The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

20 Real-Life Cheat Codes I Wish I Knew Earlier

Not hacks. 

Just real stuff that makes life smoother.

1/ Be easy to work with. It’s the most underrated career skill.

2/ Want to be more charismatic? → Become a better listener.

3/ Stop caring so much about others' opinions. 
➩ You’ll gain so much energy.

4/ Practice “Positive Gossip” 
↳ Praise others even when they’re not around.

5/ Invest in daily-use items 
➠ Shoes, mattress, chair, etc.

6/ Surround yourself with people who live the way you want to live.

7/ Work expands to fill time. 
Set fake deadlines to finish faster.

8/ Say “Thanks for your patience.” 
→ It sounds better than “Sorry I’m late.”

9/ Learn kind self-talk 
➨ That voice in your head? It’s always there.

10/ Want to build a habit? 
Set the bar low. So low that you can’t fail.

11/ Always plan to be 15 minutes early.
Saves you from stress.

12/ Can’t start? 
Just do it for 5 minutes. That’s enough to begin.

13/ Skincare early = Looking 30 when you’re 50.

14/ Write down 1 story-worthy moment every day. 
➩ Build your story bank.

15/ Friend owns a business? Support them. 
Don’t ask for discounts.

16/ Don’t buy to impress. 
Especially people you don’t even know.

17/ Sit too much? 
Stretch your hips and chest often.

18/ Want someone to get mad? 
Tell them to "calm down." → Don’t do it.

19/ Anything you want to learn 
→ There’s a YouTube tutorial for it.

20/ Think of each day as 4 quarters:
Morning / Midday / Afternoon / Evening.
Blow one? 

➠ Win the next.

Which one hits you the most today?


✅PS: Let’s share some cheat codes below.
You never know who needs them.

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

New Year remorse is real.

The alarm goes off.
You feel tired.
You want to stay in bed.
It’s cold outside.
And the day ahead fills you with dread.

That’s exactly how I used to feel.

Commuting into London.
On the train by 6am.
At the office by 8:30am.
Staying three nights a week in a hotel, getting back late on Thursday—exhausted.
Then telling myself, “Just one more day to go.”

That’s not living.
That’s existing.

I enjoyed it for a while… until it took its toll.
Constant packing. Never really being at home.
And it’s fine—until it isn’t.

So I started changing things.

I spoke on more stages. I loved it.
Then travel crept back in again.
And I learned this truth: too much of anything becomes monotonous—even the things you once dreamed of.

I wrote a book.
I hosted my own speaking events—100 guests in London and Manchester, every other month.
It was fun. Truly.

But after 10 years, something had to give.

I wanted to choose a different way of thinking, feeling, and living.
I knew it wouldn’t happen overnight—but every single day I changed one thing that moved me closer.

Closer to balance.
Closer to depth.
Closer to working inside founders’ businesses—helping them scale, overcome success barriers, rewire the subconscious, and build health, wealth, and happiness as true CEOs.

If 2026 doesn’t light you up yet—there’s time.
A lot can change in a day.
A week.
A month.
A year.

When I finally made the decision to change, I started my third business—and hit 7 figures in 7 months.
The best decision I ever made.

I kept my other two businesses too—just stepped away from the day-to-day.
And since then? I’ve started two more.
Five in total.

So hear this:

Don’t wait.
You only live once.
It’s your time.
Make your dream a reality.

I might not have all the answers—but I’ve scaled my own businesses and 20,000+ others over the past 25 years.

If this feels like your year, message me.
Let’s chat.

No alternative text description for this image

🔥 2026: The Year of the Fire Horse

Momentum. Independence. Bold Expansion.

If 2025 was about shedding skins and refining your edge, 2026 is about movement.

The Fire Horse doesn’t wait.

It doesn’t overthink.

And it definitely doesn’t play small.

This is the year where speed beats perfection and courage beats comfort.

The Fire Horse energy is unapologetically bold:

🔥 Fast decisions
🔥 Fierce independence
🔥 Vision-led action
🔥 Leadership that cannot be contained

But here’s the truth most people miss…

This year will reward aligned momentum and punish chaos.

