer business for both the Gaiam and SPRI brands. Manage internal teams and set the strategy for multichannel success.

VP Direct to Consumer

SPRI Fitness

Manage all direct to consumer operations and strategy for SPRI Fitness.

Consultant VP Direct to Consumer

LT Apparel Group

Work with the division President to build the 3-5 year business strategy and growth plans. 
Help to develop brand positioning for French Toast and our other licensed school brands.
Utilize research from NPD and other sources to spot trends and opportunities for growth.
Assist in new business development pitches for major retailers.
Build relationships to enhance our wholesale business, through drop ship with major retailers such as Kohl's.com, JCP.com, Staples, Kmart, STAGE, A.A.F.E.S

Vice President School Division

Manage all operations for America's leading brand of Children's School Uniforms.

President, Frenchtoast.com

Brand Commerce Inc

Brand Commerce helps manufacturers build brands online and off through marketing and digital strategies.

Best Case/Just Wireless

Launch new brands and head division for major cellular accessories company. Opened new channels of distribution and managed national marketing campaigns.Product developed and successfully launched through Wal -Mart in less than 18Months.

VP Of Business Development

Revolutionizing Branded Video Content | President at Social Motion

I have always loved marketing and helping people to figure out how best to grow their brand or business.

Today, I work with awesome associates and clients to solve the pain of producing sales-driving video content across social, Amazon, e-commerce, and connected TV.


🔹 Our Story:
Established in 2018, Social Motion Films was born from a collaboration with Daniel Cohen, an award-winning commercial film director. We identified a need for dynamic, compelling video content that could captivate audiences, expand social media reach, and escalate online sales and leads. 

🔹 Our Mission:
To drive extraordinary results for our clients by leveraging the power of video. 

🔹 Our Approach:
At Social Motion, we address the entire buyer journey to ensure your videos connect with your audience at every stage.

We focus on:

	•Awareness: Creating content that finds your audience and introduces your brand to the   
          right people, sparking interest and curiosity.

	•Consideration: Develop videos that address objections, highlight benefits, and 
          showcase what makes your product or service unique.

	•Decision: Crafting compelling videos like testimonials, product demos, or offers that       
          drive conversions and close the deal.

By targeting the right prospects with the right message at the right time, we help you turn viewers into loyal customers.

Through a blend of authentic User-Generated Content (UGC) and high-production video, paired with data-driven video funnels, we ensure your campaigns deliver measurable results at every stage of the journey.

🔹 Our Portfolio:
We've crafted standout video content for global brands like M&M’s, Panasonic, Nestle, Champion, Honest Kitchen, and Skinny Dipped.  

Industries we serve: 
CPG ♦︎ Pet ♦︎ Vitamins and Supplements ♦︎ SAAS ♦︎ Health & Wellness ♦︎ Electronics ♦  Business  Services ♦︎ Home ♦︎ Medical 

🔹 Our Specialties:
• Video Agency 
• Video Funnels 
• Amazon videos
• Explainer Videos

🔹 Our Impact:
• Boosted sales for clients by 25%+ 
• Worked with over 400 brands 
• Amazon Certified Video Partner

🔹 Connect with Us:
Ready to take your brand to new heights through more video content, more often, and more affordable?  

Email me at michael@socialmotionfilms.com or visit www.socialmotionfilms.com

Michael Arking

There’s nothing like walking into a client’s store and seeing 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮’𝘴 𝘸𝘰𝘳𝘬 lighting up the space.

Our 𝗖𝗘𝗢 dropped by the 𝗠&𝗠’𝘀 Store to visit our client Mars, and there it was, our video playing proudly on their in-store billboard.
Some projects never make it to the web…
But they make an impact exactly where they’re meant to be: 𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱, 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗽𝗲𝗼𝗽𝗹𝗲.

Moments like this remind us why we do what we do. 🍫✨

#SocialMotion #Mars #BehindTheWork #BillboardMoments

President @ Social Motion | Driving Growth for $5M–$50M CPG, Pet & Health centered brands with strategic video marketing.

