The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

I’m honestly disgusted by the amount of scammers on LinkedIn right now.

This week alone, eight people messaged me saying:
“XYZ used you as a testimonial because you worked with them — would you recommend them?”

Let me be crystal clear:
These people are scam artists.

They’re operating unethical businesses, and they are using real founders’ names without consent to get credibility they haven’t earned.

It breaks my heart to say this but:
👉 Don’t believe testimonials being thrown around right now.
👉 Don’t believe name-drops unless you verify them.

The rebrand agencies…
The cookie-cutter lead gen “gurus”…
The ghost writers pumping out the same recycled content…

It’s all starting to look the same, read the same, and honestly?

It feels like churn, not connection.

Social media is losing the thing that made it powerful in the first place - authenticity, integrity, and real human relationship.

Since I got hacked and lost months of work, I’ve been rebuilding.

Posting consistently. 
Showing up. 
Creating real conversations.
Growing my network one meaningful connection at a time.

So please — if you ever see my name in someone’s pitch,
don’t believe it unless you hear it from me.

I’ll always tell you the truth.
And I’ll continue to stand for integrity, transparency, and real leadership in a space that desperately needs it.

I’d live to know what you think and where social media is heading…

Anyway this week I was in Dubai relaxing with my partner making plans for 2026 and I’m off to Miami on Wednesday to spend time with 50 more female founders - my last trip of 2025!

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

No alternative text description for this image

Wealth isn’t an event. And that’s exactly why most people never get it.

So you feel the pull… but you’re not moving.

You’re waiting. Pausing. Holding.

But sit with this for a moment:

Wealth is a process — not an event.

Freedom isn’t a moment — it’s a strategy.

You can tell yourself “it will come,”

You can set a date, buy the balloons, imagine the celebration…but you’ll only end up disappointed.

Because there is no magical day where you suddenly
got healthy,
got wealthy,
got happy.

It doesn’t happen in an instant.

It happens in a daily evolution of magnificence - steady growth, compounding momentum, micro-actions that build empires.

Promise yourself this:

70% of your time goes toward the growth that gets you to your goal.

Not long learnings.
Not busywork.
Not doing “all the things” because they feel productive.

Those things are nice to face… but they don’t move you.

They don’t build wealth.
They don’t build freedom.

Your ecosystem must be built on conscious growth,
not a wish.
Not a hope.
Not a someday.

Because the moment you stop waiting for an event and start living the process - everything changes.

So let’s get that process in flow — now.

Not when you finally feel ready.

Because in 90 days, if you commit to conscious growth instead of waiting for an event…

You’ll be richer.
You’ll be freer.
You’ll be happier.

And you’ll look back and realise this was the moment everything shifted.

Ready to step into your evolution?

Let’s chat today. 

DM me…
Worse case scenario, you’ll learn something about scaling strategy & millionaire mindset, best case you start living your dreams as reality!

My 4 Rules for December

1.	It’s not over until it’s over.

Yes, I slow down from the 22nd and take two full weeks off…but the magic begins on the 1st of December.

This is where the millionaires are made, in the quiet consistency before the world clocks out.

2.	Forecasting & Planning.

December is where I map out my entire year ahead, so my 2026 becomes nothing but clients, content, and cash.

When you have a system that brings leads in daily and monthly converts them with ease, everything shifts.

Your future feels lighter.

The numbers excite you.

The panic dissolves because you know cash will continue to flow.

You start showing up differently, because you’re already living the life of your 2036 self now.

3.	A goal is just a wish. A plan makes it reality.

My signature 90-minute Strategy Sessions deliver pure clarity, fast epiphanies, and immediate money-making momentum.

We’ll plug your profit drains, uncover your fast-cash opportunities, and create your Money Map, the blueprint to scaling to £100K+ months and beyond.

4.	December decides your destiny.

Don’t wait for January to “feel ready.”

Millionaires move now.

DM me the word MAP to book your Strategy Session.

Let’s set up your most profitable year yet.

Picture this: you walk into 2026 already sitting on £500K forecasted revenue, while everyone else is still scrambling through the January chaos trying to catch up.

November is the quiet power move month - the moment where Q1 is won or lost.

Lock in your model now and glide into the new year composed, intentional, and already ahead of the market.

Spend December in peace - not pressure.

