The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

20 Real-Life Cheat Codes I Wish I Knew Earlier

Not hacks. 

Just real stuff that makes life smoother.

1/ Be easy to work with. It’s the most underrated career skill.

2/ Want to be more charismatic? → Become a better listener.

3/ Stop caring so much about others' opinions. 
➩ You’ll gain so much energy.

4/ Practice “Positive Gossip” 
↳ Praise others even when they’re not around.

5/ Invest in daily-use items 
➠ Shoes, mattress, chair, etc.

6/ Surround yourself with people who live the way you want to live.

7/ Work expands to fill time. 
Set fake deadlines to finish faster.

8/ Say “Thanks for your patience.” 
→ It sounds better than “Sorry I’m late.”

9/ Learn kind self-talk 
➨ That voice in your head? It’s always there.

10/ Want to build a habit? 
Set the bar low. So low that you can’t fail.

11/ Always plan to be 15 minutes early.
Saves you from stress.

12/ Can’t start? 
Just do it for 5 minutes. That’s enough to begin.

13/ Skincare early = Looking 30 when you’re 50.

14/ Write down 1 story-worthy moment every day. 
➩ Build your story bank.

15/ Friend owns a business? Support them. 
Don’t ask for discounts.

16/ Don’t buy to impress. 
Especially people you don’t even know.

17/ Sit too much? 
Stretch your hips and chest often.

18/ Want someone to get mad? 
Tell them to "calm down." → Don’t do it.

19/ Anything you want to learn 
→ There’s a YouTube tutorial for it.

20/ Think of each day as 4 quarters:
Morning / Midday / Afternoon / Evening.
Blow one? 

➠ Win the next.

Which one hits you the most today?


✅PS: Let’s share some cheat codes below.
You never know who needs them.

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

New Year remorse is real.

The alarm goes off.
You feel tired.
You want to stay in bed.
It’s cold outside.
And the day ahead fills you with dread.

That’s exactly how I used to feel.

Commuting into London.
On the train by 6am.
At the office by 8:30am.
Staying three nights a week in a hotel, getting back late on Thursday—exhausted.
Then telling myself, “Just one more day to go.”

That’s not living.
That’s existing.

I enjoyed it for a while… until it took its toll.
Constant packing. Never really being at home.
And it’s fine—until it isn’t.

So I started changing things.

I spoke on more stages. I loved it.
Then travel crept back in again.
And I learned this truth: too much of anything becomes monotonous—even the things you once dreamed of.

I wrote a book.
I hosted my own speaking events—100 guests in London and Manchester, every other month.
It was fun. Truly.

But after 10 years, something had to give.

I wanted to choose a different way of thinking, feeling, and living.
I knew it wouldn’t happen overnight—but every single day I changed one thing that moved me closer.

Closer to balance.
Closer to depth.
Closer to working inside founders’ businesses—helping them scale, overcome success barriers, rewire the subconscious, and build health, wealth, and happiness as true CEOs.

If 2026 doesn’t light you up yet—there’s time.
A lot can change in a day.
A week.
A month.
A year.

When I finally made the decision to change, I started my third business—and hit 7 figures in 7 months.
The best decision I ever made.

I kept my other two businesses too—just stepped away from the day-to-day.
And since then? I’ve started two more.
Five in total.

So hear this:

Don’t wait.
You only live once.
It’s your time.
Make your dream a reality.

I might not have all the answers—but I’ve scaled my own businesses and 20,000+ others over the past 25 years.

If this feels like your year, message me.
Let’s chat.

No alternative text description for this image

🔥 2026: The Year of the Fire Horse

Momentum. Independence. Bold Expansion.

If 2025 was about shedding skins and refining your edge, 2026 is about movement.

The Fire Horse doesn’t wait.

It doesn’t overthink.

And it definitely doesn’t play small.

This is the year where speed beats perfection and courage beats comfort.

