🤤 TRIPLING Amazon sales with drool worthy content for brands 👉🏾launchreadylistings.co 👈🏽 Amazon Product Pages ➕ Storefronts Done Better ⚡ Amazon SEO & Creative Optimization for eCommerce Brands & Agencies

👆👆👆CLICK MORE & FOLLOW👆👆👆

No BS 👉🏾See how our clients triple sales and sell out in 30 days here: www.launchreadylistings.co

Our work has been featured by Amazon and now Amazon sends us clients directly. 

👋🏾Hiya! I'm Daniela, part-time Kombucha Brewer, full-time Amazon strategist 🤓

I believe the future of entrepreneurship means:
⚡Selling online while working from remote locations
⚡with impact over landfills
⚡for community over commodity…where we all achieve freedom & joy in the work we share with the world.

Mindful Goods is the go-to one stop shop for High Quality Amazon Listings For CPG Brands.

Whether venture-backed or self funded, our clients have:
➕Seen 9X growth year over year.
➕Increased traffic by 11.8% in two weeks.
➕Secured top 3 page 1 placement in highly competitive categories.
➕Earned Amazon bestseller badges across grocery, toys and home goods. 

Now brands and agencies come to us at all stages of their Amazon journey for better product pages that make products stand out & SELL!

Get it done right.
⚡ Too many Amazon products look exactly the same!
⚡ Customers will never find you in the millions of products on Amazon.
⚡  It is vital that your product stands out and makes an impression on customers.

 Fortunately, we can help with:
🏄🏽‍♀️ A/B testing main images to improve click through rate
🏄🏽‍♀️ SEO keyword research to improve rank and search-ability
🏄🏽‍♀️ Flavorful persuasive sales copy to improve conversion
🏄🏽‍♀️ Powerful product images to boost sales 
🏄🏽‍♀️ Compelling custom A+ Content for shopper engagement 

If you’re ready to stand out on Amazon… 
➕ See our FREE training here 👉🏾 www.launchreadylistings.co

We’re here to take Amazon optimization off your plate so you can make cash & chill.

Daniela Anavitarte Bolzmann ⚡

🔥🔥🔥 Ever wish you could run a legit Amazon listing audit in minutes—not spin up a whole project?

We’ve been playing with the DataDive AI Agent and it’s exactly that: a fast, no-BS snapshot that surfaces what matters.

𝗪𝗵𝗮𝘁 𝗶𝘁 𝘀𝗵𝗼𝘄𝘀 𝗮𝘁 𝗮 𝗴𝗹𝗮𝗻𝗰𝗲
⤷ 𝙍𝙖𝙣𝙠𝙞𝙣𝙜 𝙟𝙪𝙞𝙘𝙚 + 𝙦𝙪𝙞𝙘𝙠 𝙬𝙞𝙣𝙨 in one view (what’s working, what to fix, where to add juice).
⤷ 𝙆𝙚𝙮𝙬𝙤𝙧𝙙 𝙜𝙖𝙥𝙨 𝙩𝙝𝙖𝙩 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙢𝙖𝙩𝙩𝙚𝙧: sort by Hero Rank and pull the core/high-intent terms you’re not ranking for (solid relevance, medium–high SV = low-hanging fruit).
⤷ 𝙎𝙢𝙖𝙧𝙩 𝙠𝙚𝙮𝙬𝙤𝙧𝙙 𝙛𝙡𝙤𝙬: it syncs to your DataDive master list and cleans it on the fly—so title, bullets, and description updates are ready to go.
⤷ 𝘾𝙤𝙣𝙩𝙚𝙭𝙩 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙩𝙝𝙚 𝙧𝙖𝙗𝙗𝙞𝙩 𝙝𝙤𝙡𝙚: quick competitor check and a hop into creative analysis right after.

𝗛𝗼𝘄 𝘄𝗲’𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁
We’ve folded it into our Mini Audit—a quick pass that turns “hunches” into actionable fixes without spinning up a long strategic cycle.

𝗪𝗵𝘆 𝘄𝗲 𝗹𝗶𝗸𝗲 𝗶𝘁
Less tab-hopping, more signal. In a couple clicks you know what to add, where to add it, and how you stack up. Then we tweak the creative so the words you win on actually convert.

10/10 recommend giving DataDive’s AI Agent a spin if you live in the land of fast audits, keyword gaps, and rapid iteration. 

👉 Want your own mini audit? Comment 𝗠𝗜𝗡𝗜 𝗔𝗨𝗗𝗜𝗧 and I’ll DM you the request link.

📌 Access the DD AI Agent Here: https://lnkd.in/dbgeiEGW

🤤 TRIPLING Amazon sales with drool worthy content for 7 & 8 Figure eCommerce brands 👉🏾mindfulgoods.co 👈🏽 SEO & Creatives for D2C Brands & Agencies, B2B Linkedin Creator

📌 This brand already had beautiful Amazon images.

So why bother redesigning them, right?

The real answer: 𝗔𝗺𝗮𝘇𝗼𝗻 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗽𝗿𝗲𝘁𝘁𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝘀.

Kochere is one of the incredible brands we’ve had the pleasure of working with.
Their before images were already polished—the kind most brands would envy.

But here’s the thing: Amazon being a visual platform doesn’t change what it is—𝗮 𝘀𝘁𝗼𝗿𝗲.

Your main image is the sign that gets them in.
Your image stack is the in-store experience that makes them stay, choose, and head to checkout.

That’s where strategy matters.

When we optimize a product image stack, we ask:
→ Are we speaking the shopper’s language?
→ Are we clearly showing what they need to know to buy?
→ Are we highlighting the “why us”—the USP that makes this the obvious choice?

Kochere didn’t need a prettier listing.
They needed a smarter one.

Now, their visuals don’t just look beautiful—𝙩𝙝𝙚𝙮 𝙬𝙤𝙧𝙠 𝙝𝙖𝙧𝙙𝙚𝙧.

Because on Amazon, good design gets attention.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

👋🏽 I’m Daniela—Amazon creative expert.
 📌 If you’re scaling on Amazon and want creatives that connect emotionally and convert commercially, follow along.

💢  𝗧𝗵𝗲 𝟯-𝗦𝗲𝗰𝗼𝗻𝗱 𝗥𝘂𝗹𝗲 𝗳𝗼𝗿 𝗙𝗼𝗼𝗱 𝗠𝗮𝗶𝗻 𝗜𝗺𝗮𝗴𝗲𝘀
Your main image has one job: earn the click in about three seconds.

