The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

I’m honestly disgusted by the amount of scammers on LinkedIn right now.

This week alone, eight people messaged me saying:
“XYZ used you as a testimonial because you worked with them — would you recommend them?”

Let me be crystal clear:
These people are scam artists.

They’re operating unethical businesses, and they are using real founders’ names without consent to get credibility they haven’t earned.

It breaks my heart to say this but:
👉 Don’t believe testimonials being thrown around right now.
👉 Don’t believe name-drops unless you verify them.

The rebrand agencies…
The cookie-cutter lead gen “gurus”…
The ghost writers pumping out the same recycled content…

It’s all starting to look the same, read the same, and honestly?

It feels like churn, not connection.

Social media is losing the thing that made it powerful in the first place - authenticity, integrity, and real human relationship.

Since I got hacked and lost months of work, I’ve been rebuilding.

Posting consistently. 
Showing up. 
Creating real conversations.
Growing my network one meaningful connection at a time.

So please — if you ever see my name in someone’s pitch,
don’t believe it unless you hear it from me.

I’ll always tell you the truth.
And I’ll continue to stand for integrity, transparency, and real leadership in a space that desperately needs it.

I’d live to know what you think and where social media is heading…

Anyway this week I was in Dubai relaxing with my partner making plans for 2026 and I’m off to Miami on Wednesday to spend time with 50 more female founders - my last trip of 2025!

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

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Wealth isn’t an event. And that’s exactly why most people never get it.

So you feel the pull… but you’re not moving.

You’re waiting. Pausing. Holding.

But sit with this for a moment:

Wealth is a process — not an event.

Freedom isn’t a moment — it’s a strategy.

You can tell yourself “it will come,”

You can set a date, buy the balloons, imagine the celebration…but you’ll only end up disappointed.

Because there is no magical day where you suddenly
got healthy,
got wealthy,
got happy.

It doesn’t happen in an instant.

It happens in a daily evolution of magnificence - steady growth, compounding momentum, micro-actions that build empires.

Promise yourself this:

70% of your time goes toward the growth that gets you to your goal.

Not long learnings.
Not busywork.
Not doing “all the things” because they feel productive.

Those things are nice to face… but they don’t move you.

They don’t build wealth.
They don’t build freedom.

Your ecosystem must be built on conscious growth,
not a wish.
Not a hope.
Not a someday.

Because the moment you stop waiting for an event and start living the process - everything changes.

So let’s get that process in flow — now.

Not when you finally feel ready.

Because in 90 days, if you commit to conscious growth instead of waiting for an event…

You’ll be richer.
You’ll be freer.
You’ll be happier.

And you’ll look back and realise this was the moment everything shifted.

Ready to step into your evolution?

Let’s chat today. 

DM me…
Worse case scenario, you’ll learn something about scaling strategy & millionaire mindset, best case you start living your dreams as reality!

My 4 Rules for December

1.	It’s not over until it’s over.

Yes, I slow down from the 22nd and take two full weeks off…but the magic begins on the 1st of December.

This is where the millionaires are made, in the quiet consistency before the world clocks out.

2.	Forecasting & Planning.

December is where I map out my entire year ahead, so my 2026 becomes nothing but clients, content, and cash.

When you have a system that brings leads in daily and monthly converts them with ease, everything shifts.

Your future feels lighter.

The numbers excite you.

The panic dissolves because you know cash will continue to flow.

You start showing up differently, because you’re already living the life of your 2036 self now.

3.	A goal is just a wish. A plan makes it reality.

My signature 90-minute Strategy Sessions deliver pure clarity, fast epiphanies, and immediate money-making momentum.

We’ll plug your profit drains, uncover your fast-cash opportunities, and create your Money Map, the blueprint to scaling to £100K+ months and beyond.

4.	December decides your destiny.

Don’t wait for January to “feel ready.”

Millionaires move now.

DM me the word MAP to book your Strategy Session.

Let’s set up your most profitable year yet.

Picture this: you walk into 2026 already sitting on £500K forecasted revenue, while everyone else is still scrambling through the January chaos trying to catch up.