The Fire Horse energy is unapologetically bold:

🔥 Fast decisions
🔥 Fierce independence
🔥 Vision-led action
🔥 Leadership that cannot be contained

But here’s the truth most people miss…

This year will reward aligned momentum and punish chaos.

If your nervous system is dysregulated, 

if your business model isn’t clean

if your identity hasn’t caught up to your ambition

The Fire Horse will feel overwhelming.

But if you’ve done the inner work?

If your strategy matches your capacity?

If you trust yourself to lead?

2026 becomes a breakout year.

What the Fire Horse asks of you:

🐎 Move before you feel ready

Waiting for certainty is the fastest way to miss the window.

Lead from instinct, not noise

Too many opinions dilute momentum. This year rewards clarity.

Build for freedom, not approval

People-pleasing kills speed. 

The Fire Horse values autonomy.

Regulate before you accelerate

Power without regulation becomes burnout. Nervous system first.

Choose expansion over safety

Comfort zones will feel suffocating in 2026.

Fire Horse CEOs will win by:

✔ Scaling with speed and precision
✔ Making bold investments in visibility, leadership, and leverage
✔ Letting go of roles, identities, and structures that slow them down
✔ Trusting their intuition as much as their data

This is not a year for:

❌ Playing small
❌ Over-planning
❌ Waiting for permission
❌ Building businesses that trap you

🔥 2026 doesn’t ask: “Are you ready?”

It asks: “Are you willing to lead?”

Because the Fire Horse doesn’t follow paths.

It creates them.

If this resonated, it wasn’t by accident.

I’m opening very limited private mentorship spaces for female founders ready to make £100K+ months the standard.

No funnels. No fluff. Just results.

Private message me the word ‘MENTOR’ for details…

What nobody tells you about scaling…

It’s messy.
It’s chaotic.

And no one — no one — started with perfect systems and processes.

They come after the cash, not before it.

Don’t get swept up in everyone else’s advice.

Stay true to your goal.
Say no to everything that isn’t a direct line to it.

You don’t need to scale conventionally. 
But you do need to do the bloody work! 

And it doesn’t take years to hit 7 figures — if you’re learning from someone who’s actually done it.

Let’s be honest:
In January, everyone became a mentor or coach.

But have they achieved what you want?

Are they even qualified to guide you there?

Not every bell and whistle is required.

You can sell without a sales page.

You can grow without perfection.

Perfection is just procrastination in a prettier outfit.

Tip the balance. Do it anyway.
You’ll pull it together as you move.

If it doesn’t feel right — trust your gut.

Your strategy must feel aligned, or you’ll sabotage it subconsciously.

£100K months are a reality for many.
Those who mock it or tear it down aren’t “protecting” you —
they’re projecting scarcity.

That’s sabotage, not salvation.

This might trigger traditional beliefs.
But truth often does.

And remember this:
Growth is rarely comfortable.

But if you’re willing to stretch…
limitless success is available to you.

Save this post and remember everyone started at zero…but your goal is closer than you think!

Barbados Visionary Reset
16–21 March

In the Caribbean, where Barbados sits between calm turquoise waters and endless sky, something powerful happens.

Your nervous system softens.
Your mind slows.

And the invisible guest you’ve been carrying everywhere… finally loosens its grip.

As founders, our minds are always on.

Planning. 
Fixing. 
Forecasting.

That invisible mental load is exhausting and it keeps your vision small, tight, reactive.

This retreat is the opposite.

You don’t come to Barbados to escape your business.

You come to expand it.

To walk into expansive thinking.

To plan a year of growth like never before.

To map £100K months and beyond from a place of clarity, calm, and certainty.

Days of strategy, alignment, and future vision.

Evenings of Caribbean sunsets, deep conversations, laughter, and perspective.

All spent with female founders who are already playing at the next level the kind of rooms that change everything.

This isn’t just a retreat.
It’s a visionary reset.