How? Pair 𝗮𝗽𝗽𝗲𝘁𝗶𝘁𝗲 with instant 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Here’s the simple formula we use:

𝟭) 𝗧𝗿𝗶𝗴𝗴𝗲𝗿 𝗮𝗽𝗽𝗲𝘁𝗶𝘁𝗲
Show the eaten state or a believable serving cue.
• Kodiak → plated pancake stack + syrup
• Feel Good Foods → dumplings + chopsticks + sauce bowl
• Carli’s Cakes → sliced pieces on a board
• Maja Oats → prepared cup in front of the pouch

𝟮) 𝗔𝗻𝘀𝘄𝗲𝗿 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻, 𝗳𝗮𝘀𝘁
Lead with what shoppers care about at a glance.
• Pack size (“6-Pack”)
• Certified dietary callouts (e.g., Certified Gluten-Free)
• Flavor/format (Buttermilk, Chicken Potstickers, Banana Bread)

𝟯) 𝗨𝘀𝗲 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝘅𝗲𝗹 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲
Tighter crops, stronger angles, no dead space. If it doesn’t help someone click, it’s gone.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗱𝗼𝗲𝘀
⤷ Stops the scroll with craveable context
⤷ Removes guesswork (“Is this right for me?”)
⤷ Lifts CTR—because the value is obvious before the PDP ever loads

𝗢𝘂𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀
Concept a few strong directions → build for mobile first → A/B test with real shoppers.
Design taste is subjective; performance is not.

Swipe the examples to see how a couple of precise tweaks—plate it, prove it, and crop it—turn casual scrollers into hungry shoppers.

👋🏽 I’m Daniela. I share snackable plays to take your listings from invisible → unforgettable.

Follow for weekly conversion ideas you can swipe.

🤤 Appetite-First Amazon Main Images:

I don’t start with Amazon descriptions.
Most shoppers don’t either.

We look at the images and ask one thing:
𝘊𝘢𝘯 𝘐 𝘴𝘦𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦?
You’ve got about 𝘁𝗵𝗿𝗲𝗲 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 to make that happen.

We ran multiple rounds on this Storefront—same brand, different ways of showing up.

𝗘𝗮𝗿𝗹𝘆 𝗿𝗼𝘂𝗻𝗱𝘀: product-first. Pretty bottles, clean layouts… and a dead end.
My brain went: “𝘖𝘬𝘢𝘺, 𝘪𝘵’𝘴 𝘢 𝘥𝘳𝘪𝘯𝘬.” Then nothing. In beverages, good-looking product shots are table stakes.

𝗙𝗶𝗻𝗮𝗹 𝗿𝗼𝘂𝗻𝗱: we flipped the script to 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚-𝙛𝙞𝙧𝙨𝙩.
Now I can picture it—where I’d drink it, when I’d reach for it, the moment it fits.

That’s the switch from “𝘭𝘰𝘰𝘬𝘴 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭” to “𝘐 𝘯𝘦𝘦𝘥 𝘵𝘩𝘪𝘴.”

𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 (𝗮𝗻𝗱 𝘄𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀)
⤷ One-line promise up top that says what it is and why it matters.
⤷ Lifestyle context that sells the moment, not just the bottle.
⤷ Outcome tiles (energy, focus, calm… whatever’s true) that are scannable on mobile.
⤷ Proof early—reviews, badges, press—so confidence lands before the scroll.
⤷ Clear paths to shop (Shop Flavors • Build a Bundle • Find Your Fit) that move the journey forward.

If all I see is the container, I’ll keep scrolling.
 Sell the 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 the container.

Your DTC site already gets this.
Your Amazon Storefront should too.

👋🏾 I’m Daniela, founder at Mindful Goods.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads you can swipe.

🚨 You know those designer memes with filenames like:

𝗿𝗼𝘂𝗻𝗱_𝟭.𝟭𝟭
𝗳𝗶𝗻𝗮𝗹_𝗙𝗜𝗡𝗔𝗟_𝘃𝟱.𝟳

Yeah… I laugh every time—because that’s our reality.

(At the core of what my team and I do, we’re 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴 𝘧𝘪𝘳𝘴𝘵.)

Early on, sending revisions used to bother me.
 I thought revisions meant I’d missed the mark.

Seven years and hundreds of brands later, I’ve learned it’s not about me.
It’s about 𝘵𝘩𝘦𝘮.

Most teams need to sit with it—see it, feel it, tweak it until it feels theirs.
That’s the process.

Our job as creatives is to guide them there and make sure what we build doesn’t just look good—it 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

This Storefront went through both Round 1 and the Final Round.
👇🏽 Which direction are you vibing with?

👋🏽  I’m Daniela—Amazon creative expert.
 If you like posts like this, follow along.

🎯 Keywords get you seen. Images get you chosen.

When listings stall, it’s rarely because we can’t find terms to rank for.
It’s because the product image stack isn’t doing the selling.

Here’s how we turn images into a sales engine:

1) Cut the noise
 Brands have 101 things to say. Shoppers need 3–7. We keep only what moves the decision.

2) Kill friction
 We surface the top 3 buyer questions (fit/usage/ingredients/what’s included, etc.) and answer them visually, not with paragraphs.

3) Create a gap
 We audit page-one and fill the holes competitors ignore—the angle, proof, or comparison that makes you the obvious choice.

4) Test the truth
 The concept we love rarely wins. The image stack that performs is often the one that’s clearest, not the prettiest. We let data pick the champion.

That combo is why clients see outsized lifts—even triple-digit order growth—when the stack starts pulling its weight.

We’ve packaged this into a Mini Audit: a fast pass where my team pinpoints what’s working, what’s missing, and which images to fix first.

👉 Want one? Comment MINI AUDIT and I’ll DM the link.

💢 Can you guess one of the unsung perks of working with chef-level brains?

Sure, “𝘦𝘢𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘭𝘪𝘧𝘦” is up there.
But the real perk? I get to borrow that brain whenever we work with cooking and baking essentials.

Because 99% of the time, a pro cook is a perfect segment of the ideal shopper.