November is the quiet power move month - the moment where Q1 is won or lost.

Lock in your model now and glide into the new year composed, intentional, and already ahead of the market.

Spend December in peace - not pressure.

Sip your champagne, enjoy the season, and smile while everyone else is in the frenzy of last-minute campaigns.

Let February be the month you expand with elegance, not exhaustion.

I don’t set resolutions - I architect evolutions.

Make the move now. 

Secure the freedom, the time, and the cash flow your future self is already thanking you for.

Future you is calling — time to reclaim your millionaire identity!

Three destinations.
Three transformations.
One year that will redefine who you are as a founder, a leader, and a creator of wealth.

Barbados. Marrakesh. Mauritius.

Barbados • March 16–21
The Visionary Reset - Start your year with clarity, confidence, and a 7-figure scaling strategy.

Marrakesh • Jun 22–26 
The Icon Era - Step boldly into your next level of power, visibility & wealth.

Mauritius • Sept 7–11 
The Legacy Expansion - Close your year with deep renewal and a long-term wealth plan.

Each retreat designed to unlock a different version of you - the visionary, the icon, the legacy-builder.

These retreats aren’t holidays.
They are recalibrations.

Immersions where clarity drops in, your power returns,
and life finally feels aligned with the founder you know you’re becoming.

Intimate groups, deep support, 1:1 coaching woven into every day…and connections that stretches far beyond the trip.

If your body is whispering “this is the year” — trust it.

Your next chapter is only one decision away.

Want the details?…our early bird and Black Friday offer e ds Sunday 30th…

Comment or DM “RETREAT” and I’ll send everything over.

Your elevation begins the moment you say yes.

“Most founders are sitting on a $1.6M asset… and don’t even see it.”

Most founders are sitting on a 7-figure asset…and still trading time for money.

We build licensing programmes for founders who want to turn their IP into a global network of certified partners.

This isn’t theory.

It’s a proven model that can generate $1.6M+ in licensing revenue within 36 months, with 1,600%–2,000% ROI — without ads, franchises, or bloated teams.

✔ High-margin recurring income
✔ Fast capital recovery (often 3–4 months)
✔ Authority positioning as the global standard
✔ Scalable impact without operational burnout

This is how founders stop selling time and start owning scalable assets.

DM LICENSE for details.

Eventbrite

Dynamic and results-oriented Senior Security Program Manager with extensive experience leading strategic security initiatives and fostering a culture of innovation. Demonstrated expertise in security program management, leadership, and critical governance activities, driving excellence in cybersecurity practices.  Adept at inspiring and mentoring teams to achieve organizational objectives amidst evolving threat landscapes.

Key Responsibilities:

➡ Oversaw strategic security initiatives, overseeing the development and execution of comprehensive security programs.
➡ Implemented scalable and sustainable operational plans, improving efficiencies and ensuring alignment with organizational objectives.
➡ Mentored and inspired cross-functional teams ( Spain, India, and US ), creating a culture of innovation and excellence in security practices.
➡ Collaborated closely with technical management teams to develop secure solutions and systems, ensuring robust defenses against emerging threats.
➡ Led incident response efforts, orchestrating timely and effective responses to security incidents and breaches.
➡ Drove continuous improvement initiatives, identifying and mitigating security risks across cloud and back-office infrastructure.
➡ Developed and communicated strategic security roadmaps, aligning priorities and direction with organizational goals.
➡ Administer critical governance activities including risk management frameworks, oversee compliance programs and audit committees ( Cybersecurity Steering Council )

Senior Security Program Manager

International Air Transport Association (IATA)

Demonstrated expertise in security program management, leadership, and critical governance activities, driving excellence in cybersecurity practices within the aviation industry.

Key Responsibilities:

➡ Cloud Administration: Management of cloud services including AWS and  Azure.

➡ MDM and Device Management: Overseeing Intune and Autopilot for published apps, device management, and patching.

➡ VPN Solutions: Implementation of Single Sign-On, Certificates, and Two-Factor Authentication (2FA).