Sip your champagne, enjoy the season, and smile while everyone else is in the frenzy of last-minute campaigns.

Let February be the month you expand with elegance, not exhaustion.

I don’t set resolutions - I architect evolutions.

Make the move now. 

Secure the freedom, the time, and the cash flow your future self is already thanking you for.

Future you is calling — time to reclaim your millionaire identity!

Three destinations.
Three transformations.
One year that will redefine who you are as a founder, a leader, and a creator of wealth.

Barbados. Marrakesh. Mauritius.

Barbados • March 16–21
The Visionary Reset - Start your year with clarity, confidence, and a 7-figure scaling strategy.

Marrakesh • Jun 22–26 
The Icon Era - Step boldly into your next level of power, visibility & wealth.

Mauritius • Sept 7–11 
The Legacy Expansion - Close your year with deep renewal and a long-term wealth plan.

Each retreat designed to unlock a different version of you - the visionary, the icon, the legacy-builder.

These retreats aren’t holidays.
They are recalibrations.

Immersions where clarity drops in, your power returns,
and life finally feels aligned with the founder you know you’re becoming.

Intimate groups, deep support, 1:1 coaching woven into every day…and connections that stretches far beyond the trip.

If your body is whispering “this is the year” — trust it.

Your next chapter is only one decision away.

Want the details?…our early bird and Black Friday offer e ds Sunday 30th…

Comment or DM “RETREAT” and I’ll send everything over.

Your elevation begins the moment you say yes.

“Most founders are sitting on a $1.6M asset… and don’t even see it.”

Most founders are sitting on a 7-figure asset…and still trading time for money.

We build licensing programmes for founders who want to turn their IP into a global network of certified partners.

This isn’t theory.

It’s a proven model that can generate $1.6M+ in licensing revenue within 36 months, with 1,600%–2,000% ROI — without ads, franchises, or bloated teams.

✔ High-margin recurring income
✔ Fast capital recovery (often 3–4 months)
✔ Authority positioning as the global standard
✔ Scalable impact without operational burnout

This is how founders stop selling time and start owning scalable assets.

DM LICENSE for details.

Microsoft

Ghostwriting 

Forbes Business Council

LinkedIn Growth Strategist

Shark Tank India

Content Writing 

Netflix

Airbnb

Content Strategist

Personal Brand Strategist and Ghostwriter | I help Coaches, Founders, CEOs & Executives Grow on LinkedIn

We build brands and Grow Social Media that people remember.

Running a business is hard enough.

Building your LinkedIn and Social Media presence on top of that? 

Even harder.

That’s where Zoklio comes in.

We help professionals, founders, coaches, and creators grow their LinkedIn without stress:

so you can focus on running your business while we make your brand impossible to ignore.

What we do for you:

1. Full LinkedIn Management: 
Posting, visuals, commenting, DM strategy we handle it all.

2. Ghostwriting: 
Posts, carousels, and long-form content that sound 100% like you.

3. Engagement:
Replying to comments, building visibility, and growing your audience.

4. Design:
Clean, scroll-stopping visuals that stand out in the feed.

4. Social Media Support:
From strategy to execution, across all platforms.

Over 100+ personal brands: including the top 1% LinkedIn creators, trust us to grow their audience, build authority, and generate real opportunities.

If you want to grow your LinkedIn fast without wasting your time, send me a message.

Your brand deserves to be seen. We make sure it is.

Zaid Ahmed

Growing on LinkedIn is not luck.
It’s a system.

Last month I hit 5,000 followers fast,
and I realised something important.

You don’t need perfect content.
You don’t need fancy editing.
You don’t need long stories.

You need a repeatable process that works every single day.

This carousel breaks down the exact steps I used:

• What post formats consistently go viral

• How to write a hook that stops the scroll

• How to comment in a way that gets attention

• Why DMs grow your brand faster than posting

• How to show up even when you don’t feel ready

• How to optimise your profile so people trust you instantly

If you follow these steps,
your growth will not stay slow.

Your follower count will move.
Your reach will increase.
Your visibility will rise.

Small actions.
Right strategy.
Daily consistency.

That’s the real formula.



♻️Hi, I am Zaid Ahmed, and I help Professionals, founders and CXOs build a personal brand on LinkedIn and grow on Social Media. 

If you're the one who wants to show up better, share your story, and build trust in your industry, DM me or book a call via Calendly.