So I asked one of our chef advisors:
“𝘞𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘢𝘬𝘦𝘴 𝘺𝘰𝘶 𝘤𝘩𝘰𝘰𝘴𝘦 𝘰𝘯𝘦 𝘤𝘰𝘰𝘬𝘪𝘯𝘨 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘰𝘷𝘦𝘳 𝘢𝘯𝘰𝘵𝘩𝘦𝘳?”

His take, verbatim:
“𝙄’𝙢 𝙗𝙪𝙨𝙮. 𝙄𝙣-𝙨𝙩𝙤𝙧𝙚, 𝙄 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙛𝙚𝙚𝙡 𝙖𝙣𝙙 𝙨𝙢𝙚𝙡𝙡 𝙞𝙣𝙜𝙧𝙚𝙙𝙞𝙚𝙣𝙩𝙨 𝙗𝙚𝙛𝙤𝙧𝙚 𝙄 𝙗𝙪𝙮. 𝙊𝙣𝙡𝙞𝙣𝙚, 𝙄 𝙨𝙩𝙞𝙡𝙡 𝙬𝙖𝙣𝙩 𝙩𝙝𝙖𝙩 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚. 𝙄 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙨𝙚𝙚 𝙩𝙝𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙡𝙞𝙠𝙚 𝙞𝙩’𝙨 𝙧𝙞𝙜𝙝𝙩 𝙞𝙣 𝙛𝙧𝙤𝙣𝙩 𝙤𝙛 𝙢𝙚.”

Feel and smell… online. Chef logic. Respect.

But that’s just one slice of the audience. The other segments?
Parents. Home cooks. Food lovers. People who simply want to know exactly what they’re buying.

Across testing, we kept hearing the same two asks:
“𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘪𝘵?” and “𝘊𝘢𝘯 𝘐 𝘨𝘶𝘦𝘴𝘴 𝘵𝘩𝘦 𝘧𝘭𝘢𝘷𝘰𝘳 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘱𝘩𝘰𝘵𝘰?”

So we got to work.
We redesigned, refreshed, and split-tested these main images—until data told us what shoppers clicked, not what we hoped they’d click.

Some concepts won, some didn’t.
But the winner is always the same: 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲 𝘁𝗵𝗮𝘁 𝗲𝗮𝗿𝗻𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗹𝗶𝗰𝗸𝘀.

Swipe to see a few before → afters from the cooking category.
And tell me honestly—if you’re the chef at home (or shopping for one), would you pick the before or the after? Why?

👋 I’m Daniela—Amazon creative expert.
If you like posts like this, follow along.

P.S. That last Manuka honey shot (last image) has me craving pancakes right now. 🥞

🍯 Appetite-First Amazon Main Images

🚨 Your Amazon product images answer the what—what’s in it, what it does, why it matters.

But the how you communicate it? That’s what actually moves shoppers.

I’ve worked with 500+ brands, and no two image stacks are identical. Two brands can sell similar products in the same category to the same shopper… and still look nothing alike.

Look at Juni. The first thing that hits isn’t a feature or a claim—𝗶𝘁’𝘀 𝗷𝗼𝘆.
Not ingredients. Not nutrition facts. A feeling.

That’s what makes people lean in.

When we build for beverage brands, we lead with the most distinct advantage. Sometimes it’s a fact, sometimes a unique ingredient, sometimes a benefit, sometimes a vibe.
But never a forgettable “me too” layout.

And honestly? Your DTC site already proves you know how to differentiate.
Your Amazon listing should do the same work.

A shopper should glance at your images and instantly think,
“𝗢𝗵, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲𝗺,” even with three competitor tabs open.

Amazon doesn’t have to be the watered-down version of your brand.

This is what we do at Mindful Goods: take what makes your brand special and translate it into Amazon content that 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀 𝗮𝗻𝗱 𝗹𝗼𝗼𝗸𝘀 𝗻𝗶𝗰𝗲.

📌 If bringing your website energy to Amazon feels like a chore, we’re helping a few brands do exactly that now. DM me and let’s make it happen.

✨ Pretty & Converting Amazon Product Images

💢 If I were launching a new product on Amazon today, I wouldn’t start from scratch.

Too many brands launch blind. They write listings, upload images, and “wait to see” what happens.

That’s a recipe for wasted ad spend and slow traction.

This is what I’d do instead 👇

 🤔 I were starting  on Amazon...

Going viral on social doesn’t mean you’ll sell on Amazon.
(𝘉𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘮𝘦 𝘧𝘰𝘳 𝘮𝘦… 𝘣𝘳𝘦𝘢𝘵𝘩𝘦.)

I’ve watched brands pour their souls (and budgets) into campaigns that crush on social.
Content’s popping. Engagement is up. Awareness through the roof.

And then… Amazon conversions are flat.

𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁: they didn’t optimize the one place where buying decisions actually happen.

I get it—I’ve impulse-bought off hype and reviews too. Sometimes that’s enough.
 But 𝟵 𝘁𝗶𝗺𝗲𝘀 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬, when someone sees you trending, they don’t buy from the video. They search.
And the first stop is your Amazon listing.

Which means one thing: your listing has to finish the sale your marketing started.
And your product image stack is where that sale is won or lost.

For JIYU (K-beauty brand sending traffic from TikTok), we rebuilt the image stack around our 3Ws + H framework:
⤷ Who it’s for — women ready to reduce blemishes, scars, and acne (and still glow)
⤷ What’s inside — full ingredient transparency (skincare shoppers read everything)
⤷ Why choose this brand — authentic Korean formulation by Korean experts
⤷ How to use — clear, visual instructions that reduce friction

👉🏽 Result: that viral traffic actually converted—+656% orders.

Rule of thumb: marketing gets attention; your sales channel converts it.
One without the other is just… expensive awareness.

Not sure your listing is set to convert? We run quick Mini Audits—what’s working, what’s not, and what to fix first.

📌  Want one? Comment MINI AUDIT and I’ll DM you the link.

✨  From Viral to Conversion Amazon Product Images

💢 Your A+ Content does one of two things:

⤷ Builds trust and closes the sale, or
⤷ Confuses shoppers until they click away.

I hope it’s not #2.

If your A+ is just a collage—some lifestyle shots, a size chart, maybe a founder photo—no flow, no strategy, just vibes… they’re clicking away.