➡ Security & IAM: Administration of security and identity access management tools such as Sailpoint, Splunk, Proofpoint, CarbonBlack, CrowdStrike, and Forescout.

➡ WiFi & IoT Management: Managing Arista, Cisco, and Meraki systems for WiFi and IoT devices.

➡ Server & VM Management: Administration of Windows and Linux servers and virtual machines.

➡ Infrastructure as Code (IaC): Utilizing Git, Terraform, and Kubernetes for infrastructure automation.

➡ Agile & Scrum Frameworks: Applying knowledge of Scrum and Agile methodologies.

➡ Scripting & Automation: Expertise in PowerShell and Python for automation tasks.

➡ Continuous Integration & Continuous Deployment (CI/CD): Managing JIRA, Bitbucket, and Confluence for CI/CD processes.

➡ SIEM Management: Using Datadog, LogRhythm, and Log360 ManageEngine for Security Information and Event Management.

➡ Remote Administration: Overseeing One-Time Password (OTP) and Bastion for secure remote administration.

ITS Engineering and Projects

T-Systems International

Key Responsibilities:

➡ Network Infrastructure Management: Oversaw the management of the network infrastructure to ensure optimal performance and security.
➡ Active Directory Administration: Complete administration over the company's Active Directory, ensuring seamless user and resource management.
➡ SSCM Administration: Managed System Center Configuration Manager (SSCM) with complex scripting to automate and streamline operations.
➡ Backup Monitoring: Monitored backups over Linux and Windows servers to ensure data integrity and availability.
➡ Backup Management: Handled backups management using Tivoli Storage Manager (TSM) for secure data storage and retrieval.
➡ Ticketing and Database Management: Utilized Remedy7 ticketing system and managed databases with CMDB and MySQL for efficient incident tracking and resolution.

IT Engineer

Senior Security Program Manager | Leading Cybersecurity Initiatives | Driving Strategic Security Solutions| Cybersecurity Excellence | Cloud Security

Imagine a world where security threats are constantly evolving, and the stakes are higher than ever for tech industry leaders. As decision-makers, you need more than just a reactive approach—you need a visionary partner who can anticipate, mitigate, and transform potential threats into robust defenses.
That’s where I come in.

► WHAT I DO:
I empower decision-makers in the tech industry to fortify their organizations against the ever-changing landscape of cyber threats. My mission is to help you enhance your security posture without sacrificing operational efficiency or stifling innovation.

► HOW I DO IT:
With years of hands-on experience in security program management and leadership, I’ve developed a comprehensive approach that combines strategic oversight with critical governance activities. I lead cross-functional teams, inspire innovation, and collaborate closely with technical experts to build secure, resilient systems.


► WHY IT WORKS:
My methodology is proven and practical, rooted in a deep understanding of the cybersecurity field. I’ve spearheaded strategic security initiatives, joined the Cybersecurity Steering Council, and implemented scalable, sustainable operational plans. This unique blend of strategic vision and tactical expertise ensures that your organization remains a step ahead of potential threats.

Marcel Velica

Meetings are no longer just conversations.
They’re your company’s most valuable knowledge asset  if you capture them right.

Here’s what’s wild 👇

Ten years ago, meetings ended… and conversations were lost.

Today: Smart teams capture every word  in real time  and turn meetings into searchable, actionable knowledge.

The challenge teams face:

Without the right tool, every meeting becomes a black box.
Decisions, ideas, action items  gone the moment Zoom ends.

That’s where Otter.ai  Enterprise steps in. It helps teams:

→ Capture every meeting  automatically transcribed
 → Turn conversations into instantly searchable insights
 → Automate follow‑ups, CRM updates, project‑tool syncs
 → Maintain enterprise‑grade security, permissions & compliance

The payoff?

Teams actually use what was said. No lost ideas. No forgotten action items.
Discussions become documented knowledge.

Knowledge becomes long‑term value.

Otter.ai  isn’t about fleeting notes or random screenshots.
It’s about precision → where meetings become knowledge, and knowledge becomes power.

Because if you can’t find what was said, your ideas don’t matter  soon enough, they’re forgotten.