If your nervous system is dysregulated, 

if your business model isn’t clean

if your identity hasn’t caught up to your ambition

The Fire Horse will feel overwhelming.

But if you’ve done the inner work?

If your strategy matches your capacity?

If you trust yourself to lead?

2026 becomes a breakout year.

What the Fire Horse asks of you:

🐎 Move before you feel ready

Waiting for certainty is the fastest way to miss the window.

Lead from instinct, not noise

Too many opinions dilute momentum. This year rewards clarity.

Build for freedom, not approval

People-pleasing kills speed. 

The Fire Horse values autonomy.

Regulate before you accelerate

Power without regulation becomes burnout. Nervous system first.

Choose expansion over safety

Comfort zones will feel suffocating in 2026.

Fire Horse CEOs will win by:

✔ Scaling with speed and precision
✔ Making bold investments in visibility, leadership, and leverage
✔ Letting go of roles, identities, and structures that slow them down
✔ Trusting their intuition as much as their data

This is not a year for:

❌ Playing small
❌ Over-planning
❌ Waiting for permission
❌ Building businesses that trap you

🔥 2026 doesn’t ask: “Are you ready?”

It asks: “Are you willing to lead?”

Because the Fire Horse doesn’t follow paths.

It creates them.

If this resonated, it wasn’t by accident.

I’m opening very limited private mentorship spaces for female founders ready to make £100K+ months the standard.

No funnels. No fluff. Just results.

Private message me the word ‘MENTOR’ for details…

What nobody tells you about scaling…

It’s messy.
It’s chaotic.

And no one — no one — started with perfect systems and processes.

They come after the cash, not before it.

Don’t get swept up in everyone else’s advice.

Stay true to your goal.
Say no to everything that isn’t a direct line to it.

You don’t need to scale conventionally. 
But you do need to do the bloody work! 

And it doesn’t take years to hit 7 figures — if you’re learning from someone who’s actually done it.

Let’s be honest:
In January, everyone became a mentor or coach.

But have they achieved what you want?

Are they even qualified to guide you there?

Not every bell and whistle is required.

You can sell without a sales page.

You can grow without perfection.

Perfection is just procrastination in a prettier outfit.

Tip the balance. Do it anyway.
You’ll pull it together as you move.

If it doesn’t feel right — trust your gut.

Your strategy must feel aligned, or you’ll sabotage it subconsciously.

£100K months are a reality for many.
Those who mock it or tear it down aren’t “protecting” you —
they’re projecting scarcity.

That’s sabotage, not salvation.

This might trigger traditional beliefs.
But truth often does.

And remember this:
Growth is rarely comfortable.

But if you’re willing to stretch…
limitless success is available to you.

Save this post and remember everyone started at zero…but your goal is closer than you think!

Barbados Visionary Reset
16–21 March

In the Caribbean, where Barbados sits between calm turquoise waters and endless sky, something powerful happens.

Your nervous system softens.
Your mind slows.

And the invisible guest you’ve been carrying everywhere… finally loosens its grip.

As founders, our minds are always on.

Planning. 
Fixing. 
Forecasting.

That invisible mental load is exhausting and it keeps your vision small, tight, reactive.

This retreat is the opposite.

You don’t come to Barbados to escape your business.

You come to expand it.

To walk into expansive thinking.

To plan a year of growth like never before.

To map £100K months and beyond from a place of clarity, calm, and certainty.

Days of strategy, alignment, and future vision.

Evenings of Caribbean sunsets, deep conversations, laughter, and perspective.

All spent with female founders who are already playing at the next level the kind of rooms that change everything.

This isn’t just a retreat.
It’s a visionary reset.

And for many women, it becomes a life-changing turning point.

Comment or DM me the word BARBADOS and I’ll send you the details

If you know it’s time to think bigger, plan smarter, and step into your next level —
the Caribbean is calling. 🌴

I don’t build 5-year plans.

Not because I lack vision —
but because vision without momentum is just imagination.

I visualise the year I’m becoming —
the identity, the energy, the revenue, the lifestyle.

Then I bring it back to 90-day growth cycles:
• One clear revenue focus
• One aligned strategy
• One identity upgrade
• One set of actions that actually move the needle

Five-year plans feel safe.
90-day plans create results.