Here’s a simple structure we use
(𝘺𝘰𝘶’𝘭𝘭 𝘴𝘦𝘦 𝘱𝘢𝘳𝘵𝘴 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘤𝘰𝘮𝘦 𝘢𝘭𝘪𝘷𝘦 𝘪𝘯 𝘝𝘪𝘵𝘢𝘮𝘪𝘯𝘪’𝘴 𝘈+):

1. Lead with credibility
Brand intro, awards, certifications, press.
Give shoppers a reason to trust you and keep scrolling.

2. Show features that matter
A visual carousel of unique benefits—scannable, mobile-first.
Skip the paragraphs; make it digestible in three seconds.

3. Remove friction
Clear sizing/fit guide, ingredients/materials, what’s included, flavors/variants, and a simple how-to-use (fewer returns, more confidence).
 Answer what they need to know before it becomes a reason to bounce.

4. Finish with humans
Real people, real stories, or both—founder notes and smart cross-sells work well.

Not one-size-fits-all—but these are the must-haves we build around.

👋🏽 I’m Daniela—Amazon creative expert.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads.

⛔ Beauty on Amazon is 𝗮 𝗸𝗻𝗶𝗳𝗲 𝗳𝗶𝗴𝗵𝘁 𝗶𝗻 𝗮 𝗴𝗹𝗮𝘀𝘀 𝗰𝗮𝘀𝘁𝗹𝗲.
Crowded, shiny, and unforgiving.

So why do new beauty brands walk in anyway?

Because they believe the result they deliver is worth fighting for—clearer skin, bolder color, faster routines, confidence that sticks. And yes…because when beauty works on Amazon, it’s wildly profitable.

𝗧𝗵𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘀𝗵𝗶𝗳𝘁
Your Amazon Storefront is your DTC experience—translated for Amazon shoppers. 
Different tempo, same brand soul.

Attention is rented. 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙞𝙨 𝙚𝙖𝙧𝙣𝙚𝙙.

𝗧𝗵𝗲 𝟯𝗣 𝘀𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 (𝗸𝗲𝗲𝗽 𝗶𝘁 𝘀𝗶𝗺𝗽𝗹𝗲)
⤷ Promise: Say one thing, unmistakably. (What outcome do I get?)
⤷ Proof: Show signals fast—reviews, results, badges, before/after, clinicals.
⤷ Path: Guide the next click—shade families, routines, bundles, refills.

Do this well and the Storefront feels like a personal shopper in your pocket.

𝗪𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗻
• Category architecture that makes sense. (Matte → Metallic → Sets, or Cleanser → Serum → Moisturizer.)
• Shade/variant confidence. Swatches that read on mobile, undertone helpers, top sellers flagged.
• Speed-to-belief. One strip of proof above the fold beats a paragraph below it.
• Story with teeth. Founder craft + ingredient edge, told in 15 words and a visual, not a wall of text.
• AOV plays. Duos, routines, and “complete the look” that actually belong together.
• Relentless consistency. Same voice and color language as your site—no “Amazon-only” personality.

𝗖𝗼𝗺𝗺𝗼𝗻 𝘁𝗿𝗮𝗽𝘀 (𝘀𝗸𝗶𝗽 𝘁𝗵𝗲𝘀𝗲)
→ Pretty modules with no job.
→ Ten benefits where two outcomes would suffice.
→ Endless lifestyle shots with zero shade/context.
→ Burying social proof where no one will see it.

𝗔 𝟲𝟬-𝘀𝗲𝗰𝗼𝗻𝗱 𝗺𝗶𝗰𝗿𝗼-𝗮𝘂𝗱𝗶𝘁
✨ Can a new shopper grasp what, for whom, why in 3 seconds?
✨ Do I see one proof strip before I scroll?
✨ Is there a clear path to my shade, routine, or bundle?
✨ Does every module answer a question or sell the next step?

In a category this noisy, you have three choices: take the ring and compete, step out and regroup, or get buried. 

No shame in stepping out. 

But if you stay—come to win market share and make your Storefront look, feel, and sell like your brand everywhere else.

👋🏽  I’m Daniela—Amazon creative expert.
 I share practical plays 7–9 figure brands use to stand out and sell through.
 Follow for teardown threads, conversion frameworks, and test ideas you can swipe.

💢 Can you guess one of the most deceptively challenging categories on Amazon?

If you’ve been following my posts, you might think: health & wellness… beauty… beverages.

Nope. 𝗞𝗶𝗱𝘀 𝗯𝗿𝗮𝗻𝗱𝘀.
Surprised—or not?

In most categories, you market to the person 𝘸𝘩𝘰 uses the product.
With kids brands, you market to the gatekeepers—parents and caregivers making decisions with their hearts and their analytical brains.

If you think a cute main image wins the click… we’ve tested it (a lot). It doesn’t.

These shoppers are juggling a million questions:
“It’s cute, but is it safe?”
“What’s actually in this?”
“Is it age-appropriate?”

Adults know what we can handle. For kids, parents go into maximum 𝙥𝙧𝙤𝙩𝙚𝙘𝙩𝙞𝙤𝙣 𝙢𝙤𝙙𝙚.
They’re not just shopping—they’re evaluating risk.

So how do you win with hyper-cautious shoppers?
You show more. A lot more.

Whether it’s toys, snacks, drinks, crafts, or supplements, parents want to see it all before they click:
→ What’s in the pack
→ The form it comes in (powder, pouch, bottle, tablet)
→ The ingredients or materials (allergens, claims)
→ Age range, size, and anything that builds confidence

This isn’t guesswork. It’s from testing hundreds of main images across kids brands of every size.

The listings that show more consistently outperform those that try to “keep it cute” or overly minimal.

Parents don’t want only cute. They want clarity.

Swipe through these before/afters from kids brands we’ve worked with—the difference is night and day, and the results follow the same pattern every time.

Try this as you build holiday main images: 𝘀𝗵𝗼𝘄 𝗺𝗼𝗿𝗲 and remove doubt.

👋🏾 I’m Daniela Anavitarte Bolzmann, founder of Mindful Goods.
 Follow for conversion plays we use to help brands win on Amazon.

🧸  Risk-First Shopper Amazon Main Images

🚫 The worst move on Amazon? 𝗖𝗼𝗽𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀.
Even if you sell in the same category to the same shopper.