Smart teams using Otter are turning every call into living assets, scaling clarity, productivity & alignment.

This is powerful folks  give it a try yourself: https://lnkd.in/dTpHAX_b

#AI #Productivity #EnterpriseTools #KnowledgeManagement #WorkSmarter #TeamAlignment

Senior Security Program Manager | Leading Cybersecurity Initiatives | Driving Strategic Security Solutions | Cybersecurity Excellence | Cloud Security

🔥 8 Cyber Tools That Separate Pros From Amateurs

99% of companies think they’re “secure”… until a hacker uses tools they’ve never even heard of.

Cybersecurity isn’t about having more tools  it’s about mastering the right ones.

Here are 8 categories of tools that instantly reveal who’s a real cybersecurity pro:

1️⃣ Information Gathering
Nmap • Shodan • Maltego • TheHarvester
 → If you can’t map the system, you can’t defend it.

2️⃣ Forensics
Autopsy • Volatility • SleuthKit • Wireshark
 → These tools reveal the truth after an attack.

3️⃣ Wireless Hacking
Aircrack-NG • Kismet • Reaver
 → Because insecure networks are low-hanging fruit.

4️⃣ Vulnerability Scanning
Nessus • OpenVAS • Nexpose
 → Find weaknesses before attackers do.

5️⃣ Password Cracking
John the Ripper • Hashcat • Hydra
 → Weak passwords don’t survive these tools.

6️⃣ Web App Assessment
Burp Suite • OWASP ZAP • Nikto
 → Most attacks target web apps  this is where pros shine.

7️⃣ Exploitation
Metasploit • SQLMap • Cobalt Strike
 → You can’t defend against attacks you’ve never simulated.

8️⃣ Social Engineering / Software Engineering
GoPhish • HiddenEye • Evilginx
 → Humans are still your biggest vulnerability.

Pros don’t just use tools they think like attackers.
That’s what separates them from amateurs.

Master these tools, and you become the person every company wants on their security team.

Which cybersecurity tool do YOU think is the most underrated  and why?

Follow Marcel Velica for more cybersecurity insights  
Share this post with others who need it.

🔐 The Ultimate Cybersecurity Template Suite
 (For Teams Who Want Zero Gaps)

Most cybersecurity teams don’t get hacked because of weak tools.
They get hacked because of weak documentation.

That’s the part nobody talks about.

So I built the Ultimate Cybersecurity Template Suite 
the essentials every security team should have.

Here’s what’s inside (quick snapshot):

✅Information Security
Access matrix • Breach log • Data classification • DLP records

✅Network Security
DDoS tracker • IP allow/deny list • Device inventory

✅Cloud Security
Access control matrix • Asset inventory • Cloud IR log

✅Application Security
Threat model • Risk matrix • Patch & update log

✅Security Management
Password policy • Backup procedures • Compliance tracker

✅Incident Management
IR guide • Major incident report • Internal report form

✅Problem Management
KE record • Problem form • Major problem report

If your documentation is weak, your defenses are weak.
Simple as that.


Share this with someone building their security program.
📌 Follow Marcel Velica for more cybersecurity frameworks & leadership insights.

💻 48-Hour SOC Shift: When Cybersecurity Gets Real 

 Eyes: bloodshot 🔴
 Coffee: completely empty ☕❌
 Brain: crashing like a server 🧠

 Alerts: never stop 🚨
 Hackers: never sleep 😈
 Analysts: barely functioning 😵‍💫

Firewall stronger than my willpower 🛡️
Sleep? That’s officially a vulnerability 😴

Every ping feels like a heart attack 
Every alert is a surprise party… hosted by hackers 😱
Surviving on caffeine, chaos, and a few memes 😎

SOC life: defending networks, losing sleep, but somehow still laughing ☕😂

 Survived a 48-hour SOC grind?

 Follow Marcel Velica for more real-life cybersecurity laughs and SOC adventures! 🔥

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The Battle

Dawn McGruer

Marcel Velica

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The Battle

Dawn McGruer

Marcel Velica

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dawn McGruer's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreDawn McGruer's LinkedIn Performance