This is how you scale without burnout.

This is how you stay agile, focused, and in momentum.

This is how £100K months are built — one powerful quarter at a time.

If you’re still planning 5 years ahead but not executing this quarter…that’s your sign.

Message me “PLAN” and I’ll show you how to build your next 90-day growth plan like a CEO — not a dreamer.

THE JANUARY GROWTH TRAP (and how real CEOs move through it)

January starts loud.
Big goals. Fresh notebooks. 
New offers.
Momentum feels unstoppable.

And then… week 3 hits.

Sales slow.
Enquiries stall.
Energy dips.
Doubt creeps in.

Here’s the truth most founders miss 
Your offer didn’t fail. 
The timing shifted.

January cash flow is tight for many businesses.
Invoices are still being chased from Christmas.
Decision-making is slower.
People are warming up not buying at speed yet.

This is a stage of growth, not a signal to panic.

What matters now is how you respond 

Shift from hype to clarity
Look at how to increase customer base
Improve average order value
Increase purchase frequency

Get ruthless with your numbers
What do you need to sell per day to hit your goal?
Reverse-engineer your monthly target
Sense-check your fees against your true hourly rate

See profit daily
Not just in accounting software.
In a simple spreadsheet where you can feel the maths.

Refine, don’t reinvent
Sharpen your offer
Upgrade messaging from interesting to desirable
Focus on actions that directly lead to sales or savings

Delegate & declutter
If it doesn’t move you closer to your goal, it’s noise.

And the biggest mistake I see?

🚫 Expecting to sell without connection.
Content alone isn’t enough.
Growth requires two-way conversations — real human interaction with your ideal client.

Because if cash is the goal, then be honest: Everything else is fluff and vanity.

Real growth is focus.
Alignment.
Daily selling + saving.
Looking after the clients you already have.

Ditch the endless ideas.
Create cash content.
Nurture relationships.
And lead your business like a CEO not a content creator chasing dopamine.

This stage is normal.
How you handle it determines everything. 

If £100K months are the goal — not vanity metrics or busywork, but real profit and momentum — this is your next move.

Message me MONEY to learn how to:

• Create consistent £100K months
• Align strategy, mindset & messaging
• Focus on daily cash-creating actions
• Scale like a CEO without burnout or fluff

This is about clean growth, confident selling, and wealth that supports your life.

Passion for learning and eager to explore and discover new things. Let’s grow together! 🚀

I’m a Senior IT Project/Program Manager and enterprise transformation leader with 15+ years of experience driving modernization, automation, and large-scale systems delivery across Fortune 50 and mid-market organizations.

I specialize in bringing order to complexity, designing operating models, eliminating friction, and turning high-stakes initiatives into predictable, repeatable execution at scale.

Over time, I’ve seen a consistent pattern:
high performers rarely stall because of execution gaps, they stall because their impact isn’t evaluated the way leadership actually makes decisions.

My work sits at the intersection of delivery and decision-making. I help translate execution into the signals executives look for: clarity, judgment, risk awareness, and enterprise-level impact.

My experience spans digital transformation, workflow automation, AI-enabled solutions, and enterprise system design, from modernizing legacy platforms to improving cross-functional alignment in complex, global environments.

I partner closely with executives, engineers, analysts, and operational leaders to strengthen governance, reduce churn, and accelerate decision-making as complexity increases.

Core strengths include:
• Designing and modernizing enterprise systems and workflows
• Leading multi-region, high-visibility programs
• Integrating automation, AI, and Power Platform solutions into existing ecosystems
• Building governance models that support faster, more confident leadership decisions
• Communicating with clarity at every level of the organization

Outside of work, I believe in pairing structured systems with personal rhythm. Dancing is my reset button and that same balance shows up in how I lead: steady, intentional, and centered under pressure.

If you’re building ambitious transformation programs or strengthening enterprise delivery, I’m always open to connecting.

Vanessa M Diaz

Promotions aren’t rewards for what you did.

They’re bets on how you’ll think next.

High performers think promotions reward past results.

They don't.

Promotions are a bet on your future judgment.

When leadership considers you for the next level, they're not just reviewing what you've delivered.