It’s tempting to think: “𝘐𝘧 𝘵𝘩𝘦𝘪𝘳 𝘮𝘢𝘪𝘯 𝘪𝘮𝘢𝘨𝘦 𝘸𝘰𝘳𝘬𝘴, 𝘐’𝘭𝘭 𝘫𝘶𝘴𝘵 𝘥𝘰 𝘵𝘩𝘢𝘵.”
Sure—you might 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗹𝗶𝗰𝗸.
But the brand that wins the sale is decided by the product image stack.

Clicks are the baseline now. Designers are getting clever with main images—but “Add to Cart” happens lower on the page.

We just worked with Skin𝘳𝘦fit, a beauty brand in a crowded aisle.
Search the main keyword and page one looked identical—gorgeous packaging, eye candy everywhere.

The difference? Product stacks:
⤷ Some buried shoppers in text walls and jargon.
⤷ Others dropped a product photo and said, “you figure it out.”

We built a stack that actually sells.
✅ Shows the outcome, fast: softer, smoother skin on rough spots—KP bumps, strawberry legs, dry elbows/knees, cracked heels/feet.
✅ Proves the why: super-potent actives called out in-line—10% AHA + 2% BHA—plus hydrating cactus pear and shea butter, with eco/vegan/Made in USA trust badges.
✅ Removes friction: clear how-to-use (“glide to soothe”), where to use (target areas), and format benefits (travel-friendly stick vs. messy lotions/creams).
✅ Guides the next step: bold benefit tiles and potency icons that make the mobile “Add to Cart” feel obvious.

Your main image can be copied tomorrow.
 Your product stack—when it’s clear, specific, and tested—is uniquely yours.

Don’t chase lookalikes. Make yours the obvious choice in the category.
Build it. Test it. Iterate.

If you’re ready to make your listing work harder, follow me Daniela Anavitarte Bolzmann ⚡ for conversion playbooks, test ideas, and real-world examples you can swipe this week.

🛒 Add-to-Cart Amazon Product Images

💢  Everyone’s stressing about getting clicks on Amazon…
But honestly? 𝗖𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝗮𝘀𝘆 𝗽𝗮𝗿𝘁.

A strong main image + solid PPC gets you in the door.
Amazon is one of the most-visited ecommerce platforms on the planet— which means:
⤷ For 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀: more choices.
⤷ For 𝘀𝗲𝗹𝗹𝗲𝗿𝘀: a chance to grab market share.

The costly mistake? Pouring thousands into ad spend before seeing your listing through the 𝘀𝗵𝗼𝗽𝗽𝗲𝗿’𝘀 𝗲𝘆𝗲𝘀.

𝗖𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗮𝘀𝗲𝗹𝗶𝗻𝗲.
Cheap products get clicks (“let me see if it’s legit”).
 Legacy brands (think Braun) get clicks because trust runs deep.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗴𝗮𝗺𝗲.
That’s where your product image stack earns its keep (or lets traffic slip away).

Your images should:
👉 Answer questions before they’re asked
👉 Kill objections clearly
👉 Show real life (not just a packshot on white)
👉 Move the shopper closer to Add to Cart with confidence

If your images aren’t doing that, you’re paying for traffic that won’t stick.

When we worked with Braun, trust was already baked in—the name does half the lifting.
𝗕𝘂𝘁 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (referrals, first-timers) still need specifics to know it’s for them.
That’s what 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗶𝗺𝗮𝗴𝗲𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿.

📌 Shameless plug:
If “more clicks” is still your only goal, you’ll love my newsletter. I break down what’s actually working on Amazon before it hits social.

Link in the comments.

🎯 From Click to Cart Amazon Product Images

🚨 Still pinching myself that I got to speak at Amazon Accelerate.

I truly believe no one builds a bridge alone. Ever.

I could say it happened because we create some of the best-performing Amazon listings out there…but that’s not the full story.

Yes, doing great work matters.
The real reason this happened? 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

Not transactional. Not “what can you do for me?”
The real, long-game kind—the ones that make the path less lonely, more meaningful, and a lot more fun.

Over the last eight years, I’ve poured into this industry: collaborating with hundreds of brands, working alongside incredible agency partners, and staying connected with people who genuinely care about this space and each other.

If opportunities like this come from those relationships—amazing.
But even if they didn’t, I’d still show up the same way: create work you’re proud of, nurture aligned connections, stay curious, be generous.

I’m living proof that when you pour into people, the ripple effects come back in ways you can’t predict.

👉🏽 PS: Shoutout to people like Shannon Roddy—you’re the best.
Thanks for seeing me, supporting me, and saying my name when you didn’t have to.

🎯 After years of optimizing listings for 7–9 figure brands, we see two winning paths:

⤷ Minimalist, clarity-first (information leads)
⤷ Bold, creative-led (emotion leads)

Both work. The trick is matching the approach to the shopper’s job.

For bedding (think Miracle Made–style products with sizes, measurements, and specs), 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝘄𝗶𝗻𝘀 𝗳𝗶𝗿𝘀𝘁 𝗰𝗹𝗶𝗰𝗸 𝗮𝗻𝗱 𝗳𝗶𝗻𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻.

What shoppers are really asking:
• Will this fit my bed? (Twin–Cal King)
• What’s in the set? (2 pillowcases, 1 flat, 1 fitted)
• What makes it better? (silver-infused, temperature regulating, hypoallergenic)
• How do I care for it?

So the images do this, in order:
👉 Promise + proof — “Sleep Better with Silver-Infused Cooling Sheets,” callouts for temperature and odor resistance.
👉 What’s included — set contents and dimensions.
👉 Why it’s different — thermoregulating, breathable fabric, self-cleaning properties.
👉 Lifestyle reassurance — 5-star hotel comfort at home.
👉 Comparison table — “Us vs. Them” to simplify the decision.
👉 Size guide — zero guesswork, fewer returns.

Minimal doesn’t mean bland. It means every pixel has a job: appetite where it helps (lux fabric, soft touch), and instant answers where it matters (sizes, features, care).

Design for the way people buy 𝘵𝘩𝘪𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺, not for what’s trending in another.

👋🏾 I’m Daniela, founder at Mindful Goods.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads you can swipe.

✨  Every Pixel Has a Job

🚩 There are two kinds of brand owners I meet on Amazon:

⤷ Those who want to explain every detail that makes their product special.
⤷ Those who believe the product should do the talking.

Both are passionate—they just show it differently. And you can see it instantly in their image stacks.

One camp loads images with information to build confidence.
The other keeps it minimal because their brand already has momentum.