Grow your Brand and Business with LinkedIn | Let’s grow your LinkedIn & Social Media | Premium Ghostwriter

How I gained 5,000 followers FAST

Most people think LinkedIn growth is complicated. It’s not.

It’s a system. A simple one.

But you must follow it.

Here’s the version that actually works in 2025:

• CTA.
• Hook.
• Proof.
• Insight.
• Rehook.
• Be clear.
• Problem.
• Solution.
• Be human.
• No clutter.
• Short lines.
• Clean banner.
• Reply to DMs.
• Clear visuals.
• Links in posts.
• Be consistent.
• Negative takes.
• Clear headline.
• BOFU for leads.
• TOFU for reach.
• Comment daily.
• Short paragraphs.
• Posting too often.
• MOFU for authority.
• Add your own style.
• Overusing hashtags.
• Strong About section.
• Don’t reinvent every day.
• Useful Featured section.
• Tagging too many people.
• Support creators you respect.
• Study posts that performed well.
• Study hooks that stopped the scroll.
• Study formats that people read till the end.

This is how you crack the LinkedIn code in 2025.

Which part do you want more depth on?



♻️Hi, I am Zaid Ahmed, and I help Professionals, founders and CXOs build a personal brand on LinkedIn and grow on Social Media. 

If you're the one who wants to show up better, share your story, and build trust in your industry, DM me or book a call via Calendly.

You could spend hours creating the perfect post.

But if you’re not doing this, you’re stuck.

You could be the smartest in your niche.

But on LinkedIn = clarity beats overthinking.

⇢ It’s not about using the best hook.
⇢ It’s not about writing the perfect post.
⇢ It’s not about making everything sound good.

Most people spend so much time polishing their post

that they forget the only thing that matters: getting the message out.

You don’t grow by posting perfectly.
You grow by posting consistently.

And consistency comes from structure.

Not mood.
Not inspiration.
Not motivation.

Define 3–4 content pillars
that make it impossible to run out of ideas.

➞ Talk about the problems your audience is scared to say out loud.

➞ Talk about the mistakes they make every day.

➞Talk about the lessons you learned the hard way.

This is what builds trust.
This is what builds authority.
This is what builds connection.

Most people try to sound smart.
Smart creators try to sound clear.

Because clarity creates understanding.

Understanding creates trust.
Trust creates inbound leads.

And when you stick to a simple content strategy:

→ Your posts become easier.
→ Your ideas become sharper.
→ Your audience understands your message instantly.

The algorithm doesn’t care about your grammar.

It cares about your consistency.

Your audience doesn’t need perfect writing.

They need help.
They need direction.
They need answers.

LinkedIn growth is not complicated.
It’s just misunderstood.

Say it clearly.
Say what matters.
Say it consistently.

The rest will follow.

So instead of overthinking → start posting today.

Your content only changes your life
when it actually goes live.

P.S. Do you overthink your posts?

I have grown multiple accounts from 0 to 10,000 followers.

Managed more than 100+ founder brands and produced over 5000 content pieces.

Most people overcomplicate LinkedIn.

You only need content that works.

The pattern is simple.
Content grows your visibility

your visibility grows your trust
your trust grows your leads.

Here is the exact system I use in every account.

Pick one niche
Create 3 content types
Post 3 to 5 times a week

Write strong hooks
Keep your post skimmable

Give value before asking
Repeat for 30 days

This alone can grow your LinkedIn faster
than any hack or daily posting challenge.

Creators burn out because they chase volume.

Founders grow because they chase clarity.


♻️If you want a content system that grows without stress and builds predictable inbound every week

Comment “GROW”.

LinkedIn Growth + Ghostwriting | We Grow Your Brand + Audience and Revenue with Content & DMs

From 0 to 10,000 followers

Most LinkedIn profiles don’t need a full rewrite.

They just need a proper structure.

Here’s your LinkedIn Profile Makeover Guide for 2025:

1. Profile Photo:

• Professional and high-quality.
• Face visible 60–70%.
• Clean background.
• Good lighting.

2. Headline:

• 1,200–2,000 characters.
• 3–5 short paragraphs.
• Strong hook.
• Clear value.
• Ending CTA.

3. About Section:

• Same structure as the headline.
• Hook + story + value + CTA.
• Keep it skimmable.