SM  (4)

⁉️How do you explain what makes Walden Local different, and make people actually watch the message?
 We built a handcrafted stop-motion world to visualize their entire farm-to-door story frame by frame.
 Pasture-raised protein, local farmers, wild-caught fish, and real transparency, all brought to life in miniature.

Curious how this tiny set became a full brand video? 👀
 𝗪𝗮𝗻𝘁 𝗮 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝘆𝗹𝗲 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸. → 𝗗𝗠 𝗺𝗲.

#SocialMotion #StopMotion #BrandVideo #HandcraftedStorytelling

𝗪𝗮𝗶𝘁, 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝘁𝗼𝘆 𝗳𝗮𝗿𝗺 𝗼𝗿 𝗮 𝘃𝗶𝗱𝗲𝗼 𝘀𝗲𝘁? 🤔

That's the secret! This is a sneak peek at the incredible miniature world we built for our client, Walden Local. From tiny tractors to perfectly modeled barns, we poured ourselves into creating this detailed landscape for their 𝘴𝘵𝘰𝘱-𝘮𝘰𝘵𝘪𝘰𝘯 brand video.

We love showing you the magic behind the scenes, but the real showstopper is the final film. We promise, the stop-motion movement on this set is mesmerizing!

𝗗𝗿𝗼𝗽 𝗮 '🎬' 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗪𝗮𝗹𝗱𝗲𝗻 𝗟𝗼𝗰𝗮𝗹 𝘃𝗶𝗱𝗲𝗼! 

#BTS #SocialMotion #BehindTheScenes #StopMotionMagic

Untitled design

If you think the BTS looks interesting…
Just wait until you see the hybrid motion magic we created for Deocaps.
Stay tuned 👀✨

#BehindTheScenes #BTS #VideoProduction #HybridMotion

Are You Burning Money on Amazon Video Ads?

If your ACoS is creeping past 30%…
If your CPCs are rising every quarter…
If your ads look beautiful but aren’t moving the needle…

Here’s the truth:

👉 Pretty videos don’t perform on Amazon.
Strategic videos do.

Most brands spend thousands on “content” and then cross their fingers. But Amazon shoppers don’t reward art; they reward clarity, speed, and relevance.

And you’re about to see exactly why.

🔽 Watch the two videos below.
Within the first 3 seconds, you’ll instantly know which one will win.

Pay attention to:

The hook
The clarity of the promise
How quickly the product value is delivered
Whether the viewer immediately understands “why this product, right now”

This is the difference between:
❌ A beautiful video that wastes ad spend
✔️ A strategic video that lowers ACoS, boosts CVR, and brings your CPCs back under control

If you want your Amazon ads to perform, not just “look nice,” this is the shift.

Drop a comment if you want a breakdown of why one wins and the exact framework we use to engineer top-performing Amazon videos across CPG, Pet, and Supplements.

🎬 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗦𝗰𝗲𝗻𝗲𝘀 𝗮𝘁 𝗧𝗵𝗲 𝗕𝗿𝗲𝗮𝗸 𝗥𝗼𝗼𝗺

Ever wondered how a simple idea turns into a scroll-stopping 𝗨𝗚𝗖 𝘃𝗶𝗱𝗲𝗼? 
Our Creative Director works closely with the models to craft authentic, high-converting content that speaks 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 to The Break Room’s audience.
It’s not just about shooting, it’s about 𝘴𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺.

Stay tuned to see how this concept comes to life 👇

#BehindTheScenes #UGCVideo #CreativeDirection #TheBreakRoom

SM  (2)

💥 𝗧𝗵𝗲 𝗕𝗿𝗲𝗮𝗸 𝗥𝗼𝗼𝗺 𝘅 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗼𝘁𝗶𝗼𝗻
What happens when 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 meets 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗨𝗚𝗖?
This final cut captures more than just moments; it captures 𝘦𝘮𝘰𝘵𝘪𝘰𝘯, 𝘦𝘯𝘦𝘳𝘨𝘺, and 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵.
We turned a 𝘴𝘪𝘮𝘱𝘭𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘷𝘦 into content that makes viewers stop, feel, and take action.