There isn’t one “perfect” stack. What matters is building for your shopper and your goal.

For JIYU, the risk was going so minimal that marketing worked but the Amazon page didn’t—or overloading and creating friction. So we mapped each image to a single purpose based on what their ideal shopper needed to know:

👉🏽 Who it’s for: women ready to reduce blemishes, scars, and acne (and still glow)
👉🏽 What’s inside: full ingredient transparency for skincare shoppers who read everything
👉🏽 Why this brand: authentic Korean formulation created by experts
👉🏽 How to use: simple, visual steps that reduce hesitation

Once the listing matched the product promise, that viral traffic converted. Orders jumped 656%.

Your image stack has a sweet spot. Too much drags interest. Too little slows decisions.

Not sure where yours lands? We run quick Mini Audits—what’s working, what’s not, and where the leaks are.

Comment MINI AUDIT and I’ll send the link.

#AD Amazon's new AI tool keeps getting better every week

A few weeks ago, I shared news about Amazon's latest AI creative partner in Creative Studio. Since then, I've been experimenting with it, and I'm genuinely excited about what it can do for brands.

Here's the workflow I've been using:

Take your existing product images (it’s already able to pull these from your listing for you) → animate them using Amazon's AI tool → drop the clips into a Canva Sponsored Brands Video template → deploy across your PDPs, Amazon Ads, storefront, and more.

The best part? You're creating multiple video assets from content you already have. No production crew. No complex software. Just a quick, seamless way to expand your creative library.

For brands constantly pressed for fresh content (which is basically all of us), this is huge. It's about working smarter with what you've got.

Anyone else testing this out yet? I'd love to hear what results you're seeing.

Try it here: https://lnkd.in/dQD5mQ-P

#AmazonSeller #EcommerceTips #ProductMarketing #AITools #ContentCreation

Pretty doesn’t sell breakfast. A promise does.
Most food listings shout “𝘺𝘶𝘮.” Winners whisper “𝘺𝘦𝘴.” (in 3 seconds).

👉🏽 𝗧𝗵𝗲 𝗳𝗹𝗶𝗽 𝘄𝗲 𝗺𝗮𝗱𝗲

→ Promise first: Start your day off right + 15g protein / 5g fiber + 6-pack badge. No decoding, no guesswork.
→ Proof early: “Join thousands…” + stars + one tight review. Borrow belief before Amazon’s ad clutter kicks in.
→ Path to action: Easy as Mix & Make with a quick how-to. Less thinking, faster cart.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀 (𝗮𝗻𝗱 𝗸𝗲𝗲𝗽𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴)
⤷ One line everyone can repeat → memory
⤷ Confidence lands above the fold → momentum
⤷ Friction is removed on mobile → conversion

𝗧𝗶𝗻𝘆 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝘄𝗲 𝘁𝗲𝘀𝘁𝗲𝗱
→ Speed cue: add a small “~4 min” to the “Mix & Make” tile. Time sells.
→ Value math: near the hero, chip in “~27 pancakes / 9 servings.” Helps price-value in a glance.
→ Macro ladder: 15g (water) → 18g (milk) → 21g (milk + egg). Teach the upgrade, don’t explain it.
→ Icon > paragraph: convert 2–3 bullets to icons for a faster thumb scan.

𝗦𝘄𝗶𝗽𝗲 𝘁𝗵𝗶𝘀 𝗺𝗶𝗻𝗶-𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
𝘗𝘳𝘰𝘮𝘪𝘴𝘦 → 𝘗𝘳𝘰𝘰𝘧 → 𝘗𝘢𝘵𝘩
✨ Promise: one outcome + visible benefits + variant/pack badge
✨ Proof: ratings, credential badges, single credibility line
✨ Path: 3-step how-to, speed cue, objection killer (“just add water”), and one nudge to shop

If your food images say “𝘭𝘰𝘰𝘬𝘴 𝘨𝘰𝘰𝘥” but not “𝘧𝘪𝘵𝘴 𝘮𝘺 𝘮𝘰𝘳𝘯𝘪𝘯𝘨,” you’re renting attention, not earning the sale.

👋🏽 I’m Daniela—founder at Mindful Goods.
I share practical plays 7–9 figure brands use to scale on Amazon. Follow for teardown threads, test ideas, and creative frameworks you can swipe.

Selling From the Beach Newsletter

Join 3500+ Amazon FBA Sellers already improving their business while living in paradise. Every 2nd Monday @ 10a MST

Writer

Selling From The Beach

Finding your FBA "Blind Spots" through practical guidance, coaching, and easy to understand training.

Independent Consultant

We help Amazon Sellers Audit their ASINs, find their blind spots, and make more money.

Trapped in a windowless classroom, I made one decision that changed everything.
In 2018, I was a high school social studies teacher.

Good students, terrible system.
No control over my time. No freedom to leave. No chance of real financial upside.
(Can I have the day off? This was a question I actually had to ask my boss)

My classroom didn’t even have a window. Just fake skylight stickers on the ceiling (like that was supposed to make me feel free).

I felt like a prisoner.
So I started selling on Amazon.

Fast forward:
I work from a laptop, anywhere I want.
I make more when I do more.
And I don’t dream of an “exit.” Why would I? I already won.

But here's the thing no one tells you:

Most of the Amazon advice out there is either outdated, regurgitated, or straight-up nonsense from people who haven’t sold in years.

I’m in the trenches every single day. Still testing. Still learning. Still screwing things up and fixing them — then turning that into value for other sellers.

That’s what Selling From the Beach is all about.

It’s a newsletter for real Amazon operators.
The ones who are actually doing the work.
The ones who want to grow smarter, faster — without the B.S.

Every week, I drop sharp insights, hard lessons, and behind-the-scenes breakdowns from real Amazon businesses (mine and others). No fluff. No recycled Medium posts. Just stuff that actually helps you sell more.

👉 Want to see what that looks like?
Subscribe here: sellingfromthebeach.com

Or join the private community: https://www.facebook.com/groups/sellingfromthebeach

Max Sigurdson-Scott

Amazon’s New Prompt Ads: What Sellers Need to Do Now

In this week's Selling From the Beach Newsletter, Andri Sadlak shared a tip on how to optimize for Amazon's newest ad placement: AI PROMPTS from Rufus.

I couldn't write out his entire guide in the newsletter. Too long. 
So here it is.