They're asking a different question:

"Would I trust this person with a bigger, messier problem?"

That shift changes everything.

Because past performance proves you can execute.

But future judgment proves you can think.

It shows you understand:

• When to push back vs. when to align
• How to navigate ambiguity without constant guidance
• Which problems matter and which don't
• How your decisions ripple across teams

Most people optimize their work to look good in reviews.

The ones who get promoted optimize their work to build trust in their judgment.

They make leadership's decision obvious.

Not by doing more.

By showing they can handle what comes next.

The gap between "strong performer" and "ready for promotion" isn't about output.

It's about demonstrating judgment before the title requires it.

Start making decisions like you already have the role.

That's when progression stops being a question.

What signals do you think leadership uses to decide someone is ready for the next level before the title ever changes?

Vanessa M Diaz PMP

IT Project Manager | Executive Performance & AI Leverage | Translating Execution into Strategic Impact

At senior levels, execution is assumed.

What gets evaluated is judgment and most PMs never surface it.

Senior PMs don't plateau because they can't execute.

They plateau because they optimize execution while leadership evaluates judgment.

Here's the difference:

Execution answers: "Did the plan run smoothly?"

Judgment answers: "Did we choose the right plan given our constraints?"

Most senior PMs stay invisible at the decision level.

They ship features on time.
They unblock teams efficiently.
They run flawless sprints.

But leadership never sees their thinking.

The work speaks, but the reasoning stays silent.

And that's the problem.

When promotion conversations happen, leadership asks:

"Can they make the hard calls?"
"Do they see around corners?"
"Can they navigate ambiguity?"

If your judgment isn't visible, the answer defaults to "we don't know."

The fastest way to change how leadership sees you isn't doing more.

It's making your thinking visible at the decision level.

Show the tradeoffs you weighed.
Explain why you chose path A over path B.
Surface the constraints that shaped your call.

Execution gets you to senior.

Judgment gets you past it.

When leadership talks about your impact, are they recalling your decisions or just your delivery?

The higher you go, the less clarity you get.

And that’s not a bug in senior roles.
It’s the job.

One of the hardest truths about senior roles:

They don't reward you for having answers.

They reward you for navigating ambiguity.

Here's what nobody tells you about climbing the ladder:

Junior roles optimize for execution.

Senior roles optimize for judgment.

The shift?

Early career:
• Clear problems to solve
• Defined success metrics
• Structured feedback loops

Senior career:
• Messy, undefined problems
• Competing priorities with no right answer
• Success measured in months, not days

I used to think being promoted meant having more certainty.

It meant the opposite.

The higher you go, the less clear the path becomes.

Your job isn't to find the perfect answer.

It's to make the best decision with incomplete information.

That means:
• Sitting with uncertainty instead of rushing to action
• Weighing trade-offs that all feel wrong
• Making calls that won't show ROI for quarters

Most people stall because they're waiting for clarity.

But clarity doesn't come first.

Judgment does.

Senior leaders don't have better answers.

They're just more comfortable not having them.

They focus on:
• What we're optimizing for
• What we're willing to sacrifice
• How we'll know if we're wrong

Your value at senior levels isn't expertise.

It's the ability to move forward when the path isn't clear.

At your level, are you being evaluated on certainty or on how you move when certainty doesn’t exist?

Most promotions are decided long before the review ever happens.

Promotions don't fail at review time.

They fail months earlier.

Quietly.

When leadership hasn't formed confidence in your judgment yet.

That confidence doesn't appear overnight.

It's built through repeated patterns:

• Making calm decisions when everything's on fire
• Framing tradeoffs clearly instead of hiding complexity
• Communicating predictably when nothing is certain

Most high performers don't stall because they can't do the work.

They stall because no one taught them what leadership actually looks for.

The gap isn't capability.

It's understanding how readiness gets evaluated.

Leadership watches how you handle pressure.
How you simplify complexity.
How you show up when the path isn't clear.

These patterns build trust long before titles change.

And trust is what unlocks the next level.

Not just performance.
Not just results.
Trust in your judgment when stakes are high.

Start building that confidence now.

Not six months before you want the promotion.

What signals are you intentionally sending about your judgment, long before promotion conversations start?