And for many women, it becomes a life-changing turning point.

Comment or DM me the word BARBADOS and I’ll send you the details

If you know it’s time to think bigger, plan smarter, and step into your next level —
the Caribbean is calling. 🌴

I don’t build 5-year plans.

Not because I lack vision —
but because vision without momentum is just imagination.

I visualise the year I’m becoming —
the identity, the energy, the revenue, the lifestyle.

Then I bring it back to 90-day growth cycles:
• One clear revenue focus
• One aligned strategy
• One identity upgrade
• One set of actions that actually move the needle

Five-year plans feel safe.
90-day plans create results.

This is how you scale without burnout.

This is how you stay agile, focused, and in momentum.

This is how £100K months are built — one powerful quarter at a time.

If you’re still planning 5 years ahead but not executing this quarter…that’s your sign.

Message me “PLAN” and I’ll show you how to build your next 90-day growth plan like a CEO — not a dreamer.

THE JANUARY GROWTH TRAP (and how real CEOs move through it)

January starts loud.
Big goals. Fresh notebooks. 
New offers.
Momentum feels unstoppable.

And then… week 3 hits.

Sales slow.
Enquiries stall.
Energy dips.
Doubt creeps in.

Here’s the truth most founders miss 
Your offer didn’t fail. 
The timing shifted.

January cash flow is tight for many businesses.
Invoices are still being chased from Christmas.
Decision-making is slower.
People are warming up not buying at speed yet.

This is a stage of growth, not a signal to panic.

What matters now is how you respond 

Shift from hype to clarity
Look at how to increase customer base
Improve average order value
Increase purchase frequency

Get ruthless with your numbers
What do you need to sell per day to hit your goal?
Reverse-engineer your monthly target
Sense-check your fees against your true hourly rate

See profit daily
Not just in accounting software.
In a simple spreadsheet where you can feel the maths.

Refine, don’t reinvent
Sharpen your offer
Upgrade messaging from interesting to desirable
Focus on actions that directly lead to sales or savings

Delegate & declutter
If it doesn’t move you closer to your goal, it’s noise.

And the biggest mistake I see?

🚫 Expecting to sell without connection.
Content alone isn’t enough.
Growth requires two-way conversations — real human interaction with your ideal client.

Because if cash is the goal, then be honest: Everything else is fluff and vanity.

Real growth is focus.
Alignment.
Daily selling + saving.
Looking after the clients you already have.

Ditch the endless ideas.
Create cash content.
Nurture relationships.
And lead your business like a CEO not a content creator chasing dopamine.

This stage is normal.
How you handle it determines everything. 

If £100K months are the goal — not vanity metrics or busywork, but real profit and momentum — this is your next move.

Message me MONEY to learn how to:

• Create consistent £100K months
• Align strategy, mindset & messaging
• Focus on daily cash-creating actions
• Scale like a CEO without burnout or fluff

This is about clean growth, confident selling, and wealth that supports your life.

Helping B2B life science companies grow using strategic outbound | Co-founder at Astris Partners

Stop reading this.

Unless you want systematic, predictable revenue growth.

👉 Here’s my stance:

If you’re looking for a lead gen agency that promises 50 unqualified meetings a month, scroll on.

If you want someone who claims they understand your market better than you do after a 30-minute discovery call, this isn’t for you.

👉 Here’s what we actually do at Astris Partners:

We don’t generate leads. We build systematic outreach operations.

We extract the winning patterns from your existing customer relationships and create repeatable systems to reach more people in identical situations.

No guesswork. No spray-and-pray. No promises we can’t keep.

👉 Whether you’re:

	• A startup testing product-market fit hypotheses

	• An established company wanting predictable growth systems

	• A life science leader tired of random outreach

If you’re serious about systematic growth that you can forecast and scale, let’s talk.

We work with B2B companies who want to own their growth process, not depend on it.

Ready to stop hoping and start systematizing?
Shoot me a DM or click the link in my bio.