Inside:

• What these prompts are
• Why they matter
• How to capitalize on them (before everyone else does)
  
Want the link? 💡

1. Like this post
2. Connect with me
3. Comment “ANDRI”
4. I’ll DM you the entire thing

P.S. Sign up for the next Selling from the Beach Newsletter (Monday, December 8): https://lnkd.in/gbgawdKQ

The ASIN Audit Guy | The Only Mission: Make Amazon FBA sellers like you more money & find your blind spots

Nobody’s reading your title.
Nobody’s reading your bullets.
Nobody’s reading your A+.
Nobody’s watching your video.

They look at one thing: your images.

Stop wasting time on stuff that doesn’t matter. Images get the click. Everything else isn't worth your time. 

Here's a brand that is absolutely DELETING. This one made me stop in my tracks. 

What they nailed:

• Fake packaging
• Heavy drop shadow so the product jumps off the SERP
• Ziploc pouch to trick the bots
• Six callouts
• Filled the whole square so it slaps on mobile

No packaging? Invent it.
No designer? DM me.
No creative team? DM me.
No energy? Drink a Red Bull.

Inspired by Oliver Bradley's post here: https://lnkd.in/gMGAUGm7 where he shows eye-tracking software of a customer only looking at main images in a mobile SERP

This is the sobering face of Amazon Seller Support

Here's an almost ~4 hour call to fix a catalog issue they themselves created.

Super reps are dead (see my post last Friday)
Support has never been worse.

Everyone has needs "trick" or "hack" to get to actually talk to someone with empathy.

"Call the Captive Team"
"Call the Costa Rica Team"
"Put in Chinese characters into your case log"
"Email a VP directly"

Meanwhile the bots auto flag your listings for random keywords and frontline support either can’t help or won’t help.

I know they’re trying. How could they not?
They keep saying they’ve eliminated millions of "root causes."

Great. Thanks. Why does it still suck?

And here’s the part nobody wants to hear. This is the cost of doing business on Amazon.

We grew Amazon Business buyers to nearly 20% of total sales (the green section of this bar graph).

Most sellers ignore Amazon Business. We didn’t.

We did the basics.
Got the 889 certification. Filled out the business profile. Set business pricing. Added quantity discounts. Those helped a bit.

But the real growth came from updating our Amazon Business placements inside PPC.

(Yes, you CAN target Business only buyers)

We started adjusting our business bid multipliers based on a target ACOS. You pick your target ACOS, check your current Business ACOS, and update the multiplier once a week to stay aligned.

Since doing this, Business orders have grown to nearly 20% of total revenue. It really all boils down to us just running more targeted ads directly at them.

And those buyers are worth a lot more then regular buyers.

• Lifetime value of $169 vs $28
• Repurchase rate of 30% vs 10%
• Units per order of 2.1 vs 1.2
• Fewer returns

No new campaigns. No tricks. Just better Business visibility and consistent optimization that compounds over time.

Want a tool to automate this?

Here's how to get it: 👻

1. Like this post
2. Connect with me
3. Comment "BIZ"
4. I will DM you in 10 mins or less

Enjoy!

Alex Hormozi told a story that nails why most people never see real results >>>

He once printed 300 flyers for his gym and got zero leads. Frustrated, he asked his mentor what he did wrong.

His mentor said, “Nothing. You just didn’t do enough. I test with 5,000 flyers and we hand out 100,000 in a month.”

That hit him. The problem wasn’t the idea. It was the volume.

You're likely A/B testing (I hope). 
You’re trying creative angles. 
You’re just not running enough tests to learn anything.

That’s where the super smart hack from my friend Kamaljit Singh in this week’s newsletter comes in. He broke down how to seriously scale your A/B testing so you stop guessing and start compounding results.

It’s a video you’ll actually use.

Want the link? 💡

1. Like this post
2. Connect with me
3. Comment “KAMAL”
4. I’ll DM you the video.

P.S. Sign up for the next Selling from the Beach Newsletter (Monday, November 24): https://lnkd.in/gbgawdKQ

I spend $6K/y USD to be in a damn Facebook group (that's like $1,000,000 CAD 😆)

Read that again. A Facebook group.

And it has the highest ROI in my entire Amazon business. And it's not even close.
The fastest way to grow on Amazon is NOT a tactic. 

It is proximity. 

Sit in a room full of people who are doing what you’re trying to do. People who already solved your exact problem. People who think bigger. People who make you raise your bar.

Asking stupid questions and seeing how others do what you want to do is the key to success.

There is a quote that hits this perfectly: "You need to find a group of people who are doing what you want to do. It is unreasonable to fail when you surround yourself with people who are doing the exact thing you want."

That is why I pay for this group. So many major breakthroughs have come from it. Not a webinar. Not a guru. Not from reading a newsletter every week.

Picture 700+ Amazon operators swapping playbooks every single day. People selling companies. People helping each other untangle messes. People hiring. The amount of money that group has generated...

If you’re stuck, guessing, or grinding alone, you don’t need another strategy. You need a better room of Amazon sellers.

Find it & Pay for it.
(and don't whine about the price)

"Canada Showcase" is live on Amazon Canada (I just found out about this one today).

If your product is made in Canada, you now get a clean little badge on the SERPs. It stands out. You can’t miss it.

Americans have been begging for a USA-made badge for years, and Amazon kept shrugging. Meanwhile this is the second country-specific badge I’ve seen in Canada. The first was an Italian-made one.

So what’s going on here?

Is Amazon leaning into the current Canada vs. US tension and pushing Canadian shoppers to choose local? Or is Amazon testing small markets before rolling out something bigger in the US?

Either way, this changes the landscape for Canadian brands.
If you manufacture here, you just got an advantage. If you import, you’re now competing against a giant “Made in Canada” stamp sitting right beside you.

Good change? Bad? Depends who you ask.

If you’ve got a Canadian-made product, DM me. Let’s talk about how to use this before everyone else figures it out.

I'll take "How to Torch Money" for $300, Alex.

We tested our Subscribe & Save coupons. I always assumed a bigger discount would lead to a much higher subscription rate. So we tried a $1 coupon, then a 20% off discount ($4.35 coupon)

The $1 coupon increased new subs by 135.1%. 
The $4.35 coupon increased them by 198.4%.

Sounds like the bigger coupon wins, right? Not exactly.