Ready to see what this kind of creative power can do for your brand?

#SocialMotion #TheBreakRoom #UGCVideo #VideoMarketing

‼️𝗬𝗼𝘂’𝗿𝗲 𝗼𝗻𝗲 𝘃𝗶𝗱𝗲𝗼 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝗲𝗹𝗹𝘀.

Let’s skip the pitch.

You’ve already seen what’s happening:
👉 UGC is evolving.
👉 AI is rewriting how we create and test video.
👉 The brands adapting fastest are 𝘥𝘰𝘮𝘪𝘯𝘢𝘵𝘪𝘯𝘨 attention and conversion.

And here’s the uncomfortable truth,
If you’re still debating your next move,
Your competitors are already filming theirs.

They’re using 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖 to look more authentic.
They’re using 𝗔𝗜 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 to know exactly what hooks and angles convert.
They’re stacking these wins week after week.

That’s why they’re scaling while others stay “in planning mode.”

At 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗼𝘁𝗶𝗼𝗻, we don’t just make videos.
We engineer 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘦𝘳𝘴.
Content that stops thumbs, builds trust, and makes people 𝘣𝘶𝘺.

This is your moment to take the leap from 𝘳𝘢𝘯𝘥𝘰𝘮 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 → 𝘳𝘦𝘷𝘦𝘯𝘶𝘦-𝘥𝘳𝘪𝘷𝘦𝘯 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦.
Let’s build the video that gives you an unfair advantage.

We’ll break down your funnel, your creative angles,
and show you exactly how to turn AI + Directed UGC into your biggest edge in 2025.

Because after this year, “average video” won’t just be ignored — it’ll be invisible.

Your move.

No alternative text description for this image

If Amazon video ads feel harder than they should… you’re not alone.
 Cost? Low ROAS? Running out of ideas? Getting rejected?
 Tell us, what slows you down the most? 👇

#AmazonFBA #AmazonSeller #FBA #EcommerceBusiness #AmazonPPC

What is your biggest Challenge with Amazon Video Ads?

🔥𝗔𝗜 + 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗩𝗶𝗱𝗲𝗼 𝗧𝗵𝗮𝘁 𝗦𝗰𝗮𝗹𝗲𝘀

Let’s get one thing straight:
 AI didn’t replace creators. It replaced 𝘨𝘶𝘦𝘴𝘴𝘸𝘰𝘳𝘬.

UGC used to work because it felt 𝘳𝘦𝘢𝘭.
 Now? Everyone’s doing the same thing, the scroll stops less, and conversions drop.

People don’t want ads. They want 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 that feel human… but perform like data-driven machines.
That’s where 𝗔𝗜 + 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖 comes in.

𝗪𝗵𝗮𝘁 𝗶𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗶𝘀

Directed UGC = Creator content guided by strategy.
 AI = Precision. Speed. Predictability.

Together?
 You get content that looks natural, hooks instantly, and sells, at scale.

We use AI to:
  ✔ Predict which hooks will grab attention fastest
  ✔ Analyze audience watch patterns before launch
  ✔ Generate creative ideas that convert
  ✔ Refine scripts + visuals for emotional impact

Creators bring it to life.
 AI ensures it hits every mark.

That’s 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻.

𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀

Most UGC dies because it lacks structure.
 Most ads fail because they lack soul.

AI + Directed UGC fixes both.

You get:
  ★ Real voices that connect
  ★ AI-driven data that converts
  ★ A system that scales authenticity

No more “post and pray.”
 Every video is 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘦𝘥 to perform.

Smart creativity isn’t luck.
 It’s strategy, powered by AI.

AI doesn’t kill creativity.
 It 𝘢𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘴 it.

If your brand is still posting random UGC, you’re leaving performance on the table.

AI + Directed UGC = human storytelling with machine precision.
 It’s how modern brands scale 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘴𝘦𝘭𝘭𝘴.

What's your biggest hurdle with scaling video content right now?
 Share your thoughts below. 👇

Let's unpack how a Directed UGC strategy can help,
 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗨𝗚𝗖 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

𝗬𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝗱𝗲𝗼 𝗵𝗮𝘀 𝗮𝗻 𝗲𝘅𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗱𝗮𝘁𝗲.