The fastest way to stall your career?

Make yourself impossible to replace.

Most high performers learn this one the hard way.

One of the hardest career lessons:

Being indispensable doesn't make you promotable.

It makes you stuck.

Here's what I learned after years of being "the person who knows everything":

Leadership doesn't promote people they can't replace.

They promote people who make themselves replaceable.

The difference?

Indispensable people:
• Hold all the context
• Become single points of failure
• Create dependency

Promotable people:
• Document their thinking
• Build systems that scale
• Transfer judgment, not just tasks

I used to think being the go-to person proved my value.

It didn't.

It proved I was building a job, not a career.

The shift happened when I stopped asking "How do I make myself essential?" and started asking "How do I make my impact essential?"

That meant:
• Writing down my decision frameworks
• Teaching others to think, not just execute
• Creating clarity that outlasted my presence

Leadership wants people who reduce cognitive load.

Who anticipate second-order effects.

Who create systems that work without them.

Your value isn't in being irreplaceable.

It's in making your judgment scalable.

Are you being rewarded for being essential or for making your impact scalable?

Perfect status updates are how PMs quietly cap their careers.

Most PMs think their job is to report status.

That's why they stay stuck at the IC level.

Senior PMs understand something different:

Your job is to frame decisions.

Let me show you what I mean.

You're launching a feature with incomplete data.

Most PMs say: "We're 80% done. On track for next sprint."

Senior PMs say: "We're shipping with known gaps in analytics. I'm accepting this risk because delaying costs us 3 weeks of learning. If usage drops below 20%, we'll roll back."

See the difference?

One reports progress.
The other owns the outcome.

Decision framing does three things:

• Shows you understand the tradeoffs
• Proves you've mapped the downside
• Demonstrates you're accountable for results

This builds trust faster than any status update ever will.

And trust is what unlocks senior roles.

Your stakeholders don't need another progress report.

They need to know you're making sound choices with incomplete information.

Stop telling people what happened.

Start showing them how you think.


Are you being evaluated for your judgment or just your updates?

Busy PMs report tasks. Promotable PMs report decisions.

The fastest way to get stuck as a "doer PM"?

Report what you did instead of the decisions you made.

Most PMs default to activity updates:
• Shipped feature X
• Ran 5 user interviews
• Updated the roadmap

Senior leaders assume execution. What they evaluate is judgment.

Here's the shift:

Stop saying: "We shipped the new onboarding flow"

Start saying: "We prioritized onboarding over retention features because new user drop-off was costing us 40% of signups. The tradeoff: existing users wait another quarter for their top request."

One sounds like execution.
The other sounds like leadership.

The work is identical.
The framing changes everything.

When you frame decisions, you show:
• You understand tradeoffs
• You own outcomes, not just outputs
• You think like an executive

This is how trust gets built at senior levels.

Not through doing more.
Through showing you can decide what matters.

Start framing your next update as a decision, not a status report.

Watch how the conversation shifts.

When was the last time your update changed how leadership thought about a decision, not just a deliverable?

Leadership doesn’t trust confidence.

They trust composure when certainty disappears.

Leadership doesn't trust the loudest voice in the room.

They trust the PM who stays calm when everything's on fire.

I've watched this play out across dozens of complex programs.

The people who earn real trust aren't the ones with the slickest updates or the fastest answers.

They're the ones who:

• Pause before reacting to bad news
• Surface uncomfortable truths before they become crises
• Don't oversimplify risk just to sound confident

Here's what most PMs get wrong:

They think leadership wants certainty.

What leadership actually wants is honest judgment.

They'd rather hear "I don't know yet, but here's how I'll find out" than a confident answer that falls apart two weeks later.

The PMs who build lasting credibility understand this.

They know that staying calm under pressure isn't about having all the answers.

It's about being honest about what you know, what you don't, and what you're doing about it.

Polished optimism might get you through one meeting.

Calm, honest judgment builds trust that lasts years.

When things get uncertain, does your leadership see your confidence or your judgment?

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The Battle

Dawn McGruer

Vanessa M Diaz

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The Battle

Dawn McGruer

Vanessa M Diaz

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dawn McGruer's LinkedIn Performance

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