4. Skills Section:

• Prioritize top 3–5.
• Update regularly.
• Add up to 10.

5. Experience:

• Add media: videos, decks, links.
• Use bullet points.
• Add numbers.

6. Recommendations:

• From colleagues, clients, or managers.
• Show credibility.
• Minimum 5.

7. Contact Info:

• Portfolio or website.
• Professional email.
• Optional phone.
• Social links.

8. Custom URL:

• linkedin.com/in/yourname.
• Memorable.
• Short.
• Clean.

9. Featured section:

• Highlight 3–5 key achievements.
• Keep it relevant.
• Keep it fresh.

10. Certifications:

• Add industry-relevant ones.
• Add completion dates.
• Include issuing body.

11. Education:

• Reverse chronological order.
• Add major coursework.
• Add achievements.

12. Profile Keywords:

• Add them to Headline, About, and Experience.
• Research trending keywords.

13. Content Activities:

• Share insights, trends, and proof.
• Post weekly.

14. Banner:

• Clear message or tagline.
• 1584×396 px.
• Clean design.

15. Open to Work:

• Add role titles + locations.
• Turn on recruiter visibility.

16. Creator Mode:

• Add niche topics + hashtags.
• Enable it.

17. Network Building:

• Send personal invitations.
• Build real relationships.
• Endorse skills.

18. Analytics:

• Optimise based on insights.
• Review every 3–6 months.
• Track profile views.
• Track conversions.

A strong LinkedIn profile is not magic.

It is clarity.
It is structure.
It is consistency.

Which section do you want me to turn into a separate post next?



♻️Hi, I am Zaid Ahmed, and I help Professionals, founders and CXOs build a personal brand on LinkedIn and grow on Social Media. 

If you're the one who wants to show up better, share your story, and build trust in your industry, DM me or book a call via Calendly.

There’s a weird behavior I see a lot on LinkedIn.

Constant anger. Constant criticism. Constant tearing others down.

People trying to grow by attacking creators.

Calling an expert wrong.
Calling someone a fraud.
Calling a company clueless.

It’s like trying to be the tallest person in the room by pushing everyone else to their knees.

And honestly, that stuff is easy.

Anyone can point out flaws.
Anyone can tear down work.
Anyone can act like a cynic.

⇢ What’s hard is building something.
⇢ What’s hard is creating something.
⇢ What’s hard is offering value people remember.

Real impact comes from contribution.
Not destruction.

The most influential people online don’t rise by mocking others.

They rise because they show a better way.

They rise because they create useful ideas.

They rise because their work speaks louder than their criticism.

➞ They build communities.
➞ They build solutions.
➞ They build products.
➞ They build clarity.

Their influence comes from what they add. Not what they attack.

Of course, critique has its place.

Analysis matters.
Honest breakdowns matter.

But if your entire strategy is
"listen to me because everyone else is wrong,"

you’re building your house on sand.

You attract an audience that loves negativity.

An audience that feeds on conflict.

An audience that enjoys takedowns more than learning.

And here’s the twist.
That same audience will turn on you one day.

Because negativity always looks for its next target.

If you want real influence, do this instead.

Create work worth talking about.

Solve problems that matter.
Share insights that help people grow.

Build value that stands on its own.

People respect creators.
Not critics.

Your LinkedIn Profile Is Not A Flex Piece. It Is A Sales Engine.

Most people chase followers.
Smart people chase conversions.

I learned this after optimising 1800+ profiles.

The numbers are very clear.

A strong profile can grow your income faster than a strong post ever will.

Here is what actually matters.

➥ Your picture 

Should make you look sharp and  trustworthy.

Not filtered. Not casual.

➥ Your banner

↳ Should speak your niche in three seconds. 

Not a wallpaper.
Not a quote nobody reads.

➥ Your headline

↳ Should make people stop.
↳ Should tell who you help and what result you bring.

➥ Your About section

↳ Should tell a story that makes people feel understood.

⇢ Not a list of achievements.
⇢ Not a paragraph full of big words.

➥ Your Featured section

⇢ Your wins.
⇢ Your results.
⇢ Should show proof.
⇢ Your transformations.

➥ Your content

↳ Should speak directly to the person
who can pay you not everyone who can like your post.

I use this exact framework for clients.
And the results are insane.