When you compare efficiency, the $1 coupon drove almost 3 times more subscriptions per percentage of discount. I gave away 4.35 times more money for only 1.47 times more results.

It confirmed what I’d always feared. The size of the coupon isn’t what moves the needle. Just having one at all is what matters.

If you’re running SnS coupons, don’t overthink the amount. Start with the lowest possible discount, usually $1. My MAIN goal isn’t to give away more margin at the cost of subscriptions. I want both (profitably).

Once they subscribe, retention and repeat orders handle the rest.

Data is what keeps you honest here. It’s easy to assume your bigger offers are driving better results, but the numbers don’t lie.

Run your own test. Look at your data. You’ll probably find the same thing we did.

And usually, having a SnS coupon beats not having one at all (but look at your own data, too!)

"Super Reps" I.E. Connect with a Specialist is officially dead. 

My single favorite program ever launched by Amazon is now as garbage as the rest of seller support. 
It now contains the exact same confused, unhelpful, and uncaring reps that DGAF about you. 

Up until a few weeks ago, this button gave you a helpful, empathetic rep (usually English as a first language) who really went to bat for you, would follow up with phone calls, and not rest until your issue was solved.

Now?

"I need to transfer that to the concerned team"
"Here's a copy/paste of an Amazon help page"
"Are we still connected?"

They're about as helpful as a screen door on a submarine.

I had written a post talking about how great this program was last year. See here: https://lnkd.in/gr2Syaw4

I don't know what Jenna Owens did, but it looks like she gutted it.
(Perhaps giving everyone access to it at Accelerate was a bad idea?)

Anyway -- got an Amazon issue? You're on your f-in own again.

No, I'm not getting sick of doing ASIN Audits (and I've done a lot).

Most Amazon sellers trust their listing way too much. They stare at it every day, so of course it looks fine. They already know what everything means. They remember why they made each decision. Their brain fills in the gaps and smooths over the rough edges.
 
Buyers don’t do that. They see the listing once. Cold. No context. No backstory. They judge it on what’s in front of them right now.
 
Ruh-roh.
  
Here’s what’s needed: someone outside their bubble who sees the problems they stopped noticing. That person catches the sloppy parts. The claims that don’t land. The dead images. And if they can’t understand what your product is right away, that’s just the tip of the iceberg (The iceberg of death).
 
You cannot run your business and act as your own strategist, designer, and analyst. When you try, you stall. When you get outside eyes, things move.
 
If you want direct feedback, real direction, and a clear plan to fix what’s holding you back, book an ASIN audit. 

Get the perspective you cannot give yourself.

The sad state of Amazon seller support, Scroll-stopping main images, Huge credit card bonuses & more

The next SFTB newsletter will land @ 10AM on November 24

https://lnkd.in/g9RrWizG

Inside:
• The Pareto principle in practice
• The longest Amazon Support call ever
• We're giving away Marsha's book (It's really good)
• A main image you absolutely can't miss
  
Plus…
• A ridiculous credit card bonus
• RIP Super Reps
• Andri Sadlak's super hack
• The Costa Rican update
  
See you at the Beach!

Sign up: https://lnkd.in/g9RrWizG

Do your VAs take way too long to finish simple tasks? 
I figured out why (by mistake).

(Most of my best discoveries come by mistake, I am not a smart man)

But first, a story:
 
My wonderful VA (virtual assistant) recorded a Loom to show me an issue with images on an Amazon listing. While she walked was going through the issue, she did something interesting to get to the image manager for the listing.

Here's the path she used:
 
1. Manage Inventory  
2. Click the SKU name
3. Click "Edit listing"
4. Click the Images tab

I’ve never seen anyone do it that way.
 
Here’s the fastest path:
 
1. Manage Inventory  
2. Find the 3 dots next to the SKU and click Manage Images
 
That’s it. This got me thinking: When you run repeatable tasks every day, this stuff matters. 
One tiny detour multiplied by 100 tasks turns into wasted hours. 
Have your team record their process and do a quick micro-audit. You’ll probably find time leaking everywhere.

One of my absolute favorite AI productivity tools just secured 81m in funding.

Wispr Flow is the best voice to text tool I have used. I use it on both PC and iOS and it saves me a ridiculous amount of time.

(Someone much smarter than me put me onto it)
 
My main use for it? I talk to LLMs.
 
LLMs do not care if your thoughts are messy or out of order. I just start talking to ChatGPT through Wispr Flow and it understands what I want right away.
 
It is also great on my phone when I am out and about. I talk. It gets the words, the context, and the spelling right. The accuracy is wild.
 
Wispr Flow has made it easier for me to capture my real thoughts fast and actually use them. It has made me more productive in a very obvious way.

Sorry if this sounds salesy, but how the F--- am I supposed to tell you guys when something is awesome?
 
If you are curious, sign up with my link and try it:  https://lnkd.in/gPAFKXZR
If you end up regretting the purchase, I'll personally pay you back.

The biggest mistake with Brand Tailored Promotions? Treating all shoppers the same.

The real power is in segmenting your offers so each group gets a discount that actually makes sense for their behavior. You are not giving money away. You are spending margin to drive specific actions.

Put another way: Pay MORE to acquire harder-to-get customers, and LESS to acquire easier-to-get customers.

Here is how I structure it:

30% - 50% OFF – New or Warm Prospects 
This is where you invest the most. These people have not bought yet but they are close.

Includes:
• High potential new customers
• High intent customers
• Browse cart abandoners (last 90 days)
• Complementary product remarketing audiences
  You are buying that first conversion, the same way you would pay a high ACoS to acquire a new customer.

20-30% OFF – Returning or At-Risk Customers
These are people who bought before but have not come back. They already know your brand but need a push.

Includes:
• Promising customers
• Declining promising customers
• At-risk customers
• Declining top-tier customers
  The goal here is to reactivate them without burning margin.

10% OFF – Existing Customers
These are your loyal buyers. They already purchase or follow your brand. You do not need to bribe them, just reward them.

Includes:

• Top-tier customers
• High spend customers
• Repeat customers
• Recent customers
• Brand followers

Brand Tailored Promotions let you match the right discount to the right audience. Do not treat every shopper the same. Instead, spend the most where it changes behavior (or keep it lean when it doesn't).

(As always, look at the data - DM Me and I'll tell you the tool I use)

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