That 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝗱𝗲𝗼 that was printing money last month?
 
If you’re staring at your dashboard wondering why the ROAS suddenly tanked, I have bad news.

It’s not seasonality. It’s not your product.

𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗯𝗼𝗿𝗲𝗱. 

Amazon’s algorithm for Sponsored Brand Video (SBV) is ruthless. When it finds a winner, it blasts it everywhere to maximize immediate sales. This is great for about 10 days.

Then, you hit 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗹𝗶𝗳𝗳.

Shoppers develop "pattern fatigue." Once they recognise the first 0.5 seconds of your ad, they scroll past.

When your CTR drops, Amazon puts you in the penalty box. You lose premium placement, your CPCs rise, and sales drop. You are essentially paying a "boredom tax" to be ignored.

How do you know if your creative is dead?

Open your Sponsored Brands dashboard. If you see these 4 signs, stop blaming the market and look at your video:
   𝗖𝗧𝗥 𝗱𝗿𝗼𝗽𝘀 15%+: They see it. They just don't care anymore. 
   𝗖𝗣𝗖 𝗦𝗽𝗶𝗸𝗲𝘀: Amazon is penalizing you for low engagement. 
   𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗙𝗹𝗮𝘁, 𝗢𝗿𝗱𝗲𝗿𝘀 𝗗𝗿𝗼𝗽: You’re paying for empty visibility. 
   𝗭𝗼𝗺𝗯𝗶𝗲 𝗖𝗩𝗥: Your traffic is low-intent.

𝗧𝗵𝗲 𝗨𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗧𝗿𝘂𝘁𝗵 𝗳𝗼𝗿 2025: Your "perfect" hero video only works until a user sees it about 3 times. After that, it’s dead weight.

Most production shops sell you a video, high-five you, and leave you on the content hamster wheel every month.

At Social Motion Films, we don’t sell static assets. 𝗪𝗲 𝗯𝘂𝗶𝗹𝗱 𝗦𝗕𝗩 𝗥𝗼𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺𝘀.

We treat creative like inventory. You need a constant supply to stay in business. Our Directed UGC + Hybrid Motion model is engineered to beat the fatigue cycle:
   
   ✔ 𝗠𝗼𝗱𝘂𝗹𝗮𝗿 𝗛𝗼𝗼𝗸𝘀: We film 3 different openings per video. When CTR dips, we just swap the hook. No complex reshoots. 
   ✔ 𝗥𝗮𝗽𝗶𝗱 𝗥𝗲𝗳𝗿𝗲𝘀𝗵: We keep the algorithm fed with fresh data every month. 
   ✔ 𝗔𝗹𝘄𝗮𝘆𝘀-𝗢𝗻 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: We don't guess. We let the data decide.

Stop letting creative fatigue eat your margins.
If you are ready to get off the hamster wheel and build a rotation engine, let's talk.

#AmazonFBA #SponsoredBrandVideo #EcommerceStrategy #AmazonAdvertising #VideoMarketing #CreativeFatigue #SocialMotionFilms

What happens when curiosity, nature, and a camera crew come together? 🦋✨
These BTS moments were just the beginning…
Wait until you see how the final InsectLore video captures pure childhood wonder.

Stay tuned! 👀

#BehindTheScenes #CuriousKids #KidsDiscover #SocialMotion

insectlore BTS

𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖: 𝗧𝗵𝗲 𝗦𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝗦𝗵𝗶𝗳𝘁 𝗶𝗻 𝗩𝗶𝗱𝗲𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Let’s be honest, UGC 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 the game.
 Raw, relatable videos outperformed polished ads. People trust people, not brands.

But somewhere along the way… the UGC gold rush lost its shine.

Every brand started doing the same thing,
 Creators talking to camera, holding a product, forcing “authenticity.”
 And suddenly, it stopped feeling real.

That’s when 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖 was born.

So, what is Directed UGC?

It’s the evolution of UGC, still real, still human, but with 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 behind every frame.