PS. We’ve done this successfully for over 50 B2B companies so far

Kevin Patrick (KP) 🤝

Ever notice prospects go cold for no clear reason?

Before the pricing
Before the proposal

Prospects decide:
- Do you sound helpful or salesy?
- Human or scripted?
- Like a partner or a transaction?

Think about it

How often do people tune out the second they hear:

Just following up
You’re a lead
What’s your price?

The language sets the tone

If you sound transactional

Trust drops instantly

All you need are small wording shifts that:
- Feel human
- Lower resistance
- Reframe value
- Start real conversations

Because people don’t buy terminology

They buy trust

I broke down the most common sales words that hurt deals

And what to say instead

Swipe through this carousel and see which ones you’re using

Repost ♻️ to help your network sell better

Follow Kevin Patrick for more

Kevin  Patrick (KP) 🤝

Helping B2B Healthcare & Life Sciences companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

Stop Using These Words With Your Prospects

Something frustrating keeps happening in outbound

Teams spend hours fixing copy, testing subject lines, and playing with volume…

Yet emails still end up in spam

I’ve seen it happen way too often.

Good targeting.
Decent messaging.
Clean lists.

And still there are no replies.

Most of the time, the issue isn’t what you’re sending.

It’s whether inboxes trust you.

Coz, email providers don’t read your copy like humans do.

They watch what people do with your emails.
- Opens
- Reads
- Replies
- Moving emails out of spam

If those signals aren’t there, you’re in trouble

That’s why we started using Warmy.io - Email channel. Reliable.

More specifically, their External Seed List.

It warms up your email using real inboxes that act like real people, not fake activity.

So when something hits spam, it gets moved back.

And when things go right, inbox providers notice.

What changed for us?
→ Emails started landing in inbox
→ Spam issues showed up earlier
→ Deliverability became way more stable
→ Less guessing, more consistency

No hacks, no weird tricks, just better signals.

If your outbound feels “fine” but replies are dropping…

Chances are, inbox placement is the real problem.

Try Warmy free for 7 days. Link in the comment section 👇

If you’re still blaming bad leads, read this

Your outbound usually isn’t failing because of the market

It fails because the process behind it is all over the place

And you don’t need more tools or more volume

You just need a system that actually makes sense

This is the 4-step approach we use to help teams go from:

“We sent a ton of messages and barely got replies”
to
“We cut our outreach way down and got 4x more responses”

Each step matters:

Diagnose → Look at what’s been sent and figure out what’s actually working
Rebuild → Focus only on people who are clearly in buying mode
Systematize → Create a simple outreach process everyone can follow
Scale → Turn it into a playbook so the whole team can repeat it

That’s how you stop guessing and start getting real results

Which step do you think you need most?

Helping B2B companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

I’ve posted consistently on LinkedIn.

(Got the likes. Got the comments.)

But nothing changed.

Likes and comments aren’t useless.

We just treat them that way.

Most people just check notifications, feel good about the numbers, and post again

Here’s the part they miss:
Engagement is a signal.

A comment > a like
Repeat engagers > one-offs
People reacting to problem posts > everything else

That’s why I track engagement instead of relying on memory.

I use Trigify.io to do the boring part:

✓ Capture likes
✓ Capture comments
✓ Log everything automatically
✓ Send it to CRM / Slack

Once someone engages:

- They’ve seen your name
- They know what you talk about
- They’re already warm

So the message stays simple:

- No pitch.
- Saw you commented on my post.
- Thought this might be useful.

That’s it.

I’ve broken down the full system for turning LinkedIn engagement into real sales conversations in the carousel below ↓

You don’t need more posts.

You just need to use the engagement you already get.

LinkedIn Engagement Into Sales Conersations

Stop guessing before you launch your next outbound campaign.

I see too many teams pouring time (and $$$) into copy, tools, and sequences…

only to realize the system was never ready to win.