➞ Leads per week up by 5 times
➞ DM inquiries up by 400 percent
➞ Client conversions up within 30 days
➞ Search impressions up by 310 percent

Because your profile decides 

your brand your brand decides your trust and trust decides your income.

♻️If you want me to audit your LinkedIn profile and tell you exactly what is blocking your growth

DM me “PROFILE”.

When I first entered the IT field, everything felt exciting.

New job, new desk, new identity and new hope.

But slowly, reality showed itself.

Not everyone around you wants you to grow.

Some people want you to stay exactly where you are.

Because your growth threatens the comfort of their limits.

I saw this every day.

⇢ people hiding information
⇢ People competing silently
⇢ people pulling others down
⇢ people celebrating your mistakes
⇢ people wanting to reach ahead of you even if it means pushing you behind.

The environment became heavy.
Toxic. Small.

Everyone had the same dream of 20 to 30 % yearly increment.

Nothing more.
Nothing bigger.

Nothing beyond the circle they lived in.

I realised something painful but true.

When you stay around small thinkers your dreams shrink automatically.

The day I stepped out of that environment

I saw a different world.

A world where your income can grow

100 percent 300 percent even 1000 percent in a single day, 

From one client one skill and one decision.

A world where people support your growth not fear it.

Where people inspire you not limit you.

Where people clap for you not compete with you secretly.

The biggest lesson I learned.

Your talent is not the problem.
Your environment is.

If you stay in a toxic room you will start believing you are small.

But the moment you enter the right room
you realise how big you can become.


♻️If you want to build a LinkedIn environment that grows your income, your confidence and your opportunities

DM me “GROWTH”.

If you are not getting clients you are not unlucky. You are doing your strategy wrong.

I say this after working with more than 100+ founders.

The pattern is the same every time.

People think the problem is
➜ “I am not getting reach.”
➜ “I am not getting likes.”
➜ “I am not getting DMs.”

But the real problem is deeper.

➞ Your DMs have no direction.
➞ Your message is scattered.
➞ Your content is random.
➞ Your offer is confusing.
➞ Your niche is unclear.
➞ Your profile is weak.

And when all this is broken
clients obviously do not come.

Here is the part nobody wants to hear.

Clients do not come because you are consistent.

Clients come because your system is correct.

I have seen people post daily for eight months, still no client.

Same person fixes their positioning:
⇢ hooks
⇢ content flow
⇢ and offer clarity
⇢ and they get clients in seven days.

Clients are not avoiding you.

They simply do not understand three things.

➨ Who you help
➨ What you solve
➨ Why they should trust you

Fix these three
and your entire LinkedIn flips.


♻️If you want me to tell you exactly which part of your strategy is broken
DM me “FIX”.

We booked 40+ meetings last month from LinkedIn.

Most people still don’t know this system exists.

Everyone talks about “posting consistently.”

No one talks about the actual engine that 

turns posts → profile visits → conversations → booked calls.

Here’s the exact breakdown we use with clients (works even with a small audience)

1. How LinkedIn Inbound REALLY works

Most creators chase virality.
We chase buyer intent signals.
Totally different game.

2. How to Engage & Comment the right way

Not emojis.
Not “nice post.”
A 5-second engagement rule that places you in front of decision-makers daily.

3. How to 10X followers fast

You don’t grow by luck.

You grow by mastering 3 content pillars:
→ Authority
→ Relatability
→ Demand creation

4. Lead Magnet + DM Strategy

This is where the magic happens.

How we warm strangers → start real conversations → convert them into meetings without sounding salesy.

5. Real example: 50–150 meetings/month

Yes, coaches.
Yes, founders.
Yes, CEOs.

This works for every service-based expert when done correctly.


💬 Comment “SYSTEM” and I’ll send you the full step-by-step playbook.

♻️ Repost if you want priority access.

After writing 8000+ posts for founders, coaches and CEOs one thing became very clear.

Your hook decides your reach. Your reach decides your leads.

Most people do not have a content problem.

They have a hook problem.

Good hooks stop the thumb.
Bad hooks get ignored in one second.

Here is the truth nobody wants to admit.

Your first line controls more than half of your post performance.

If the first line is weak
nobody reads the second.

I see this every day.

People start posts with:
➞ “I want to share something today”
➞ “I learned something recently”
➞ “I was thinking about this”
➞ “I had a challenge”

→ No story
→ No tension
→ No surprise
→ No curiosity

Just noise.