Instead of sending a creator your product and hoping for the best, Directed UGC combines:
 ✔ 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 – real voices, real faces
 ✔ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 – clear hooks, tension, and call-to-action
 ✔ 𝗣𝗿𝗼-𝗹𝗲𝘃𝗲𝗹 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 – lighting, framing, and editing that convert

It’s not an ad pretending to be UGC.
 It’s UGC engineered to perform like an ad.

Why it works?
 𝗙𝗲𝗲𝗹𝘀 𝗻𝗮𝘁𝗶𝘃𝗲. Viewers don’t scroll past; they lean in.
 𝗦𝗲𝗹𝗹𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆. Every second has purpose.
 𝗦𝗰𝗮𝗹𝗲𝘀 𝗲𝗮𝘀𝗶𝗹𝘆. Same framework, multiple creator versions.
 𝗕𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. Because authenticity plus clarity wins.

Here’s what we’re seeing,

Brands shifting to Directed UGC are reporting serious lifts
 SimpliSafe: +210% in sales
 Champion: +22% lift
 EcoKind: +17% increase in conversions

Why? Because their videos stopped being noise and started being 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦𝘴.

UGC gets attention.
𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖 𝗴𝗲𝘁𝘀 𝗮𝗰𝘁𝗶𝗼𝗻.

And if your brand hasn’t tested it yet…Your competitors probably will, soon.

Let’s make sure you lead that shift.
 And plan your next Directed UGC campaign.

Because in 2025, the videos that 𝘸𝘪𝘯 will be the ones that feel real — and 𝘤𝘰𝘯𝘷𝘦𝘳𝘵 𝘭𝘪𝘬𝘦 𝘤𝘳𝘢𝘻𝘺.

Brands love 𝗨𝗚𝗖… until the production challenges hit.
 I’m curious — what’s the 𝘳𝘦𝘢𝘭 hurdle holding your UGC back? 
 Cast your vote below 👇

What’s your biggest issue with creating UGC content? 

The "one thing" that makes an Amazon listing convert... everyone has a different theory. 🧐

Some say it’s about the lifestyle "vibe." Others swear it’s all about the raw features. We want to know what the sellers think.

When you look at your best-performing SKUs, what is the video doing?
Vote below! Your answer might surprise you when you see the results. ⬇️

Amazon sellers — what do you expect from a product video?

From science-backed ingredients to confidence-boosting visuals, we built a hybrid-motion video that shows exactly why DeoCaps works.
And yes… there’s a LOT of behind-the-scenes magic you don’t see. 👀
Here’s the final cut. 🔥

#BehindTheScenes #HybridMotion #CreativeProduction #SocialMotion

🎥 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗰𝗿𝗶𝗽𝘁 𝗶𝗻𝘁𝗼 𝗮 𝗵𝘆𝗯𝗿𝗶𝗱-𝗺𝗼𝘁𝗶𝗼𝗻 𝘃𝗶𝗱𝗲𝗼 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝙨𝙚𝙡𝙡𝙨?
 For 𝗧𝗿𝗶𝗯𝘂𝘁𝗲, we blended live-action style framing, motion graphics, and kinetic storytelling to create a playful 𝘊𝘩𝘳𝘪𝘴𝘵𝘮𝘢𝘴 𝘴𝘱𝘰𝘵 that highlights their “𝗟𝘂𝗺𝗽𝘀 𝗼𝗳 𝗖𝗼𝗮𝗹” treats in a way that’s memorable, scroll-stopping, and on-brand.

From 𝘴𝘤𝘳𝘪𝘱𝘵 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯 → 𝘷𝘪𝘴𝘶𝘢𝘭 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 → 𝘢𝘯𝘪𝘮𝘢𝘵𝘪𝘰𝘯 → 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘺…
 Every element was engineered to boost retention and drive action.

Because sometimes the most effective holiday videos aren’t the loudest,
 they’re the ones built with strategy.

Curious how we can transform your campaign into a high-performing hybrid video? 

#SocialMotion #TributeEquineNutrition #HybridMotionVideo #VideoMarketing

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniela Anavitarte Bolzmann ⚡'s LinkedIn Performance

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