The problem?

They’re building on noise, not signals.

Before I send a single message, I check these 5 signals

because they tell me whether the campaign will scale or stall.

Think of it like this,

you wouldn’t start a race without checking your engine, right?

Outbound is the same.

If your foundation’s off, your results will be too.

So before launching anything new, pause and audit the system.

Make sure your market, message, and mechanics are in sync.

Swipe through the carousel to learn the 5 signals I track 👇

♻️ Repost to help another founder or marketer fix their outbound

Follow Kevin Patrick (KP) 🤝 for more insights on outbound that actually performs

5 Signals I Track Before Launching Outbound Campaign

A few years ago, I had 10,000 leads sitting in a spreadsheet.

And I had no idea if any of them were actually real

Some emails bounced. Some mobile numbers didn’t work

And I spent more time cleaning lists than actually reaching out

Today it’s a different story.

I build lists using BetterContact lead finder

No exports or re-uploads

It automatically checks multiple data sources, verifies emails and mobile numbers in real time

And pushes clean data straight to your outreach tools

I don’t share every tool I try. 

But this simple method changed the way I prospect.

No more guessing which contacts are good or wasting hours cleaning lists.

That’s when I realised that outreach is not a matter of luck

It’s having the right info at the right time

If you’re building prospect lists and want less friction, fewer mistakes, and better results, this is worth checking out.

Your CRM still says hot lead

Reality says they ghosted you in April

A messy pipeline isn't just annoying, but costs you deals too

You chase ghosts, your forecast is off, your focus is scattered, and you're wasting time on people who aren't buying

Sometimes, deleting a lead is the most productive thing you'll do all week

P.S. How often do you actually clean your pipeline? Be honest 😂

Most people think AI in outbound just does the easy stuff:

1. Adds someone’s name.
2. Writes one email.
3. Fixes a subject line.
4. Sends a big batch of messages.
5. And somehow “does the outreach” for them.

But that’s not how AI actually works in outbound.

That’s just sending spam a little faster.

Real AI does the things reps don’t have time for:

- It learns who the person actually is.
- Spots buying signals early.
- Groups prospects by what they care about.
- Scores who’s most likely to reply.
- Helps you send the right message at the right moment.
- And keeps improving your outreach in the background.

Because it’s not about AI writing an email for you…

it’s about AI helping you send the right one.

P.S. What’s the most obvious “AI email” you got this week?

Your team is working twice as hard but closing half as many deals.

You know why? because they are running on tricks, not systems

Everyone's got their own style, where some reps crush it while others struggle.

You can't forecast accurately because nothing's repeatable.

And when your top performer leaves? Their secrets leave with them.

That's what happens when you rely on individual talent instead of building a real system

So why not create a framework for it

Processes that work every single time

Let your system fo heavy listing for you and you can focus on scaling

Save this post and share with your network

P.S. Which step is your team missing right now? 👇

Your sales team isn’t the problem… your process is just kinda messy 😅

Reps want to sell, but they keep getting stuck dealing with:

- No clear idea of who they’re selling to
- Slow follow-ups
- Too many approvals
- Way too many tools
- Mixed messages
- Sales vs. marketing drama
- And the classic “we just need more leads” myth

Fix the simple stuff first and everything gets smoother.

Try these quick fixes 👇
➡️ Get clear on your ideal customer
➡️ Follow up faster
➡️ Cut unnecessary approvals
➡️ Use fewer tools
➡️ Stick to one message
➡️ Get sales + marketing on the same page
➡️ Fix the leaks before asking for more leads

Your team doesn’t need more leads, they need less chaos.

P.S. Which one annoys you the most?

Hey there, Hope 2026 has started well. Recently Google dropped a bomb that most B2B founders missed. On January 8th, they announced AI Inbox, a new fe

Open article: Infrastructure by Kevin Patrick (KP) 🤝 • 3 min read

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