But the moment you switch to:
⇢ conversation hooks
⇢ contrarian hooks
⇢ authority hooks
⇢ numbers hooks
⇢ curiosity hooks

everything changes instantly.

➨ Your DM volume grows
➨ Your reach increases
➨ Your saves shoot up
➨ Your authority builds

I have seen clients go from:

➜ 2 saves to 40 saves
➜ 1200 views to 10800 views
➜ 0 inbound DMs to 12 inbound DMs per week

simply by fixing their hook.

Here is what I do when I rewrite hooks for clients.

↷ I add tension
↷ I add conflict
↷ I add curiosity
↷ I add numbers
↷ I add a reason to stop scrolling

because good hooks activate the brain
before the content even starts.

If your hook is weak:

» your value does not matter
» your content does not matter
» your expertise does not matter

because nobody reads it.

your engine
your oxygen

Your hook is your gateway


♻️If you want me to rewrite three of your hooks into high performing versions
DM me “HOOKS”.

This one update alone can multiply your next post by 5 to 10 times.

6 things I’ll never tell a founder or coach to do on LinkedIn

I have helped more than 100 founders, coaches, and experts grow their LinkedIn.

Enough to know what actually works
and what totally destroys your brand.

Here are the 6 things I will never recommend.

No matter how much hype they get.

1. Posting family photos for attention

LinkedIn is not Instagram. Your family deserves privacy.

Your audience deserves clarity.

People follow you for your expertise
not your personal diary.

2. Posting contrarian takes only to farm engagement

Arguing for attention looks desperate.

Real leaders do not force controversy.

People can smell fake opinions instantly.

3. Copy-pasting “proven viral templates”

If a template is “proven”
it means 50,000 others already posted it.

Original thinking creates authority.
Copying destroys it.

4. Chasing every LinkedIn trend

Trends give reach.
Expertise gives clients.

If you are always chasing
you are never leading.

5. Sharing empty hustle stories

Nobody cares how early you wake up.
They care how you create results.

Motivation does not convert. Competence does.

6. Faking vulnerability for sympathy

Your audience wants authenticity
not theatre.

You do not need drama to build trust.
You need consistency and proof.

Most people ruin their brand by following noise.

Stay focused on what grows your authority and clients find you automatically.


♻️If you want the list of what ACTUALLY grows your LinkedIn to client level
comment REAL and I will send it.

Most people are posting on LinkedIn.
Very few are mastering it.

Here’s the 2025 formula that actually works:

• Adapt.
• Observe.
• Clear CTA.
• Don’t copy.
• Visuals help.
• Easy to read.
• Size matters.
• Hooks matter.
•™Use the angle.
• Add your voice.
• Links work now.
• Refresh old posts.
• Consistency wins.
• Study what performs.
• Add your perspective.
• Hashtags matter less.
• Don’t post twice a day.
• Same posting time daily.
• BOFU → Clients and leads.
• TOFU → Visibility and reach.
• MOFU → Trust and expertise.
• Engagement rule → 30/30/30.
• Experience: Show skills clearly.
• Settings: Turn on creator mode.
• Banner: Simple. Direct. Clear CTA.
• Hashtags: Use 3–5 relevant ones.
• Posting schedule → be predictable.
• Repost after 8–12 hours if needed.
• About Section: Hook + value + CTA.
• Featured Section: Pin your best work.
• Commenting → reply fast, especially first hour.
• Combine high-traffic days with best content.
• Headline: Show who you help and how you help.
• Profile Photo: Clean. Confident. Approachable.
• Content ideas → rising creators + trending topics.

Master your profile.
Master your funnel.
Master your consistency.

This is how you win on LinkedIn in 2025.

Which section should I expand next?


♻️Hi, I am Zaid Ahmed, and I help Professionals, founders and CXOs build a personal brand on LinkedIn and grow on Social Media. 

If you're the one who wants to show up better, share your story, and build trust in your industry, DM me or book a call via Calendly.

taplio

The Battle

Dawn McGruer

Zaid Ahmed

Followers

Posts

Engagements

Likes

Performance ScoreDawn McGruer's LinkedIn Performance

Performance ScoreZaid Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dawn McGruer

Zaid Ahmed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dawn McGruer's LinkedIn Performance

Performance ScoreZaid Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDawn McGruer's LinkedIn Performance